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SURVEY No. 6 2010 ADELAIDE BRISBANE SYDNEY ... - Nielsen

SURVEY No. 6 2010 ADELAIDE BRISBANE SYDNEY ... - Nielsen

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<strong>2010</strong> <strong>SURVEY</strong> DATES <strong>SURVEY</strong> <strong>No</strong>. 6 <strong>2010</strong><br />

<strong>SURVEY</strong> ONE<br />

January 17 - February 13<br />

<strong>SURVEY</strong> TWO<br />

January 31 - March 20<br />

<strong>SURVEY</strong> THREE<br />

February 14 - May 1<br />

<strong>SURVEY</strong> FOUR<br />

March 28 - June 12<br />

<strong>SURVEY</strong> FIVE<br />

May 9 - July 31<br />

<strong>SURVEY</strong> SIX<br />

June 27 - September 4<br />

<strong>SURVEY</strong> SEVEN<br />

August 1 - October 23<br />

<strong>SURVEY</strong> EIGHT<br />

September 19 - December 4<br />

<strong>ADELAIDE</strong><br />

<strong>BRISBANE</strong><br />

MELBOURNE<br />

PERTH<br />

<strong>SYDNEY</strong>


<strong>2010</strong> <strong>SURVEY</strong> DATES <strong>ADELAIDE</strong> Survey #6 <strong>2010</strong><br />

<strong>SURVEY</strong> ONE<br />

January 17 - February 13<br />

<strong>SURVEY</strong> TWO<br />

January 31 - March 20<br />

<strong>SURVEY</strong> THREE<br />

February 14 - May 1<br />

<strong>SURVEY</strong> FOUR<br />

March 28 - June 12<br />

<strong>SURVEY</strong> FIVE<br />

May 9 - July 31<br />

<strong>SURVEY</strong> SIX<br />

June 27 - September 4<br />

<strong>SURVEY</strong> SEVEN<br />

August 1 - October 23<br />

<strong>SURVEY</strong> EIGHT<br />

September 19 - December 4<br />

CONTENTS<br />

Station Profiles<br />

Shares %<br />

Cumes (000's) & Averages (000's)<br />

Shares by Session<br />

Shares by Age Group<br />

Single Source Categories


FIVEaa 1395AM<br />

Interactive Radio 1395 Adelaide’s FIVEaa is Adelaide’s Radio Station for<br />

News, Sport & Information. Starting the day with Keith Conlon, Tony<br />

Pilkington, Jon Blake, Jane Doyle and Chris McDermott for breakfast<br />

followed by Leon Byner (mornings), Amanda Blair (afternoons) then<br />

Australia’s Number One Sports show from 4pm with Graham Cornes &<br />

Stephen Rowe. Adelaide legend Bob Francis wraps up the day from 8pm.<br />

Weekends on FIVEaa is a mix of Lifestyle and sports being Adelaide’s<br />

number 1 station for AFL. FIVEaa targets all people 35-54.<br />

Level 4, 75 Hindmarsh Square, Adelaide, SA, 5000<br />

Phone: (08) 8419 1395 Fax: (08) 8419 1460 email: Sales@fiveaa.com.au<br />

CRUISE1323<br />

Cruise1323 is Adelaide’s home of timeless music with more variety and<br />

less talk. Relax with Stressfree Weekends including The Saturday Night<br />

Jukebox. Cruise plays great artists like Roy Orbison, Michael Buble,<br />

James Taylor, Dionne Warwick, Chicago and George Benson. Keep up to<br />

date with news, sport, community and event information about Adelaide.<br />

John Dean helps you Cruise through breakfast, and win cash with the<br />

Mystery Sound Of Adelaide, and take it Easy with Peter Burgham (10am-<br />

1pm), Craig Huggins (1pm-4pm), Mark Elliston (4pm-7pm) and Cruise with<br />

Bob Peters through the night.<br />

You’ll find Cruise1323 at 201 Tynte Street, <strong>No</strong>rth Adelaide, SA, 5006<br />

Phone: (08) 8305 1325 Fax: (08) 8361 8912<br />

Mix102.3 – 102.3 and 96.7<br />

Mix102.3 is the home of Adelaide’s Best Music. Mix plays a wide range of<br />

music, from AC/DC next to Abba. We also play Lady Gaga, The Eagles,<br />

Robbie Williams, Pink and U2. Start the day with Adelaide’s fun breakfast<br />

show – Mix Mornings with John, Jodie and Snowy, then Adelaide’s only 9<br />

to 5 <strong>No</strong> Repeat Workday kicks off at 9am with Lynne Hayes. The 80’s Mix<br />

at noon is one hour of the best from the 80’s, then drive home with Sean<br />

Craig Murphy. At night it’s Adelaide’s only local nightly request show “You<br />

