Titel-Trader 1.2011.indd - Agritechnica Trader
Titel-Trader 1.2011.indd - Agritechnica Trader
Titel-Trader 1.2011.indd - Agritechnica Trader
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AGRITECHNICA<br />
TRADER<br />
The Magazine for European Agricultural Machinery Experts<br />
March 2011<br />
Das Magazin<br />
für das Landmaschinenwesen<br />
n International Innovation Show:<br />
13 – 19 November 2011 in Hanover<br />
n Machinery News<br />
n Companies & Markets<br />
Eilbote Boomgaarden Verlag GmbH · Postbox 1263 · D-21412 Winsen/Luhe<br />
Tel. ++49 (0) 41 71-78 35-0 · Fax ++49 (0) 41 71-78 35-35 · Internet: www.eilbote-online.de
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After a turbulent year 2010<br />
characterised by unpredictable<br />
weather and<br />
volatile prices, there are signs<br />
of optimism ahead. In some<br />
Central European markets, autumn<br />
2010 marked the start of<br />
a signifi cant period of recovery.<br />
Structural changes in agriculture,<br />
higher prices for milk and<br />
grain have worked favourably<br />
for producers, providing much<br />
needed impetus towards investments<br />
into machinery. Additionally,<br />
last year’s conditions should<br />
also ensure that attention is paid<br />
to even more effi ciency.<br />
We can therefore start 2011<br />
with much hope and positive<br />
expectations for the agricultural<br />
machinery trade. There is already<br />
a growing need for innovative,<br />
reliable technology that<br />
meets the diverse needs of customers<br />
around the globe.<br />
<strong>Agritechnica</strong> attracts buyers<br />
and sellers from all over the<br />
world every alternate year. In<br />
EDITORIAL<br />
Welcome<br />
to <strong>Agritechnica</strong> 2011<br />
See you in Hanover<br />
2011, the world’s largest agrimachinery<br />
exhibition will be<br />
held from 13 to 19 November<br />
in Hanover, Germany. The<br />
opening two days, 13 and 14<br />
November, are exclusive preview<br />
days for trading partners<br />
and top customers of the farm<br />
machinery industry.<br />
<strong>Agritechnica</strong> as World’s No. 1<br />
is unique in its completeness<br />
and size, its innovations and international<br />
nature of a true global<br />
standard for exhibitors and<br />
visitors and clear structure.<br />
The systematic exhibition layout<br />
introduced with <strong>Agritechnica</strong><br />
2009 improves navigation<br />
throughout the halls, making it<br />
easier for visitors to fi nd products.<br />
The last <strong>Agritechnica</strong> 2009<br />
attracted a record number of<br />
355,000 visitors and an all-time<br />
high number of 2,300 exhibitors.<br />
<strong>Agritechnica</strong>’s international<br />
scope is underlined by its sheer<br />
number of visitors coming from<br />
Freya von Rhade, Project<br />
Manager <strong>Agritechnica</strong>.<br />
outside Germany – over 80,000<br />
from 88 countries.<br />
We expect strong participation<br />
among business savvy, entrepreneurial<br />
farmers and the<br />
strong network of dealers. It is<br />
our task to organize this leading<br />
meeting point for ag machinery<br />
to its maximum success for you<br />
as a visitor.<br />
This year’s <strong>Agritechnica</strong> will<br />
again include a full range of<br />
new equipment developed to in-<br />
crease effi ciency in the areas of<br />
cultivation, sowing, fertilization,<br />
spraying and harvesting. With<br />
electronics playing a key role<br />
in more effi cient production,<br />
<strong>Agritechnica</strong> 2011 contains a<br />
special show on “smart farming”.<br />
This segment will introduce<br />
the latest intelligent<br />
solutions that could well be<br />
accessible to farmers in the near<br />
future.<br />
This <strong>Agritechnica</strong> <strong>Trader</strong> is<br />
one of many products and services<br />
we offer to keep dealers<br />
updated on the latest developments.<br />
It helps you to organize<br />
your time at the show more productively.<br />
We look forward to welcoming<br />
you in Hanover from 13th<br />
to 19th November 2011.<br />
Freya von Rhade<br />
Project Manager <strong>Agritechnica</strong>
Contents<br />
<strong>Agritechnica</strong> 2011<br />
Editorial 3<br />
Welcome to <strong>Agritechnica</strong><br />
<strong>Agritechnica</strong> Preview 6<br />
Looking forward to <strong>Agritechnica</strong><br />
Dealer trips to <strong>Agritechnica</strong> 10<br />
Travel to Hanover<br />
Food for thought 12<br />
How do farmers in Europe and the US view the<br />
outlook for agriculture in 2011?<br />
Service 14<br />
Partner travel agencies<br />
Companies and Markets<br />
DLG-Trendmonitor Europe 17<br />
Focus on market conditions<br />
CLIMMAR 18<br />
Service is decisive factor<br />
VDMA 20<br />
Ag-machinery investments up<br />
4 TRADER | 1 | 2011<br />
Tanco 22<br />
Now wrapping specialists unpack the goods<br />
Armatrac 24<br />
Successfull in the tractor market with “Happiness“<br />
and “Blessings“<br />
Harvest Park 27<br />
Young used machines are very welcome<br />
CSF-Multione 28<br />
Versatile as a Swiss army knife<br />
Machinery Trends<br />
New Machines 32<br />
Columns<br />
Business contacts and used machinery 58<br />
Imprint 59
THE EUROPEAN<br />
PARTS COMPANY<br />
Wilhelm Fricke GmbH, DE-27404 Heeslingen, Tel. +494281-712-712, Fax -700, info@granit-parts.com<br />
P Practical, robust and proven technology.<br />
ROCKINGER<br />
Member of JOST-World<br />
P High product quality thanks to continuous<br />
quality checks.<br />
P A professional and friendly team.<br />
P High readiness to deliver and short delivery<br />
times with low freight charges.<br />
P Development, production, sale and service<br />
from one source.<br />
P Optimum cost-performance ratio.<br />
Wilhelm Fricke GmbH · Tel.: +49 (0)4281-712-799 · Fax: +49 (0)4281-712-46 · www.saphir-online.com<br />
www.granit-parts.com<br />
Wanted:<br />
New importers<br />
or dealers
<strong>Agritechnica</strong> facts<br />
- Over 2,300 exhibitors from 47 countries<br />
- 80 percent of exhibitors are manufacturers<br />
- Well attended by all market leaders displaying their<br />
products and concepts in 18 halls<br />
- Preview days on 13 and 14 November 2011 specifi cally<br />
catered to trading partners and top customers<br />
- Over 355,000 visitors, including over 80,000 from<br />
88 countries<br />
International Dealer Center<br />
This is an international marketplace for dealer contacts, offering<br />
an ideal platform and networking opportunity for you as<br />
a sales and service partner for manufacturers of agricultural<br />
machinery.<br />
“This is a one-stop shop for services specifi cally for the dealership<br />
market. Here is where you will fi nd professional advice<br />
on all manner of legal, commercial and management issues.<br />
You will also fi nd members of the association of agricultural<br />
machinery dealers and service workshop here” says Gilbert<br />
Daverdisse of CLIMMAR, the European farm machinery dealers<br />
association.<br />
Workshop Live<br />
This is a practical workshop that looks at details processes and<br />
skills – catering to young mechanics from the agricultural and<br />
construction sector.<br />
6 TRADER | 1 | 2011<br />
Looking<br />
forward to<br />
“As agricultural machinery becomes more complex, highly<br />
skilled staff are needed for the agricultural mechanics profession.<br />
We aim to attract talented and motivated young people<br />
with the potential to become agri-mechanics,” says Ulrich<br />
Beckschulte from LandBauTechnik Bundesverband, co-organiser<br />
of Workshop Live.
Used Machinery Trade<br />
Information Center<br />
Visitors should not miss the Used Machinery Trade Information<br />
Centre – an information marketplace bringing together<br />
buyers, sellers and dealers of used agri-machinery from<br />
around the world.<br />
International Visitors’ Lounge<br />
“A key meeting point for international visitors and business<br />
partners, the International Visitors‘ Lounge is an ideal place<br />
to meet for discussions and plan your itinerary at the exhibition.<br />
“In addition, our experts will be on hand to offer advice<br />
on the agricultural machinery industry and help establish<br />
contacts with trade and industry”, says Annette Reichhold,<br />
<strong>Agritechnica</strong>’s International Visitors‘ Lounge Manager.<br />
Focus: Sowing, tillage<br />
and drilling<br />
- Over 200 manufacturers to present products in<br />
this fi eld in two dedicated halls<br />
Key among tractor trends are technologies that<br />
increase effi ciency and reduce costs:<br />
- Greater integration of functions across the entire vehicle<br />
- Improved performance<br />
- Automation of complex sequence of operation processes<br />
as well as high-accuracy GPS-based steering systems<br />
- Fuel economy<br />
- Increased comfort for gear systems in the lower segments<br />
Unveiling of technologies that meet forthcoming emissions<br />
standards.<br />
- Systems integration, from tillage and sowing to<br />
fertilising and harvesting<br />
- Huge potential for GPS-control technology applications,<br />
which will be presented at <strong>Agritechnica</strong><br />
Focus: Tractors, mobile loading machines and<br />
transport technology<br />
International Conferences<br />
Tap on the numerous valuable international networking<br />
events for professionals, such as:<br />
- International Agricultural Engineering VDI Conference<br />
- Markets 2012<br />
- East European Conference<br />
- European Young Farmers Day<br />
Plus discussion forums in various languages.<br />
2011 | 1 | TRADER 7
Focus: Crop protection and fertilising<br />
Technologies from some 120 manufacturers<br />
to present:<br />
- sustainable and optimal crop protection as well<br />
as effi cient use of mineral fertilisers.<br />
Technologically driven solutions and issues on<br />
display include: automation, complex equipment<br />
operation and an overview of today’s sensor applications.<br />
Such technologies drive a more effi -<br />
cient, environmentally friendly use of resources.<br />
Travel information<br />
8 TRADER | 1 | 2011<br />
Focus: Harvesting<br />
New harvesters that relieve the driver will be presented.<br />
These will focus on performance, safety applications<br />
and development of new systems. Increasingly,<br />
technology is the key driver, allowing not only<br />
continuous yield measurement and documentation<br />
but also the ability to deliver relevant quality parameters.<br />
Planning your trip to Hanover – Take advantage of the large<br />
travel network in over 50 countries, providing travel services<br />
specifi cally for <strong>Agritechnica</strong>.<br />
Thanks to excellent infrastructure, the route to Hanover<br />
promises to be convenient and fast, no matter where you<br />
come from. The Hanover Exhibition Halls boast excellent<br />
travel connections with proximity to the airport, a train<br />
station at the doorstep of the exhibition and a network of<br />
motorways from all directions.<br />
Innovations<br />
<strong>Agritechnica</strong> – the number one venue for world innovation<br />
premieres.<br />
Exhibitors time their innovation cycles to coincide with the<br />
<strong>Agritechnica</strong> show.<br />
International innovation award scheme with gold and silver<br />
medals.
