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Cambios en el Mercado Mexicano 2012 - Nielsen

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Copyright ©2013 The Ni<strong>el</strong>s<strong>en</strong> Company. Confid<strong>en</strong>tial and proprietary.<br />

EN HIGIENE Y BELLEZA SE PRESENTA LA MISMA<br />

OPORTUNIDAD DE CRECIMIENTO<br />

$<br />

Mujeres<br />

19-25 años<br />

Mujeres<br />

26-35 años<br />

Gasto Promedio por<br />

Individuo<br />

%<br />

Desodorantes<br />

$43.7 7%<br />

11%<br />

$40.6 -1%<br />

% de Crecimi<strong>en</strong>to<br />

Q2’12 vs. Q2’11<br />

Fu<strong>en</strong>te: Ni<strong>el</strong>s<strong>en</strong> Homescan. Desglose de Individuos. Q2’12<br />

50

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