Todd Pegelow & Kevin Creamer
Todd Pegelow & Kevin Creamer
Todd Pegelow & Kevin Creamer
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<strong>Todd</strong> <strong>Pegelow</strong> & <strong>Kevin</strong> <strong>Creamer</strong> info@NZESystems.com
Certified Clean Energy Instructor<br />
Sunshine Solar – Free Weekly Seminars<br />
Sunshine Solar<br />
Solar PV<br />
Solar Thermal<br />
100’s of<br />
attendees to free<br />
solar seminars.<br />
$1.5M booked<br />
sales in 2009.
[Market Pull]<br />
Solar PV is nice …<br />
… it will reduce my electric bill.<br />
Solar Hot water is great but …<br />
… can solar heat my house?<br />
“Can solar get me off oil?”<br />
“Can solar replace my gas furnace?”<br />
“I hate my fuel bill!”<br />
Sunshine Solar<br />
Solar PV<br />
Solar Thermal<br />
100’s of<br />
attendees to free<br />
solar seminars.<br />
$1.5M booked<br />
sales in 2009.
[The Problem]<br />
We can collect enough heat but ...<br />
… there’s no way to store it!<br />
Lack of storage prevents a solution.
[Imagine … ]<br />
What if there was a way to meet …<br />
… space heat and hot water needs with<br />
free & renewable solar energy!
[Innovation]<br />
First-to-market & Smart-Home ready<br />
Disruptive & Enabling Technology<br />
ThermalVault is an energy<br />
storage appliance.<br />
• high energy-density<br />
• efficient heat exchange<br />
• superior heat retention<br />
• performance monitoring
[Innovation]<br />
1 st Generation<br />
Efficient & Hygienic Design<br />
Innovative Thermal Media<br />
Patent & Trademarks<br />
Educational Campaign<br />
2 nd Generation<br />
Custom and proprietary designs<br />
Nano-Tech Thermal Media IP<br />
Build on established brand
[Impact]<br />
ThermalVault’s<br />
Storage Media is …<br />
=<br />
Modularity = Multiplied Impact<br />
Renewable<br />
Non-toxic<br />
Bio-degradable<br />
Non-corrosive<br />
… and offers 100<br />
years or more peak<br />
performance.
[Scalability]<br />
Building Integrated Thermal Storage<br />
~ 10,000,000 BTUs<br />
Community Scale<br />
Federal, Military, Aerospace , Mobile, Waste Heat Recovery …<br />
Mobile
Backup<br />
Source<br />
[Functionality]<br />
Solar Thermal<br />
Collectors<br />
Domestic Hot Water Space Heat<br />
Solar PV<br />
+ Heat Pump
Temperature [Technology]<br />
phase change<br />
(melting)<br />
Time & Energy Stored / Released<br />
The phase change material at the<br />
heart of ThermalVault provides<br />
12X the BTU capacity of the<br />
equivalent volume of water.<br />
As an appliance, ThermalVault<br />
will offer between 6x and 10x<br />
the energy density of it’s<br />
closest competitor.
[Consumer Benefit]<br />
Instant Real Estate appreciation<br />
50-100% Reduction in fossil fuel consumption<br />
50-100% Reduction in heating costs<br />
50-100% Emissions reduction<br />
(Capitalize on potential carbon credits)<br />
Smaller carbon footprint<br />
Avoid most utility rate increases<br />
Incentives reduce purchase price
[Energy Use]<br />
Appliances &<br />
Lighting<br />
26%<br />
Regrigeration<br />
5%<br />
AC 8%<br />
39%<br />
Source: 2005 US DOE<br />
Energy Information Administration<br />
PV<br />
WIND<br />
HYDRO<br />
FUEL CELLS<br />
BATTERIES<br />
ThermalVault<br />
U.S. Residential<br />
Energy End Use<br />
61%<br />
Space<br />
Heating<br />
41%<br />
Water<br />
heating<br />
20%
[Mission & Value]<br />
Elevate solar from supplemental to PRIMARY heat source<br />
Provide 600% - 1,000% gain in energy density<br />
Achieve 30% fuel efficiency gains in legacy systems<br />
Offer 50% - 100% savings with renewable energy<br />
Be first-to-market<br />
Continue to innovate
[Competitive Advantage]<br />
MEDIA Water Petroleum-based ThermalVault<br />
Performance Factor<br />
(relative to water)<br />
Eco Friendly<br />
Footprint<br />
Modularity<br />
Energy Density / $<br />
1 4 10<br />
Availability Excellent NA Limited<br />
Origin Worldwide Germany USA
[Competitive Advantage]<br />
BTU Capacity<br />
Footprint<br />
Energy Density<br />
Relative Cost<br />
Relative Value<br />
ThermalVault<br />
415 gallons H20<br />
80 gallons H20
[Prototypes]<br />
First Prototype –<br />
Fall 2009<br />
Second Prototype –<br />
Spring 2010<br />
Coming Soon:<br />
Greenhouse<br />
Private Home<br />
University<br />
Tenant House
[Market]<br />
1. Solar Thermal<br />
Proactive & early-adopters<br />
• Rebates, grants, tax credits, PACE<br />
Required by code in some states<br />
California Solar Initiative - Thermal:<br />
• 300,000 homes by 2016<br />
There are over 4.4 million Google searches monthly in the<br />
US for solar heat, solar hot water, solar thermal, etc.