A unique range of systems and solutions for<br />
root crop harvesting, from conditioning and<br />
storage to processing.<br />
Interest among exhibitors and visitors in 2011<br />
will likely be on topics such as automation, unit<br />
cost reduction and improved soil conservation<br />
through innovative chassis and tyre concepts.<br />
Preparing for <strong>Agritechnica</strong><br />
Book accommodation in Hanover.<br />
- Apply for a visa where applicable<br />
- Subscribe to <strong>Agritechnica</strong> News via e-mail: expo@dlg.org<br />
- Find out who is exhibiting using the exhibitors database,<br />
available from September 2011 at www.agritechnica.com<br />
- Tickets – starting from September 2011, get your tickets to<br />
<strong>Agritechnica</strong> 2011 quickly and easily using our online ticketing<br />
system<br />
Focus: Logistics Centre<br />
Focus: Potato & BeetsSome 145 exhibitors will present their range of com-<br />
plex systems and solutions for effi cient and optimised<br />
agricultural logistics.<br />
Key topics to be explored will include fi eld logistics<br />
that exploit the performance capabilities of today‘s<br />
modern harvesters, transport logistics and logistics for<br />
the silo.<br />
Focus: Forage harvesting<br />
Key topics at the forage harvesting centre include:<br />
- Increasing machinery width, higher operating<br />
speeds and better performance<br />
- Intelligent control systems<br />
- Easier user handling<br />
- Improve and maintain feed quality right up to storage<br />
- Data and analysis systems<br />
<strong>Agritechnica</strong> will also showcase powerful and innovative<br />
machinery, as well as innovative technology for the<br />
medium-sized farm.<br />
New: Focus on intelligent systems<br />
“Robotics, automated steering and driving, and GPS satellites<br />
are just some examples of future technologies which are now<br />
within the reach of today’s progressive farmers. This new feature<br />
at <strong>Agritechnica</strong> 2011 will highlight exciting possibilities<br />
from the technology of today – for tomorrow,” says Roland<br />
Hörner, Head of Agricultural Technologies, DLG.<br />
2011 | 1 | TRADER 9
AGRITECHNICA 2011<br />
Travel to Hanover<br />
Dealer trips to<br />
<strong>Agritechnica</strong><br />
Held once every two years in Hanover,<br />
Germany, <strong>Agritechnica</strong>’s infl uence spreads<br />
across the entire European continent, from<br />
west to east, north in Scandinavia to the<br />
south and the Mediterranean. Behind this<br />
Europe-wide participation is a large network<br />
of travel partners.<br />
<strong>Agritechnica</strong> sees over<br />
350,000 participants at<br />
the show. Out of this,<br />
about 20 percent or 80,000<br />
are from foreign countries.<br />
With such large numbers travelling<br />
to the show from outside<br />
Germany, <strong>Agritechnica</strong> clearly<br />
needs a reliable and organised<br />
network of travel partners who<br />
can respond to the challenging<br />
logistics and varied needs of<br />
these different visitor groups,<br />
be they practical demands for<br />
accommodation and transport<br />
or requests for culture and entertainment.<br />
These travel partners are experienced<br />
when it comes to organizing<br />
trips for the agricultural<br />
sector. Many dealers who<br />
travel to <strong>Agritechnica</strong> come<br />
from Western Europe. Since<br />
visitors from different countries<br />
and companies would have specifi<br />
c needs, <strong>Agritechnica</strong>’s travel<br />
partners offer a variety of packages<br />
and varying levels of support<br />
tailored to these different<br />
demands.<br />
“A lot of dealers organise<br />
their own travels to <strong>Agritechnica</strong>.<br />
They might travel<br />
in a group by coach if they<br />
are within driving distance. This<br />
in particularly so for our visitors<br />
from Denmark, the Netherlands,<br />
Austria and Switzerland<br />
– countries which share a border<br />
with Germany. Our travel<br />
partners in these countries are<br />
able to organize packages tailored<br />
to the specifi c needs of<br />
different groups, such as<br />
combining a farm trip en<br />
route to <strong>Agritechnica</strong>,”<br />
says Sandra Willer, visitor marketing<br />
manager for Western<br />
Europe.<br />
10 TRADER | 1 | 2011<br />
Michael Husfeldt: “Rewarding<br />
employees with a trip to<br />
<strong>Agritechnica</strong>”.<br />
At the last <strong>Agritechnica</strong> in<br />
2009, the Association of Danish<br />
Agricultural Machinery Dealers<br />
organised a trip for 30 of its<br />
employees as part of its in-house<br />
training and development programme.<br />
This incentive scheme<br />
has worked well to motivate<br />
employees, allowing them also<br />
to gain new insight into the industry.<br />
“We want to give our employees,<br />
especially our administrative<br />
staff, a fi rst-hand feel of the different<br />
types of agri-machinery<br />
available in the market so that<br />
they will have an even better understanding<br />
of the business. The<br />
last trip proved to be a huge success<br />
and a good eye-opener for<br />
many of them, one which they<br />
all thoroughly enjoyed. We are<br />
defi nitely planning another trip<br />
this year,” says Michael Husfeldt,<br />
managing director of the<br />
Danish Agricultural Machinery<br />
Dealers.<br />
Scandinavian dealers<br />
invite farmers<br />
Dealers from Denmark are located<br />
just a stone’s throw away<br />
from Hanover, the venue of <strong>Agritechnica</strong>.<br />
Many Danish deal-<br />
ers also have offi ces elsewhere<br />
in Scandinavia, such as Sweden<br />
and Norway. Headquartered<br />
in Herning, Denmark,<br />
Helms TMT, the largest dealer<br />
for Schäffer, had organised a<br />
trip for farmers to <strong>Agritechnica</strong><br />
2009. The concept was simple<br />
but clever: Helms invited farmers<br />
who were potential customers,<br />
and in return offered a small<br />
subsidy for the trip.<br />
“Denmark’s agriculture sector<br />
is growing and there is a real<br />
need among farmers to stay<br />
abreast on developments in agritechnology<br />
and innovations for<br />
the farm,” says Kristian Helms,<br />
managing director of Helms<br />
TMT. “They want to know if<br />
they are buying the right equipment<br />
for their fi elds or making<br />
full use of the latest technology.<br />
Such queries can be answered by<br />
viewing the full range of equipment<br />
at <strong>Agritechnica</strong> and mingling<br />
with experts and other<br />
visitors at the show. Without a<br />
doubt, <strong>Agritechnica</strong> is one of<br />
the best events we have for the<br />
agri-sector in Europe.”<br />
Ireland:<br />
keen investors and<br />
interested show-goers<br />
Ireland’s Farm Tractor and<br />
Machinery Trade Association<br />
(FTMTA) is another organisation<br />
which had planned a special<br />
trip to <strong>Agritechnica</strong> 2009 for its<br />
members. Preparations for visiting<br />
<strong>Agritechnica</strong> 2011 had already<br />
begun in 2010, and dealer<br />
members of FTMTA were invited<br />
to participate in the upcoming<br />
trip.<br />
“Irish people enjoy going to<br />
trade shows. We also know that<br />
the Irish are keen buyers of machinery<br />
especially when the agricultural<br />
sector is looking positive,<br />
which is what is expected<br />
for 2011,” says Gary Ryan, general<br />
secretary of FTMTA. “We<br />
are confi dent that not only will<br />
Irish agriculture do well in the<br />
coming year, the sector is also<br />
the main bright spark in Ireland<br />
right now.”<br />
Interest from Italy<br />
With 283 exhibitors coming<br />
from Italy, the country comes<br />
second after host Germany in<br />
terms of exhibitor numbers. Not<br />
surprisingly, Italian dealers and<br />
visitors have a strong presence<br />
at the show, and make up one<br />
of the largest foreign participant<br />
numbers at <strong>Agritechnica</strong>.<br />
“This year, we are planning<br />
to contact several key dealers<br />
to support them in their travels<br />
to <strong>Agritechnica</strong>. Many dealers<br />
have also received direct invitations<br />
from their suppliers who<br />
are exhibiting at <strong>Agritechnica</strong>,”<br />
Says Dr. Raffaele Talarico, head<br />
of DLG, Italy.<br />
“Dealers interested in taking<br />
advantage of our travel partner<br />
network are more than welcome<br />
to contact any of our partners<br />
listed on our website” says Willer.<br />
The travel partners have been<br />
selected carefully using a number<br />
of criteria that meets the needs<br />
of the international agricultural<br />
traveler. For a list of the international<br />
partner network, please<br />
turn to page 14.<br />
www.agritechnica.com/travelagencies.html<br />
photos: Pawelzik, Dansk Maskinhandlerforening
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AGRITECHNICA 2011<br />
Martin Umhau.<br />
Martin Umhau runs a 550<br />
ha farm in Oschatz, Saxonia,<br />
Germany, where he grows<br />
potatoes, wheat, rape and sugar<br />
beets. Additionally, he is a<br />
partner of an adjacent 3000<br />
ha farming business with arable<br />
land, dairy, lamb and bio<br />
energy production.<br />
1.<br />
Market volatility will increase<br />
further. Supplies<br />
on Europe’s agricultural markets<br />
for grain and oilseed rape<br />
will display a falling trend due to<br />
lower stocks from the 2011 harvest.<br />
The strong growth rates<br />
following the end of the fi nancial<br />
crisis will trigger a boom in<br />
demand – which is however diffi<br />
cult to quantify. Moreover an<br />
increase in the number of biogas<br />
plants will restrict supplies<br />
on agricultural markets. Many<br />
unknowns remain – how will<br />
exchange rates, energy prices,<br />
pace of globalisation develop?<br />
Altogether, however, I expect a<br />
comparatively high agricultural<br />
price level with a rising trend<br />
for the year ahead of us.<br />
Tyler Bruch.<br />
12 TRADER | 1 | 2011<br />
2.<br />
Like everyone else of<br />
course, we hope for a<br />
good harvest and good prices.<br />
We have middling to partially<br />
well developed stocks. The<br />
springtime work will certainly<br />
be problematic due to the heavy<br />
rainfall and large amounts of<br />
snow. Traffi cability of the soils is<br />
expected to be considerably later<br />
than usual. Managing the work<br />
involved without causing lasting<br />
structural damage will surely be<br />
a major challenge. Alongside<br />
the operative problems, in view<br />
of the developments outlined in<br />
Question 1 above, selecting the<br />
right marketing strategy for optimal<br />
proceeds will certainly also<br />
represent a signifi cant challenge.<br />
3.<br />
Resource-conserving developments,<br />
whether<br />
these are methods that lead directly<br />
to energy-saving or production<br />
methods that ensure<br />
sustainability. In addition userfriendly<br />
technologies that maintain<br />
the performance capability<br />
of staff will play a key role. Operational<br />
reliability in the face<br />
of high workloads or tight time<br />
schedules for fi eldwork are also<br />
vital. This was made very clear<br />
by the diffi cult harvesting and<br />
cultivation conditions last year.<br />
4.<br />
We shall see answers<br />
to at least some of the<br />
above questions. Of course we<br />
hope that if incomes are suffi -<br />
ciently high we will be able to<br />
use <strong>Agritechnica</strong> to prepare for<br />
forthcoming investments. Apart<br />
from that, there is no other<br />
event worldwide where you can<br />
fi nd such an extensive range of<br />
agricultural expertise from all<br />
segments of the industry.<br />
Tyler Bruch is a US farming<br />
expert from Iowa. Five years<br />
ago, Bruch set up a crop production<br />
enterprise with a combination<br />
of land under management<br />
in excess of 24,000<br />
ha in Brazil, the USA, and<br />
Ukraine, producing commodity<br />
crops such as corn and soya<br />
beans. Aside from these three<br />
countries, Bruch also has international<br />
agricultural experience<br />
from Canada, Italy and<br />
Panama.<br />
Farmers’ forum<br />
Food for thought<br />
– from the farm<br />
How do farmers view the outlook for<br />
agriculture in 2011, and prospects for their own<br />
farms and produce? The DLG speaks with four<br />
modern-day producers in Germany, Austria, the<br />
United States and Russia for their views on the<br />
farming technologies that really matter and<br />
their expectations for <strong>Agritechnica</strong> 2011.<br />
1.<br />
2.<br />
3.<br />
1.<br />
The Questions<br />
4.<br />
What do you think will characterise<br />
the agricultural industry in 2011?<br />
What are you expecting for your<br />
business in 2011?<br />
