13.02.2013 Views

Todd Pegelow & Kevin Creamer

Todd Pegelow & Kevin Creamer

Todd Pegelow & Kevin Creamer

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>Todd</strong> <strong>Pegelow</strong> & <strong>Kevin</strong> <strong>Creamer</strong> info@NZESystems.com


Certified Clean Energy Instructor<br />

Sunshine Solar – Free Weekly Seminars<br />

Sunshine Solar<br />

Solar PV<br />

Solar Thermal<br />

100’s of<br />

attendees to free<br />

solar seminars.<br />

$1.5M booked<br />

sales in 2009.


[Market Pull]<br />

Solar PV is nice …<br />

… it will reduce my electric bill.<br />

Solar Hot water is great but …<br />

… can solar heat my house?<br />

“Can solar get me off oil?”<br />

“Can solar replace my gas furnace?”<br />

“I hate my fuel bill!”<br />

Sunshine Solar<br />

Solar PV<br />

Solar Thermal<br />

100’s of<br />

attendees to free<br />

solar seminars.<br />

$1.5M booked<br />

sales in 2009.


[The Problem]<br />

We can collect enough heat but ...<br />

… there’s no way to store it!<br />

Lack of storage prevents a solution.


[Imagine … ]<br />

What if there was a way to meet …<br />

… space heat and hot water needs with<br />

free & renewable solar energy!


[Innovation]<br />

First-to-market & Smart-Home ready<br />

Disruptive & Enabling Technology<br />

ThermalVault is an energy<br />

storage appliance.<br />

• high energy-density<br />

• efficient heat exchange<br />

• superior heat retention<br />

• performance monitoring


[Innovation]<br />

1 st Generation<br />

Efficient & Hygienic Design<br />

Innovative Thermal Media<br />

Patent & Trademarks<br />

Educational Campaign<br />

2 nd Generation<br />

Custom and proprietary designs<br />

Nano-Tech Thermal Media IP<br />

Build on established brand


[Impact]<br />

ThermalVault’s<br />

Storage Media is …<br />

=<br />

Modularity = Multiplied Impact<br />

Renewable<br />

Non-toxic<br />

Bio-degradable<br />

Non-corrosive<br />

… and offers 100<br />

years or more peak<br />

performance.


[Scalability]<br />

Building Integrated Thermal Storage<br />

~ 10,000,000 BTUs<br />

Community Scale<br />

Federal, Military, Aerospace , Mobile, Waste Heat Recovery …<br />

Mobile


Backup<br />

Source<br />

[Functionality]<br />

Solar Thermal<br />

Collectors<br />

Domestic Hot Water Space Heat<br />

Solar PV<br />

+ Heat Pump


Temperature [Technology]<br />

phase change<br />

(melting)<br />

Time & Energy Stored / Released<br />

The phase change material at the<br />

heart of ThermalVault provides<br />

12X the BTU capacity of the<br />

equivalent volume of water.<br />

As an appliance, ThermalVault<br />

will offer between 6x and 10x<br />

the energy density of it’s<br />

closest competitor.


[Consumer Benefit]<br />

Instant Real Estate appreciation<br />

50-100% Reduction in fossil fuel consumption<br />

50-100% Reduction in heating costs<br />

50-100% Emissions reduction<br />

(Capitalize on potential carbon credits)<br />

Smaller carbon footprint<br />

Avoid most utility rate increases<br />

Incentives reduce purchase price


[Energy Use]<br />

Appliances &<br />

Lighting<br />

26%<br />

Regrigeration<br />

5%<br />

AC 8%<br />

39%<br />

Source: 2005 US DOE<br />

Energy Information Administration<br />

PV<br />

WIND<br />

HYDRO<br />

FUEL CELLS<br />

BATTERIES<br />

ThermalVault<br />

U.S. Residential<br />

Energy End Use<br />

61%<br />

Space<br />

Heating<br />

41%<br />

Water<br />

heating<br />

20%


[Mission & Value]<br />

Elevate solar from supplemental to PRIMARY heat source<br />

Provide 600% - 1,000% gain in energy density<br />

Achieve 30% fuel efficiency gains in legacy systems<br />

Offer 50% - 100% savings with renewable energy<br />

Be first-to-market<br />

Continue to innovate


[Competitive Advantage]<br />

MEDIA Water Petroleum-based ThermalVault<br />

Performance Factor<br />

(relative to water)<br />

Eco Friendly<br />

Footprint<br />

Modularity<br />

Energy Density / $<br />

1 4 10<br />

Availability Excellent NA Limited<br />

Origin Worldwide Germany USA


[Competitive Advantage]<br />

BTU Capacity<br />

Footprint<br />

Energy Density<br />

Relative Cost<br />

Relative Value<br />

ThermalVault<br />

415 gallons H20<br />

80 gallons H20


[Prototypes]<br />

First Prototype –<br />

Fall 2009<br />

Second Prototype –<br />

Spring 2010<br />

Coming Soon:<br />

Greenhouse<br />

Private Home<br />

University<br />

Tenant House


[Market]<br />

1. Solar Thermal<br />

Proactive & early-adopters<br />

• Rebates, grants, tax credits, PACE<br />

Required by code in some states<br />

California Solar Initiative - Thermal:<br />

• 300,000 homes by 2016<br />

There are over 4.4 million Google searches monthly in the<br />

US for solar heat, solar hot water, solar thermal, etc.