Choose” with Karen Prater. With news, traffic and Adelaide’s most<br />

consistent on air line up – Adelaide’s Best Music lives at Mix102.3.<br />

201 Tynte Street, <strong>No</strong>rth Adelaide, SA, 5006<br />

Phone: (08) 8300 1000 Fax: (08) 8300 1020<br />

<strong>ADELAIDE</strong><br />

<strong>SURVEY</strong> #6, <strong>2010</strong><br />

<strong>ADELAIDE</strong>’S SA.FM 107.1 and 90.3 FM<br />

Adelaide’s Hit Music Station 1071 SAFM with Rabbit, Amber and Cosi for<br />

breakfast & Ad Free 50s all day while you work – Adelaide’s Biggest hits,<br />

<strong>No</strong> Ads for 50 minutes. Adelaide’s most listened to station gives you big<br />

laughs with Hamish & Andy for the drive home between 4-6pm &<br />

Hollywoods biggest names with Kyle & Jackie O from 6-7pm with the<br />

nations biggest nightly countdown The Hot 30 Countdown from 7pm<br />

weeknights. The weekend’s biggest hits play on from all over the world<br />

from Andrew G’s Take 40 Australia, The Hot Hits with Kyle & Jackie O, &<br />

Rate The Hits Countdown to the 40 biggest songs from America’s charts<br />

with Ryan Seacrest’s AT40 … SAFM, More Big Hits, More Big Celebrities<br />

& More Big Entertainment.<br />

128 Greenhill Road, Unley, SA, 5061<br />

Phone: (08) 8301 1071 Fax: (08) 8373 4878<br />

NOVA 919 – 91.9 and 99.1 FM<br />

<strong>No</strong>va 919 – Sounds Different<br />

Adelaide’s <strong>No</strong>va 919 features Fitzy, Clare and Jules in Breakfast, &<br />