Which agri-technical developments<br />
do you fi nd particularly exciting/<br />
signifi cant?<br />
What are you expecting from<br />
<strong>Agritechnica</strong> 2011?<br />
Demand for crops, food,<br />
fuel and fi ber will continue<br />
to lead the way. The world<br />
needs to produce more food.<br />
That will come from better technology<br />
or opening more land in<br />
areas like Africa etc.<br />
2.<br />
As a large scale corporate<br />
farmer, I face ups and<br />
downs in business. The key is to<br />
mitigate risks as best as possible,<br />
and continue to work on improving<br />
yields and margins.<br />
3.<br />
Agriculture is the most<br />
interesting business on<br />
the planet in my opinion. It<br />
takes place all over the globe,<br />
and the people depend on its<br />
improvements and success for<br />
future sustanabilty. So anything<br />
that helps increase yield while<br />
saving money is exciting.<br />
4.<br />
More technology focus<br />
on innovations and reviews<br />
on precision farming.<br />
photos: private
Martin Hardegg.<br />
Martin Hardegg from Seefeldkadolz<br />
in Austria, runs a 2000<br />
ha farm with 1000 sows and a<br />
42 ha vineyards.<br />
1.<br />
2011 will certainly be<br />
characterized by uncertainties<br />
in supplies of key agricultural<br />
commodities such as<br />
Pyrkov Vladimir Vladimirovich.<br />
Pyrkov Vladimir Vladimirovich<br />
is the CEO of PKF<br />
‚Saturn‘, which runs a production<br />
line with grain and<br />
dairy processing for cheese<br />
and butter in Saratov Oblast,<br />
a region in Russia. The company<br />
employs a total of 300<br />
staff in agricultural production<br />
alone, and farms on an<br />
area of 30,000 ha.<br />
1.<br />
The prices of agricultural<br />
products will increase<br />
in the year ahead, especially<br />
for grain. There are two factors<br />
driving this trend: fi rst less<br />
winter seed was sown; second,<br />
seed itself has become very expensive.<br />
As a result, the scale of<br />
production will be correspondingly<br />
lower.<br />
cereals, maize and oilseed rape.<br />
This will increasingly lead to uncertainties<br />
in the level of confi -<br />
dence and hence to volatile prices.<br />
Harvest forecasts for central<br />
and eastern Europe and Russia<br />
will thus be particularly signifi -<br />
cant, as will the CBOT listings.<br />
The climate in the main production<br />
regions can additionally<br />
fuel these volatile factors if<br />
extreme weather conditions continue<br />
unabated.<br />
2.<br />
In view of the diffi cult<br />
cultivation conditions<br />
and relatively moderate conditions<br />
for oilseed rape, I expect a<br />
demanding harvest year in 2011.<br />
It sounds absurd, but especially<br />
in arid areas, a series of wet years<br />
makes tilling, cultivating, management<br />
and harvesting very<br />
diffi cult. Improvement measures<br />
such as drainage, levelling<br />
and management of water bodies<br />
are particularly important.<br />
2.<br />
We intend to focus on the<br />
issue of irrigation more<br />
intensively. Precision farming is<br />
becoming increasingly important<br />
for us. Furthermore, we are<br />
going to make use of more resource-saving<br />
production methods.<br />
This includes water-saving<br />
technologies but also the more<br />
frugal use of fuel, fertilizer and<br />
crop protection agents.<br />
We’re not planning on expanding<br />
our cropping areas in<br />
the immediate future, but we are<br />
intending to raise production intensity.<br />
To prepare for this, we<br />
have invested in the right equipment<br />
at the end of 2010.<br />
3.<br />
Today we’re interested<br />
in everything to do with<br />
precision farming. With regards<br />
to the choice of technology, we<br />
are particularly interested in the<br />
level of automation. The technical<br />
solutions for increasing productivity<br />
and controlling various<br />
work processes are just as<br />
important to us.<br />
4.<br />
We hope that <strong>Agritechnica</strong><br />
2011 will enable us<br />
to learn more about innovations<br />
in the fi eld of precision farming.<br />
We are equally interested in<br />
fi nding out more about the latest<br />
developments the market has<br />
3.<br />
I am particularly interested<br />
in precision farming<br />
in connection with improving<br />
management effi ciency and<br />
the consumption of farm inputs.<br />
Above all, I expect my farm to<br />
benefi t from the various of solutions<br />
offered by the many agritechnology<br />
companies. Once<br />
again how practical and suitable<br />
a piece of machinery or equipment<br />
is will determine the level<br />
of acceptance.<br />
4.<br />
As always I expect <strong>Agritechnica</strong><br />
to be a performance<br />
showcase for agricultural<br />
machinery and equipment.<br />
In addition the international<br />
public shows us which way<br />
things are moving and what<br />
competition we can expect in<br />
Europe. This comparison with<br />
competitors will play a strong<br />
role to infl uence the further development<br />
of our farms.<br />
to offer in the fi eld of drilling<br />
technology, soil cultivation and<br />
plant protection. Our motiva-<br />
Bienvenue au SIMA !<br />
Avec nous vers AGRITECHNICA 2011:<br />
■ 7 jours, dont 2 journées d’exclusivité<br />
■ 18 halls<br />
■ 320 000 m 2 de surface d’exposition<br />
■ 2 300 exposants<br />
■ 355 000 visiteurs<br />
Présentez cette annonce à notre stand au SIMA 2011 (20 – 24/2/2011).<br />
Une petite surprise vous attend !<br />
www.agritechnica.com<br />
tion for attending <strong>Agritechnica</strong><br />
is the progress that we get to experience<br />
fi rst hand.<br />
Hall 5a, stand F072<br />
2011 | 1 | TRADER 13
AGRITECHNICA 2011<br />
Algeria<br />
Chambre Algéro-Allemande<br />
de Commerce et d‘Industrie<br />
Mme Sonja Weichert<br />
97, Chemin Sfi ndja, El-Biar<br />
16000 Alger<br />
Tel.: +213 21 92 18 44<br />
Tel.: +213 21 92 17 79<br />
Tel.: +213 21 79 19 65<br />
Fax: +213 21 92 18 27<br />
messe@ahk-algerie.dz<br />
http://algerien.ahk.de<br />
Argentinia<br />
Oceantur S.A<br />
Coordinator: Patricia Finzi<br />
Paraguay 577 piso 2do.<br />
(C.P. 1057) Buenos Aires<br />
Tel.: +54 11 4311 1761<br />
ventas.pf@oceantur.com.ar<br />
www.oceantur.com.ar<br />
Australia<br />
travelticket<br />
Ms. Roxana Reichel<br />
Level 2<br />
235 Clarence St.<br />
Sydney NSW 2000<br />
Tel.: +61 2 92 79 21 21<br />
Fax: +61 2 92 79 27 92<br />
tradefairs@travelticket.com.au<br />
www.travelticket.com.au<br />
Austria<br />
Reisewelt GmbH<br />
Karin Klein<br />
Europaplatz 1<br />
4020 Linz<br />
Tel.: +43 7 32 65 96 62 16<br />
Fax: +43 7 32 65 96 62 20<br />
k.klein@reisewelt.at<br />
www.reisewelt.at<br />
Belarus<br />
Institut „Kadry Industrii“<br />
Mikholap Sergei<br />
Tel.: +375 17 263 05 09<br />
Tel.: +375 17 263 05 18<br />
Tel./Fax: +375 17 263 05 20<br />
Mobile: +375 29 779 59 49<br />
smikholap@tut.by<br />
www.ki.by<br />
Belgium<br />
American Express Trade Fairs<br />
Lenneke Marelaan 6<br />
1932 Sint-Stevens-Woluwe<br />
Tel.: +32 2 727 24 70<br />
Fax: +32 2 727 24 89<br />
tradefairs@aexp.com<br />
www.tradefairs.be<br />
only for groups with more than<br />
10 people<br />
Brazil<br />
Câmara Brasil-Alemanha de<br />
Porto Alegre<br />
Dietmar Sukop<br />
Rua Castro Alves 600<br />
14 TRADER | 1 | 2011<br />
90430-130 Porto Alegre-RS<br />
Tel.: +55 51 32 22 57 66<br />
Fax: +55 51 32 22 55 56<br />
dietmar.sukop@ahk-poa.com.br<br />
www.ahkpoa.com.br<br />
Canada<br />
MagriM Groups &<br />
Incentives<br />
Mr. Mark Krijnse Locker<br />
1375 Broadway, 3rd Floor<br />
New York, NY 10018<br />
USA<br />
Tel.: +1 631 418 53 73<br />
Fax: +1 631 549 38 93<br />
mkl@magrimtoursandtravel.com<br />
China<br />
DLG Beijing AgroTechService<br />
Ms Zhang, Li<br />
Room 1301, Tower 1 of Landmark<br />
Tower<br />
No.8 North Road, Dongsanhuan<br />
Chaoyang District 100004,<br />
Beijing<br />
Tel.: +86 10 65 90 61 20<br />
Fax: +86 10 65 90 74 88<br />
leely@dlg.org.cn<br />
Croatia<br />
Tourist agency «R T A» d.o.o.<br />
Dalibor Dmejhal<br />
Oktogon-dugave,<br />
Hribarov prilaz 6a<br />
10 010 Zagreb<br />
Tel.: +385 1 6692 953<br />
Tel./Fax: +385 1 6671 884<br />
rta@rta.hr, rta@zg.t-com.hr<br />
www.rta.hr<br />
Czech Republic<br />
BVV Fair Travel s.r.o.<br />
Výstavište 1<br />
64700 Brno<br />
Tel.: +420 541 159 190<br />
Fax: +420 541 159 172<br />
rehorikova@fairtravel.cz<br />
www.fairtravel.cz<br />
Denmark<br />
Effektivt Landbrug hver dag<br />
Majbritt Hjort Pedersen<br />
Odensevej 29<br />
5550 Langeskov<br />
Tel.: +45 70 15 12 37<br />
Fax: +45 70 15 12 47<br />
mape@landbrugnet.dk<br />
www.landbrugnet.dk<br />
Finland<br />
FMT/Forssa Travel Agency<br />
Heli Saari<br />
Linja autoasema<br />
30100 Forssa<br />
Tel.: +358 20 775 7730 /<br />
group tours<br />
Fax: +358 20 775 7737<br />
heli.saari@fmtours.fi<br />
www.fmt.fi<br />
Partner travel agencies<br />
fi nd the right way to<br />
<strong>Agritechnica</strong><br />
Interested visitors from many countries can<br />
visit <strong>Agritechnica</strong> much more easily, quickly and<br />
cheaply than before. Our Partner travel agencies<br />
have compiled attractive travel packages to<br />
Hanover, where required with accommodation<br />
and appropriate accompanying programmes.<br />
Book directly in your country!<br />
France<br />
Carlson Wagonlit Travel<br />
Meetings & Events<br />
Département Salons professionnels<br />
Thierry Dorysse<br />
Le Britannia B (9ème étage)<br />
20 Bd Eugène Deruelle<br />
69003 Lyon<br />
Tel. : +33 820 21 00 12<br />
Fax : +33 4 78 62 90 20<br />
salons@carlsonwagonlit.fr<br />
Gulf Countries<br />
German Emirati Joint Council<br />
for Industry & Commerce<br />
Ms Sruthi Sreedharan<br />
Offi ce 618, Business Village,<br />
Port Saeed, Deira<br />
P.O Box 7480, Dubai, UAE<br />
Tel.: +971 43 97 49 35<br />
Fax: +971 43 97 00 03<br />
sruthi.s@ahkuae.com<br />
www.ahkuae.com<br />
Hungary<br />
AB Agro Kft<br />
1027 Budapest,<br />
Bem rakpart 44.<br />
Tel.: +36 1 201 12 77<br />
Tel./Fax: +36 1 201 12 81<br />
abagro@mail.datanet.hu<br />
www.abagro.hu<br />
Pegazus Tours<br />
Frau Judit Raduly<br />
Ferenciek tere 5<br />
1053 Budapest<br />
Tel.: +36 1 318 2100/317 16 44<br />
Fax: +36 1 267 0171/2 66 28 27<br />
pegazus@pegazus.hu<br />
India<br />
German Engineering Federation<br />
(VDMA)<br />
Liaison Offi ce<br />
Mr. Rajesh Nath<br />
GC 34, Sector III, Salt Lake<br />
Kolkata - 700106<br />
Tel.: +91 33 23 21 95 22 /<br />
Tel.: +91 33 23 21 73 91<br />
Fax: +91 33 23 21 70 73<br />
vdma@giascl01.vsnl.net.in<br />
www.vdma.org<br />
Iran<br />
German-Iranian Chamber of<br />
Commerce + Industry<br />
Ms. Niloufar Penkar<br />
P.O.Box 15875-6118<br />
Ave. Africa. Navak Street No. 16<br />
Tehran<br />
Tel.: +98 21 81 33 10 00<br />
Fax: +98 21 88 79 44 01<br />
n_azalbar@dihk.co.ir<br />
Ireland<br />
EU Tours<br />
Mr. Robert Moran<br />
Ballinagar, Ballylinan,<br />
Co Laois<br />
Tel.: +353 59 9 14 51 76<br />
Fax: +353 59 9 14 55 51<br />
robert@eutoursireland.com<br />
www.eutoursireland.com<br />
Group Travel International<br />
Martin Callanan<br />
Park House, Ballisk Court,<br />
Donabate, Co. Dublin Ireland<br />
Tel.: +353 1 8 43 47 34<br />
Fax: +353 1 8 43 47 36<br />
info@gti-ireland.com<br />
www.gti-ireland.com<br />
Israel<br />
Representative of DMAG<br />
Mr. Yoram Peltz<br />
10, Moser Str.<br />
Tel Aviv 62693<br />
Tel.: +972 3 6 05 54 27<br />
Fax: +972 3 6 05 36 41<br />
dmag-il@internet-zahav.net<br />
Italy<br />
MaiaService s.a.s.<br />
Emanuela Ciccia<br />
Via Salute, 18<br />
photo: shutterstock.com
35042 Este (PD)<br />
Tel.: +39 320 8 59 76 78<br />
emanuela@maiaservice.com<br />
Contatti:<br />
Nicoletta Frioni<br />
Tel.: +39 333 3 47 57 69<br />
nicoletta@maiaservice.com<br />
www.maiaservice.com<br />
Japan<br />
Ag Supply LLC<br />
Kitamachi 2-Chome, 16-1-106<br />
086-1152 Nakashibetsu<br />
Contact: Mr. Takakazu Uemura<br />
Tel./Fax: +81 153 72-91 97<br />
expo@hdp-farm.com<br />
Kazakhstan<br />
DU-Reisen<br />
Irina Sutyahina<br />
An der Wassermühle 19<br />
31515 Wunstorf, Germany<br />
Tel.: +49 151 20 14 40 41<br />
Fax: +49 321 24 28 45 37<br />
Iryna.Sutyahina@du-reisen.com<br />
www.du-reisen.com<br />
Latvia<br />
Astra ture<br />
Natalija Zeila<br />
Maza Pils 5, Riga,<br />
1050 Latvia<br />
Tel.: +371 67 22 28 11<br />
Fax: +371 67 22 26 12<br />
natalija@astrature.lv<br />
www.astrature.lv<br />
Netherlands<br />
Trekker Reizen<br />
Eline ter Haar<br />
Glanerbrugstraat 16<br />
7585 PL Losser<br />
Tel: +31 53 461 61 15<br />
Mobile: +31 622 94 20 94<br />
info@trekkerreizen.nl<br />
www.trekkerreizen.nl<br />
New Zealand<br />
Messe Reps. & Travel<br />
Robert Laing, P O Box 26522<br />
Epsom, Auckland 1344<br />
Tel: + 64 9 3 03 10 00<br />
Fax: + 64 9 3 03 57 26<br />
Skype: robertlaingnz<br />
robert@messereps.co.nz or<br />
offi ce info@messereps.co.nz<br />
www.messereps.co.nz<br />
