Titel-Trader 1.2011.indd - Agritechnica Trader

AGRITECHNICA
TRADER
The Magazine for European Agricultural Machinery Experts
March 2011
Das Magazin
für das Landmaschinenwesen
n International Innovation Show:
13 – 19 November 2011 in Hanover
n Machinery News
n Companies & Markets
Eilbote Boomgaarden Verlag GmbH · Postbox 1263 · D-21412 Winsen/Luhe
Tel. ++49 (0) 41 71-78 35-0 · Fax ++49 (0) 41 71-78 35-35 · Internet: www.eilbote-online.de

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After a turbulent year 2010
characterised by unpredictable
weather and
volatile prices, there are signs
of optimism ahead. In some
Central European markets, autumn
2010 marked the start of
a signifi cant period of recovery.
Structural changes in agriculture,
higher prices for milk and
grain have worked favourably
for producers, providing much
needed impetus towards investments
into machinery. Additionally,
last year’s conditions should
also ensure that attention is paid
to even more effi ciency.
We can therefore start 2011
with much hope and positive
expectations for the agricultural
machinery trade. There is already
a growing need for innovative,
reliable technology that
meets the diverse needs of customers
around the globe.
Agritechnica attracts buyers
and sellers from all over the
world every alternate year. In
EDITORIAL
Welcome
to Agritechnica 2011
See you in Hanover
2011, the world’s largest agrimachinery
exhibition will be
held from 13 to 19 November
in Hanover, Germany. The
opening two days, 13 and 14
November, are exclusive preview
days for trading partners
and top customers of the farm
machinery industry.
Agritechnica as World’s No. 1
is unique in its completeness
and size, its innovations and international
nature of a true global
standard for exhibitors and
visitors and clear structure.
The systematic exhibition layout
introduced with Agritechnica
2009 improves navigation
throughout the halls, making it
easier for visitors to fi nd products.
The last Agritechnica 2009
attracted a record number of
355,000 visitors and an all-time
high number of 2,300 exhibitors.
Agritechnica’s international
scope is underlined by its sheer
number of visitors coming from
Freya von Rhade, Project
Manager Agritechnica.
outside Germany – over 80,000
from 88 countries.
We expect strong participation
among business savvy, entrepreneurial
farmers and the
strong network of dealers. It is
our task to organize this leading
meeting point for ag machinery
to its maximum success for you
as a visitor.
This year’s Agritechnica will
again include a full range of
new equipment developed to in-
crease effi ciency in the areas of
cultivation, sowing, fertilization,
spraying and harvesting. With
electronics playing a key role
in more effi cient production,
Agritechnica 2011 contains a
special show on “smart farming”.
This segment will introduce
the latest intelligent
solutions that could well be
accessible to farmers in the near
future.
This Agritechnica Trader is
one of many products and services
we offer to keep dealers
updated on the latest developments.
It helps you to organize
your time at the show more productively.
We look forward to welcoming
you in Hanover from 13th
to 19th November 2011.
Freya von Rhade
Project Manager Agritechnica

Contents
Agritechnica 2011
Editorial 3
Welcome to Agritechnica
Agritechnica Preview 6
Looking forward to Agritechnica
Dealer trips to Agritechnica 10
Travel to Hanover
Food for thought 12
How do farmers in Europe and the US view the
outlook for agriculture in 2011?
Service 14
Partner travel agencies
Companies and Markets
DLG-Trendmonitor Europe 17
Focus on market conditions
CLIMMAR 18
Service is decisive factor
VDMA 20
Ag-machinery investments up
4 TRADER | 1 | 2011
Tanco 22
Now wrapping specialists unpack the goods
Armatrac 24
Successfull in the tractor market with “Happiness“
and “Blessings“
Harvest Park 27
Young used machines are very welcome
CSF-Multione 28
Versatile as a Swiss army knife
Machinery Trends
New Machines 32
Columns
Business contacts and used machinery 58
Imprint 59

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Wanted:
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Agritechnica facts
- Over 2,300 exhibitors from 47 countries
- 80 percent of exhibitors are manufacturers
- Well attended by all market leaders displaying their
products and concepts in 18 halls
- Preview days on 13 and 14 November 2011 specifi cally
catered to trading partners and top customers
- Over 355,000 visitors, including over 80,000 from
88 countries
International Dealer Center
This is an international marketplace for dealer contacts, offering
an ideal platform and networking opportunity for you as
a sales and service partner for manufacturers of agricultural
machinery.
“This is a one-stop shop for services specifi cally for the dealership
market. Here is where you will fi nd professional advice
on all manner of legal, commercial and management issues.
You will also fi nd members of the association of agricultural
machinery dealers and service workshop here” says Gilbert
Daverdisse of CLIMMAR, the European farm machinery dealers
association.
Workshop Live
This is a practical workshop that looks at details processes and
skills – catering to young mechanics from the agricultural and
construction sector.
6 TRADER | 1 | 2011
Looking
forward to
“As agricultural machinery becomes more complex, highly
skilled staff are needed for the agricultural mechanics profession.
We aim to attract talented and motivated young people
with the potential to become agri-mechanics,” says Ulrich
Beckschulte from LandBauTechnik Bundesverband, co-organiser
of Workshop Live.

Used Machinery Trade
Information Center
Visitors should not miss the Used Machinery Trade Information
Centre – an information marketplace bringing together
buyers, sellers and dealers of used agri-machinery from
around the world.
International Visitors’ Lounge
“A key meeting point for international visitors and business
partners, the International Visitors‘ Lounge is an ideal place
to meet for discussions and plan your itinerary at the exhibition.
“In addition, our experts will be on hand to offer advice
on the agricultural machinery industry and help establish
contacts with trade and industry”, says Annette Reichhold,
Agritechnica’s International Visitors‘ Lounge Manager.
Focus: Sowing, tillage
and drilling
- Over 200 manufacturers to present products in
this fi eld in two dedicated halls
Key among tractor trends are technologies that
increase effi ciency and reduce costs:
- Greater integration of functions across the entire vehicle
- Improved performance
- Automation of complex sequence of operation processes
as well as high-accuracy GPS-based steering systems
- Fuel economy
- Increased comfort for gear systems in the lower segments
Unveiling of technologies that meet forthcoming emissions
standards.
- Systems integration, from tillage and sowing to
fertilising and harvesting
- Huge potential for GPS-control technology applications,
which will be presented at Agritechnica
Focus: Tractors, mobile loading machines and
transport technology
International Conferences
Tap on the numerous valuable international networking
events for professionals, such as:
- International Agricultural Engineering VDI Conference
- Markets 2012
- East European Conference
- European Young Farmers Day
Plus discussion forums in various languages.
2011 | 1 | TRADER 7

Focus: Crop protection and fertilising
Technologies from some 120 manufacturers
to present:
- sustainable and optimal crop protection as well
as effi cient use of mineral fertilisers.
Technologically driven solutions and issues on
display include: automation, complex equipment
operation and an overview of today’s sensor applications.
Such technologies drive a more effi -
cient, environmentally friendly use of resources.
Travel information
8 TRADER | 1 | 2011
Focus: Harvesting
New harvesters that relieve the driver will be presented.
These will focus on performance, safety applications
and development of new systems. Increasingly,
technology is the key driver, allowing not only
continuous yield measurement and documentation
but also the ability to deliver relevant quality parameters.
Planning your trip to Hanover – Take advantage of the large
travel network in over 50 countries, providing travel services
specifi cally for Agritechnica.
Thanks to excellent infrastructure, the route to Hanover
promises to be convenient and fast, no matter where you
come from. The Hanover Exhibition Halls boast excellent
travel connections with proximity to the airport, a train
station at the doorstep of the exhibition and a network of
motorways from all directions.
Innovations
Agritechnica – the number one venue for world innovation
premieres.
Exhibitors time their innovation cycles to coincide with the
Agritechnica show.
International innovation award scheme with gold and silver
medals.

A unique range of systems and solutions for
root crop harvesting, from conditioning and
storage to processing.
Interest among exhibitors and visitors in 2011
will likely be on topics such as automation, unit
cost reduction and improved soil conservation
through innovative chassis and tyre concepts.
Preparing for Agritechnica
Book accommodation in Hanover.
- Apply for a visa where applicable
- Subscribe to Agritechnica News via e-mail: expo@dlg.org
- Find out who is exhibiting using the exhibitors database,
available from September 2011 at www.agritechnica.com
- Tickets – starting from September 2011, get your tickets to
Agritechnica 2011 quickly and easily using our online ticketing
system
Focus: Logistics Centre
Focus: Potato & BeetsSome 145 exhibitors will present their range of com-
plex systems and solutions for effi cient and optimised
agricultural logistics.
Key topics to be explored will include fi eld logistics
that exploit the performance capabilities of today‘s
modern harvesters, transport logistics and logistics for
the silo.
Focus: Forage harvesting
Key topics at the forage harvesting centre include:
- Increasing machinery width, higher operating
speeds and better performance
- Intelligent control systems
- Easier user handling
- Improve and maintain feed quality right up to storage
- Data and analysis systems
Agritechnica will also showcase powerful and innovative
machinery, as well as innovative technology for the
medium-sized farm.
New: Focus on intelligent systems
“Robotics, automated steering and driving, and GPS satellites
are just some examples of future technologies which are now
within the reach of today’s progressive farmers. This new feature
at Agritechnica 2011 will highlight exciting possibilities
from the technology of today – for tomorrow,” says Roland
Hörner, Head of Agricultural Technologies, DLG.
2011 | 1 | TRADER 9