Jarrod Walsh & Shane Lowe during the day. Drive is from 4pm to 6pm<br />

with Ryan, Monty & Wippa with Merrick, Dools & Ricki Lee from 6-7.<br />

<strong>No</strong>va also recommends new music.<br />

Level 3, 75 Hindmarsh Square, Adelaide, SA, 5000<br />

Phone: (08) 8419 5919 Fax: (08) 8419 5962<br />

Triple M 104.7 and 98.3 FM<br />

Triple M - Adelaide’s Widest Variety Of Music!<br />

Wake up with Adelaide’s favourite breakfast show – Kym, Ali & Dzelde.<br />

From 9 Kevin Mulchay has the ultimate way to kick start your workday<br />

with Triple M’s 104 Minute Music Marathon. From 1pm, “Whispering”<br />

Dave Howard rolls out more of Adelaide’s Widest Variety Of Music while<br />

you work. Then it’s Tim Lordan to get you home with Time saver Traffic<br />

every 20 minutes and plenty of music. Triple M’s Cold 30 Countdown<br />

each night from 7p with Deano.<br />

Ground Floor - 128 Greenhill Road, Unley, SA, 5061<br />

Phone - 08) 8290 1047 Fax - 08) 8357 9186


MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)<br />

5AA 13.0 (14.0)<br />

CRUISE1323 6.5 (6.6)<br />

MIX102.3 13.6 (12.2)<br />

5MMM 10.6 (9.6)<br />

NOVA91.9 8.2 (8.3)<br />

SAFM 11.3 (12.0)<br />

ABC891 13.1 (12.7)<br />

5RN 2.3 (2.2)<br />

NEWSR 2.3 (2.2)<br />

5JJJ 5.5 (6.6)<br />

ABCFM 2.8 (3.8)<br />

<strong>ADELAIDE</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

SHARE %<br />

16<br />

14<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

13.0<br />

5AA<br />

14.0<br />

6.5<br />

CRUISE1323<br />

6.6<br />

13.6<br />

MIX102.3<br />

12.2<br />

10.6<br />

5MMM<br />

9.6<br />

8.2<br />

NOVA91.9<br />

8.3<br />

11.3<br />

SAFM<br />

12.0<br />

13.1<br />

ABC891<br />

12.7<br />

2.3<br />

5RN<br />

2.2<br />

2.3<br />

NEWSR<br />

Survey #6 <strong>2010</strong><br />

2.2<br />

This Survey<br />

Last Survey<br />

5.5<br />

5JJJ<br />

6.6<br />

2.8<br />

ABCFM<br />

3.8


MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)<br />

Potential 1066 (1,066) Potential 1066 (1,066)<br />

5AA 188 (192) 5AA 20 (22)<br />

CRUISE1323 124 (122) CRUISE1323 10 (10)<br />

MIX102.3 255 (258) MIX102.3 21 (19)<br />

5MMM 216 (216) 5MMM 16 (15)<br />

NOVA91.9 227 (230) NOVA91.9 13 (13)<br />

SAFM 291 (283) SAFM 17 (19)<br />

ABC891 201 (202) ABC891 20 (20)<br />

5RN 48 (59) 5RN 4 (3)<br />

NEWSR 79 (72) NEWSR 3 (3)<br />

5JJJ 128 (140) 5JJJ 8 (10)<br />

ABCFM 57 (64) ABCFM 4 (6)<br />

<strong>ADELAIDE</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

CUME (000's) AVERAGE (000's)<br />

Survey #6 <strong>2010</strong>


MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets)<br />

Survey #6 <strong>2010</strong><br />

5AA 15.5 (16.4) 12.6 (12.2) 7.5 (8.0) 15.5 (17.7) 16.9 (19.9)<br />

CRUISE1323 5.1 (5.4) 6.4 (6.9) 6.3 (6.5) 5.3 (4.9) 5.9 (5.6)<br />

MIX102.3 11.7 (10.3) 15.2 (13.9) 16.6 (15.2) 11.9 (11.1) 10.9 (7.3)<br />

5MMM 11.7 (10.7) 12.3 (10.5) 12.8 (11.3) 9.3 (7.9) 8.4 (7.8)<br />

NOVA91.9 8.3 (8.2) 7.8 (8.4) 9.6 (10.6) 9.2 (8.1) 7.8 (7.8)<br />

SAFM 10.8 (11.1) 9.9 (11.7) 12.8 (14.0) 14.5 (16.3) 9.0 (9.7)<br />

ABC891 15.6 (15.8) 14.4 (13.5) 11.2 (10.3) 9.2 (8.9) 14.5 (13.2)<br />

5RN 3.4 (3.5) 1.6 (1.4) 0.9 (0.9) 2.7 (1.7) 3.9 (3.4)<br />

NEWSR 2.8 (2.5) 1.2 (1.8) 1.3 (1.6) 2.0 (1.5) 4.7 (4.0)<br />

5JJJ 4.5 (6.0) 5.4 (7.1) 6.5 (7.9) 7.0 (7.4) 4.3 (5.2)<br />

ABCFM 2.7 (3.4) 2.9 (3.5) 2.3 (3.0) 2.9 (4.9) 2.4 (4.2)<br />

<strong>ADELAIDE</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

5.30am-9.00am 9.00am-12.00<strong>No</strong>on 12.00<strong>No</strong>on-4.00pm 4.00pm-7.00pm<br />

7.00pm-12.00Mdnt


MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets)<br />

Survey #6 <strong>2010</strong><br />

5AA 3.1 (4.4) 2.2 (3.5) 4.8 (4.4) 10.6 (13.8) 18.6 (16.7) 26.8 (28.4)<br />

CRUISE1323 2.0 (1.0) 1.2 (0.8) 1.3 (1.2) 5.1 (5.0) 13.6 (13.1) 11.3 (12.6)<br />

MIX102.3 10.2 (13.4) 10.0 (8.9) 13.6 (9.3) 21.9 (19.7) 16.2 (16.8) 5.2 (5.0)<br />

5MMM 13.2 (15.3) 4.9 (4.6) 14.2 (11.5) 17.7 (16.2) 9.1 (9.3) 2.0 (1.9)<br />

NOVA91.9 20.8 (19.2) 21.6 (20.7) 15.0 (14.8) 6.3 (7.7) 0.6 (0.9) 0.1 (0.1)<br />

SAFM 37.6 (30.3) 21.5 (29.0) 16.6 (19.3) 11.5 (10.8) 3.4 (3.8) 0.5 (0.3)<br />

ABC891 0.9 (1.6) 0.1 (0.2) 3.6 (3.1) 7.9 (8.7) 19.7 (20.1) 32.3 (28.9)<br />

5RN * (0.1) 0.1 (0.2) 1.0 (1.3) 2.5 (2.5) 4.5 (3.0) 3.4 (3.5)<br />

NEWSR 0.8 (0.1) 2.2 (1.5) 2.5 (1.8) 1.6 (1.3) 1.9 (3.2) 3.5 (3.5)<br />

5JJJ 3.5 (4.1) 15.6 (12.7) 13.6 (17.0) 3.3 (5.1) 0.3 (0.7) * ( * )<br />

ABCFM 0.5 (1.3) 0.3 (0.8) 1.0 (0.9) 1.7 (2.2) 4.6 (6.8) 6.1 (7.9)<br />

<strong>ADELAIDE</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

10-17 18-24 25-39 40-54<br />

55-64 65+


The <strong>Nielsen</strong> Company<br />

SINGLE SOURCE Survey #6 <strong>2010</strong><br />

Radio Single Source is compiled from the Lifestyle Questionnaire included in the <strong>Nielsen</strong> Radio Diary.<br />