[Market]<br />

1. Solar Thermal<br />

2. Water Heater Replacements<br />

8,000,000 replacements annually<br />

Strong focus on high efficiency<br />

Growing focus on renewable<br />

Source: US Department of Energy – Water Heater Market Profile | 2009


[Market]<br />

1. Solar Thermal<br />

2. Water Heater Replacements<br />

3. New Residential Construction<br />

~800,000 single family<br />

~300,000 units in multi-unit buildings<br />

1,100,000 annually<br />

Source: US Department of Energy – Water Heater Market Profile | 2009


[Market Metrics]<br />

US Residential Approximate Estimated<br />

Water Heater Market Market Size Average Market<br />

2008 Price Revenue<br />

Solar Thermal Installations (1) 14,716 $ 1,500 $ 22,074,000<br />

Water heater replacements 8,000,000 $ 450 $ 3,600,000,000<br />

Residential Construction Completions<br />

New Single Family 819,000 $ 450 $ 368,550,000<br />

Units in Multi-Unit Bldgs 301,000 $ 450 $ 135,450,000<br />

$ 4,126,074,000<br />

NOTE: Domestic Residential Water Heater Market ONLY<br />

(1) US D.O.E. Energy Information Administration<br />

Domestic solar thermal collector shipments - 2008


[Go-To-Market Model]<br />

2011 2012 2013<br />

Premium Solar Thermal Market<br />

Solar Installers, dealers, online sales, manufacturers reps.<br />

PPA / SREC / Renewable Energy Project Market<br />

project managers, business development execs<br />

HVAC Efficiency Market<br />

established distributors, architects, engineers, builders<br />

Renewable Energy Systems<br />

manufacturers, systems designers


[Financials]<br />

Annual<br />

Projections 2010 2011 2012 2013 2014 2015<br />

Unit Sales - 712 2,737 5,910 9,091 12,811<br />

Ave. Daily Production 3 12 26 40 57<br />

Revenues $0.00 $3.64 $12.70 $26.67 $39.56 $53.72<br />

Cost of Goods Sold $0.00 $1.38 $5.47 $12.22 $19.43 $28.31<br />

Gross Margin $0.00 $2.26 $7.23 $14.45 $20.13 $25.41<br />

Gross Margin (%) 62% 57% 54% 51% 47%<br />

EBITDA ($0.80) $0.44 $3.90 $8.84 $12.35 $15.19<br />

Cumulative ($0.36) $3.55 $12.39 $24.74 $39.93<br />

($ in millions)<br />

Manufacturing, Assembly & Distribution are Outsourced.


Assumptions:<br />

[Revenue Projections]<br />

Millions<br />

$35<br />

$30<br />

$25<br />

$20<br />

$15<br />

$10<br />

$5<br />

$0<br />

$5<br />

~ $1.1M deep @ month 11<br />

Cash flow positive<br />

~ month 19<br />

Earnings<br />

1 7 13 19 25 31 37 43 49 55 61<br />

• MSRP ~ 70% of “closest competition”<br />

• Phased MSRP reductions planned<br />

• Costs projected to increase over time<br />

• Payroll < 20% of gross revenues<br />

• Sales & Marketing ~ 8% of gross revenues<br />

Earnings<br />

Month


[Funds Allocation]<br />

Sources:<br />

$1.75M Series A Equity<br />

Phased in over<br />

first 12 months<br />

Up to $5.0M<br />

Growth Capital<br />

Uses: First 12 months<br />

Technology Development $ 80,000<br />

Distributor's Materials $ 53,514<br />

Sales & Marketing $ 200,000<br />

Legal $ 106,167<br />

Team Compensation $ 727,772<br />

Profit Sharing $ 28,580<br />

Facility $ 141,811<br />

Total $ 1,337,847


[Risks & Mitigants]<br />

RISK<br />

Customer Adoption<br />

Supply Interruption<br />

Competition<br />

Under-capitalization<br />

Mitigating Action<br />

Education, Education, Education<br />

Multiple Regional Suppliers<br />

First-to-Market, Aggressive<br />

Branding & Marketing Campaign,<br />

Continued Innovation<br />

Network of private investors<br />

Line of credit


[Founders]<br />

<strong>Kevin</strong> <strong>Creamer</strong>: Exec VP, Manufacturing<br />

20 years in materials, manufacturing and logistics.<br />

Founded startup @ Sunshine Solar in 2008.<br />

Became a certified solar instructor in 2009.<br />

Co-inventor of ThermalVault.<br />

<strong>Todd</strong> <strong>Pegelow</strong>: Exec VP, Strategic Development<br />

Engineering degree from RIT<br />

16 years in semiconductors & software<br />

Startup experience (12 years) software company; $15M+/yr.<br />

Co-inventor of ThermalVault.