AGRITECHNICA 2011
Travel to Hanover
Dealer trips to
Agritechnica
Held once every two years in Hanover,
Germany, Agritechnica’s infl uence spreads
across the entire European continent, from
west to east, north in Scandinavia to the
south and the Mediterranean. Behind this
Europe-wide participation is a large network
of travel partners.
Agritechnica sees over
350,000 participants at
the show. Out of this,
about 20 percent or 80,000
are from foreign countries.
With such large numbers travelling
to the show from outside
Germany, Agritechnica clearly
needs a reliable and organised
network of travel partners who
can respond to the challenging
logistics and varied needs of
these different visitor groups,
be they practical demands for
accommodation and transport
or requests for culture and entertainment.
These travel partners are experienced
when it comes to organizing
trips for the agricultural
sector. Many dealers who
travel to Agritechnica come
from Western Europe. Since
visitors from different countries
and companies would have specifi
c needs, Agritechnica’s travel
partners offer a variety of packages
and varying levels of support
tailored to these different
demands.
“A lot of dealers organise
their own travels to Agritechnica.
They might travel
in a group by coach if they
are within driving distance. This
in particularly so for our visitors
from Denmark, the Netherlands,
Austria and Switzerland
– countries which share a border
with Germany. Our travel
partners in these countries are
able to organize packages tailored
to the specifi c needs of
different groups, such as
combining a farm trip en
route to Agritechnica,”
says Sandra Willer, visitor marketing
manager for Western
Europe.
10 TRADER | 1 | 2011
Michael Husfeldt: “Rewarding
employees with a trip to
Agritechnica”.
At the last Agritechnica in
2009, the Association of Danish
Agricultural Machinery Dealers
organised a trip for 30 of its
employees as part of its in-house
training and development programme.
This incentive scheme
has worked well to motivate
employees, allowing them also
to gain new insight into the industry.
“We want to give our employees,
especially our administrative
staff, a fi rst-hand feel of the different
types of agri-machinery
available in the market so that
they will have an even better understanding
of the business. The
last trip proved to be a huge success
and a good eye-opener for
many of them, one which they
all thoroughly enjoyed. We are
defi nitely planning another trip
this year,” says Michael Husfeldt,
managing director of the
Danish Agricultural Machinery
Dealers.
Scandinavian dealers
invite farmers
Dealers from Denmark are located
just a stone’s throw away
from Hanover, the venue of Agritechnica.
Many Danish deal-
ers also have offi ces elsewhere
in Scandinavia, such as Sweden
and Norway. Headquartered
in Herning, Denmark,
Helms TMT, the largest dealer
for Schäffer, had organised a
trip for farmers to Agritechnica
2009. The concept was simple
but clever: Helms invited farmers
who were potential customers,
and in return offered a small
subsidy for the trip.
“Denmark’s agriculture sector
is growing and there is a real
need among farmers to stay
abreast on developments in agritechnology
and innovations for
the farm,” says Kristian Helms,
managing director of Helms
TMT. “They want to know if
they are buying the right equipment
for their fi elds or making
full use of the latest technology.
Such queries can be answered by
viewing the full range of equipment
at Agritechnica and mingling
with experts and other
visitors at the show. Without a
doubt, Agritechnica is one of
the best events we have for the
agri-sector in Europe.”
Ireland:
keen investors and
interested show-goers
Ireland’s Farm Tractor and
Machinery Trade Association
(FTMTA) is another organisation
which had planned a special
trip to Agritechnica 2009 for its
members. Preparations for visiting
Agritechnica 2011 had already
begun in 2010, and dealer
members of FTMTA were invited
to participate in the upcoming
trip.
“Irish people enjoy going to
trade shows. We also know that
the Irish are keen buyers of machinery
especially when the agricultural
sector is looking positive,
which is what is expected
for 2011,” says Gary Ryan, general
secretary of FTMTA. “We
are confi dent that not only will
Irish agriculture do well in the
coming year, the sector is also
the main bright spark in Ireland
right now.”
Interest from Italy
With 283 exhibitors coming
from Italy, the country comes
second after host Germany in
terms of exhibitor numbers. Not
surprisingly, Italian dealers and
visitors have a strong presence
at the show, and make up one
of the largest foreign participant
numbers at Agritechnica.
“This year, we are planning
to contact several key dealers
to support them in their travels
to Agritechnica. Many dealers
have also received direct invitations
from their suppliers who
are exhibiting at Agritechnica,”
Says Dr. Raffaele Talarico, head
of DLG, Italy.
“Dealers interested in taking
advantage of our travel partner
network are more than welcome
to contact any of our partners
listed on our website” says Willer.
The travel partners have been
selected carefully using a number
of criteria that meets the needs
of the international agricultural
traveler. For a list of the international
partner network, please
turn to page 14.
www.agritechnica.com/travelagencies.html
photos: Pawelzik, Dansk Maskinhandlerforening

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AGRITECHNICA 2011
Martin Umhau.
Martin Umhau runs a 550
ha farm in Oschatz, Saxonia,
Germany, where he grows
potatoes, wheat, rape and sugar
beets. Additionally, he is a
partner of an adjacent 3000
ha farming business with arable
land, dairy, lamb and bio
energy production.
1.
Market volatility will increase
further. Supplies
on Europe’s agricultural markets
for grain and oilseed rape
will display a falling trend due to
lower stocks from the 2011 harvest.
The strong growth rates
following the end of the fi nancial
crisis will trigger a boom in
demand – which is however diffi
cult to quantify. Moreover an
increase in the number of biogas
plants will restrict supplies
on agricultural markets. Many
unknowns remain – how will
exchange rates, energy prices,
pace of globalisation develop?
Altogether, however, I expect a
comparatively high agricultural
price level with a rising trend
for the year ahead of us.
Tyler Bruch.
12 TRADER | 1 | 2011
2.
Like everyone else of
course, we hope for a
good harvest and good prices.
We have middling to partially
well developed stocks. The
springtime work will certainly
be problematic due to the heavy
rainfall and large amounts of
snow. Traffi cability of the soils is
expected to be considerably later
than usual. Managing the work
involved without causing lasting
structural damage will surely be
a major challenge. Alongside
the operative problems, in view
of the developments outlined in
Question 1 above, selecting the
right marketing strategy for optimal
proceeds will certainly also
represent a signifi cant challenge.
3.
Resource-conserving developments,
whether
these are methods that lead directly
to energy-saving or production
methods that ensure
sustainability. In addition userfriendly
technologies that maintain
the performance capability
of staff will play a key role. Operational
reliability in the face
of high workloads or tight time
schedules for fi eldwork are also
vital. This was made very clear
by the diffi cult harvesting and
cultivation conditions last year.
4.
We shall see answers
to at least some of the
above questions. Of course we
hope that if incomes are suffi -
ciently high we will be able to
use Agritechnica to prepare for
forthcoming investments. Apart
from that, there is no other
event worldwide where you can
fi nd such an extensive range of
agricultural expertise from all
segments of the industry.
Tyler Bruch is a US farming
expert from Iowa. Five years
ago, Bruch set up a crop production
enterprise with a combination
of land under management
in excess of 24,000
ha in Brazil, the USA, and
Ukraine, producing commodity
crops such as corn and soya
beans. Aside from these three
countries, Bruch also has international
agricultural experience
from Canada, Italy and
Panama.
Farmers’ forum
Food for thought
– from the farm
How do farmers view the outlook for
agriculture in 2011, and prospects for their own
farms and produce? The DLG speaks with four
modern-day producers in Germany, Austria, the
United States and Russia for their views on the
farming technologies that really matter and
their expectations for Agritechnica 2011.
1.
2.
3.
1.
The Questions
4.
What do you think will characterise
the agricultural industry in 2011?
What are you expecting for your
business in 2011?
Which agri-technical developments
do you fi nd particularly exciting/
signifi cant?
What are you expecting from
Agritechnica 2011?
Demand for crops, food,
fuel and fi ber will continue
to lead the way. The world
needs to produce more food.
That will come from better technology
or opening more land in
areas like Africa etc.
2.
As a large scale corporate
farmer, I face ups and
downs in business. The key is to
mitigate risks as best as possible,
and continue to work on improving
yields and margins.
3.
Agriculture is the most
interesting business on
the planet in my opinion. It
takes place all over the globe,
and the people depend on its
improvements and success for
future sustanabilty. So anything
that helps increase yield while
saving money is exciting.
4.
More technology focus
on innovations and reviews
on precision farming.
photos: private

Martin Hardegg.
Martin Hardegg from Seefeldkadolz
in Austria, runs a 2000
ha farm with 1000 sows and a
42 ha vineyards.
1.
2011 will certainly be
characterized by uncertainties
in supplies of key agricultural
commodities such as
Pyrkov Vladimir Vladimirovich.
Pyrkov Vladimir Vladimirovich
is the CEO of PKF
‚Saturn‘, which runs a production
line with grain and
dairy processing for cheese
and butter in Saratov Oblast,
a region in Russia. The company
employs a total of 300
staff in agricultural production
alone, and farms on an
area of 30,000 ha.
1.
The prices of agricultural
products will increase
in the year ahead, especially
for grain. There are two factors
driving this trend: fi rst less
winter seed was sown; second,
seed itself has become very expensive.
As a result, the scale of
production will be correspondingly
lower.
cereals, maize and oilseed rape.
This will increasingly lead to uncertainties
in the level of confi -
dence and hence to volatile prices.
Harvest forecasts for central
and eastern Europe and Russia
will thus be particularly signifi -
cant, as will the CBOT listings.
The climate in the main production
regions can additionally
fuel these volatile factors if
extreme weather conditions continue
unabated.
2.
In view of the diffi cult
cultivation conditions
and relatively moderate conditions
for oilseed rape, I expect a
demanding harvest year in 2011.
It sounds absurd, but especially
in arid areas, a series of wet years
makes tilling, cultivating, management
and harvesting very
diffi cult. Improvement measures
such as drainage, levelling
and management of water bodies
are particularly important.
2.
We intend to focus on the
issue of irrigation more
intensively. Precision farming is
becoming increasingly important
for us. Furthermore, we are
going to make use of more resource-saving
production methods.
This includes water-saving
technologies but also the more
frugal use of fuel, fertilizer and
crop protection agents.
We’re not planning on expanding
our cropping areas in
the immediate future, but we are
intending to raise production intensity.
To prepare for this, we
have invested in the right equipment
at the end of 2010.
3.
Today we’re interested
in everything to do with
precision farming. With regards
to the choice of technology, we
are particularly interested in the
level of automation. The technical
solutions for increasing productivity
and controlling various
work processes are just as
important to us.
4.
We hope that Agritechnica
2011 will enable us
to learn more about innovations
in the fi eld of precision farming.
We are equally interested in
fi nding out more about the latest
developments the market has
3.
I am particularly interested
in precision farming
in connection with improving
management effi ciency and
the consumption of farm inputs.
Above all, I expect my farm to
benefi t from the various of solutions
offered by the many agritechnology
companies. Once
again how practical and suitable
a piece of machinery or equipment
is will determine the level
of acceptance.
4.
As always I expect Agritechnica
to be a performance
showcase for agricultural
machinery and equipment.
In addition the international
public shows us which way
things are moving and what
competition we can expect in
Europe. This comparison with
competitors will play a strong
role to infl uence the further development
of our farms.
to offer in the fi eld of drilling
technology, soil cultivation and
plant protection. Our motiva-
Bienvenue au SIMA !
Avec nous vers AGRITECHNICA 2011:
■ 7 jours, dont 2 journées d’exclusivité
■ 18 halls
■ 320 000 m 2 de surface d’exposition
■ 2 300 exposants
■ 355 000 visiteurs
Présentez cette annonce à notre stand au SIMA 2011 (20 – 24/2/2011).
Une petite surprise vous attend !
www.agritechnica.com
tion for attending Agritechnica
is the progress that we get to experience
fi rst hand.
Hall 5a, stand F072
2011 | 1 | TRADER 13