It allows Radio Advisor users to combine normal re-analysis routines with additional data<br />

collected from radio diary respondents on product and service usage.<br />

Product usage and purchase intention categories are currently available for:<br />

Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases<br />

Hours spent viewing television Restaurant eating out in past month Newsagency/book store purchases<br />

PAY-TV subcription Takeaway food bought in last 4 weeks Music/record store purchases<br />

Video/DVD rent/download activity Takeaway food type bought Sell/buy house/unit in next 2 years<br />

Visit cinema in past month Service Station/convenience store purchase Home renovations in next 12 months<br />

Attend a major sporting event Hardware store/Garden nursery purchases Visited hotel/licensed club in last 7 days<br />

Type of pet Pharmacy/Chemist purchases Regular buyers of takeaway alcohol<br />

Buy whitegoods in next 12 months Department store purchases Type of alcohol purchased<br />

Buy air conditioner/heater in next 12 months Discount retailer purchases Participate in TAB betting<br />

Buy general furniture in next 12 months Fashion/clothing store purchases Visit casino<br />

Buy audio/visual equipment in next 12 mths Buy other PC hardware/accessories Internet Gambling<br />

Buy small electrical goods in next 12 months Internet access when and where Participate in lotto/lotteries/scratchies<br />

Finance and investment in next 12 months Type of Internet Connection Mortgage with bank/credit union<br />

Buy motor vehicle in next 12 months Internet access frequency Have comprehensive car insurance<br />

Buy computer/video games in next 12 months Purchase goods/services over internet Have home and/or contents insurance<br />

Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card<br />

Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan<br />

Buy MP3 played/iPod in next 12 months Mobile phone ownership Have private health insurance<br />

Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments<br />

<strong>ADELAIDE</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467


<strong>2010</strong> <strong>SURVEY</strong> DATES <strong>BRISBANE</strong> Survey #6 <strong>2010</strong><br />

<strong>SURVEY</strong> ONE<br />

January 17 - February 13<br />

<strong>SURVEY</strong> TWO<br />

January 31 - March 20<br />

<strong>SURVEY</strong> THREE<br />

February 14 - May 1<br />

<strong>SURVEY</strong> FOUR<br />

March 28 - June 12<br />

<strong>SURVEY</strong> FIVE<br />

May 9 - July 31<br />

<strong>SURVEY</strong> SIX<br />

June 27 - September 4<br />

<strong>SURVEY</strong> SEVEN<br />

August 1 - October 23<br />

<strong>SURVEY</strong> EIGHT<br />

September 19 - December 4<br />

CONTENTS<br />

Station Profiles<br />

Shares %<br />

Cumes (000's) & Averages (000's)<br />

Shares by Session<br />

Shares by Age Group<br />

Single Source Categories


4BC<br />

NEWS TALK 1116 – Brisbane 4BC<br />

4BC is Brisbane’s only commercial Talk Station, featuring news, interviews,<br />

opinion, sport and calls.<br />

Target audience is 40+.<br />

Personalities include: Jamie Dunn and Ian Calder, Greg Cary, Peter Dick,<br />

Michael P Smith, Ian Maurice and Peter Psaltis, Walter Williams, Dave<br />

Downie, Russell White, Col Campbell, Kevin Turner, Alex Bernard, Joel<br />

Helmes, Sharina.<br />

77 Southgate Avenue, Cannon Hill, Qld 4170. PO Box 10116 Adelaide Street, Brisbane, QLD, 4000<br />

Phone: (07) 3908 8200 Fax: (07) 3908 8210<br />

4BH 882 & 4BHDigital<br />

The best songs of all time<br />

We’re still the place where friends come to relax…Brisbane’s 882 4BH for a<br />

stress free day. We play The best songs of all time and deliver targeted<br />

local information, competitions and Brisbane’s Best News and Traffic 7<br />

days a week.<br />

77 Southgate Avenue, Cannon Hill, Qld 4170. PO Box 10116 Adelaide Street, Brisbane. QLD. 4000<br />

Phone: (07) 3908 8200. Fax: (07) 3908 8210.<br />

4KQ 693AM<br />

Good Times and Great Classic Hits.<br />

<strong>No</strong>n-stop Classic Hits of the 60’s, 70’s & 80’s. Brisbane’s best news and<br />

traffic. Focused 40-59 with a commitment to families and fun.<br />

P O Box 693, Coorparoo DC, 4151<br />

444 Logan Road, Stones Corner, QLD, 4120<br />

Phone: (07) 3394 0693<br />

<strong>BRISBANE</strong><br />

<strong>SURVEY</strong> #6, <strong>2010</strong><br />

97.3 FM<br />

Brisbane’s Best Mix<br />

Brisbane’s feel good adult contemporary hits station.<br />

Target is 25-54 females with a promise of more music and less talk.<br />

444 Logan Road, Stones Corner, Qld, 4120<br />

PO Box 973, Coorparoo DC, Qld, 4151<br />

Phone: (07) 3421 4973 Fax: (07) 3397 8757<br />

B105 FM<br />

B105 is Brisbane’s <strong>No</strong>. 1 Hit Music Station<br />

Wake up with Labby, Camilla & Stav for breakfast, with the Gotcha Calls.<br />

From 9, get Brisbane’s longest blocks of non stop hits all day at work with<br />

