ANNUAL REPORT LAPORAN TAHUNAN - Berjaya Corp

Shoppers can enjoy Kenny Rogers Roasters’
healthy meals at its outlet in
Berjaya Times Square.
continues to improve its digital news distribution via its website
www.sun2surf.com which carries an e-paper version.
The current environment represents a major challenge
to theSun’s advertisement business growth. Cutbacks on
advertising budgets as well as challenging market conditions
had forced advertisers to re-think their media buying and seek
cheaper and more effective media options. However, this augurs
well for new media, especially online publishers and mobile
internet users, as it provides an opportunity for us to drive our
online business via www.sun2surf.com, as well as to pursue new
possibilities with technology partners to increase our content
delivery options to include email, online and internet mobile.
With the prevailing economic conditions, the group will face
tremendous challenges in the new financial year. Against this
backdrop, the group will strive to increase its market share of
advertisement revenue through aggressive marketing initiatives
and widening its readership via better circulation channels/
points.
FOOD & BEVERAGE
Starbucks’ and Kenny Rogers Roasters’ product offerings.
Berjaya Roasters (M) Sdn Bhd (“KRR”)
KRR is the franchise holder for Kenny Rogers ROASTERS
restaurants in Malaysia. There are currently 60 restaurants
nationwide and at least 8 more restaurants have been planned
to be opened nationwide in the new financial year 2009/10.
For the financial year under review, KRR recorded an increase of
22% in revenue and a 28% increase in profit after tax compared
to the previous year. The improvement in performance was
mainly attributed to the value-for-money promotions, consistent
quality in its meals and services, aggressive expansion of new
outlets and continuous publicity in the media. During the
year, 12 more outlets were opened nationwide to cater to the
increasing demand for healthier food which KRR offers.
24 Berjaya Corporation Berhad (554790-X) Annual Report 2009
The first Kenny Rogers Roasters Restaurant
in the Kingdom of Bahrain.
Chairman’s Statement and Review of Operations
A Starbucks Coffee outlet in Berjaya Times Square.
A variety of seasonal food promotions were offered namely
the popular Kenny’s Roast Lamb, Kenny’s Spicy BBQ Chicken,
Kenny’s Home-Baked Fillet, Chicken & Pasta, Create Your Own
Pasta and Go Green. Other healthy offerings include Healthy
Bites, consisting of 3 types of sandwiches - Chicken & Cheese
Focaccia Panini, Classic Chicken Sandwich and Double Decker
Chicken Sandwich.
KRR also introduced an all-new selection of coffees and teas,
served hot or cold, namely Café Latte, Café Mocha, Caramel
Macchiato Marvel, Americano, Hot Chocolicious Milk, Hot
Caramel Milk and more. Non-coffee offerings include Mango
Magic Yoghurt Iced Blend and Strawberry Dream Yoghurt Iced
Blend.
In addition to the cosy environment and variety of healthy food
served, KRR has included Wi-Fi services in all their restaurants
nationwide.
KRR also delivers healthy meals right to the doorstep of customers
with its newly initiated delivery and catering service which is
currently concentrated in the Klang Valley, but will soon be
expanded throughout the country.
Roasters Asia Pacific (HK) Ltd’s (“RAP”) appointed Franchisee
for Bahrain has successfully commenced operations in two
locations in the third quarter of the financial year. They have
also been assigned the rights to develop the KRR brand in other
Gulf Cooperation Council (“GCC”) countries, namely Saudi
Arabia, Kuwait, UAE, Qatar and Oman.
RAP’s immediate focus is to develop the brand in Asia,
specifically Thailand, Pakistan and India.
Berjaya Starbucks Coffee Sdn Bhd (“Starbucks”)
For the financial year under review, Starbucks, an associated
company of the Group, registered a 14% increase in revenue
mainly due to the continued growing acceptance of the brand
and its products as well as the opening of new outlets. However,