[Market]<br />
1. Solar Thermal<br />
2. Water Heater Replacements<br />
8,000,000 replacements annually<br />
Strong focus on high efficiency<br />
Growing focus on renewable<br />
Source: US Department of Energy – Water Heater Market Profile | 2009
[Market]<br />
1. Solar Thermal<br />
2. Water Heater Replacements<br />
3. New Residential Construction<br />
~800,000 single family<br />
~300,000 units in multi-unit buildings<br />
1,100,000 annually<br />
Source: US Department of Energy – Water Heater Market Profile | 2009
[Market Metrics]<br />
US Residential Approximate Estimated<br />
Water Heater Market Market Size Average Market<br />
2008 Price Revenue<br />
Solar Thermal Installations (1) 14,716 $ 1,500 $ 22,074,000<br />
Water heater replacements 8,000,000 $ 450 $ 3,600,000,000<br />
Residential Construction Completions<br />
New Single Family 819,000 $ 450 $ 368,550,000<br />
Units in Multi-Unit Bldgs 301,000 $ 450 $ 135,450,000<br />
$ 4,126,074,000<br />
NOTE: Domestic Residential Water Heater Market ONLY<br />
(1) US D.O.E. Energy Information Administration<br />
Domestic solar thermal collector shipments - 2008
[Go-To-Market Model]<br />
2011 2012 2013<br />
Premium Solar Thermal Market<br />
Solar Installers, dealers, online sales, manufacturers reps.<br />
PPA / SREC / Renewable Energy Project Market<br />
project managers, business development execs<br />
HVAC Efficiency Market<br />
established distributors, architects, engineers, builders<br />
Renewable Energy Systems<br />
manufacturers, systems designers
[Financials]<br />
Annual<br />
Projections 2010 2011 2012 2013 2014 2015<br />
Unit Sales - 712 2,737 5,910 9,091 12,811<br />
Ave. Daily Production 3 12 26 40 57<br />
Revenues $0.00 $3.64 $12.70 $26.67 $39.56 $53.72<br />
Cost of Goods Sold $0.00 $1.38 $5.47 $12.22 $19.43 $28.31<br />
Gross Margin $0.00 $2.26 $7.23 $14.45 $20.13 $25.41<br />
Gross Margin (%) 62% 57% 54% 51% 47%<br />
EBITDA ($0.80) $0.44 $3.90 $8.84 $12.35 $15.19<br />
Cumulative ($0.36) $3.55 $12.39 $24.74 $39.93<br />
($ in millions)<br />
Manufacturing, Assembly & Distribution are Outsourced.
Assumptions:<br />
[Revenue Projections]<br />
Millions<br />
$35<br />
$30<br />
$25<br />
$20<br />
$15<br />
$10<br />
$5<br />
$0<br />
$5<br />
~ $1.1M deep @ month 11<br />
Cash flow positive<br />
~ month 19<br />
Earnings<br />
1 7 13 19 25 31 37 43 49 55 61<br />
• MSRP ~ 70% of “closest competition”<br />
• Phased MSRP reductions planned<br />
• Costs projected to increase over time<br />
• Payroll < 20% of gross revenues<br />
• Sales & Marketing ~ 8% of gross revenues<br />
Earnings<br />
Month
[Funds Allocation]<br />
Sources:<br />
$1.75M Series A Equity<br />
Phased in over<br />
first 12 months<br />
Up to $5.0M<br />
Growth Capital<br />
Uses: First 12 months<br />
Technology Development $ 80,000<br />
Distributor's Materials $ 53,514<br />
Sales & Marketing $ 200,000<br />
Legal $ 106,167<br />
Team Compensation $ 727,772<br />
Profit Sharing $ 28,580<br />
Facility $ 141,811<br />
Total $ 1,337,847
[Risks & Mitigants]<br />
RISK<br />
Customer Adoption<br />
Supply Interruption<br />
Competition<br />
Under-capitalization<br />
Mitigating Action<br />
Education, Education, Education<br />
Multiple Regional Suppliers<br />
First-to-Market, Aggressive<br />
Branding & Marketing Campaign,<br />
Continued Innovation<br />
Network of private investors<br />
Line of credit
[Founders]<br />
<strong>Kevin</strong> <strong>Creamer</strong>: Exec VP, Manufacturing<br />
20 years in materials, manufacturing and logistics.<br />
Founded startup @ Sunshine Solar in 2008.<br />
Became a certified solar instructor in 2009.<br />
Co-inventor of ThermalVault.<br />
<strong>Todd</strong> <strong>Pegelow</strong>: Exec VP, Strategic Development<br />
Engineering degree from RIT<br />
16 years in semiconductors & software<br />
Startup experience (12 years) software company; $15M+/yr.<br />
Co-inventor of ThermalVault.