B105’s AD Free 50’s. Hamish & Andy give you a lift home at 4, followed<br />

by Kyle and Jackie O’s Hour of Power at 6. Then, Charli and Pagey host<br />

The Dirt at 7 and the Hot 30 from 7.30.<br />

William Jolly Place, 309 <strong>No</strong>rth Quay, Brisbane, 4000<br />

GPO Box 105, Brisbane, 4001<br />

Phone: (07) 3837 1053 Fax: (07) 3837 1022<br />

FM104 Triple M<br />

Triple M – Brisbane’s widest variety of music<br />

The Cage for breakfast with Ian Skippen, Marto, Sully and Emily-Jade.<br />

Start the workday with Triple M’s 104 minute music marathon. On<br />

Mondays and Fridays 4pm-7pm have a laugh on the drive home with Roy<br />

& HG’s “The Life”.<br />

William Jolly Place, 309 <strong>No</strong>rth Quay, Brisbane, 4000<br />

GPO Box 1041, Brisbane, 4001<br />

Phone: (07) 3361 0104 Fax: (07) 3243 1154<br />

NOVA 106.9<br />

Sounds Different<br />

Wake up laughing from 6am with Meshel, Tim and Marty. From 9am<br />

Whippy and Cat give you stopless <strong>No</strong>va music with less ads while you<br />