Poland<br />
AgroFood Sp. zo.o.<br />
Ludwik Apolinarski<br />
ul. Obornicka 229<br />
60-650 Poznan<br />
Tel.: +48 61 639 09 25<br />
Tel./ Fax: +48 61 858 48 48<br />
l.apolinarski@dlg-pl.pl<br />
www.dlg.org.pl<br />
B.T. „Anna-Tours“<br />
Anna Przytula<br />
ul.Pilsudskiego 34<br />
70-423 Szczecin<br />
Tel./Fax: +48 91 421 13 55<br />
Tel./Fax: +48 91 421 05 30<br />
annatours@odratravel.pl<br />
www.odratravel.pl<br />
Romania<br />
Karpaten Turism<br />
Address: Str. Teleajen nr. 77A,<br />
Sector 2, 021466,<br />
Bucharest<br />
Tel.: +40 374 009 192 /<br />
Tel.: +40 21 323 30 06<br />
Fax: +40 21 321 41 97<br />
rezervari@karpaten.ro<br />
www.karpaten.ro<br />
Intermarketing &<br />
Consulting<br />
Tel.: +40 21 317 12 25/26,<br />
Tel.: +40 734 684 645<br />
Fax: +40 21 319 63 71<br />
offi ce@agraria.info.ro<br />
www.agraria.info.ro<br />
Russia<br />
AgroTour<br />
Vasiliy Gorbach<br />
Orlikov per., 3/ 518<br />
107139 Moskau<br />
Tel./ Fax: +7 499 169 25 71<br />
Mob.: +7 910 464 40 83<br />
vgorbach@tochka.ru<br />
Zentr zarubeghnikh staghirovok,<br />
Krasniy prospekt 220, korp. 1,<br />
Of. 200<br />
630049 Novosibirsk<br />
Tel.: +7 383 227 67 84/<br />
Tel.: +7 383 210 63 83<br />
nsk@c-z-s.ru<br />
www.c-z-s.ru<br />
Chaika-Tour<br />
Herr Alexander Turtschenko<br />
B. Kamenshchiki 2<br />
115172 Moskau<br />
Tel.: +7 495 668 31 61<br />
Fax: +7 495 668 31 63<br />
info@chaika.ru<br />
www.chaika.ru<br />
City Booking & Travel Centre<br />
Ekaterina Podlesskih<br />
Krasnovorotski prospekt, 3<br />
Stroenie 1<br />
107078 Moskau<br />
Tel.: +7 495 231 33 99 (ext.<br />
389)<br />
Fax: +7 495 231-33-98<br />
podlesskih@cbtc.ru<br />
www.cbtc.ru<br />
Saudi Arabia<br />
German-Saudi Arabian Liaison<br />
Abdulazeez V. Valappil<br />
Offi ce for Economic Affairs<br />
(GESALO)<br />
6th Floor, Meezan Tower<br />
Intersection of Olaya Main<br />
Street & Makkah Rd.<br />
P.O. Box 61695<br />
Riyadh 11575<br />
Tel.: +966 1 462 38 00<br />
Fax. +966 1 462 87 30<br />
valappil@ahk-arabia.com<br />
http://saudiarabien.ahk.de<br />
Slovakia<br />
Reiseburo Komextour, s.r.o.<br />
Erika Nozdrovická<br />
Štefánikova 55<br />
SK-949 01 Nitra<br />
Tel./ Fax: +421 37 6522 870<br />
Mobil: +421 918 658 867/<br />
+421 903 440 647<br />
komextour@ba.telekom.sk<br />
www.komextour.com<br />
Slovenia<br />
Turiticna Agencija Veronika<br />
Ivanka Bizjak,<br />
Dunajska 113<br />
AGRITECHNICA 2011<br />
1000 Ljubljana<br />
Tel.: +386 1 56 55 09 0<br />
Fax: +386 156 55 09 5<br />
info@travel-veronika.com<br />
South Africa<br />
Southern African German<br />
Chamber of Commerce and<br />
Industry<br />
Ms. Annette Pringle-Kölsch<br />
PO Box 87078, Houghton, 2041<br />
47, Oxford Road, Forest<br />
Town, 2193<br />
Johannesburg<br />
Tel.: +27 11 486 27 75<br />
Fax: +27 11 486 33 46<br />
apringle@germanchamber.co.za<br />
www.germanchamber.co.za<br />
South Korea<br />
Korean-German Chamber of<br />
Commerce and Industry<br />
Mr. Young-Min Kim (Manager)<br />
Hannam Plaza, 28-2 Hannamdong,<br />
Yongsan-gu<br />
Seoul 140-884<br />
Tel.: +82 2 37804 631<br />
Fax: +82-2-37804 637<br />
ymkim@kgcci.com<br />
www.kgcci.com<br />
Spain<br />
Buromesse – Tour Operator<br />
Martin Puschwadt<br />
C/Narváez, 70 - 2oD<br />
28009 Madrid<br />
Tel.: + 34 91 400 99 19<br />
Fax: + 34 91 400 99 35<br />
info@buromesse.com<br />
www.buromesse.com<br />
Sweden<br />
N & N resor<br />
Eva Maria Friberg<br />
Malma Gård<br />
533 96 Götene<br />
Tel.: +46 511 502 46<br />
Fax: +46 511 551 58<br />
info@nnresor.se<br />
www.nnresor.se Special offer<br />
Agrar Media AB<br />
Contact: Lina Harrysson<br />
Tel.: +46 44 23 71 81<br />
lina@agrar.nu<br />
www.agrar.nu<br />
Switzerland<br />
Agrar Reisen<br />
Monika Höpfl<br />
Rohrerstrasse 100<br />
5001 Aarau<br />
Tel.: +41 62 834 71 51<br />
Fax: +41 62 834 71 00<br />
groups@agrar-reisen.ch<br />
www.agrar-reisen.ch<br />
Continues on page 16<br />
2011 | 1 | TRADER 15
AGRITECHNICA 2011<br />
Continued from page 15<br />
Voyageplan<br />
Grand-Rue 84<br />
1820 Montreux<br />
Tel.: +41 21 96 64 41 1<br />
Fax: +41 21 96 64 41 9<br />
info@voyageplan.ch<br />
www.voyageplan.ch<br />
Turkey<br />
DLG Fuarcılık Ltd. Sti.<br />
Mr. Ensar Zümre<br />
Ertugrul Mh. Demir Sk. No 47<br />
Kat:5 D.18<br />
Tekirdag<br />
Tel.: +90 282 263 00 32<br />
Fax: +90 282 263 00 28<br />
www.dlgfuarcilik.com<br />
Ukraine<br />
Dykun Global Consult<br />
Andrei Dykun, Diana Ryabenko,<br />
Proletarska 6/2<br />
20300 Uman<br />
Chercasy region<br />
Tel./Fax:: +38 047 443 69 85<br />
Tel./Fax: +38 067 443 06 61<br />
Mob.: +38 67 470 17 81<br />
<strong>Agritechnica</strong> truck on Europe’s roads<br />
If you see a huge <strong>Agritechnica</strong><br />
truck on the road in the near future,<br />
then follow it. From August<br />
2010 to November 2011,<br />
ten trucks from four different<br />
forwarding agencies will be out<br />
and about throughout Europe<br />
with the <strong>Agritechnica</strong> logo emblazoned<br />
on their side, inviting<br />
you to follow them to the<br />
‘World’s no. 1’ show in Hanover<br />
- the place where, later this<br />
year, the international agricultural<br />
machinery sector will again<br />
be showcasing its latest innovations.<br />
Krone-trailers with <strong>Agritechnica</strong> design.<br />
16 TRADER | 1 | 2011<br />
info@dykun.com.ua<br />
www.dykun.com.ua<br />
Optimus Ltd<br />
Ihor Boiko<br />
prov. Shevchenka 4, offi ce 25<br />
01001 Kiev<br />
Tel.: +380 44 493 46 91,<br />
278 54 38<br />
Tel./Fax: +380 44 278 06 22<br />
optimus@online.ua<br />
www.optimus-ua.com<br />
Ivano-Frankovsky CNTEI<br />
Kogut Igor, Antipenko Olga<br />
Ul, St. Bandera, 1<br />
76014 Ivano - Frankivsk<br />
Tel.: +38 342 57 02 01/<br />
Tel.: +38 342 55 94 22<br />
Fax: +38 342 55 9422<br />
ifcnti@il.if.ua<br />
www.cntei.if.ua<br />
Ten semi-trailers from the vehicle<br />
plant Bernard Krone GmbH<br />
in Werlte have been converted<br />
into ‘<strong>Agritechnica</strong> trucks’.<br />
From top to bottom along their<br />
entire length, the <strong>Agritechnica</strong><br />
logo is set to cruise across Europe’s<br />
roads – and the wording<br />
at the end invites you to “Follow<br />
me to <strong>Agritechnica</strong> 2011”.<br />
“With this new idea, <strong>Agritechnica</strong>’s<br />
communication strategy<br />
is taking on a new dimension,”<br />
explains Freya von Rhade, who<br />
manages the <strong>Agritechnica</strong> project<br />
at the German Agricultural So-<br />
Business Trip Centre of Ukrain<br />
Nikolai Kozlik<br />
Pr.Vozzjednannia, 7A, Of. 523<br />
02160 Kiew<br />
Tel.: +38 44 224 60 24<br />
Fax: +38 44 224 60 22<br />
businesstrip@ukr.net<br />
www.businesstrip.in.ua<br />
OOO “TVM International”<br />
Oksana Sedykh<br />
Raskovoy str. 23, Of. 732<br />
02660 Kiev<br />
Tel./Fax: +38 44 494 25 23,<br />
517 54 27<br />
Mobile: +38 097 970 99 25<br />
expo-int@expo-int.kiev.ua<br />
United Kingdom<br />
Field Farm Tours Ltd<br />
Field House<br />
Nichola Gray<br />
ciety (DLG). ‘This project was<br />
made possible by the Krone<br />
group, a leading manufacturer<br />
of commercial vehicles in Eu-<br />
France<br />
<strong>Agritechnica</strong> at SIMA<br />
3 Stephenson Court<br />
Stephenson Way<br />
Newark, Notts<br />
NG24 2TQ<br />
Tel.: +44 1636 61 60 60<br />
Fax: +44 1636 64 02 82<br />
www.fi eldfarmtours.co.uk<br />
USA<br />
MagriM Groups & Incentives<br />
Mr. Mark Krijnse Locker<br />
1375 Broadway, 3rd Floor<br />
New York, NY 10018<br />
USA<br />
Tel.: +1 631 418 53 73<br />
Fax: +1 631 549 38 93<br />
mkl@magrimtoursandtravel.com<br />
Vietnam<br />
German Industry and Commerce<br />
Vietnam<br />
Ms. Nguy Thu Hien, Trade Offi cer<br />
1303 Vietcom Bank Tower,<br />
198 Tran Quang Chai<br />
Hanoi, 10000<br />
Tel.: +84 4 38 25 14 20<br />
Fax: +84 4 38 25 14 22<br />
hien.nguythu@vietnam.ahk.de<br />
rope whose agrimachinery division<br />
is a long-standing exhibiter<br />
at <strong>Agritechnica</strong>.<br />
<strong>Agritechnica</strong> 2011 will be presented at the SIMA exhibition in Paris,<br />
France from 20 to 24 February 2011 in hall 5a, stand F72. An exclusive<br />
<strong>Agritechnica</strong> cocktail reception for French companies, dealers<br />
and associated partners will also be held within SIMA on 22 February<br />
2011.<br />
“As France is Europe’s largest agricultural machinery market, French<br />
farmers are incredibly important to equipment suppliers from all<br />
over the globe,” explains Freya von Rhade, <strong>Agritechnica</strong> project<br />
manager. “At the same time, French equipment manufacturers offer<br />
innovative solutions that are applicable to farmers everywhere.<br />
At the last exhibition, 75 exhibitors from France had increased their<br />
attendance and now France is one of the top three foreign exhibitor<br />
countries at <strong>Agritechnica</strong>,” adds von Rhade.<br />
Practical travel information, the latest show updates and a small gift<br />
can be picked up at the <strong>Agritechnica</strong> stand.<br />
“We will be presenting our travel packages tailored to French visitors<br />
as well as those from neighbouring countries, at our stand in<br />
SIMA. We strive to make it even easier to organise travel to <strong>Agritechnica</strong><br />
so that visitors can get the most out of the show,” says<br />
Sandra Willer who is responsible for organising visitors from Western<br />
Europe for <strong>Agritechnica</strong>.<br />
Visitors and companies present at SIMA are very welcome to visit<br />
the <strong>Agritechnica</strong> team in Hall 5a, stand F72.<br />
photos: DLG
DLG-Trendmonitor Europe<br />
Focus on market conditions<br />
DLG presents its twice-yearly DLG Trendmonitor Europe, a region-wide<br />
survey that tracks sentiments among 3,500 farmers in nine countries.<br />
DLG’s chief economist, Dr Achim Schaffner, gives his insight on the DLG-<br />
Trendmonitor Europe.<br />
<strong>Trader</strong>: Who is the DLG Trendmonitor<br />
Europe targeted for?<br />
Dr. Achim Schaffner: The<br />
DLG-Trendmonitor focuses on<br />
the actual business climate for<br />
farming and on the plans for<br />
farm investments in the next 12<br />
months. These results are especially<br />
useful for stakeholders in<br />
the agricultural equipment business,<br />
as it gives them an idea of<br />
the actual investment intentions<br />
and trends in agriculture. Because<br />
the focus is on the coming<br />
12 months, the investment results<br />
of DLG-Trendmonitor Europe<br />
refl ect closely these farmers’<br />
plans for upcoming farm<br />
development, giving a strong indication<br />
of market trends for agricultural<br />
equipment. To give a<br />
European perspective and overview,<br />
we are conducting the<br />
survey in different European<br />
countries – twice a year in Germany,<br />
France, the United Kingdom,<br />
Poland, Hungary and the<br />
Czech Republic and once a year<br />
in Russia, the Ukraine and Kazakhstan.<br />
<strong>Trader</strong>: How can this target<br />
group use the results of the<br />
DLG-Trendmonitor Europe as a<br />
valuable source of information?<br />
Dr. Schaffner: The results of<br />
the Trend monitor are shared in<br />
the media through DLG’s press<br />
releases of DLG and in various<br />
publications. We are also preparing<br />
fact sheets based on the actual<br />
results, which can be downloaded<br />
from the DLG-website.<br />
<strong>Trader</strong>: Since the Trendmonitor<br />
started in 2003 till present,<br />
what are some of the key trends<br />
in Europe during those years?<br />
Dr. Schaffner: We see that investment<br />
plans have been relatively<br />
stable especially in Germany,<br />
which is partly because<br />
some investment intentions are<br />
independent of the business climate.<br />
So, despite the economic<br />
crisis during autumn 2009,<br />
we saw an investment quota of<br />
45 percent among Germany’s<br />
Powerful helper for every day<br />
farmers, which indicates relative<br />
investment stability during that<br />
diffi cult business climate. This<br />
shows that farmers make investment<br />
decisions to develop their<br />
farms based on long-term investment<br />
cycles, rather than the<br />
current economic outlook.<br />
Altogether, the DLG-Trendmonitor<br />
Europe shows how<br />
farmers view the change in the<br />
agribusiness market. This is important<br />
information for decision-makers<br />
in agribusiness as<br />
it helps them form their own<br />
assessments of the market and<br />
adopt appropriate business strategies<br />
<strong>Trader</strong>: Do you think the<br />
Trendmonitor is in some way<br />
refl ective of ground sentiment<br />
of EU agricultural policy and<br />
other national policies in those<br />
countries?<br />
Dr. Schaffner: We see farmers<br />
increasingly focusing their<br />
investment plans based on the<br />
outlook and assessments of the<br />
HOFTRAC ® I WHEELLOADERS I TELELOADERS<br />