[The Team]<br />

Steve Young – Interim CEO/HVCFI Consultant<br />

Executive mentor; Exec VP Carrier Corp Asia-Pacific;<br />

Pres. Praxair Energy Solutions; Navy commander<br />

Les Neumann – Board Member, HVCFI liaison<br />

Managing Director at HVCFI; President of<br />

Business-Forensics, LLC; COO at VRSIM;<br />

Chairman & CEO of Interpreter Communications, Inc<br />

Bernard Karp – Interim CFO; CPA & Attorney<br />

Karp, Ackerman, Skabowski & Hogan, PC – Hudson, NY<br />

<strong>Kevin</strong> Fancher – Director Engineering<br />

BS, Humbolt State, Environmental Resource Engineering<br />

John Lonczak – Interim Director of Marketing<br />

Fortune 500 marketing, product development,<br />

manufacturability expert


[Thank You!] Welcome …<br />

to the dawn of a new era<br />

in renewable thermal<br />

energy solutions –<br />

enabled by the same<br />

innovative spirit that<br />

brings us ThermalVault.<br />

Contacts:<br />

<strong>Todd</strong> <strong>Pegelow</strong> : T<strong>Pegelow</strong>@NZESystems.com<br />

<strong>Kevin</strong> <strong>Creamer</strong>: K<strong>Creamer</strong>@NZESystems.com<br />

Will you join us?


Thank You!<br />

END OF PRESENTATION | BACKUP SLIDES FOLLOW


[Test Bench]<br />

[Temperature °C]<br />

53<br />

52<br />

51<br />

50<br />

49<br />

48<br />

47<br />

46<br />

45<br />

Energy<br />

stored in<br />

water<br />

Energy stored<br />

in Test System<br />

10:48 11:16 11:45 12:14 12:43 13:12 13:40 14:09 14:38<br />

ThermalVault<br />

H2O<br />

[time]<br />

Test Bench System = ~300% greater energy density<br />

Prototype = >600% greater energy density


[Financial Assumptions]<br />

Two standard model sizes<br />

Scalable custom unit sizes<br />

MSRP reductions every six months<br />

20% Dealer discount<br />

0.25% Month-over-month increases in product cost from suppliers<br />

2.5% Return rate<br />

2.5% Month-over-month increase in payroll, team growth to handle volumes<br />

20% Maximum cost of payroll as a percentage of gross revenues<br />

10% Profit sharing based on Gross Sales Revenues<br />

1.5% Month-over-month growth in distribution costs<br />

8% Sales & Marketing budget as a percentage of gross revenues<br />

1.5% Month-over-month increase in facilities related expenses<br />

Investment capital phased in over course of first 12 months<br />

50% of retained earnings to be distributed when pool exeeds $ 1,500,000.00<br />

Revenue multiplier used in valuation calculation is: 1.2<br />

49% Bonus for Series A equity investment


[Product Family]<br />

Two Standard Models<br />

• Residential<br />

• Commercial<br />

Units may be combined in series or parallel to<br />

scale storage capacity<br />

Custom Installations from in-ground residential to<br />

industrial tower to centralized or distributed<br />

community storage will be engineered as needed.


Assumptions:<br />

[Unit Sales]<br />

900<br />

800<br />

700<br />

600<br />

500<br />

400<br />

300<br />

200<br />

100<br />

0<br />

2 units/day<br />

units sold monthly<br />

15 units/day<br />

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51<br />

40 units/day<br />

month<br />

units sold<br />

• Direct sales & marketing first 18-24 months<br />

• Outsourced regional manufacturing & distribution<br />

• Primary customer is a trained installer


[Financials – Investor Returns - Graphs]<br />

$10,000,000<br />

$8,000,000<br />

$6,000,000<br />

$4,000,000<br />

$2,000,000<br />

$0<br />

$2,000,000<br />

$4,000,000<br />

Investors' Total Return<br />

1 7 13 19 25 31 37 43 49 55 61<br />

Break Even<br />

Risk Neutral<br />

Total Return = Cash Distributions + Equity<br />

Investors' Total Return<br />

month


[Financials – Sales Projections]<br />

8 units per day


[Financials – Sales Projections]<br />

42 Units/Day


[Consumer Benefit]<br />

Sample Solar Thermal System 300,000 BTU/Day<br />

Collectors $12,000<br />

Controls & Plumbing $2,000<br />

ThermalVault $6,500<br />

Installer’s Markup $9,500<br />

Gross Installed Price $30,000<br />

Incentives & Tax Credits ~50%<br />

Net Installed Price $15,000<br />

Savings - 65% on $2,500 $135/mo<br />

Payback Period ??<br />

CO 2 savings (20 years) 154 tons<br />

=$2,300 - $3,000 savings over<br />

conventional solar storage!<br />

Requires only ¼ the footprint.<br />

P.A.C.E. Program<br />

Offers consumers<br />

Zero Down and<br />

payback starting Day #1

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!