work, and Ryan, Monty & Wippa get you home, with the help of Merrick,<br />

Dools & Ricki Lee at 6pm. From 7pm its Action Battle Team.<br />

Level 3, 130 Commercial Road, Teneriffe, QLD, 4005<br />

Phone: (07) 3872 6999 Fax: (07) 3872 6962


MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)<br />

4BC 7.4 (7.8)<br />

4BH 5.7 (7.0)<br />

4KQ 6.4 (6.7)<br />

B105 13.3 (13.1)<br />

97.3FM 11.2 (11.4)<br />

4MMM 10.9 (10.3)<br />

NOVA106.9 10.8 (10.9)<br />

ABC612 11.8 (10.9)<br />

4RN 3.1 (3.0)<br />

NEWSR 1.5 (1.3)<br />

4JJJ 6.3 (6.2)<br />

ABCFM 2.9 (2.5)<br />

<strong>BRISBANE</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

SHARE %<br />

14<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

7.4<br />

4BC<br />

7.8<br />

5.7<br />

4BH<br />

7.0<br />

6.4<br />

4KQ<br />

6.7<br />

13.3<br />

B105<br />

13.1<br />

11.2<br />

97.3FM<br />

11.4<br />

10.9<br />

4MMM<br />

10.3<br />

10.8<br />

NOVA106.9<br />

10.9<br />

11.8<br />

ABC612<br />

10.9<br />

3.1<br />

4RN<br />

3.0<br />

1.5<br />

Survey #6 <strong>2010</strong><br />

NEWSR<br />

1.3<br />

This Survey<br />

Last Survey<br />

6.3<br />

4JJJ<br />

6.2<br />

2.9<br />

ABCFM<br />

2.5


MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)<br />

Potential 1765 (1,765) Potential 1765 (1,765)<br />

4BC 162 (162) 4BC 18 (18)<br />

4BH 170 (164) 4BH 14 (16)<br />

4KQ 179 (175) 4KQ 16 (15)<br />

B105 569 (558) B105 33 (30)<br />

97.3FM 412 (423) 97.3FM 27 (26)<br />

4MMM 387 (367) 4MMM 27 (24)<br />

NOVA106.9 439 (428) NOVA106.9 26 (25)<br />

ABC612 306 (284) ABC612 29 (25)<br />

4RN 102 (86) 4RN 8 (7)<br />

NEWSR 86 (71) NEWSR 4 (3)<br />

4JJJ 229 (228) 4JJJ 15 (14)<br />

ABCFM 92 (94) ABCFM 7 (6)<br />

<strong>BRISBANE</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

CUME (000's) AVERAGE (000's)<br />

Survey #6 <strong>2010</strong>


MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets)<br />

Survey #6 <strong>2010</strong><br />

4BC 7.8 (8.3) 7.9 (8.3) 6.7 (6.9) 7.0 (6.5) 9.4 (11.6)<br />

4BH 5.2 (7.1) 5.7 (7.4) 5.6 (7.0) 4.0 (4.5) 4.2 (3.9)<br />

4KQ 6.7 (6.6) 7.6 (7.9) 6.2 (7.1) 4.5 (5.0) 1.9 (2.6)<br />

B105 12.9 (12.5) 10.6 (10.7) 12.8 (12.9) 22.3 (20.3) 14.5 (15.6)<br />

97.3FM 10.4 (10.2) 12.6 (13.6) 12.8 (13.6) 10.3 (11.3) 8.8 (8.0)<br />

4MMM 10.1 (9.9) 13.6 (11.6) 14.4 (12.5) 8.2 (8.1) 7.8 (8.0)<br />

NOVA106.9 11.0 (10.5) 11.2 (11.2) 12.6 (12.9) 10.5 (11.5) 11.3 (11.3)<br />

ABC612 15.3 (14.0) 11.5 (10.2) 8.4 (8.3) 9.3 (8.8) 15.2 (13.4)<br />

4RN 4.3 (3.9) 2.3 (3.0) 1.6 (1.9) 3.4 (3.3) 3.3 (2.4)<br />

NEWSR 1.8 (2.1) 0.9 (0.5) 1.0 (0.7) 1.4 (0.9) 3.3 (3.1)<br />

4JJJ 5.6 (5.8) 5.8 (4.4) 6.6 (5.2) 7.4 (8.8) 8.3 (8.3)<br />

ABCFM 2.2 (2.2) 3.0 (2.4) 2.6 (1.5) 3.2 (3.0) 3.0 (3.5)<br />

<strong>BRISBANE</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

5.30am-9.00am 9.00am-12.00<strong>No</strong>on 12.00<strong>No</strong>on-4.00pm 4.00pm-7.00pm<br />

7.00pm-12.00Mdnt


MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets)<br />

Survey #6 <strong>2010</strong><br />

4BC 0.8 (1.3) 0.1 (0.3) 2.4 (1.0) 4.8 (4.8) 14.3 (13.9) 19.6 (24.0)<br />

4BH 2.1 (0.3) 0.2 (0.1) 0.3 (0.1) 2.7 (4.5) 12.2 (15.6) 16.8 (19.9)<br />

4KQ 0.7 (0.3) 1.8 (2.5) 1.9 (1.2) 12.3 (12.5) 11.0 (12.7) 4.6 (5.8)<br />

B105 39.7 (40.7) 27.9 (21.3) 18.3 (19.8) 9.4 (9.9) 4.2 (2.9) 0.6 (0.7)<br />

97.3FM 16.8 (15.4) 6.3 (13.4) 13.9 (13.1) 17.7 (16.0) 7.6 (9.7) 0.8 (0.7)<br />

4MMM 6.0 (6.3) 15.4 (12.4) 16.0 (15.4) 15.8 (15.2) 4.5 (4.2) 1.3 (1.4)<br />

NOVA106.9 18.4 (20.7) 26.9 (28.1) 21.8 (19.8) 4.6 (4.9) 1.7 (1.9) * (0.3)<br />

ABC612 1.0 (2.3) * (0.1) 3.0 (4.3) 10.8 (11.9) 19.0 (16.5) 30.8 (23.9)<br />

4RN 0.2 ( * ) 1.1 (0.1) 1.3 (1.4) 2.6 (3.0) 6.8 (6.4) 5.6 (5.3)<br />

NEWSR 0.2 (0.1) 0.9 (0.2) 1.5 (1.8) 0.6 (0.6) 3.0 (2.5) 2.7 (2.1)<br />

4JJJ 5.7 (5.0) 16.2 (15.1) 12.6 (12.5) 4.3 (4.3) 0.1 (0.1) 0.3 (0.2)<br />

ABCFM 0.7 (0.3) 0.1 (0.4) 1.6 (1.4) 2.7 (2.1) 4.1 (3.4) 6.7 (6.2)<br />

<strong>BRISBANE</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

10-17 18-24 25-39 40-54<br />

55-64 65+


The <strong>Nielsen</strong> Company<br />

SINGLE SOURCE Survey #6 <strong>2010</strong><br />

Radio Single Source is compiled from the Lifestyle Questionnaire included in the <strong>Nielsen</strong> Radio Diary.<br />

It allows Radio Advisor users to combine normal re-analysis routines with additional data<br />

collected from radio diary respondents on product and service usage.<br />

Product usage and purchase intention categories are currently available for:<br />

Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases<br />

Hours spent viewing television Restaurant eating out in past month Newsagency/book store purchases<br />

PAY-TV subcription Takeaway food bought in last 4 weeks Music/record store purchases<br />

Video/DVD rent/download activity Takeaway food type bought Sell/buy house/unit in next 2 years<br />

Visit cinema in past month Service Station/convenience store purchase Home renovations in next 12 months<br />