AGRITECHNICA 2011
Algeria
Chambre Algéro-Allemande
de Commerce et d‘Industrie
Mme Sonja Weichert
97, Chemin Sfi ndja, El-Biar
16000 Alger
Tel.: +213 21 92 18 44
Tel.: +213 21 92 17 79
Tel.: +213 21 79 19 65
Fax: +213 21 92 18 27
messe@ahk-algerie.dz
http://algerien.ahk.de
Argentinia
Oceantur S.A
Coordinator: Patricia Finzi
Paraguay 577 piso 2do.
(C.P. 1057) Buenos Aires
Tel.: +54 11 4311 1761
ventas.pf@oceantur.com.ar
www.oceantur.com.ar
Australia
travelticket
Ms. Roxana Reichel
Level 2
235 Clarence St.
Sydney NSW 2000
Tel.: +61 2 92 79 21 21
Fax: +61 2 92 79 27 92
tradefairs@travelticket.com.au
www.travelticket.com.au
Austria
Reisewelt GmbH
Karin Klein
Europaplatz 1
4020 Linz
Tel.: +43 7 32 65 96 62 16
Fax: +43 7 32 65 96 62 20
k.klein@reisewelt.at
www.reisewelt.at
Belarus
Institut „Kadry Industrii“
Mikholap Sergei
Tel.: +375 17 263 05 09
Tel.: +375 17 263 05 18
Tel./Fax: +375 17 263 05 20
Mobile: +375 29 779 59 49
smikholap@tut.by
www.ki.by
Belgium
American Express Trade Fairs
Lenneke Marelaan 6
1932 Sint-Stevens-Woluwe
Tel.: +32 2 727 24 70
Fax: +32 2 727 24 89
tradefairs@aexp.com
www.tradefairs.be
only for groups with more than
10 people
Brazil
Câmara Brasil-Alemanha de
Porto Alegre
Dietmar Sukop
Rua Castro Alves 600
14 TRADER | 1 | 2011
90430-130 Porto Alegre-RS
Tel.: +55 51 32 22 57 66
Fax: +55 51 32 22 55 56
dietmar.sukop@ahk-poa.com.br
www.ahkpoa.com.br
Canada
MagriM Groups &
Incentives
Mr. Mark Krijnse Locker
1375 Broadway, 3rd Floor
New York, NY 10018
USA
Tel.: +1 631 418 53 73
Fax: +1 631 549 38 93
mkl@magrimtoursandtravel.com
China
DLG Beijing AgroTechService
Ms Zhang, Li
Room 1301, Tower 1 of Landmark
Tower
No.8 North Road, Dongsanhuan
Chaoyang District 100004,
Beijing
Tel.: +86 10 65 90 61 20
Fax: +86 10 65 90 74 88
leely@dlg.org.cn
Croatia
Tourist agency «R T A» d.o.o.
Dalibor Dmejhal
Oktogon-dugave,
Hribarov prilaz 6a
10 010 Zagreb
Tel.: +385 1 6692 953
Tel./Fax: +385 1 6671 884
rta@rta.hr, rta@zg.t-com.hr
www.rta.hr
Czech Republic
BVV Fair Travel s.r.o.
Výstavište 1
64700 Brno
Tel.: +420 541 159 190
Fax: +420 541 159 172
rehorikova@fairtravel.cz
www.fairtravel.cz
Denmark
Effektivt Landbrug hver dag
Majbritt Hjort Pedersen
Odensevej 29
5550 Langeskov
Tel.: +45 70 15 12 37
Fax: +45 70 15 12 47
mape@landbrugnet.dk
www.landbrugnet.dk
Finland
FMT/Forssa Travel Agency
Heli Saari
Linja autoasema
30100 Forssa
Tel.: +358 20 775 7730 /
group tours
Fax: +358 20 775 7737
heli.saari@fmtours.fi
www.fmt.fi
Partner travel agencies
fi nd the right way to
Agritechnica
Interested visitors from many countries can
visit Agritechnica much more easily, quickly and
cheaply than before. Our Partner travel agencies
have compiled attractive travel packages to
Hanover, where required with accommodation
and appropriate accompanying programmes.
Book directly in your country!
France
Carlson Wagonlit Travel
Meetings & Events
Département Salons professionnels
Thierry Dorysse
Le Britannia B (9ème étage)
20 Bd Eugène Deruelle
69003 Lyon
Tel. : +33 820 21 00 12
Fax : +33 4 78 62 90 20
salons@carlsonwagonlit.fr
Gulf Countries
German Emirati Joint Council
for Industry & Commerce
Ms Sruthi Sreedharan
Offi ce 618, Business Village,
Port Saeed, Deira
P.O Box 7480, Dubai, UAE
Tel.: +971 43 97 49 35
Fax: +971 43 97 00 03
sruthi.s@ahkuae.com
www.ahkuae.com
Hungary
AB Agro Kft
1027 Budapest,
Bem rakpart 44.
Tel.: +36 1 201 12 77
Tel./Fax: +36 1 201 12 81
abagro@mail.datanet.hu
www.abagro.hu
Pegazus Tours
Frau Judit Raduly
Ferenciek tere 5
1053 Budapest
Tel.: +36 1 318 2100/317 16 44
Fax: +36 1 267 0171/2 66 28 27
pegazus@pegazus.hu
India
German Engineering Federation
(VDMA)
Liaison Offi ce
Mr. Rajesh Nath
GC 34, Sector III, Salt Lake
Kolkata - 700106
Tel.: +91 33 23 21 95 22 /
Tel.: +91 33 23 21 73 91
Fax: +91 33 23 21 70 73
vdma@giascl01.vsnl.net.in
www.vdma.org
Iran
German-Iranian Chamber of
Commerce + Industry
Ms. Niloufar Penkar
P.O.Box 15875-6118
Ave. Africa. Navak Street No. 16
Tehran
Tel.: +98 21 81 33 10 00
Fax: +98 21 88 79 44 01
n_azalbar@dihk.co.ir
Ireland
EU Tours
Mr. Robert Moran
Ballinagar, Ballylinan,
Co Laois
Tel.: +353 59 9 14 51 76
Fax: +353 59 9 14 55 51
robert@eutoursireland.com
www.eutoursireland.com
Group Travel International
Martin Callanan
Park House, Ballisk Court,
Donabate, Co. Dublin Ireland
Tel.: +353 1 8 43 47 34
Fax: +353 1 8 43 47 36
info@gti-ireland.com
www.gti-ireland.com
Israel
Representative of DMAG
Mr. Yoram Peltz
10, Moser Str.
Tel Aviv 62693
Tel.: +972 3 6 05 54 27
Fax: +972 3 6 05 36 41
dmag-il@internet-zahav.net
Italy
MaiaService s.a.s.
Emanuela Ciccia
Via Salute, 18
photo: shutterstock.com

