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Todd Pegelow & Kevin Creamer

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Assumptions:<br />

[Revenue Projections]<br />

Millions<br />

$35<br />

$30<br />

$25<br />

$20<br />

$15<br />

$10<br />

$5<br />

$0<br />

$5<br />

~ $1.1M deep @ month 11<br />

Cash flow positive<br />

~ month 19<br />

Earnings<br />

1 7 13 19 25 31 37 43 49 55 61<br />

• MSRP ~ 70% of “closest competition”<br />

• Phased MSRP reductions planned<br />

• Costs projected to increase over time<br />

• Payroll < 20% of gross revenues<br />

• Sales & Marketing ~ 8% of gross revenues<br />

Earnings<br />

Month

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