Attend a major sporting event Hardware store/Garden nursery purchases Visited hotel/licensed club in last 7 days<br />

Type of pet Pharmacy/Chemist purchases Regular buyers of takeaway alcohol<br />

Buy whitegoods in next 12 months Department store purchases Type of alcohol purchased<br />

Buy air conditioner/heater in next 12 months Discount retailer purchases Participate in TAB betting<br />

Buy general furniture in next 12 months Fashion/clothing store purchases Visit casino<br />

Buy audio/visual equipment in next 12 mths Buy other PC hardware/accessories Internet Gambling<br />

Buy small electrical goods in next 12 months Internet access when and where Participate in lotto/lotteries/scratchies<br />

Finance and investment in next 12 months Type of Internet Connection Mortgage with bank/credit union<br />

Buy motor vehicle in next 12 months Internet access frequency Have comprehensive car insurance<br />

Buy computer/video games in next 12 months Purchase goods/services over internet Have home and/or contents insurance<br />

Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card<br />

Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan<br />

Buy MP3 played/iPod in next 12 months Mobile phone ownership Have private health insurance<br />

Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments<br />

<strong>BRISBANE</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467


<strong>2010</strong> <strong>SURVEY</strong> DATES MELBOURNE Survey #6 <strong>2010</strong><br />

<strong>SURVEY</strong> ONE<br />

January 17 - February 13<br />

<strong>SURVEY</strong> TWO<br />

January 31 - March 20<br />

<strong>SURVEY</strong> THREE<br />

February 14 - May 1<br />

<strong>SURVEY</strong> FOUR<br />

March 28 - June 12<br />

<strong>SURVEY</strong> FIVE<br />

May 9 - July 31<br />

<strong>SURVEY</strong> SIX<br />

June 27 - September 4<br />

<strong>SURVEY</strong> SEVEN<br />

August 1 - October 23<br />

<strong>SURVEY</strong> EIGHT<br />

September 19 - December 4<br />

CONTENTS<br />

Station Profiles<br />

Shares %<br />

Cumes (000's) & Averages (000's)<br />

Shares by Session<br />

Shares by Age Group<br />

Single Source Categories


1116 SEN<br />

1116 SEN Melbourne’s Home of Sport.<br />

1116 SEN delivers to the sports fans the most up to date, relevant and<br />

comprehensive sports coverage in Melbourne. The weekday line-up features Tim<br />

Watson, Billy Brownless and Andrew Maher, Kevin Bartlett, Mark Doran, Francis<br />

Leach and David Schwarz and Mark Fine. 1116 SEN is also Melbourne’s new<br />

home of footy with the team headed by Anthony Hudson, Matt Garland, Dermott<br />

Brereton, Grant Thomas and Luke Darcy. Target audience males 25-54.<br />

473 Swan Street, Richmond, 3121<br />

Phone: (03) 8420 1116 Fax: (03) 8420 1144<br />

3AW<br />

3AW 693, Talking Melbourne<br />

News, Talk, Sport, Information and Entertainment with Ross Stevenson and John<br />

Burns, Neil Mitchell, Denis Walter, Derryn Hinch, Sports Today with Gerard Healy<br />

and Dwayne Russell, Nightline with Bruce and Phil. Football with Brian Taylor,<br />

Dennis Cometti, Leigh Matthews, Tim Lane, Matthew Richardson, Robert Walls<br />

and Tony Shaw.<br />

Target Audience, people 35+.<br />

Level 7, Media House, 655 Collins Street, Docklands, 3008, GPO Box 369, Melbourne, 3001<br />

Phone: (03) 8667 3600 Fax: (03) 8667 3776<br />

MAGIC 1278<br />

The Best Songs Of All Time<br />

Magic 1278 is a full-service music station featuring The Best Songs Of All Time,<br />

news, weather, traffic, community service announcements and unique lifestyle<br />

segments 24/7. Our on-air team features established and respected career<br />

communicators led by breakfast presenters Kevin John & Jane Holmes. Magic<br />

breakfast is a rare mixture of music, services and good clean fun. Special<br />

programs include: The Classic Top 40, PartyTime and Late Night Lounge. Target<br />

Audience 40+<br />

Level 7, Media House, 655 Collins Street, Docklands, 3008, GPO Box 369, Melbourne, 3001<br />