35042 Este (PD)
Tel.: +39 320 8 59 76 78
emanuela@maiaservice.com
Contatti:
Nicoletta Frioni
Tel.: +39 333 3 47 57 69
nicoletta@maiaservice.com
www.maiaservice.com
Japan
Ag Supply LLC
Kitamachi 2-Chome, 16-1-106
086-1152 Nakashibetsu
Contact: Mr. Takakazu Uemura
Tel./Fax: +81 153 72-91 97
expo@hdp-farm.com
Kazakhstan
DU-Reisen
Irina Sutyahina
An der Wassermühle 19
31515 Wunstorf, Germany
Tel.: +49 151 20 14 40 41
Fax: +49 321 24 28 45 37
Iryna.Sutyahina@du-reisen.com
www.du-reisen.com
Latvia
Astra ture
Natalija Zeila
Maza Pils 5, Riga,
1050 Latvia
Tel.: +371 67 22 28 11
Fax: +371 67 22 26 12
natalija@astrature.lv
www.astrature.lv
Netherlands
Trekker Reizen
Eline ter Haar
Glanerbrugstraat 16
7585 PL Losser
Tel: +31 53 461 61 15
Mobile: +31 622 94 20 94
info@trekkerreizen.nl
www.trekkerreizen.nl
New Zealand
Messe Reps. & Travel
Robert Laing, P O Box 26522
Epsom, Auckland 1344
Tel: + 64 9 3 03 10 00
Fax: + 64 9 3 03 57 26
Skype: robertlaingnz
robert@messereps.co.nz or
offi ce info@messereps.co.nz
www.messereps.co.nz
Poland
AgroFood Sp. zo.o.
Ludwik Apolinarski
ul. Obornicka 229
60-650 Poznan
Tel.: +48 61 639 09 25
Tel./ Fax: +48 61 858 48 48
l.apolinarski@dlg-pl.pl
www.dlg.org.pl
B.T. „Anna-Tours“
Anna Przytula
ul.Pilsudskiego 34
70-423 Szczecin
Tel./Fax: +48 91 421 13 55
Tel./Fax: +48 91 421 05 30
annatours@odratravel.pl
www.odratravel.pl
Romania
Karpaten Turism
Address: Str. Teleajen nr. 77A,
Sector 2, 021466,
Bucharest
Tel.: +40 374 009 192 /
Tel.: +40 21 323 30 06
Fax: +40 21 321 41 97
rezervari@karpaten.ro
www.karpaten.ro
Intermarketing &
Consulting
Tel.: +40 21 317 12 25/26,
Tel.: +40 734 684 645
Fax: +40 21 319 63 71
offi ce@agraria.info.ro
www.agraria.info.ro
Russia
AgroTour
Vasiliy Gorbach
Orlikov per., 3/ 518
107139 Moskau
Tel./ Fax: +7 499 169 25 71
Mob.: +7 910 464 40 83
vgorbach@tochka.ru
Zentr zarubeghnikh staghirovok,
Krasniy prospekt 220, korp. 1,
Of. 200
630049 Novosibirsk
Tel.: +7 383 227 67 84/
Tel.: +7 383 210 63 83
nsk@c-z-s.ru
www.c-z-s.ru
Chaika-Tour
Herr Alexander Turtschenko
B. Kamenshchiki 2
115172 Moskau
Tel.: +7 495 668 31 61
Fax: +7 495 668 31 63
info@chaika.ru
www.chaika.ru
City Booking & Travel Centre
Ekaterina Podlesskih
Krasnovorotski prospekt, 3
Stroenie 1
107078 Moskau
Tel.: +7 495 231 33 99 (ext.
389)
Fax: +7 495 231-33-98
podlesskih@cbtc.ru
www.cbtc.ru
Saudi Arabia
German-Saudi Arabian Liaison
Abdulazeez V. Valappil
Offi ce for Economic Affairs
(GESALO)
6th Floor, Meezan Tower
Intersection of Olaya Main
Street & Makkah Rd.
P.O. Box 61695
Riyadh 11575
Tel.: +966 1 462 38 00
Fax. +966 1 462 87 30
valappil@ahk-arabia.com
http://saudiarabien.ahk.de
Slovakia
Reiseburo Komextour, s.r.o.
Erika Nozdrovická
Štefánikova 55
SK-949 01 Nitra
Tel./ Fax: +421 37 6522 870
Mobil: +421 918 658 867/
+421 903 440 647
komextour@ba.telekom.sk
www.komextour.com
Slovenia
Turiticna Agencija Veronika
Ivanka Bizjak,
Dunajska 113
AGRITECHNICA 2011
1000 Ljubljana
Tel.: +386 1 56 55 09 0
Fax: +386 156 55 09 5
info@travel-veronika.com
South Africa
Southern African German
Chamber of Commerce and
Industry
Ms. Annette Pringle-Kölsch
PO Box 87078, Houghton, 2041
47, Oxford Road, Forest
Town, 2193
Johannesburg
Tel.: +27 11 486 27 75
Fax: +27 11 486 33 46
apringle@germanchamber.co.za
www.germanchamber.co.za
South Korea
Korean-German Chamber of
Commerce and Industry
Mr. Young-Min Kim (Manager)
Hannam Plaza, 28-2 Hannamdong,
Yongsan-gu
Seoul 140-884
Tel.: +82 2 37804 631
Fax: +82-2-37804 637
ymkim@kgcci.com
www.kgcci.com
Spain
Buromesse – Tour Operator
Martin Puschwadt
C/Narváez, 70 - 2oD
28009 Madrid
Tel.: + 34 91 400 99 19
Fax: + 34 91 400 99 35
info@buromesse.com
www.buromesse.com
Sweden
N & N resor
Eva Maria Friberg
Malma Gård
533 96 Götene
Tel.: +46 511 502 46
Fax: +46 511 551 58
info@nnresor.se
www.nnresor.se Special offer
Agrar Media AB
Contact: Lina Harrysson
Tel.: +46 44 23 71 81
lina@agrar.nu
www.agrar.nu
Switzerland
Agrar Reisen
Monika Höpfl
Rohrerstrasse 100
5001 Aarau
Tel.: +41 62 834 71 51
Fax: +41 62 834 71 00
groups@agrar-reisen.ch
www.agrar-reisen.ch
Continues on page 16
2011 | 1 | TRADER 15

AGRITECHNICA 2011
Continued from page 15
Voyageplan
Grand-Rue 84
1820 Montreux
Tel.: +41 21 96 64 41 1
Fax: +41 21 96 64 41 9
info@voyageplan.ch
www.voyageplan.ch
Turkey
DLG Fuarcılık Ltd. Sti.
Mr. Ensar Zümre
Ertugrul Mh. Demir Sk. No 47
Kat:5 D.18
Tekirdag
Tel.: +90 282 263 00 32
Fax: +90 282 263 00 28
www.dlgfuarcilik.com
Ukraine
Dykun Global Consult
Andrei Dykun, Diana Ryabenko,
Proletarska 6/2
20300 Uman
Chercasy region
Tel./Fax:: +38 047 443 69 85
Tel./Fax: +38 067 443 06 61
Mob.: +38 67 470 17 81
Agritechnica truck on Europe’s roads
If you see a huge Agritechnica
truck on the road in the near future,
then follow it. From August
2010 to November 2011,
ten trucks from four different
forwarding agencies will be out
and about throughout Europe
with the Agritechnica logo emblazoned
on their side, inviting
you to follow them to the
‘World’s no. 1’ show in Hanover
- the place where, later this
year, the international agricultural
machinery sector will again
be showcasing its latest innovations.
Krone-trailers with Agritechnica design.
16 TRADER | 1 | 2011
info@dykun.com.ua
www.dykun.com.ua
Optimus Ltd
Ihor Boiko
prov. Shevchenka 4, offi ce 25
01001 Kiev
Tel.: +380 44 493 46 91,
278 54 38
Tel./Fax: +380 44 278 06 22
optimus@online.ua
www.optimus-ua.com
Ivano-Frankovsky CNTEI
Kogut Igor, Antipenko Olga
Ul, St. Bandera, 1
76014 Ivano - Frankivsk
Tel.: +38 342 57 02 01/
Tel.: +38 342 55 94 22
Fax: +38 342 55 9422
ifcnti@il.if.ua
www.cntei.if.ua
Ten semi-trailers from the vehicle
plant Bernard Krone GmbH
in Werlte have been converted
into ‘Agritechnica trucks’.
From top to bottom along their
entire length, the Agritechnica
logo is set to cruise across Europe’s
roads – and the wording
at the end invites you to “Follow
me to Agritechnica 2011”.
“With this new idea, Agritechnica’s
communication strategy
is taking on a new dimension,”
explains Freya von Rhade, who
manages the Agritechnica project
at the German Agricultural So-
Business Trip Centre of Ukrain
Nikolai Kozlik
Pr.Vozzjednannia, 7A, Of. 523
02160 Kiew
Tel.: +38 44 224 60 24
Fax: +38 44 224 60 22
businesstrip@ukr.net
www.businesstrip.in.ua
OOO “TVM International”
Oksana Sedykh
Raskovoy str. 23, Of. 732
02660 Kiev
Tel./Fax: +38 44 494 25 23,
517 54 27
Mobile: +38 097 970 99 25
expo-int@expo-int.kiev.ua
United Kingdom
Field Farm Tours Ltd
Field House
Nichola Gray
ciety (DLG). ‘This project was
made possible by the Krone
group, a leading manufacturer
of commercial vehicles in Eu-
France
Agritechnica at SIMA
3 Stephenson Court
Stephenson Way
Newark, Notts
NG24 2TQ
Tel.: +44 1636 61 60 60
Fax: +44 1636 64 02 82
www.fi eldfarmtours.co.uk
USA
MagriM Groups & Incentives
Mr. Mark Krijnse Locker
1375 Broadway, 3rd Floor
New York, NY 10018
USA
Tel.: +1 631 418 53 73
Fax: +1 631 549 38 93
mkl@magrimtoursandtravel.com
Vietnam
German Industry and Commerce
Vietnam
Ms. Nguy Thu Hien, Trade Offi cer
1303 Vietcom Bank Tower,
198 Tran Quang Chai
Hanoi, 10000
Tel.: +84 4 38 25 14 20
Fax: +84 4 38 25 14 22
hien.nguythu@vietnam.ahk.de
rope whose agrimachinery division
is a long-standing exhibiter
at Agritechnica.
Agritechnica 2011 will be presented at the SIMA exhibition in Paris,
France from 20 to 24 February 2011 in hall 5a, stand F72. An exclusive
Agritechnica cocktail reception for French companies, dealers
and associated partners will also be held within SIMA on 22 February
2011.
“As France is Europe’s largest agricultural machinery market, French
farmers are incredibly important to equipment suppliers from all
over the globe,” explains Freya von Rhade, Agritechnica project
manager. “At the same time, French equipment manufacturers offer
innovative solutions that are applicable to farmers everywhere.
At the last exhibition, 75 exhibitors from France had increased their
attendance and now France is one of the top three foreign exhibitor
countries at Agritechnica,” adds von Rhade.
Practical travel information, the latest show updates and a small gift
can be picked up at the Agritechnica stand.
“We will be presenting our travel packages tailored to French visitors
as well as those from neighbouring countries, at our stand in
SIMA. We strive to make it even easier to organise travel to Agritechnica
so that visitors can get the most out of the show,” says
Sandra Willer who is responsible for organising visitors from Western
Europe for Agritechnica.
Visitors and companies present at SIMA are very welcome to visit
the Agritechnica team in Hall 5a, stand F72.
photos: DLG