AGRITECHNICA 2011<br />
DLG chief economist<br />
Dr. Achim Schaffner.<br />
agricultural markets and less on<br />
political shifts. Because agricultural<br />
markets are gradually being<br />
liberalised, farmers are tapping<br />
on technological effi ciencies to<br />
improve their level of competitiveness<br />
in the market. How<br />
to become more competitive is<br />
the key issue for most farmers.<br />
While in 2003, the foremost<br />
topic was the common agricultural<br />
policy, the shift is now towards<br />
focusing on market trends<br />
and the outlook for agricultural<br />
products and new methods of<br />
production.<br />
Weidemann - your<br />
partner with<br />
know-how and<br />
a pioneering technology<br />
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Weidemann GmbH<br />
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Tel.: +49 (0)5633 609-0<br />
www.weidemann.de
COMPANIES AND MARKETS<br />
CLIMMAR<br />
18 TRADER | 1 | 2011<br />
Service is decisive factor for<br />
the sale of new machinery<br />
The European farm machinery dealers<br />
association, CLIMMAR, concluded yet<br />
another successful Congress in Krakow<br />
at the end of last year. Members of CLIM-<br />
MAR since 2006, Poland played host to the<br />
2010 Congress in the capital Warsaw.<br />
Gracing the event was the<br />
Polish Minister of Agriculture<br />
himself, Marek Sawicki,<br />
who delivered an insightful<br />
presentation based<br />
on current and forecast<br />
data of Polish agriculture.<br />
This<br />
was followed<br />
by an open and<br />
engaging question-and-answer<br />
session from participants,<br />
which<br />
centred mainly on<br />
the latest developments<br />
of the Common Agricultural<br />
Policy in Poland and Europe.<br />
Prior to the presentation, the<br />
Congress had opened with the<br />
2.3<br />
2.1<br />
1.9<br />
1.7<br />
1.5<br />
1.3<br />
1.1<br />
0.9<br />
0.7<br />
European Association of Agricultural Machinery Dealers has members in some<br />
17 countries – 2010 Congress was held in Krakow<br />
Coarse grains<br />
0.5<br />
1996 2000 2004 2008 2012 2017<br />
chairmen’s traditional address, which openly<br />
expressed views from CLIMMAR’s 17 member<br />
countries. Common among these views<br />
was the consensus among members that the<br />
pace of change in Europe and the world necessitated<br />
an even stronger and more active<br />
CLIMMAR.<br />
CLIMMAR members felt that the main<br />
objective of such a European organisation<br />
was to develop the exchange of information<br />
between various member countries, either<br />
among organisations themselves or between<br />
companies and individuals. This would ensure<br />
more effective communication through<br />
the sharing of ideas and initiatives among<br />
countries. With the current volatility in global<br />
markets, a stronger and more united<br />
CLIMMAR would be a great boost to its<br />
members.<br />
Agricultural risks<br />
Prices of wheat have recently undergone<br />
wild fl uctuations due to a disastrous drought<br />
in Russia. A decision to halt grain exports<br />
and maintain food security in the country<br />
World price developments for crop and animal products up to 2017<br />
Nominal price index, 1996 = 1<br />
Wheat<br />
Rice<br />
2.3<br />
2.1<br />
1.9<br />
1.7<br />
1.5<br />
1.3<br />
1.1<br />
0.9<br />
0.7<br />
Beef<br />
Poultry<br />
Pork<br />
0.5<br />
1996 2000 2004 2008 2012 2017<br />
soon sent alarm bells in world markets, which<br />
had expected that ample Russian grain stocks<br />
could hold off any supply shock and maintain<br />
prices.<br />
Added to that, current logistics have been<br />
unable to cope with the unexpected surge in<br />
export demand for grain in other countries.<br />
In France for instance, a shortage of transport<br />
and silo capacities at the harbours were<br />
simply inadequate for handling the sudden<br />
deluge in volumes, holding up grain shipments<br />
as a result.<br />
In today’s complex world of multilateral<br />
exchanges, one glitch in the supply chain is<br />
all it takes to paralyse the fl ow of goods and<br />
services and cause jitters in the market. The<br />
fact that logistical systems rarely tolerate any<br />
disruptions in the supply chain is evident in<br />
these recent examples.<br />
In addition, any medium-term forecast is<br />
concerned only with economic fundamentals,<br />
and not unknown factors caused by nature<br />
which are impossible to predict. Yet agricultural<br />
risks stem largely from such unexpected<br />
factors. As long as plants are not grown in<br />
greenhouses, water levels and the timing of<br />
Whole milk<br />
powder<br />
2.3<br />
2.1<br />
1.9<br />
1.7<br />
1.5<br />
1.3<br />
1.1<br />
Skimmed milk<br />
powder<br />
0.9<br />
0.7<br />
0.5<br />
1996 2000 2004 2008 2012 2017<br />
Source: Secretariats of the OECD and FAO.
Gilbert Daverdisse, Climmar invites<br />
dealers to <strong>Agritechnica</strong> in Hanover.<br />
seasonal changes will have a huge impact on<br />
the output and quality of harvests. The globalisation<br />
of trade further increases the overall<br />
risks and amplifi es their effects, resulting<br />
in major and sudden fl uctuations in raw materials<br />
prices, which are themselves subject to<br />
much market speculation.<br />
Examples of such unpredictability abound<br />
in the agricultural market. Barely three<br />
months earlier, analysts were predicting that<br />
the income of cereal growers, which had fallen<br />
in 2009, were unlikely to increase this<br />
year. Yet today, we see that their incomes<br />
have risen quite substantially, helped by the<br />
key factors of quality, quantity and price.<br />
On the other hand, milk producers, who<br />
have enjoyed a contractual increase in the<br />
price of milk, are now complaining that costs<br />
have soared due to a rise in cereal prices. This<br />
is due to the drought which has cut down<br />
available amounts of fodder crop and straw.<br />
Clearly, providing an accurate forecast of agricultural<br />
markets is an almost impossible<br />
task.<br />
The future for dealerships<br />
Although the fundamentals in agriculture<br />
are still synonymous with growth, volatility<br />
in prices and agricultural income are<br />
now the norm. Agricultural machinery dealerships<br />
must learn to cope with these major<br />
fl uctuations and work with, rather than<br />
against them.<br />
Although turnover is highly dependent on<br />
distribution, dealerships are mostly regarded<br />
as equipment-based companies, with more<br />
than half of all employees working in tech-<br />
nical services. There is a need to constantly<br />
raise the level of human resource expertise<br />
and skills in dealerships.<br />
Firstly, workshop and store facilities must<br />
account for an important part of structural<br />
costs if the company is to withstand periods<br />
of downturn in sales. There can be no sales<br />
without good service, which is why this must<br />
be maintained at any cost. By focusing on the<br />
cost effectiveness of after-sales service, dealers<br />
are offering an additional good with a market<br />
value that can be sold. This increases the<br />
product’s value and improves the dealer’s<br />
bottom-line in the long run.<br />
Next, fi rms should tap on prosperous<br />
times to optimise their margins as this would<br />
help them tide through leaner periods. The<br />
dealer should carry out a professional assessment<br />
of second-hand items while at the same<br />
time checking if it is able to cover any losses<br />
should the market value fall below what was<br />
paid during trade-in. Trade-in prices have already<br />
started to slump, and subsequently, the<br />
rate of rejection for second-hand equipment<br />
will increase.<br />
As both the service and second-hand market<br />
form the core of the second-hand trade,<br />
the value-add of these activities must be suffi -<br />
ciently high so that companies would not just<br />
stay afl oat but also thrive. This means that<br />
the relationship between dealers and farmers<br />
is bound to evolve. And that change has only<br />
just begun.<br />
Dealer satisfaction<br />
CLIMMAR has a dealer satisfaction index<br />
set up specifi cally to help dealers. Originally<br />
conceptualised in France for manufacturers,<br />
the index is now used in six other countries.<br />
Specifi c European data based on more than<br />
1000 surveys from all over Europe were collected<br />
and used as the database for this index.<br />
Apart from its roles as a European toolbox<br />
and pool of ideas, CLIMMAR is also a<br />
source of information for comparing ratios,<br />
markets, economic climates and guarantees.<br />
The annual CLIMMAR congress is the key<br />
event for the exchange and collection of information.<br />
Training is another important aspect of the<br />
organisation. The 2nd CLIMMAR Skills, a<br />
competition open to mechanics and mechanical<br />
engineers, helps assess the various European<br />
training systems while promoting the<br />
dealership trade. CLIMMAR also encourages<br />
all member countries to participate in major<br />
events, notably <strong>Agritechnica</strong> which will<br />
be held from 13 to 19 November 2011 in<br />
Hanover, Germany.<br />
Gilbert Daverdisse<br />
Double<br />
safety!<br />
Search<br />
online.<br />
Purchase<br />
on-site.<br />
World Trade Fair<br />
for Used Technology<br />
6 to 8 April 2011<br />
Cologne, Germany<br />
Organisers:<br />
Koelnmesse GmbH<br />
and Hess GmbH<br />
Technical sponsor: FDM e.V.<br />
Registration and information:<br />
Tel. +49 7244 7075-0<br />
www.usetec.com<br />
2011 | 1 | TRADER 19
COMPANIES AND MARKETS<br />
VDMA<br />
Ag-machinery investments up<br />
Germany’s agricultural<br />
machinery industry has<br />
seen surprisingly strong<br />
demand in recent months. Although<br />
the order books began<br />
to fi ll again in May 2010, reversing<br />
19 months of decline, this<br />
rebound was confi rmed only<br />
in September.<br />
20 TRADER | 1 | 2011<br />
Current orders are about 20<br />
percent higher than last year’s.<br />
Together with the relatively<br />
short delivery periods, sales<br />
in the second half of 2010<br />
have more than compensated<br />
for the lacklustre performance<br />
in the fi rst half of the<br />
year.<br />
German manufacturers are starting 2011 on an optimistic note.<br />
Confi dence in the agricultural sector almost returned to high lever two years ago<br />
Germany – the driving<br />
force of the industry<br />
Key to this rebound is demand<br />
coming from Germany.<br />
Western European manufacturers<br />
have been eyeing German<br />
demand for months now. Confi<br />
dence in the agricultural sec-<br />
Source: VDMA<br />
tor, according to the investment<br />
barometer project co-managed<br />
by VDMA Agricultural Machinery<br />
Association, has now almost<br />
returned to the levels displayed<br />
two years ago, when grain prices<br />
were high and milk prices were<br />
about 40 euro-cents per litre. As<br />
dealer stocks are depleted, domestic<br />
market orders received by<br />
the German agricultural machinery<br />
industry have soared. Revenues<br />
are expected to increase<br />
signifi cantly right into spring.<br />
VDMA expects that the total<br />
EU market has shrunk by seven<br />
percent in 2010, to Euro 19.4<br />
billion. Similar trends were witnessed<br />
in the tractor and agricultural<br />
machinery segments. The<br />
market in the accession countries<br />
(EU-12) is worth Euro 2.8<br />
billion, back to the year-ago level.<br />
This shows that the markets<br />
in the “old EU”, that is mainly<br />
in the west, remain the key drivers<br />
for growth in Western Europe’s<br />
agricultural machinery industry.<br />
Yet there is clear potential for<br />
the newer members to catch-<br />
photo: Fehrenkötter
“We consider our current business to be ...”<br />
unfavourable 15 %<br />
satisfactory 49 %<br />
up. According to recent estimates,<br />
the west European tractor<br />
market shrank by about 12<br />
percent in 2010, to around<br />
137,000 units. Sluggish demand<br />
in France had a particularly<br />
negative effect on fi gures<br />
for 2010. On the other hand,<br />
2011 is also looking promising<br />
for the French.<br />
The combines business struggled<br />
in a relatively diffi cult year<br />
last year. Fewer than 6,000 machines<br />
were sold in western Europe,<br />
nearly a third down on the<br />
year before. France and Germany,<br />
the largest markets for such<br />
machines, both displayed aboveaverage<br />
declines. With the current<br />
turnaround, manufacturers<br />
are placing their hopes on<br />
the 2010/2011 season. A similar<br />
downturn was faced by green<br />
forage harvesting machines,<br />
where recovery is expected following<br />
two years of depression.<br />