[The Team]<br />
Steve Young – Interim CEO/HVCFI Consultant<br />
Executive mentor; Exec VP Carrier Corp Asia-Pacific;<br />
Pres. Praxair Energy Solutions; Navy commander<br />
Les Neumann – Board Member, HVCFI liaison<br />
Managing Director at HVCFI; President of<br />
Business-Forensics, LLC; COO at VRSIM;<br />
Chairman & CEO of Interpreter Communications, Inc<br />
Bernard Karp – Interim CFO; CPA & Attorney<br />
Karp, Ackerman, Skabowski & Hogan, PC – Hudson, NY<br />
<strong>Kevin</strong> Fancher – Director Engineering<br />
BS, Humbolt State, Environmental Resource Engineering<br />
John Lonczak – Interim Director of Marketing<br />
Fortune 500 marketing, product development,<br />
manufacturability expert
[Thank You!] Welcome …<br />
to the dawn of a new era<br />
in renewable thermal<br />
energy solutions –<br />
enabled by the same<br />
innovative spirit that<br />
brings us ThermalVault.<br />
Contacts:<br />
<strong>Todd</strong> <strong>Pegelow</strong> : T<strong>Pegelow</strong>@NZESystems.com<br />
<strong>Kevin</strong> <strong>Creamer</strong>: K<strong>Creamer</strong>@NZESystems.com<br />
Will you join us?
Thank You!<br />
END OF PRESENTATION | BACKUP SLIDES FOLLOW
[Test Bench]<br />
[Temperature °C]<br />
53<br />
52<br />
51<br />
50<br />
49<br />
48<br />
47<br />
46<br />
45<br />
Energy<br />
stored in<br />
water<br />
Energy stored<br />
in Test System<br />
10:48 11:16 11:45 12:14 12:43 13:12 13:40 14:09 14:38<br />
ThermalVault<br />
H2O<br />
[time]<br />
Test Bench System = ~300% greater energy density<br />
Prototype = >600% greater energy density
[Financial Assumptions]<br />
Two standard model sizes<br />
Scalable custom unit sizes<br />
MSRP reductions every six months<br />
20% Dealer discount<br />
0.25% Month-over-month increases in product cost from suppliers<br />
2.5% Return rate<br />
2.5% Month-over-month increase in payroll, team growth to handle volumes<br />
20% Maximum cost of payroll as a percentage of gross revenues<br />
10% Profit sharing based on Gross Sales Revenues<br />
1.5% Month-over-month growth in distribution costs<br />
8% Sales & Marketing budget as a percentage of gross revenues<br />
1.5% Month-over-month increase in facilities related expenses<br />
Investment capital phased in over course of first 12 months<br />
50% of retained earnings to be distributed when pool exeeds $ 1,500,000.00<br />
Revenue multiplier used in valuation calculation is: 1.2<br />
49% Bonus for Series A equity investment
[Product Family]<br />
Two Standard Models<br />
• Residential<br />
• Commercial<br />
Units may be combined in series or parallel to<br />
scale storage capacity<br />
Custom Installations from in-ground residential to<br />
industrial tower to centralized or distributed<br />
community storage will be engineered as needed.
Assumptions:<br />
[Unit Sales]<br />
900<br />
800<br />
700<br />
600<br />
500<br />
400<br />
300<br />
200<br />
100<br />
0<br />
2 units/day<br />
units sold monthly<br />
15 units/day<br />
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51<br />
40 units/day<br />
month<br />
units sold<br />
• Direct sales & marketing first 18-24 months<br />
• Outsourced regional manufacturing & distribution<br />
• Primary customer is a trained installer
[Financials – Investor Returns - Graphs]<br />
$10,000,000<br />
$8,000,000<br />
$6,000,000<br />
$4,000,000<br />
$2,000,000<br />
$0<br />
$2,000,000<br />
$4,000,000<br />
Investors' Total Return<br />
1 7 13 19 25 31 37 43 49 55 61<br />
Break Even<br />
Risk Neutral<br />
Total Return = Cash Distributions + Equity<br />
Investors' Total Return<br />
month
[Financials – Sales Projections]<br />
8 units per day
[Financials – Sales Projections]<br />
42 Units/Day
[Consumer Benefit]<br />
Sample Solar Thermal System 300,000 BTU/Day<br />
Collectors $12,000<br />
Controls & Plumbing $2,000<br />
ThermalVault $6,500<br />
Installer’s Markup $9,500<br />
Gross Installed Price $30,000<br />
Incentives & Tax Credits ~50%<br />
Net Installed Price $15,000<br />
Savings - 65% on $2,500 $135/mo<br />
Payback Period ??<br />
CO 2 savings (20 years) 154 tons<br />
=$2,300 - $3,000 savings over<br />
conventional solar storage!<br />
Requires only ¼ the footprint.<br />
P.A.C.E. Program<br />
Offers consumers<br />
Zero Down and<br />
payback starting Day #1