DLG-Trendmonitor Europe
Focus on market conditions
DLG presents its twice-yearly DLG Trendmonitor Europe, a region-wide
survey that tracks sentiments among 3,500 farmers in nine countries.
DLG’s chief economist, Dr Achim Schaffner, gives his insight on the DLG-
Trendmonitor Europe.
Trader: Who is the DLG Trendmonitor
Europe targeted for?
Dr. Achim Schaffner: The
DLG-Trendmonitor focuses on
the actual business climate for
farming and on the plans for
farm investments in the next 12
months. These results are especially
useful for stakeholders in
the agricultural equipment business,
as it gives them an idea of
the actual investment intentions
and trends in agriculture. Because
the focus is on the coming
12 months, the investment results
of DLG-Trendmonitor Europe
refl ect closely these farmers’
plans for upcoming farm
development, giving a strong indication
of market trends for agricultural
equipment. To give a
European perspective and overview,
we are conducting the
survey in different European
countries – twice a year in Germany,
France, the United Kingdom,
Poland, Hungary and the
Czech Republic and once a year
in Russia, the Ukraine and Kazakhstan.
Trader: How can this target
group use the results of the
DLG-Trendmonitor Europe as a
valuable source of information?
Dr. Schaffner: The results of
the Trend monitor are shared in
the media through DLG’s press
releases of DLG and in various
publications. We are also preparing
fact sheets based on the actual
results, which can be downloaded
from the DLG-website.
Trader: Since the Trendmonitor
started in 2003 till present,
what are some of the key trends
in Europe during those years?
Dr. Schaffner: We see that investment
plans have been relatively
stable especially in Germany,
which is partly because
some investment intentions are
independent of the business climate.
So, despite the economic
crisis during autumn 2009,
we saw an investment quota of
45 percent among Germany’s
Powerful helper for every day
farmers, which indicates relative
investment stability during that
diffi cult business climate. This
shows that farmers make investment
decisions to develop their
farms based on long-term investment
cycles, rather than the
current economic outlook.
Altogether, the DLG-Trendmonitor
Europe shows how
farmers view the change in the
agribusiness market. This is important
information for decision-makers
in agribusiness as
it helps them form their own
assessments of the market and
adopt appropriate business strategies
Trader: Do you think the
Trendmonitor is in some way
refl ective of ground sentiment
of EU agricultural policy and
other national policies in those
countries?
Dr. Schaffner: We see farmers
increasingly focusing their
investment plans based on the
outlook and assessments of the
HOFTRAC ® I WHEELLOADERS I TELELOADERS
AGRITECHNICA 2011
DLG chief economist
Dr. Achim Schaffner.
agricultural markets and less on
political shifts. Because agricultural
markets are gradually being
liberalised, farmers are tapping
on technological effi ciencies to
improve their level of competitiveness
in the market. How
to become more competitive is
the key issue for most farmers.
While in 2003, the foremost
topic was the common agricultural
policy, the shift is now towards
focusing on market trends
and the outlook for agricultural
products and new methods of
production.
Weidemann - your
partner with
know-how and
a pioneering technology
for the professional
enterprise
Weidemann GmbH
34519 Diemelsee-Flechtdorf
Tel.: +49 (0)5633 609-0
www.weidemann.de

COMPANIES AND MARKETS
CLIMMAR
18 TRADER | 1 | 2011
Service is decisive factor for
the sale of new machinery
The European farm machinery dealers
association, CLIMMAR, concluded yet
another successful Congress in Krakow
at the end of last year. Members of CLIM-
MAR since 2006, Poland played host to the
2010 Congress in the capital Warsaw.
Gracing the event was the
Polish Minister of Agriculture
himself, Marek Sawicki,
who delivered an insightful
presentation based
on current and forecast
data of Polish agriculture.
This
was followed
by an open and
engaging question-and-answer
session from participants,
which
centred mainly on
the latest developments
of the Common Agricultural
Policy in Poland and Europe.
Prior to the presentation, the
Congress had opened with the
2.3
2.1
1.9
1.7
1.5
1.3
1.1
0.9
0.7
European Association of Agricultural Machinery Dealers has members in some
17 countries – 2010 Congress was held in Krakow
Coarse grains
0.5
1996 2000 2004 2008 2012 2017
chairmen’s traditional address, which openly
expressed views from CLIMMAR’s 17 member
countries. Common among these views
was the consensus among members that the
pace of change in Europe and the world necessitated
an even stronger and more active
CLIMMAR.
CLIMMAR members felt that the main
objective of such a European organisation
was to develop the exchange of information
between various member countries, either
among organisations themselves or between
companies and individuals. This would ensure
more effective communication through
the sharing of ideas and initiatives among
countries. With the current volatility in global
markets, a stronger and more united
CLIMMAR would be a great boost to its
members.
Agricultural risks
Prices of wheat have recently undergone
wild fl uctuations due to a disastrous drought
in Russia. A decision to halt grain exports
and maintain food security in the country
World price developments for crop and animal products up to 2017
Nominal price index, 1996 = 1
Wheat
Rice
2.3
2.1
1.9
1.7
1.5
1.3
1.1
0.9
0.7
Beef
Poultry
Pork
0.5
1996 2000 2004 2008 2012 2017
soon sent alarm bells in world markets, which
had expected that ample Russian grain stocks
could hold off any supply shock and maintain
prices.
Added to that, current logistics have been
unable to cope with the unexpected surge in
export demand for grain in other countries.
In France for instance, a shortage of transport
and silo capacities at the harbours were
simply inadequate for handling the sudden
deluge in volumes, holding up grain shipments
as a result.
In today’s complex world of multilateral
exchanges, one glitch in the supply chain is
all it takes to paralyse the fl ow of goods and
services and cause jitters in the market. The
fact that logistical systems rarely tolerate any
disruptions in the supply chain is evident in
these recent examples.
In addition, any medium-term forecast is
concerned only with economic fundamentals,
and not unknown factors caused by nature
which are impossible to predict. Yet agricultural
risks stem largely from such unexpected
factors. As long as plants are not grown in
greenhouses, water levels and the timing of
Whole milk
powder
2.3
2.1
1.9
1.7
1.5
1.3
1.1
Skimmed milk
powder
0.9
0.7
0.5
1996 2000 2004 2008 2012 2017
Source: Secretariats of the OECD and FAO.

Gilbert Daverdisse, Climmar invites
dealers to Agritechnica in Hanover.
seasonal changes will have a huge impact on
the output and quality of harvests. The globalisation
of trade further increases the overall
risks and amplifi es their effects, resulting
in major and sudden fl uctuations in raw materials
prices, which are themselves subject to
much market speculation.
Examples of such unpredictability abound
in the agricultural market. Barely three
months earlier, analysts were predicting that
the income of cereal growers, which had fallen
in 2009, were unlikely to increase this
year. Yet today, we see that their incomes
have risen quite substantially, helped by the
key factors of quality, quantity and price.
On the other hand, milk producers, who
have enjoyed a contractual increase in the
price of milk, are now complaining that costs
have soared due to a rise in cereal prices. This
is due to the drought which has cut down
available amounts of fodder crop and straw.
Clearly, providing an accurate forecast of agricultural
markets is an almost impossible
task.
The future for dealerships
Although the fundamentals in agriculture
are still synonymous with growth, volatility
in prices and agricultural income are
now the norm. Agricultural machinery dealerships
must learn to cope with these major
fl uctuations and work with, rather than
against them.
Although turnover is highly dependent on
distribution, dealerships are mostly regarded
as equipment-based companies, with more
than half of all employees working in tech-
nical services. There is a need to constantly
raise the level of human resource expertise
and skills in dealerships.
Firstly, workshop and store facilities must
account for an important part of structural
costs if the company is to withstand periods
of downturn in sales. There can be no sales
without good service, which is why this must
be maintained at any cost. By focusing on the
cost effectiveness of after-sales service, dealers
are offering an additional good with a market
value that can be sold. This increases the
product’s value and improves the dealer’s
bottom-line in the long run.
Next, fi rms should tap on prosperous
times to optimise their margins as this would
help them tide through leaner periods. The
dealer should carry out a professional assessment
of second-hand items while at the same
time checking if it is able to cover any losses
should the market value fall below what was
paid during trade-in. Trade-in prices have already
started to slump, and subsequently, the
rate of rejection for second-hand equipment
will increase.
As both the service and second-hand market
form the core of the second-hand trade,
the value-add of these activities must be suffi -
ciently high so that companies would not just
stay afl oat but also thrive. This means that
the relationship between dealers and farmers
is bound to evolve. And that change has only
just begun.
Dealer satisfaction
CLIMMAR has a dealer satisfaction index
set up specifi cally to help dealers. Originally
conceptualised in France for manufacturers,
the index is now used in six other countries.
Specifi c European data based on more than
1000 surveys from all over Europe were collected
and used as the database for this index.
Apart from its roles as a European toolbox
and pool of ideas, CLIMMAR is also a
source of information for comparing ratios,
markets, economic climates and guarantees.
The annual CLIMMAR congress is the key
event for the exchange and collection of information.
Training is another important aspect of the
organisation. The 2nd CLIMMAR Skills, a
competition open to mechanics and mechanical
engineers, helps assess the various European
training systems while promoting the
dealership trade. CLIMMAR also encourages
all member countries to participate in major
events, notably Agritechnica which will
be held from 13 to 19 November 2011 in
Hanover, Germany.
Gilbert Daverdisse
Double
safety!
Search
online.
Purchase
on-site.
World Trade Fair
for Used Technology
6 to 8 April 2011
Cologne, Germany
Organisers:
Koelnmesse GmbH
and Hess GmbH
Technical sponsor: FDM e.V.
Registration and information:
Tel. +49 7244 7075-0
www.usetec.com
2011 | 1 | TRADER 19

COMPANIES AND MARKETS
VDMA
Ag-machinery investments up
Germany’s agricultural
machinery industry has
seen surprisingly strong
demand in recent months. Although
the order books began
to fi ll again in May 2010, reversing
19 months of decline, this
rebound was confi rmed only
in September.
20 TRADER | 1 | 2011
Current orders are about 20
percent higher than last year’s.
Together with the relatively
short delivery periods, sales
in the second half of 2010
have more than compensated
for the lacklustre performance
in the fi rst half of the
year.
German manufacturers are starting 2011 on an optimistic note.
Confi dence in the agricultural sector almost returned to high lever two years ago
Germany – the driving
force of the industry
Key to this rebound is demand
coming from Germany.
Western European manufacturers
have been eyeing German
demand for months now. Confi
dence in the agricultural sec-
Source: VDMA
tor, according to the investment
barometer project co-managed
by VDMA Agricultural Machinery
Association, has now almost
returned to the levels displayed
two years ago, when grain prices
were high and milk prices were
about 40 euro-cents per litre. As
dealer stocks are depleted, domestic
market orders received by
the German agricultural machinery
industry have soared. Revenues
are expected to increase
signifi cantly right into spring.
VDMA expects that the total
EU market has shrunk by seven
percent in 2010, to Euro 19.4
billion. Similar trends were witnessed
in the tractor and agricultural
machinery segments. The
market in the accession countries
(EU-12) is worth Euro 2.8
billion, back to the year-ago level.
This shows that the markets
in the “old EU”, that is mainly
in the west, remain the key drivers
for growth in Western Europe’s
agricultural machinery industry.
Yet there is clear potential for
the newer members to catch-
photo: Fehrenkötter