German manufacturers currently<br />
report a rise of 30 per cent for<br />
this segment, with sales of balers<br />
and forage harvesters largely<br />
forecast to reach the satisfactory<br />
level attained last year.<br />
EU to catch up with<br />
global economy in 2011<br />
In summary, it can be said that<br />
although the European Union’s<br />
agricultural machinery market<br />
lagged behind global growth in<br />
2010, due chiefl y to a weak fi rst<br />
half, the region should rise up<br />
to become a pillar of Europe’s<br />
economy in 2011, barring any<br />
negative developments. The<br />
chief factor infl uencing the market<br />
will be the producer prices<br />
paid to farmers. Discussion on<br />
the new European agricultural<br />
policy for the period 2014 to<br />
very good 6 %<br />
good 30 %<br />
Source: CEMA Business Barometer December 2010.<br />
Maschinenfabrik<br />
Bernard KRONE GmbH<br />
Heinrich-Krone-Straße 10<br />
D-48480 Spelle<br />
COMPANIES AND MARKETS<br />
2020 should gather momentum<br />
in the coming months.<br />
It is to be expected that the<br />
different economic conditions<br />
in the individual EU Member<br />
States will have different impacts<br />
on local farmers’ purchasing<br />
power and intentions to invest.<br />
VDMA does not expect<br />
the emergence of lower direct<br />
payments as of 2014 to bring<br />
any major upheavals among<br />
German farmers. Farmers have<br />
gained a much more progressive<br />
outlook in the process of adapting<br />
to world markets over the<br />
Tel.: +49 (0) 5977/935-0<br />
Fax: +49 (0) 5977/935-339<br />
E-Mail: Info.ldm@krone.de<br />
Internet: www.krone.de<br />
past 20 years. Without a doubt,<br />
manufacturers are starting the<br />
new year on an optimistic note.<br />
The barometer of confi dence in<br />
the west European agricultural<br />
machinery industry rose by 12<br />
percent points in December<br />
2010. On the one hand, the assessment<br />
of the current business<br />
situation was much more positive;<br />
and on the other hand, expectations<br />
of future sales remain<br />
very high. This confi dence is not<br />
restricted to the German market<br />
alone – it also includes the markets<br />
of eastern Europe.<br />
Progress in action<br />
Comprima<br />
– Innovative baling technology for extreme<br />
conditions<br />
– KRONE NovoGrip belt and slat system for<br />
ultimate bale densities and quiet running<br />
– Comprima F 155 with the unique semi-variable<br />
chamber (ø 1,25 m – 1,50 m)
COMPANIES AND MARKETS<br />
Tanco<br />
Now wrapping specialists<br />
unpack the goods<br />
The tractor gently picks up<br />
and raises the bale in its<br />
plastic wrapper. An inconspicuous<br />
clamp on the back of<br />
the front loader grips the wrapping,<br />
while the two outer hydraulic<br />
cylinders slowly press<br />
the cutting device onto the<br />
bale. The wrapping now bursts<br />
open at the cutting edge and the<br />
blade splits the bale in the clamp<br />
into two halves.<br />
Like a sausage bursting out<br />
of its skin, the grass silage now<br />
spills out of the wrapping and<br />
drops into the feeder mixer wagon.<br />
The advantage – the clamp<br />
retains the skin/wrapping and<br />
does not release it into the feeder<br />
mixer wagon. The used packing<br />
is then set aside after the<br />
22 TRADER | 1 | 2011<br />
They don’t just wrap, they can unwrap too – The Irish wrapping specialist Tanco<br />
has expanded its programme to include an interesting solution that saves<br />
manual work when feeding from bales<br />
The I 70 Bale Shear splits round bales while retaining plastic and net.<br />
clamp is opened hydraulically.<br />
The clamping and wrapper retention<br />
mechanism is operated<br />
via the third oil circuit of the<br />
front loader.<br />
Sales Manager Martin Maye<br />
bursts with enthusiasm when<br />
he describes the Tanco solution.<br />
“Just imagine, the driver no<br />
longer needs to dismount from<br />
the tractor at all when feeding<br />
from bales – and that by the<br />
way is one of the most frequent<br />
causes of accidents in farming!”<br />
A further advantage: the bale,<br />
already divided by the blade, can<br />
be broken up more easily by the<br />
augers on the feeder mixer wagon.<br />
The same principle reportedly<br />
works just as well for hay<br />
and straw bales in net wrappers.<br />
Tanco Managing Director<br />
Adrian Lacey sees the I 70<br />
Round Bale Shear – as it is rather<br />
soberly called – to be a good<br />
entry product with agricultural<br />
machinery dealers for his company.<br />
He points out that at a<br />
price of around Euro 3,300, this<br />
is an attractive machine that offers<br />
farmers genuine benefi ts.<br />
The idea for the mounted implement<br />
came from a practical<br />
user by the way – a dairy farmer<br />
in Kilkenny, Ireland, just a few<br />
kilometres away from the Tanco<br />
base in Bagenalstown. It was<br />
then refi ned further by Tanco.<br />
“Wrap and Stack” is the recommendation<br />
offered by the<br />
wrapping specialists at Tanco.<br />
By comparison with the three-<br />
stage process of wrapping in the<br />
fi eld, picking up the bale and<br />
taking it into storage, “Wrap<br />
and Stack” reduces damage to<br />
the wrapping.<br />
“Wrap and Stack” offers<br />
advantages<br />
Tanco presents an interesting<br />
solution with the fi lm wrappers<br />
in the 280 series that can be operated<br />
in stationary position or<br />
in the tractor linkage. While one<br />
bale is being wrapped by the<br />
wrapping machine, the previously<br />
wrapped bale can be stacked<br />
away and the next one prepared<br />
for loading. The operator can<br />
work the wrapper from the tractor<br />
using radio remote control<br />
photos: Tanco, Pawelzik
Tanco Team: Adrian Lacey, Martin Maye, Christian Walter and<br />
Anne Moten, Customer Relations Manager.<br />
provided he is within a radius of<br />
50 m. A further Wrap and Stack<br />
method is possible using wrapping<br />
machines of the 1320 series.<br />
The wrapper is based on<br />
Tanco’s successful model 1300,<br />
and weighing only 700 kg itself<br />
it can be mounted e.g. in the<br />
front hydraulics or on the telescopic<br />
loader post.<br />
Picking up, wrapping and<br />
stacking bales can all be done<br />
in a single operation here. By<br />
comparison with the predecessor<br />
model, the new frame construction<br />
and the wrapping program<br />
with optimised electronics<br />
and hydraulics reportedly offer a<br />
perceptible increase in performance.<br />
The hydraulically folding<br />
wrapping arms are a special feature<br />
here. The second wrapping<br />
arm approaches the fi rst wrapping<br />
arm automatically during<br />
the fi nal turn. The two fi lm dispensers<br />
thus reach the cutting<br />
device at almost the same time<br />
and are cut off by just one cutting<br />
device and pre-tensioned<br />
for the next wrap. As soon as<br />
the next wrapping operation<br />
starts, the two wrapping arms<br />
automatically take up their positions<br />
on opposite sides again.<br />
The wrapping arms are uniformly<br />
balanced here, thus allowing<br />
high wrapping rates.<br />
But the Irish manufacturer<br />
does not only wrap round bales.<br />
When heavy square bales are<br />
waiting, for example, they recommend<br />
the trailed 1814 wrapper.<br />
The wheels are mounted<br />
at the rear here and thus shift<br />
COMPANIES AND MARKETS<br />
the weight to the rear axle of<br />
the tractor as desired for better<br />
traction.<br />
Ten per cent growth<br />
a year<br />
Shortly before <strong>Trader</strong> last<br />
visited Tanco in 2006, Adrian<br />
Lacey (then 31) had come from<br />
the Meryll Lynch Bank and reorganised<br />
the company with<br />
new people and a new marketing<br />
strategy, as well as reinforcing<br />
the sales team. A success story!<br />
Sales and profi ts have grown<br />
distinctly since then, though<br />
Lacey keeps the exact fi gures to<br />
himself. Some 1000plant yellow<br />
Tanco machines and mounted<br />
implements for front loaders<br />
leave the works site in the industrial<br />
zone of the little town<br />
of Bagenalstown in Ireland every<br />
year.<br />
Crisis in the agricultural machinery<br />
industry does not exist<br />
for Lacey. “2010 will be the best<br />
ever year in our company history”,<br />
reports the young businessman,<br />
not without pride.<br />
Despite the good fi gures, the<br />
staff at the Tanco Headquarters<br />
aim to keep their feet fi rmly<br />
on the ground. Ten per cent<br />
growth a year is possible, reports<br />
Sales Manager Maye. The company<br />
is particularly satisfi ed with<br />
developments on the German<br />
market. Armin Walter, today responsible<br />
for sales at JF-Stoll,<br />
carried out the groundwork for<br />
the Tanco distribution network.<br />
His Christian Walter (24) has<br />
been continuing this work in<br />
Rieneck, Bavaria, as factory representative<br />
for three years now.<br />
“We shall continue to concentrate<br />
on our niche. The wrapper<br />
market offers enough possibilities”,<br />
states Adrian Lacey with<br />
conviction.<br />
www.tanco-autowrap.com<br />
Bernd Pawelzik<br />
Wrap and Stack: The 1320 EH with twin folding wrap-arms.<br />
2011 | 1 | TRADER 23
COMPANIES AND MARKETS<br />
Armatrac<br />
Successful in the tractor market<br />
with “Happiness” and “Blessings”<br />
“Kismet” and “Beriket” – translated as “Happiness” and “Blessings” – are the names of the<br />
bestselling vehicles from Erkunt Tractor. <strong>Trader</strong> visited the only six-year-old Turkish tractor<br />
production plant in Ankara.<br />
The air is clear, the slopes in<br />
Anatolia show a bare covering<br />
of grass that at the<br />
beginning of October is now<br />
swaying dry and light brown<br />
in a warm breeze. The Armatrac<br />
leaves a trail of dust as it<br />
races across the stubble fi eld<br />
at a speed of over 40 km/h,<br />
at right angles to the tramlines.<br />
The wheels lift alternately<br />
into the air as they jump over<br />
the plough furrow and the 74<br />
hp tractor then comes to a halt<br />
with a jerk in the freshly turned<br />
fi eld. At the steering wheel of<br />
the Armatrac 804 is Hussein.<br />
He is the demonstration driver<br />
at the Turkish tractor manufacturer<br />
Erkunt Tractor. His spectacular<br />
driving skills can even be<br />
admired on “You Tube” on the<br />
internet. Hussein shows the agricultural<br />
journalists watching<br />
before the gates of the Turkish<br />
capital Ankara just how resilient<br />
an Armatrac is. Erkunt Tractor<br />
is the fi rst Turkish tractor manufacturer.<br />
“We don’t sell cheap<br />
tractors”, stresses Armatrac Sales<br />
Manager Haluk Armagan, talking<br />
to us on the fringes of the<br />
tractor show where Hussein is<br />
taking the vehicle through its<br />
paces well beyond the normal<br />
measure. On our visit to the<br />
factory we learn more about the<br />
company.<br />
Erkunt’s foundry operation handles<br />
33,000 t steel a year.<br />
24 TRADER | 1 | 2011<br />
“At the beginning we didn’t<br />
even have enough nails to build<br />
the wooden barracks of the<br />
Erkunt foundry”, reports today’s<br />
company boss Tuna Armagan,<br />
remembering the company<br />
start-up in the year 1953.<br />
Beginnings in the foundry<br />
After studying electrical engineering<br />
in Dresden and Zurich,<br />
his father-in-law, Mümin<br />
Erkunt, founded the company<br />
in Ankara under extremely simple<br />
conditions. The fl ying sparks<br />
and the heat of the foundry operation<br />
set the wooden halls on<br />
fi re more than once, relates Armagan.<br />
Today the foundry enterprise<br />
Erkunt Sanayi A.S. is located at<br />
the heart of a busy industrial<br />
zone between a cement factory<br />
and a helicopter landing pad of<br />
the Turkish military. Erkunt has<br />
now become one of the most<br />
signifi cant suppliers for international<br />
agricultural and construction<br />
machinery producers.<br />
Over 33,000 t steel will be<br />
cast into form here this year. Of<br />
this amount 7,000 t alone will<br />
go to the Agco engine factory<br />
Sisu Power in Finland as engine<br />
blocks. Engine blocks and cylinder<br />
heads account for about<br />
one third of Erkunt’s produc-<br />
tion. The Turkish fi rm’s list of<br />
customers includes names such<br />
as Perkins, Cummins, Caterpillar,<br />
Same Deutz-Fahr, Deutz<br />
and MAN. The large “E”, the<br />
symbol of the Erkunt foundry,<br />
is to be found next to the serial<br />
number on the gearbox housings<br />
of ZF, Carrago or Turner<br />
Powertrain too. Transmission<br />
housings represent a further<br />
third of production.<br />
Over 69 horizontal and 20<br />
vertical Mazak CNC machining<br />
centres turn the cast parts into<br />
