Todd Pegelow & Kevin Creamer
Todd Pegelow & Kevin Creamer
Todd Pegelow & Kevin Creamer
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Assumptions:<br />
[Revenue Projections]<br />
Millions<br />
$35<br />
$30<br />
$25<br />
$20<br />
$15<br />
$10<br />
$5<br />
$0<br />
$5<br />
~ $1.1M deep @ month 11<br />
Cash flow positive<br />
~ month 19<br />
Earnings<br />
1 7 13 19 25 31 37 43 49 55 61<br />
• MSRP ~ 70% of “closest competition”<br />
• Phased MSRP reductions planned<br />
• Costs projected to increase over time<br />
• Payroll < 20% of gross revenues<br />
• Sales & Marketing ~ 8% of gross revenues<br />
Earnings<br />
Month