“We consider our current business to be ...”
unfavourable 15 %
satisfactory 49 %
up. According to recent estimates,
the west European tractor
market shrank by about 12
percent in 2010, to around
137,000 units. Sluggish demand
in France had a particularly
negative effect on fi gures
for 2010. On the other hand,
2011 is also looking promising
for the French.
The combines business struggled
in a relatively diffi cult year
last year. Fewer than 6,000 machines
were sold in western Europe,
nearly a third down on the
year before. France and Germany,
the largest markets for such
machines, both displayed aboveaverage
declines. With the current
turnaround, manufacturers
are placing their hopes on
the 2010/2011 season. A similar
downturn was faced by green
forage harvesting machines,
where recovery is expected following
two years of depression.
German manufacturers currently
report a rise of 30 per cent for
this segment, with sales of balers
and forage harvesters largely
forecast to reach the satisfactory
level attained last year.
EU to catch up with
global economy in 2011
In summary, it can be said that
although the European Union’s
agricultural machinery market
lagged behind global growth in
2010, due chiefl y to a weak fi rst
half, the region should rise up
to become a pillar of Europe’s
economy in 2011, barring any
negative developments. The
chief factor infl uencing the market
will be the producer prices
paid to farmers. Discussion on
the new European agricultural
policy for the period 2014 to
very good 6 %
good 30 %
Source: CEMA Business Barometer December 2010.
Maschinenfabrik
Bernard KRONE GmbH
Heinrich-Krone-Straße 10
D-48480 Spelle
COMPANIES AND MARKETS
2020 should gather momentum
in the coming months.
It is to be expected that the
different economic conditions
in the individual EU Member
States will have different impacts
on local farmers’ purchasing
power and intentions to invest.
VDMA does not expect
the emergence of lower direct
payments as of 2014 to bring
any major upheavals among
German farmers. Farmers have
gained a much more progressive
outlook in the process of adapting
to world markets over the
Tel.: +49 (0) 5977/935-0
Fax: +49 (0) 5977/935-339
E-Mail: Info.ldm@krone.de
Internet: www.krone.de
past 20 years. Without a doubt,
manufacturers are starting the
new year on an optimistic note.
The barometer of confi dence in
the west European agricultural
machinery industry rose by 12
percent points in December
2010. On the one hand, the assessment
of the current business
situation was much more positive;
and on the other hand, expectations
of future sales remain
very high. This confi dence is not
restricted to the German market
alone – it also includes the markets
of eastern Europe.
Progress in action
Comprima
– Innovative baling technology for extreme
conditions
– KRONE NovoGrip belt and slat system for
ultimate bale densities and quiet running
– Comprima F 155 with the unique semi-variable
chamber (ø 1,25 m – 1,50 m)

COMPANIES AND MARKETS
Tanco
Now wrapping specialists
unpack the goods
The tractor gently picks up
and raises the bale in its
plastic wrapper. An inconspicuous
clamp on the back of
the front loader grips the wrapping,
while the two outer hydraulic
cylinders slowly press
the cutting device onto the
bale. The wrapping now bursts
open at the cutting edge and the
blade splits the bale in the clamp
into two halves.
Like a sausage bursting out
of its skin, the grass silage now
spills out of the wrapping and
drops into the feeder mixer wagon.
The advantage – the clamp
retains the skin/wrapping and
does not release it into the feeder
mixer wagon. The used packing
is then set aside after the
22 TRADER | 1 | 2011
They don’t just wrap, they can unwrap too – The Irish wrapping specialist Tanco
has expanded its programme to include an interesting solution that saves
manual work when feeding from bales
The I 70 Bale Shear splits round bales while retaining plastic and net.
clamp is opened hydraulically.
The clamping and wrapper retention
mechanism is operated
via the third oil circuit of the
front loader.
Sales Manager Martin Maye
bursts with enthusiasm when
he describes the Tanco solution.
“Just imagine, the driver no
longer needs to dismount from
the tractor at all when feeding
from bales – and that by the
way is one of the most frequent
causes of accidents in farming!”
A further advantage: the bale,
already divided by the blade, can
be broken up more easily by the
augers on the feeder mixer wagon.
The same principle reportedly
works just as well for hay
and straw bales in net wrappers.
Tanco Managing Director
Adrian Lacey sees the I 70
Round Bale Shear – as it is rather
soberly called – to be a good
entry product with agricultural
machinery dealers for his company.
He points out that at a
price of around Euro 3,300, this
is an attractive machine that offers
farmers genuine benefi ts.
The idea for the mounted implement
came from a practical
user by the way – a dairy farmer
in Kilkenny, Ireland, just a few
kilometres away from the Tanco
base in Bagenalstown. It was
then refi ned further by Tanco.
“Wrap and Stack” is the recommendation
offered by the
wrapping specialists at Tanco.
By comparison with the three-
stage process of wrapping in the
fi eld, picking up the bale and
taking it into storage, “Wrap
and Stack” reduces damage to
the wrapping.
“Wrap and Stack” offers
advantages
Tanco presents an interesting
solution with the fi lm wrappers
in the 280 series that can be operated
in stationary position or
in the tractor linkage. While one
bale is being wrapped by the
wrapping machine, the previously
wrapped bale can be stacked
away and the next one prepared
for loading. The operator can
work the wrapper from the tractor
using radio remote control
photos: Tanco, Pawelzik

Tanco Team: Adrian Lacey, Martin Maye, Christian Walter and
Anne Moten, Customer Relations Manager.
provided he is within a radius of
50 m. A further Wrap and Stack
method is possible using wrapping
machines of the 1320 series.
The wrapper is based on
Tanco’s successful model 1300,
and weighing only 700 kg itself
it can be mounted e.g. in the
front hydraulics or on the telescopic
loader post.
Picking up, wrapping and
stacking bales can all be done
in a single operation here. By
comparison with the predecessor
model, the new frame construction
and the wrapping program
with optimised electronics
and hydraulics reportedly offer a
perceptible increase in performance.
The hydraulically folding
wrapping arms are a special feature
here. The second wrapping
arm approaches the fi rst wrapping
arm automatically during
the fi nal turn. The two fi lm dispensers
thus reach the cutting
device at almost the same time
and are cut off by just one cutting
device and pre-tensioned
for the next wrap. As soon as
the next wrapping operation
starts, the two wrapping arms
automatically take up their positions
on opposite sides again.
The wrapping arms are uniformly
balanced here, thus allowing
high wrapping rates.
But the Irish manufacturer
does not only wrap round bales.
When heavy square bales are
waiting, for example, they recommend
the trailed 1814 wrapper.
The wheels are mounted
at the rear here and thus shift
COMPANIES AND MARKETS
the weight to the rear axle of
the tractor as desired for better
traction.
Ten per cent growth
a year
Shortly before Trader last
visited Tanco in 2006, Adrian
Lacey (then 31) had come from
the Meryll Lynch Bank and reorganised
the company with
new people and a new marketing
strategy, as well as reinforcing
the sales team. A success story!
Sales and profi ts have grown
distinctly since then, though
Lacey keeps the exact fi gures to
himself. Some 1000plant yellow
Tanco machines and mounted
implements for front loaders
leave the works site in the industrial
zone of the little town
of Bagenalstown in Ireland every
year.
Crisis in the agricultural machinery
industry does not exist
for Lacey. “2010 will be the best
ever year in our company history”,
reports the young businessman,
not without pride.
Despite the good fi gures, the
staff at the Tanco Headquarters
aim to keep their feet fi rmly
on the ground. Ten per cent
growth a year is possible, reports
Sales Manager Maye. The company
is particularly satisfi ed with
developments on the German
market. Armin Walter, today responsible
for sales at JF-Stoll,
carried out the groundwork for
the Tanco distribution network.
His Christian Walter (24) has
been continuing this work in
Rieneck, Bavaria, as factory representative
for three years now.
“We shall continue to concentrate
on our niche. The wrapper
market offers enough possibilities”,
states Adrian Lacey with
conviction.
www.tanco-autowrap.com
Bernd Pawelzik
Wrap and Stack: The 1320 EH with twin folding wrap-arms.
2011 | 1 | TRADER 23

COMPANIES AND MARKETS
Armatrac
Successful in the tractor market
with “Happiness” and “Blessings”
“Kismet” and “Beriket” – translated as “Happiness” and “Blessings” – are the names of the
bestselling vehicles from Erkunt Tractor. Trader visited the only six-year-old Turkish tractor
production plant in Ankara.
The air is clear, the slopes in
Anatolia show a bare covering
of grass that at the
beginning of October is now
swaying dry and light brown
in a warm breeze. The Armatrac
leaves a trail of dust as it
races across the stubble fi eld
at a speed of over 40 km/h,
at right angles to the tramlines.
The wheels lift alternately
into the air as they jump over
the plough furrow and the 74
hp tractor then comes to a halt
with a jerk in the freshly turned
fi eld. At the steering wheel of
the Armatrac 804 is Hussein.
He is the demonstration driver
at the Turkish tractor manufacturer
Erkunt Tractor. His spectacular
driving skills can even be
admired on “You Tube” on the
internet. Hussein shows the agricultural
journalists watching
before the gates of the Turkish
capital Ankara just how resilient
an Armatrac is. Erkunt Tractor
is the fi rst Turkish tractor manufacturer.
“We don’t sell cheap
tractors”, stresses Armatrac Sales
Manager Haluk Armagan, talking
to us on the fringes of the
tractor show where Hussein is
taking the vehicle through its
paces well beyond the normal
measure. On our visit to the
factory we learn more about the
company.
Erkunt’s foundry operation handles
33,000 t steel a year.
24 TRADER | 1 | 2011
“At the beginning we didn’t
even have enough nails to build
the wooden barracks of the
Erkunt foundry”, reports today’s
company boss Tuna Armagan,
remembering the company
start-up in the year 1953.
Beginnings in the foundry
After studying electrical engineering
in Dresden and Zurich,
his father-in-law, Mümin
Erkunt, founded the company
in Ankara under extremely simple
conditions. The fl ying sparks
and the heat of the foundry operation
set the wooden halls on
fi re more than once, relates Armagan.
Today the foundry enterprise
Erkunt Sanayi A.S. is located at
the heart of a busy industrial
zone between a cement factory
and a helicopter landing pad of
the Turkish military. Erkunt has
now become one of the most
signifi cant suppliers for international
agricultural and construction
machinery producers.
Over 33,000 t steel will be
cast into form here this year. Of
this amount 7,000 t alone will
go to the Agco engine factory
Sisu Power in Finland as engine
blocks. Engine blocks and cylinder
heads account for about
one third of Erkunt’s produc-
tion. The Turkish fi rm’s list of
customers includes names such
as Perkins, Cummins, Caterpillar,
Same Deutz-Fahr, Deutz
and MAN. The large “E”, the
symbol of the Erkunt foundry,
is to be found next to the serial
number on the gearbox housings
of ZF, Carrago or Turner
Powertrain too. Transmission
housings represent a further
third of production.
Over 69 horizontal and 20
vertical Mazak CNC machining
centres turn the cast parts into
precision components. Drilling,
cutting, honing – a major part
of Erkunt’s know-how lies in
exact machining and refi ning of
the cast workpieces.
The Erkunt quality testers
have comfortable workplaces by
comparison with their colleagues
on the production fl oor. In vibration-free,
sound insulated
and air-conditioned rooms they
operate the expensive measuring
equipment (cost: over one
million Euro). With sensitive
laser heads the measuring instruments
“scan” the workpieces
that are selected as random
samples from production.
The actual values measured are
compared with the target data
from the design department in
order to take appropriate action
against any discrepancies.
Built from sand – the complex moulds for
casting engine blocks.
“Some customers want even
cheaper purchase prices from
us”, explains the company head
Tuna Armagan (62) during a
tour of the factory. “However,
quality production simply has its
price! After all, our customers
profi t from every new machine
or system that we invest in. Over
the last 10 years this has cost us
70 million Euros!” And Erkunt
attaches particular value to quality.
Alongside ISO certifi cation
for production and environ-
Glass bead as lucky talisman
on the radiator.
mental aspects and Lloyd’s Certifi
cates, Erkunt also participates
in the quality management system
Sigma 6. For connoisseurs
of this programme: 51 of the
55 defi ned projects have been
Precision work: Mazak machining centres
give the fi nal polish.
photos: Pawelzik