precision components. Drilling,<br />
cutting, honing – a major part<br />
of Erkunt’s know-how lies in<br />
exact machining and refi ning of<br />
the cast workpieces.<br />
The Erkunt quality testers<br />
have comfortable workplaces by<br />
comparison with their colleagues<br />
on the production fl oor. In vibration-free,<br />
sound insulated<br />
and air-conditioned rooms they<br />
operate the expensive measuring<br />
equipment (cost: over one<br />
million Euro). With sensitive<br />
laser heads the measuring instruments<br />
“scan” the workpieces<br />
that are selected as random<br />
samples from production.<br />
The actual values measured are<br />
compared with the target data<br />
from the design department in<br />
order to take appropriate action<br />
against any discrepancies.<br />
Built from sand – the complex moulds for<br />
casting engine blocks.<br />
“Some customers want even<br />
cheaper purchase prices from<br />
us”, explains the company head<br />
Tuna Armagan (62) during a<br />
tour of the factory. “However,<br />
quality production simply has its<br />
price! After all, our customers<br />
profi t from every new machine<br />
or system that we invest in. Over<br />
the last 10 years this has cost us<br />
70 million Euros!” And Erkunt<br />
attaches particular value to quality.<br />
Alongside ISO certifi cation<br />
for production and environ-<br />
Glass bead as lucky talisman<br />
on the radiator.<br />
mental aspects and Lloyd’s Certifi<br />
cates, Erkunt also participates<br />
in the quality management system<br />
Sigma 6. For connoisseurs<br />
of this programme: 51 of the<br />
55 defi ned projects have been<br />
Precision work: Mazak machining centres<br />
give the fi nal polish.<br />
photos: Pawelzik
Work on a dry and dusty fi eld: Erkunt-Tractor focused chiefl y on the Turkish market in its early<br />
years.<br />
worked through. The qualifi cations<br />
of the engineers engaged<br />
in quality management sound<br />
like Asian martial arts skills.<br />
Erkunt has over eight bearers of<br />
the Black Belt and 17 bearers of<br />
the Green Belt in the Sigma 6<br />
designations.<br />
Around 1,000 staff, including<br />
200 administrative staff, work at<br />
four plant locations on the outskirts<br />
of Ankara and achieve annual<br />
revenues of a good 75 million<br />
Euros. Further growth is<br />
already planned. Tuna Armagan<br />
tells us with evident pride of a<br />
recently signed agreement with<br />
Kölner Deutz AG. As of 2014,<br />
Erkunt aims to supply 45,000<br />
blocks for a 2.9 l diesel engine<br />
made by Deutz every year. The<br />
earthworks for the new production<br />
plant on the Erkunt site<br />
have already started.<br />
From foundry to<br />
tractor assembly<br />
As supplier to the agricultural<br />
machinery industry, the company<br />
got to know this branch<br />
very intensively. As a foundry it<br />
works closely with engine, transmission<br />
and axle manufactures.<br />
About 40 per cent of a tractor<br />
weight is accounted for by<br />
the castings. However, it is distinctly<br />
more attractive to sell the<br />
value of the iron casting in the<br />
form of a ready-assembled tractor<br />
than to simply sell the raw<br />
engine blocks to an engine factory.<br />
And so the decision ripened<br />
in Ankara to build up an<br />
in-house tractor production<br />
sector. In the newly established<br />
subsidiary Erkunt Tractor, engineers<br />
began with development<br />
work seven years ago. Foundry<br />
customers such as Carraro, ZF<br />
and Perkins now advanced to<br />
become suppliers to the young<br />
tractor builder.<br />
There is no purely national<br />
tractor production in Turkey.<br />
Alongside John Deere who operate<br />
their own plant there, tractors<br />
are produced under license<br />
from New Holland and Massey<br />
Ferguson.<br />
On average 25,000 to 30,000<br />
units a year are sold in Turkey.<br />
John Deere heads the licensing<br />
statistics, followed by New<br />
Holland and Massey Ferguson.<br />
There are some 10 million farmers<br />
in Turkey, mainly small farms<br />
and subsistence farmers. The<br />
top-selling category comprises<br />
tractors in the 50 to 85 hp<br />
range. With the Erkunt Tractor<br />
the fi rst machine from a Turkish<br />
manufacturer made its appearance<br />
on the fi elds in this country<br />
lying between Europe and Asia.<br />
The fi rst Erkunt Tractor left the<br />
COMPANIES AND MARKETS<br />
production line in September<br />
2004. The market launch started<br />
with a range of four models,<br />
technically adapted to the requirements<br />
of Turkish farmers.<br />
“Turkish farmers display national<br />
awareness when they buy machines”,<br />
explains Sales Manager<br />
Haluk Armagan. Alongside very<br />
solid execution with engines<br />
from Perkins, transmissions and<br />
axles from Carraro,<br />
and series names such<br />
as “Kismet” (Happiness)<br />
and “Beriket”<br />
(Blessings), the newcomers<br />
gained market<br />
shares more quickly<br />
than their competitors<br />
had expected.<br />
A small blue-black<br />
glass bead decorates<br />
the radiator grille of<br />
each Erkunt tractor.<br />
According to Turkish<br />
mythology, it sym-<br />
bolises the eye that<br />
watches over evil.<br />
This symbol is frequently<br />
encountered<br />
in Turkey, as jewellery<br />
in the form of a<br />
pendant, or at house entrances<br />
to bring luck.<br />
Family ties<br />
Altogether 70 dealers with<br />
200 service bases between the<br />
Bosporus and Eastern Anatolia<br />
now belong to the family of<br />
Erkunt Tractor sellers. In the<br />
year 2005 Erkunt Tractor built<br />
a brand-new tractor assembly<br />
plant on a 35,000 m 2 site on the<br />
outskirts of Ankara. It employs<br />
a workforce of 200, including<br />
24 in the development segment<br />
for now 40 tractor models. The<br />
plant capacity in single-shift operation<br />
is 4,000 tractors a year.<br />
Between the market launch<br />
and the end of 2010 altogether<br />
10,000 Erkunt tractors will have<br />
rolled onto the market.<br />
Now the Turkish market<br />
alone is not enough for a growing<br />
tractor builder. Under the<br />
name Armatrac, export activities<br />
were therefore started in<br />
2007. Armatrac comes from the<br />
name of the owner’s family, Armagan,<br />
that holds 55 per cent<br />
of the company shares. Erkunt<br />
boss Tuna Armagan won over<br />
his brother Haluk to head the<br />
export business. Haluk (57)<br />
lived in the USA up to 2007,<br />
where he headed his own software<br />
companies with a staff of<br />
60 specialising in the veterinary<br />
sector. He had already sold his<br />
fi rm successfully when his brother’s<br />
call reached him. “I enjoy<br />
building up something new” he<br />
smiles in accent-free English.<br />
Armatrac is proceeding along<br />
two avenues in the export business.<br />
As a Turkish manufacturer<br />
it is strategically well placed be-<br />
Erkunt boss Tuna Armagan (left) fi lled<br />
his brother Haluk (right) with enthusiasm<br />
for the tractor business.<br />
tween the large agricultural machinery<br />
markets of Western and<br />
Central Europe and Asia Minor<br />
and Africa. The products too<br />
Continues on page 26<br />
2011 | 1 | TRADER 25
COMPANIES AND MARKETS<br />
The castings for the hydraulic system come from the company’s<br />
own foundry.<br />
Perkins is the main engine supplier.<br />
The plant employs a workforce of 200.<br />
The factory capacity lies at 4,000 units a year. Waiting for export – Armatrac 704.<br />
26 TRADER | 1 | 2011<br />
Continued from page 25<br />
are positioned accordingly. The<br />
model palette ranges from 55<br />
to 84 hp. All the tractors have<br />
a Perkins engine, are equipped<br />
with two-wheel or four-wheel<br />
drive and are available with and<br />
without cabs. Certain models<br />
come with a variant for fruit cultivation.<br />
For markets such as e.g.<br />
Africa simpler tractors with Tier<br />
0 or Tier 2 are available too.<br />
For Central and Western European<br />
customers<br />
Tier III 1104 D-44<br />
T engines from Perkins<br />
with 76 hp are<br />
offered. They have<br />
a mechanical 16/8<br />
transmission from<br />
ZF, that Erkunt<br />
builds under license,<br />
Carraro axles and alternatively<br />
two-wheel<br />
or four-wheel drive.<br />
The hydraulics move<br />
45 litres a minute;<br />
the three-point, category<br />
II, lifts up to<br />
2,400 kg in the series<br />
version and 3,400 kg<br />
as an option.<br />
The cab is air-conditioned,<br />
with the instruments arranged<br />
clearly. The pto speeds of 540<br />
and 750 rpm are standard, and<br />
540/1000 rpm is available as an<br />
option. The low diesel consumption<br />
rate is a particular advantage.<br />
Haluk Armagan: “We have<br />
achieved a fi ne marriage of engine<br />
and transmission. Comparison<br />
tests show that our tractors<br />
are always the most economical<br />
models in their performance category.”<br />
Export operations are already<br />
underway in some African<br />
countries. Importers have<br />
already been found in Greece,<br />
Bulgaria, Romania and Hungary.<br />
Erkunt Tractor is current-<br />
ly seeking partners in distribution<br />
with strong performance<br />
capacity for the large agricultural<br />
machinery markets of Germany,<br />
France and Poland. Kazim<br />
Erylmaz is responsible for these<br />
markets at Armatrac. He worked<br />
for two years at Mercedes Benz<br />
in Gaggenau, Germany, before<br />
moving to commercial vehicle<br />
distribution in Turkey for them.<br />
Erylmaz speaks German well<br />
and knows all about the quality<br />
demands of German dealers.<br />
Haluk Armagan (left) and Kazim Eryilmaz<br />
who is responsible for activities in<br />
Germany.<br />
Armatrac’s premiere in Germany<br />
was at <strong>Agritechnica</strong> in<br />
2009. German farmers visiting<br />
the exhibition found the entry<br />
price of Euro 30,000 for the<br />
Armatrac 804 with 75 hp, allwheel<br />
drive and cab an extremely<br />
attractive price/performance<br />
ratio. However, Erylmaz was<br />
not yet able to name a dealer<br />
for those interested. “Our programme<br />
is still a little narrow for<br />
German dealers”, concedes Erylmaz.<br />
However, new 90, 100 and<br />
110 hp models should be on the<br />
stand at <strong>Agritechnica</strong> in 2011.<br />
Armatrac will also be featuring<br />
its range at SIMA in Paris<br />
in order to establish distribution<br />
contacts. “When we started<br />
to build a tractor for Turkey<br />
in 2003 many branch experts<br />
laughed at us. Today we have<br />
sold a good 10,000 tractors in<br />
six years. That’s not bad for a<br />
newcomer, is it?” grins Haluk<br />
Armagan with a twinkle in his<br />
eye.<br />
Bernd Pawelzik<br />
Contact:<br />
Erkunt Tractor Industry<br />
Kazim Eryilmaz<br />
Tel.: ++90-312-267 44 88<br />
Fax: ++90-312-267 44 91<br />
Kazim.eryilmaz@armatrac.com<br />
www.armatrac.com
COMPANIES AND MARKETS<br />
Harvest Park<br />
Young used machines are very welcome<br />
The smell of fresh wall paint<br />
greets the visitor entering<br />
the foyer. The occupants<br />
have just moved into the newly<br />
constructed administration<br />
and workshop building of Harvest<br />
Park in Emsbüren. The naked<br />
walls are still waiting for pictures,<br />
and one or two removal<br />
cartons have yet to be unpacked<br />
in the offi ces. At present only<br />
about 40 large machines are<br />
standing in the yard. However,<br />
there is space for around 200<br />
such big machinery units on the<br />
2.5 hectare plot. The key to the<br />
building was offi cially handed<br />
over to the new tenants at the<br />
beginning of last December.<br />
The address of Harvest Park,<br />
Darwinstr. 1 in Emsbüren, Germany,<br />
is so new that it has not<br />
even found its way into the<br />
Google Route Planner yet. But<br />
even without the help of a navigation<br />
system, Harvest Park is<br />
easy to fi nd. The blue Harvest<br />
logo on the silver facade with a<br />
conspicuous green tick in place<br />
of the “V” is clearly visible from<br />
the autobahn. The machine<br />
manufacturer Bernard Krone<br />
has invested some euro 2 million<br />
in the 1,000 m 2 workshop<br />
and 200 m 2 administration tract<br />
on the completely paved 2.5<br />
hectare site.<br />
Used harvesting machinery<br />
such as combines, forage harvesters<br />
and big balers from all<br />
leading national and international<br />
manufacturers will be on<br />
sale at Harvest Park. The partners<br />
in Harvest Park GmbH<br />
are Maschinenfabrik Krone and<br />
Martin Fehren (49).<br />
Martin Fehren – known to<br />
many in the industry from his<br />
long years of work in the used<br />
machinery trade – and Peter<br />
Overhoff, Krone Sales Manager<br />
Germany North, form the management<br />