Work on a dry and dusty fi eld: Erkunt-Tractor focused chiefl y on the Turkish market in its early
years.
worked through. The qualifi cations
of the engineers engaged
in quality management sound
like Asian martial arts skills.
Erkunt has over eight bearers of
the Black Belt and 17 bearers of
the Green Belt in the Sigma 6
designations.
Around 1,000 staff, including
200 administrative staff, work at
four plant locations on the outskirts
of Ankara and achieve annual
revenues of a good 75 million
Euros. Further growth is
already planned. Tuna Armagan
tells us with evident pride of a
recently signed agreement with
Kölner Deutz AG. As of 2014,
Erkunt aims to supply 45,000
blocks for a 2.9 l diesel engine
made by Deutz every year. The
earthworks for the new production
plant on the Erkunt site
have already started.
From foundry to
tractor assembly
As supplier to the agricultural
machinery industry, the company
got to know this branch
very intensively. As a foundry it
works closely with engine, transmission
and axle manufactures.
About 40 per cent of a tractor
weight is accounted for by
the castings. However, it is distinctly
more attractive to sell the
value of the iron casting in the
form of a ready-assembled tractor
than to simply sell the raw
engine blocks to an engine factory.
And so the decision ripened
in Ankara to build up an
in-house tractor production
sector. In the newly established
subsidiary Erkunt Tractor, engineers
began with development
work seven years ago. Foundry
customers such as Carraro, ZF
and Perkins now advanced to
become suppliers to the young
tractor builder.
There is no purely national
tractor production in Turkey.
Alongside John Deere who operate
their own plant there, tractors
are produced under license
from New Holland and Massey
Ferguson.
On average 25,000 to 30,000
units a year are sold in Turkey.
John Deere heads the licensing
statistics, followed by New
Holland and Massey Ferguson.
There are some 10 million farmers
in Turkey, mainly small farms
and subsistence farmers. The
top-selling category comprises
tractors in the 50 to 85 hp
range. With the Erkunt Tractor
the fi rst machine from a Turkish
manufacturer made its appearance
on the fi elds in this country
lying between Europe and Asia.
The fi rst Erkunt Tractor left the
COMPANIES AND MARKETS
production line in September
2004. The market launch started
with a range of four models,
technically adapted to the requirements
of Turkish farmers.
“Turkish farmers display national
awareness when they buy machines”,
explains Sales Manager
Haluk Armagan. Alongside very
solid execution with engines
from Perkins, transmissions and
axles from Carraro,
and series names such
as “Kismet” (Happiness)
and “Beriket”
(Blessings), the newcomers
gained market
shares more quickly
than their competitors
had expected.
A small blue-black
glass bead decorates
the radiator grille of
each Erkunt tractor.
According to Turkish
mythology, it sym-
bolises the eye that
watches over evil.
This symbol is frequently
encountered
in Turkey, as jewellery
in the form of a
pendant, or at house entrances
to bring luck.
Family ties
Altogether 70 dealers with
200 service bases between the
Bosporus and Eastern Anatolia
now belong to the family of
Erkunt Tractor sellers. In the
year 2005 Erkunt Tractor built
a brand-new tractor assembly
plant on a 35,000 m 2 site on the
outskirts of Ankara. It employs
a workforce of 200, including
24 in the development segment
for now 40 tractor models. The
plant capacity in single-shift operation
is 4,000 tractors a year.
Between the market launch
and the end of 2010 altogether
10,000 Erkunt tractors will have
rolled onto the market.
Now the Turkish market
alone is not enough for a growing
tractor builder. Under the
name Armatrac, export activities
were therefore started in
2007. Armatrac comes from the
name of the owner’s family, Armagan,
that holds 55 per cent
of the company shares. Erkunt
boss Tuna Armagan won over
his brother Haluk to head the
export business. Haluk (57)
lived in the USA up to 2007,
where he headed his own software
companies with a staff of
60 specialising in the veterinary
sector. He had already sold his
fi rm successfully when his brother’s
call reached him. “I enjoy
building up something new” he
smiles in accent-free English.
Armatrac is proceeding along
two avenues in the export business.
As a Turkish manufacturer
it is strategically well placed be-
Erkunt boss Tuna Armagan (left) fi lled
his brother Haluk (right) with enthusiasm
for the tractor business.
tween the large agricultural machinery
markets of Western and
Central Europe and Asia Minor
and Africa. The products too
Continues on page 26
2011 | 1 | TRADER 25

COMPANIES AND MARKETS
The castings for the hydraulic system come from the company’s
own foundry.
Perkins is the main engine supplier.
The plant employs a workforce of 200.
The factory capacity lies at 4,000 units a year. Waiting for export – Armatrac 704.
26 TRADER | 1 | 2011
Continued from page 25
are positioned accordingly. The
model palette ranges from 55
to 84 hp. All the tractors have
a Perkins engine, are equipped
with two-wheel or four-wheel
drive and are available with and
without cabs. Certain models
come with a variant for fruit cultivation.
For markets such as e.g.
Africa simpler tractors with Tier
0 or Tier 2 are available too.
For Central and Western European
customers
Tier III 1104 D-44
T engines from Perkins
with 76 hp are
offered. They have
a mechanical 16/8
transmission from
ZF, that Erkunt
builds under license,
Carraro axles and alternatively
two-wheel
or four-wheel drive.
The hydraulics move
45 litres a minute;
the three-point, category
II, lifts up to
2,400 kg in the series
version and 3,400 kg
as an option.
The cab is air-conditioned,
with the instruments arranged
clearly. The pto speeds of 540
and 750 rpm are standard, and
540/1000 rpm is available as an
option. The low diesel consumption
rate is a particular advantage.
Haluk Armagan: “We have
achieved a fi ne marriage of engine
and transmission. Comparison
tests show that our tractors
are always the most economical
models in their performance category.”
Export operations are already
underway in some African
countries. Importers have
already been found in Greece,
Bulgaria, Romania and Hungary.
Erkunt Tractor is current-
ly seeking partners in distribution
with strong performance
capacity for the large agricultural
machinery markets of Germany,
France and Poland. Kazim
Erylmaz is responsible for these
markets at Armatrac. He worked
for two years at Mercedes Benz
in Gaggenau, Germany, before
moving to commercial vehicle
distribution in Turkey for them.
Erylmaz speaks German well
and knows all about the quality
demands of German dealers.
Haluk Armagan (left) and Kazim Eryilmaz
who is responsible for activities in
Germany.
Armatrac’s premiere in Germany
was at Agritechnica in
2009. German farmers visiting
the exhibition found the entry
price of Euro 30,000 for the
Armatrac 804 with 75 hp, allwheel
drive and cab an extremely
attractive price/performance
ratio. However, Erylmaz was
not yet able to name a dealer
for those interested. “Our programme
is still a little narrow for
German dealers”, concedes Erylmaz.
However, new 90, 100 and
110 hp models should be on the
stand at Agritechnica in 2011.
Armatrac will also be featuring
its range at SIMA in Paris
in order to establish distribution
contacts. “When we started
to build a tractor for Turkey
in 2003 many branch experts
laughed at us. Today we have
sold a good 10,000 tractors in
six years. That’s not bad for a
newcomer, is it?” grins Haluk
Armagan with a twinkle in his
eye.
Bernd Pawelzik
Contact:
Erkunt Tractor Industry
Kazim Eryilmaz
Tel.: ++90-312-267 44 88
Fax: ++90-312-267 44 91
Kazim.eryilmaz@armatrac.com
www.armatrac.com

COMPANIES AND MARKETS
Harvest Park
Young used machines are very welcome
The smell of fresh wall paint
greets the visitor entering
the foyer. The occupants
have just moved into the newly
constructed administration
and workshop building of Harvest
Park in Emsbüren. The naked
walls are still waiting for pictures,
and one or two removal
cartons have yet to be unpacked
in the offi ces. At present only
about 40 large machines are
standing in the yard. However,
there is space for around 200
such big machinery units on the
2.5 hectare plot. The key to the
building was offi cially handed
over to the new tenants at the
beginning of last December.
The address of Harvest Park,
Darwinstr. 1 in Emsbüren, Germany,
is so new that it has not
even found its way into the
Google Route Planner yet. But
even without the help of a navigation
system, Harvest Park is
easy to fi nd. The blue Harvest
logo on the silver facade with a
conspicuous green tick in place
of the “V” is clearly visible from
the autobahn. The machine
manufacturer Bernard Krone
has invested some euro 2 million
in the 1,000 m 2 workshop
and 200 m 2 administration tract
on the completely paved 2.5
hectare site.
Used harvesting machinery
such as combines, forage harvesters
and big balers from all
leading national and international
manufacturers will be on
sale at Harvest Park. The partners
in Harvest Park GmbH
are Maschinenfabrik Krone and
Martin Fehren (49).
Martin Fehren – known to
many in the industry from his
long years of work in the used
machinery trade – and Peter
Overhoff, Krone Sales Manager
Germany North, form the management
team.
Lankhorst is renting this
new location for dealing in machinery
and equipment from
Deutz-Fahr, Horsch and Krone
in the Southern Emsland and
Grafschaft Bentheim region.
Lankhorst General Manager
Heinz Arns was also present in
Site Engineer Nicola Arns
hands over the keys to
Peter Overhoff, Heinz Arens,
Martin Fehren and
Bernard Krone (l. to r.).
Emsbüren for the offi cial handing
over of the keys. He heads
fi ve branches of the company
with a workforce of around 70
and annual sales of around 150
new Deutz-Fahr tractors.
Five Lankhorst staff work in
the modern well-equipped Harvest
Park workshop. Alongside
their work for Lankhorst’s own
customers, they check, clean and
– if desired – repair the machines
delivered to Harvest Park.
In his speech on accepting the
keys from site engineer Nicola
Arns of the general contractor
B. Siehes GmbH, Emsbüren,
Martin Fehren stressed that
Harvest Park was a separate operation.
“We have to make a
profi t here as an independent
enterprise”, explained the har-
Harvest Park and the agricultural machinery trading company D. Lankhorst are working together
under the same roof at the autobahn junction A30/A31. A new site selling used harvesting
machinery under the name Harvest Park is developing here next to one of the Lankhorst branches.
vest machinery specialist. He
pointed out that the company
was not limited in any way to
the Krone programme. Krone
Sales Manager Peter Overhoff
Continues on page 28
20 percent of the machines marketed by Harvest Park will
remain in Germany. The rest will go abroad.
2011 | 1 | TRADER 27

COMPANIES AND MARKETS
CSF Multione
Versatile as a Swiss army knife
It is used for loading and unloading, works as a chopper with intake roller, serves as a fl ail
mulcher, or provides support as a concrete mixer – the wheeled loader from the Italian
manufacturer CSF Multione has many faces. In just twelve years the company has risen to
become one of the world’s leading suppliers of these compact loaders. Trader visited CSF
Multione at the company site in Grumolo, near the North Italian city of Vicenza.
The history of CSF Multione
starts twelve years
ago. After many years of
working successfully at the Italian
agricultural machinery manufacturer’s
Mascar, Guiseppe
Carraro withdraws from the
company and concentrates on
an idea that has been ripening
in his mind for a long time and
of which he has become increasingly
convinced. “In my imagination
there existed a compact
loader that was robust, offered
a broad spectrum of applications,
could be adapted quickly
to changing tasks and was thus
very cost-effective for the users”,
explains Carraro.
While he sketches the fi rst
prototypes of the future wheeled
loader, Carraro has above all the
broad spectrum of tasks covered
by companies in the construction
industry, horticulture
and landscape gardening, municipal
departments and agricul-
Continues from page 27
also sees advantages for his own
sales team in professionalising
sales of used machinery. “With
Harvest Park we are expanding
the marketing of used machinery
and equipment beyond Europe’s
borders. Through support
in taking equipment in
part exchange, we can in future
help our partners in distribution
to sell new machinery from our
Big Line”, smiles Overhoff.
Used Big X and Big M as well
as Big Packs account for only a
part of the machinery mix of interest
to international buyers in
the Harvest Park programme,
stresses Overhoff. “We are always
actively on the search for
well-maintained machines from
the aged of three years”, reports
Fehren, who will be support-
28 TRADER | 1 | 2011
tural users in mind. He expects
the largest demand for compact
wheeled loaders to lie in these
groups and believes in good
prospects of success for his idea.
When his family responds positively
to the new career plans,
the course is set. Together with
his daughter Fiorenza and sonin-law
Stefano Zanini, Guiseppe
Carraro then founds the company
CSF Multione, rents a production
shed nearby and starts
with standard production of the
fi rst multifunctional wheel loader.
CSF Multione fabricates
compact wheeled loaders
and attachments
“We quickly realised that we
were moving in a very promising
niche market with these machines”,
declares Guiseppe Carraro.
“However, it is crucial for
permanent success in the market
ed on the sales side by his colleagues
Andreas Grotegard and
Stefan Holtmannspötter.
“How can you refi nance a
new combine you buy in Germany
soundly today?” he asks,
and comes straight back with
the answer: “It is hard to put
this across with the operating
hours that are achieved here.
With a newer used machine that
has already passed the phase of
highest value loss during the initial
period, it is easier to present
arguments.”
Fehren believe that a good 20
per cent of the machines marketed
by Harvest Park will remain
in Germany. The rest will
go abroad. Of these 80 per cent,
60 per cent will stay in Europe
and 20 per cent will travel overseas.
The site in Emsbüren was se-
The GT 950 wheeled loader also displays a broad spectrum of
applications. CSF-Multione offers over 200 different mounted
implements for this loader, including the patented Tornado
lawnmower.
lected deliberately. The location,
a few hundred metres away from
the Schüttorfer junction and
the connection to autobahn A
30, one of the most strongly
frequented east-west transport
routes, is a strong point in its
favour. The north-south route
via the A 31 offers fast access to
North German ports. A number
of regional airports are less than
an hour away. The international
hub airport of Amsterdam can
be reached by rail in less than
two hours. A further advantage
is the vicinity of the auctioneers
Ritchie Bros. Auktionsplatz in
Meppen.
Martin Fehren did not want
to pin himself down to a forecast
for the fi rst year of business.
However, he rates the present
starting time – following a diffi
cult crisis in the agricultural
machinery trade – as favourable.
“We would rather grow
in small doses than start off at
a high level”, is his motto. The
street name in the Harvest Park
address – Darwinstrasse – indicates
that evolution, in other
words development, can be expected.
At any rate there is still
space to expand here.
Harvest Park addresses primarily
dealers and contractors.
There will be a grand Open
Day on 5 March 2011, offering
an opportunity to get to know
each other without engagement.
For those who would like to establish
contact even before this,
here are the data:
Harvest Park GmbH
Darwinstrasse 1
D-48488 Emsbüren
Telephone: +49 - 59 03 - 21 79 20
www.harvestpark.com

This hedge trimmer in one of the 200 mounted implements in
the CSF Multione programme for the GT 950 wheeled loader,
the fi rst and so far only member of the GT 900 series.
to produce the corresponding attachments
for the wheeled loaders
and to offer both as a matching
unit”, he adds. From then
on CSF Multione developed not
just the compact multifunctional
loaders, but also a wide range of
attachment equipment. The order
books fi lled up, the company
fl ourished. The manufacturer
soon came up against space
limits in the rented production
hall. In the year 2003 Guiseppe
Carraro, his daughter Fiorenza
and his son-in-law Stefano Zanini
purchased a 65,000 m 2 site
in Via Palù, the present headquarters
of the company. After
a short construction period CSF
Multione took up production in
the new production halls.
Five wheeled loader
series in the programme
Today fi ve wheeled loader series
and over 176 patented attachments
belong to the CSF
Multione programme. The fi ve
lines of multifunctional loaders
are distinguished chiefl y by their
engine power, maximum lifting
Wheels and packer-rollers
HALL 5a
Stand B 085
to get your best profits !
Tél : + 33 (0)1 64 08 60 75
COMPANIES AND MARKETS
height and lifting force. Other
series-specifi c features are the
size, the weight and the tyres.
In order to be able to address
individual target groups specifi -
cally and deploy the machines as
cost-effectively as possible, CSF
Multione offers several wheeled
loader variants within each series.
Popular among hobby gardeners
and craftsman trades are
the four variants of the M series.
Their performance capacities
lie between 12 and 28 kW. By
comparison with these, the fi ve
representatives from the S and
SL series boast engine outputs
between 26 and 33 hp, reach
View of the CSF Multione delivery hall at the
company’s base in Grumolo. In just twelve years the manufacturer
has risen to become one of the world’s leading suppliers
of these compact loaders.
concept
Since 1971
lifting heights of 2960 mm and
2980 mm, and manage tilting
loads up to a maximum of 1000
kg. The machines of the S and
SL series are frequently used
on farms, for horticulture and
landscape gardening and in industry.
SL 800 series offers more
than 177 attachments
The range of applications of
the wheeled loader series SL
800 is distinctly higher, however.
Here there are over 177
different attachments available,
Continues on page 30
www.otico.com
2011 | 1 | TRADER 29

COMPANIES AND MARKETS
Continues from page 29
including the patented Tornado
lawnmower with grass tank,
a front-mounted fl ail mower,
a wood cleaver and rear shears
or timber grapples. The four
wheeled loader types of the SL
800 series display a patented
quick-changing system so that
all attachment implements can
be coupled and uncoupled from
the driver’s cab without the use
of additional tools. The engine
rating of these machines varies
between 20 and 30 kW. The
compact loaders of the SL 800
series develop a shear force of up
to 1290 kg, master tilting loads
of up to 1430 kg and achieve a
lift height of 3000 mm. Their
cabs are equipped as standard
with fold-up roof and side windows
and a three-way heating
system making these vehicles
suitable for use during winter
months as well.
Swing-Lock system
ensures more stability
The three multifunction
Assembly hall at CSF Multione. Orderliness and cleanliness are priority here.
wheeled loaders of the GT series
mainly handle tasks in horticulture
and landscape gardening,
the construction industry
and municipal applications. For
instance the GT 45 has a 49
hp four-cylinder engine and
lifts loads of up to 1100 kg.
The standard Swing-Lock sys-
tem ensures that the machine
remains stable on the ground
even under high loads. The also
standard Dynamic Block system
has a positive effect on the
ground stability of the wheels.
At the same time it prevents the
ground surface being subjected
to unnecessary stress or damage
during machine applications.
The wheeled loader GT 950
also shows a broad spectrum
of use. For this wheeled loader
CSF Multione offers over 200
different mounting implements.
The GT 950 is so far the only
representative of the GT 900
series and features a proportion-
TWO TRADITIONAL
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