team.<br />
Lankhorst is renting this<br />
new location for dealing in machinery<br />
and equipment from<br />
Deutz-Fahr, Horsch and Krone<br />
in the Southern Emsland and<br />
Grafschaft Bentheim region.<br />
Lankhorst General Manager<br />
Heinz Arns was also present in<br />
Site Engineer Nicola Arns<br />
hands over the keys to<br />
Peter Overhoff, Heinz Arens,<br />
Martin Fehren and<br />
Bernard Krone (l. to r.).<br />
Emsbüren for the offi cial handing<br />
over of the keys. He heads<br />
fi ve branches of the company<br />
with a workforce of around 70<br />
and annual sales of around 150<br />
new Deutz-Fahr tractors.<br />
Five Lankhorst staff work in<br />
the modern well-equipped Harvest<br />
Park workshop. Alongside<br />
their work for Lankhorst’s own<br />
customers, they check, clean and<br />
– if desired – repair the machines<br />
delivered to Harvest Park.<br />
In his speech on accepting the<br />
keys from site engineer Nicola<br />
Arns of the general contractor<br />
B. Siehes GmbH, Emsbüren,<br />
Martin Fehren stressed that<br />
Harvest Park was a separate operation.<br />
“We have to make a<br />
profi t here as an independent<br />
enterprise”, explained the har-<br />
Harvest Park and the agricultural machinery trading company D. Lankhorst are working together<br />
under the same roof at the autobahn junction A30/A31. A new site selling used harvesting<br />
machinery under the name Harvest Park is developing here next to one of the Lankhorst branches.<br />
vest machinery specialist. He<br />
pointed out that the company<br />
was not limited in any way to<br />
the Krone programme. Krone<br />
Sales Manager Peter Overhoff<br />
Continues on page 28<br />
20 percent of the machines marketed by Harvest Park will<br />
remain in Germany. The rest will go abroad.<br />
2011 | 1 | TRADER 27
COMPANIES AND MARKETS<br />
CSF Multione<br />
Versatile as a Swiss army knife<br />
It is used for loading and unloading, works as a chopper with intake roller, serves as a fl ail<br />
mulcher, or provides support as a concrete mixer – the wheeled loader from the Italian<br />
manufacturer CSF Multione has many faces. In just twelve years the company has risen to<br />
become one of the world’s leading suppliers of these compact loaders. <strong>Trader</strong> visited CSF<br />
Multione at the company site in Grumolo, near the North Italian city of Vicenza.<br />
The history of CSF Multione<br />
starts twelve years<br />
ago. After many years of<br />
working successfully at the Italian<br />
agricultural machinery manufacturer’s<br />
Mascar, Guiseppe<br />
Carraro withdraws from the<br />
company and concentrates on<br />
an idea that has been ripening<br />
in his mind for a long time and<br />
of which he has become increasingly<br />
convinced. “In my imagination<br />
there existed a compact<br />
loader that was robust, offered<br />
a broad spectrum of applications,<br />
could be adapted quickly<br />
to changing tasks and was thus<br />
very cost-effective for the users”,<br />
explains Carraro.<br />
While he sketches the fi rst<br />
prototypes of the future wheeled<br />
loader, Carraro has above all the<br />
broad spectrum of tasks covered<br />
by companies in the construction<br />
industry, horticulture<br />
and landscape gardening, municipal<br />
departments and agricul-<br />
Continues from page 27<br />
also sees advantages for his own<br />
sales team in professionalising<br />
sales of used machinery. “With<br />
Harvest Park we are expanding<br />
the marketing of used machinery<br />
and equipment beyond Europe’s<br />
borders. Through support<br />
in taking equipment in<br />
part exchange, we can in future<br />
help our partners in distribution<br />
to sell new machinery from our<br />
Big Line”, smiles Overhoff.<br />
Used Big X and Big M as well<br />
as Big Packs account for only a<br />
part of the machinery mix of interest<br />
to international buyers in<br />
the Harvest Park programme,<br />
stresses Overhoff. “We are always<br />
actively on the search for<br />
well-maintained machines from<br />
the aged of three years”, reports<br />
Fehren, who will be support-<br />
28 TRADER | 1 | 2011<br />
tural users in mind. He expects<br />
the largest demand for compact<br />
wheeled loaders to lie in these<br />
groups and believes in good<br />
prospects of success for his idea.<br />
When his family responds positively<br />
to the new career plans,<br />
the course is set. Together with<br />
his daughter Fiorenza and sonin-law<br />
Stefano Zanini, Guiseppe<br />
Carraro then founds the company<br />
CSF Multione, rents a production<br />
shed nearby and starts<br />
with standard production of the<br />
fi rst multifunctional wheel loader.<br />
CSF Multione fabricates<br />
compact wheeled loaders<br />
and attachments<br />
“We quickly realised that we<br />
were moving in a very promising<br />
niche market with these machines”,<br />
declares Guiseppe Carraro.<br />
“However, it is crucial for<br />
permanent success in the market<br />
ed on the sales side by his colleagues<br />
Andreas Grotegard and<br />
Stefan Holtmannspötter.<br />
“How can you refi nance a<br />
new combine you buy in Germany<br />
soundly today?” he asks,<br />
and comes straight back with<br />
the answer: “It is hard to put<br />
this across with the operating<br />
hours that are achieved here.<br />
With a newer used machine that<br />
has already passed the phase of<br />
highest value loss during the initial<br />
period, it is easier to present<br />
arguments.”<br />
Fehren believe that a good 20<br />
per cent of the machines marketed<br />
by Harvest Park will remain<br />
in Germany. The rest will<br />
go abroad. Of these 80 per cent,<br />
60 per cent will stay in Europe<br />
and 20 per cent will travel overseas.<br />
The site in Emsbüren was se-<br />
The GT 950 wheeled loader also displays a broad spectrum of<br />
applications. CSF-Multione offers over 200 different mounted<br />
implements for this loader, including the patented Tornado<br />
lawnmower.<br />
lected deliberately. The location,<br />
a few hundred metres away from<br />
the Schüttorfer junction and<br />
the connection to autobahn A<br />
30, one of the most strongly<br />
frequented east-west transport<br />
routes, is a strong point in its<br />
favour. The north-south route<br />
via the A 31 offers fast access to<br />
North German ports. A number<br />
of regional airports are less than<br />
an hour away. The international<br />
hub airport of Amsterdam can<br />
be reached by rail in less than<br />
two hours. A further advantage<br />
is the vicinity of the auctioneers<br />
Ritchie Bros. Auktionsplatz in<br />
Meppen.<br />
Martin Fehren did not want<br />
to pin himself down to a forecast<br />
for the fi rst year of business.<br />
However, he rates the present<br />
starting time – following a diffi<br />
cult crisis in the agricultural<br />
machinery trade – as favourable.<br />
“We would rather grow<br />
in small doses than start off at<br />
a high level”, is his motto. The<br />
street name in the Harvest Park<br />
address – Darwinstrasse – indicates<br />
that evolution, in other<br />
words development, can be expected.<br />
At any rate there is still<br />
space to expand here.<br />
Harvest Park addresses primarily<br />
dealers and contractors.<br />
There will be a grand Open<br />
Day on 5 March 2011, offering<br />
an opportunity to get to know<br />
each other without engagement.<br />
For those who would like to establish<br />
contact even before this,<br />
here are the data:<br />
Harvest Park GmbH<br />
Darwinstrasse 1<br />
D-48488 Emsbüren<br />
Telephone: +49 - 59 03 - 21 79 20<br />
www.harvestpark.com
This hedge trimmer in one of the 200 mounted implements in<br />
the CSF Multione programme for the GT 950 wheeled loader,<br />
the fi rst and so far only member of the GT 900 series.<br />
to produce the corresponding attachments<br />
for the wheeled loaders<br />
and to offer both as a matching<br />
unit”, he adds. From then<br />
on CSF Multione developed not<br />
just the compact multifunctional<br />
loaders, but also a wide range of<br />
attachment equipment. The order<br />
books fi lled up, the company<br />
fl ourished. The manufacturer<br />
soon came up against space<br />
limits in the rented production<br />
hall. In the year 2003 Guiseppe<br />
Carraro, his daughter Fiorenza<br />
and his son-in-law Stefano Zanini<br />
purchased a 65,000 m 2 site<br />
in Via Palù, the present headquarters<br />
of the company. After<br />
a short construction period CSF<br />
Multione took up production in<br />
the new production halls.<br />
Five wheeled loader<br />
series in the programme<br />
Today fi ve wheeled loader series<br />
and over 176 patented attachments<br />
belong to the CSF<br />
Multione programme. The fi ve<br />
lines of multifunctional loaders<br />
are distinguished chiefl y by their<br />
engine power, maximum lifting<br />
Wheels and packer-rollers<br />
HALL 5a<br />
Stand B 085<br />
to get your best profits !<br />
Tél : + 33 (0)1 64 08 60 75<br />
COMPANIES AND MARKETS<br />
height and lifting force. Other<br />
series-specifi c features are the<br />
size, the weight and the tyres.<br />
In order to be able to address<br />
individual target groups specifi -<br />
cally and deploy the machines as<br />
cost-effectively as possible, CSF<br />
Multione offers several wheeled<br />
loader variants within each series.<br />
Popular among hobby gardeners<br />
and craftsman trades are<br />
the four variants of the M series.<br />
Their performance capacities<br />
lie between 12 and 28 kW. By<br />
comparison with these, the fi ve<br />
representatives from the S and<br />
SL series boast engine outputs<br />
between 26 and 33 hp, reach<br />
View of the CSF Multione delivery hall at the<br />
company’s base in Grumolo. In just twelve years the manufacturer<br />
has risen to become one of the world’s leading suppliers<br />
of these compact loaders.<br />
concept<br />
Since 1971<br />
lifting heights of 2960 mm and<br />
2980 mm, and manage tilting<br />
loads up to a maximum of 1000<br />
kg. The machines of the S and<br />
SL series are frequently used<br />
on farms, for horticulture and<br />
landscape gardening and in industry.<br />
SL 800 series offers more<br />
than 177 attachments<br />
The range of applications of<br />
the wheeled loader series SL<br />
800 is distinctly higher, however.<br />
Here there are over 177<br />
different attachments available,<br />
Continues on page 30<br />
www.otico.com<br />
2011 | 1 | TRADER 29
COMPANIES AND MARKETS<br />
Continues from page 29<br />
including the patented Tornado<br />
lawnmower with grass tank,<br />
a front-mounted fl ail mower,<br />
a wood cleaver and rear shears<br />
or timber grapples. The four<br />
wheeled loader types of the SL<br />
800 series display a patented<br />
quick-changing system so that<br />
all attachment implements can<br />
be coupled and uncoupled from<br />
the driver’s cab without the use<br />
of additional tools. The engine<br />
rating of these machines varies<br />
between 20 and 30 kW. The<br />
compact loaders of the SL 800<br />
series develop a shear force of up<br />
to 1290 kg, master tilting loads<br />
of up to 1430 kg and achieve a<br />
lift height of 3000 mm. Their<br />
cabs are equipped as standard<br />
with fold-up roof and side windows<br />
and a three-way heating<br />
system making these vehicles<br />
suitable for use during winter<br />
months as well.<br />
Swing-Lock system<br />
ensures more stability<br />
The three multifunction<br />
Assembly hall at CSF Multione. Orderliness and cleanliness are priority here.<br />
wheeled loaders of the GT series<br />
mainly handle tasks in horticulture<br />
and landscape gardening,<br />
the construction industry<br />
and municipal applications. For<br />
instance the GT 45 has a 49<br />
hp four-cylinder engine and<br />
lifts loads of up to 1100 kg.<br />
The standard Swing-Lock sys-<br />
tem ensures that the machine<br />
remains stable on the ground<br />
even under high loads. The also<br />
standard Dynamic Block system<br />
has a positive effect on the<br />
ground stability of the wheels.<br />
At the same time it prevents the<br />
ground surface being subjected<br />
to unnecessary stress or damage<br />
during machine applications.<br />
The wheeled loader GT 950<br />
also shows a broad spectrum<br />
of use. For this wheeled loader<br />
CSF Multione offers over 200<br />
different mounting implements.<br />
The GT 950 is so far the only<br />
representative of the GT 900<br />
series and features a proportion-<br />
TWO TRADITIONAL<br />
With 7 production sites and 14 sales organisations throughout Europe we are one of<br />
the important suppliers of implements for crop farming and forage harvest.<br />
A co-operation with us will provide you with one of the most comprehensive product<br />
ranges available: from plough to round baler.