Phone: (03) 8667 3600 Fax: (03) 8337 3776<br />

MTR 1377<br />

Melbourne Talk Radio MTR 1377 – Telling it like it is.<br />

Monday to Friday – The Steve Price Breakfast Program with Jason Akermanis,<br />

Andrew Bolt and Sam Newman from 6am. The Steve Vizard Show from 10am.<br />

Chris Smith from 1pm and Drive with Martin King from 4pm. Ross Greenwood<br />

with Money News from 6pm and Melbourne Tonight hosted by Luke Grant at<br />

8pm. Weekends – Graham Ross with Gardening Clinic from 6am, Scott Cam’s<br />

Home Improvements and Glenn Ridge from 12noon on Saturday and Sunday.<br />

That’s Melbourne Talk Radio.<br />

MTR 1377. 473 Swan Street, Richmond, Vic. 3121<br />

Phone: (03) 8420 1150 Fax: (03) 9421 5383<br />

101.9 THE FOX<br />

1019 The Fox is Melbourne’s Hit Music Station, playing the hottest songs in the<br />

country. Wake up with the Matt & Jo Show, including Matt Tilley’s famous Gotcha<br />

Calls, then drive home with Melbourne’s own Hamish & Andy. At night, catch all the<br />

gossip, celebrities and hottest songs with the Hot 30 Countdown.<br />

Level 2, 257 Clarendon Street, South Melbourne 3205<br />

Phone: (03) 9205 1111 Fax: (03) 9536 8899<br />

MELBOURNE<br />

<strong>SURVEY</strong> #6, <strong>2010</strong><br />

GOLD 104.3<br />

GOLD 104.3 .. Good Times and Great Classic Hits<br />

Gold 104.3 is Melbourne’s only station for Good Times and Great Classic Hits …<br />

with superstars like the Rolling Stones, Cold Chisel, The Police, The Eagles and<br />

Dire Straits. Grubby and Dee Dee start your day in breakfast, then Huggy fires<br />

up your workday with the Classic Countdown, followed by James Grove from<br />

1pm to 4pm. The Jono and Dano show drives you home from 4pm to 7pm with<br />

traffic updates every 15 minutes. From 7pm it’s more great classic hits with the<br />

Night show live with Andy Grace and overnights with John Peters.<br />

2nd Floor, 21-31 Goodwood Street, Richmond, 3121<br />

Phone: (03) 9420 1043 Fax: (03) 9420 1250<br />

105.1 Triple M<br />

Triple M has the Hot Breakfast with Eddie McGuire and Luke Darcy, and plays<br />

Melbourne’s Best Rock combining Classic and New Rock – From Led Zeppelin,<br />

ACDC & Cold Chisel to Pearl Jam, Greenday, Cold Chisel & U2. Weekends,<br />

Triple M Rocks Football with the most entertaining call in Melbourne. James<br />

Brayshaw & Rex Hunt are joined by former champions Garry Lyon, Jason<br />

Dunstall, Danny Frawley and Luke Darcy. Roy & HG, James Brayshaw & Billy<br />

Brownless drive you home every afternoon.<br />

Level 2, 257 Clarendon Street, South Melbourne 3205<br />

Phone: (03) 9230 1051 Fax: (03) 9593 9129 www.triplem.com.au<br />

MIX101.1<br />

Mix101.1 is playing a fresh mix of music for Melbourne with hits from artists like<br />

Pink, Black Eyed Peas, Lady Gaga, Robbie Williams, Nickelback, Rob Thomas<br />

and more. From 5.30am it’s Breakfast with Brig & Lehmo. From 9am more music<br />

for your workday with Cathy Dinn, Jakob Pavlovic and drive home with Ant and<br />

Becks with more music and traffic updates every 15 minutes. At night, wind down<br />

with Richard Mercer playing Love song Dedications 8pm to Midnight.<br />

2nd Floor, 21-31 Goodwood Street, Richmond, 3121<br />

Phone: (03) 9420 1011 Fax: (03) 9420 1155<br />

NOVA 100 Sounds Different<br />

Hughesy and Kate in the morning from 6am to 9am, Dylan Lewis 9am – 12pm<br />

and Jody McLeod 12pm – 4pm with new music at work, Ryan, Monty and Wippa<br />

in Drive from 4pm to 6pm, Merrick, Dools and Ricki-Lee from 6pm, the Action<br />

Battle Team with Matt, Dan and Maz from 7pm to 10pm and <strong>No</strong>va Top Ten with<br />

Kerley, Michelle and Smallzy from 10pm. New music across the weekend as<br />

well as Hughesy and Kate’s Saturday Morning Fever 8am to 10am and<br />

<strong>No</strong>vaNation with John Course and Grant Smillie on Saturday nights from 8pm to<br />

10pm.<br />

Level 2, 678 Victoria Street, Richmond, 3121<br />

Phone: (03) 8420 3999 Fax: (03) 8420 3862<br />

Classic Rock 91.5FM<br />

Classic Rock 24 hours a day, 7 days a week.<br />

Level 2, 678 Victoria Street, Richmond, 3121<br />

Phone: (03) 9425 2915


MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)<br />

SHARE %<br />

SEN 5.4 (5.2)<br />

3AW 14.6 (15.2)<br />

MAGIC 6.8 (7.4)<br />

MTR 1377 1.1 (1.3)<br />

FOXFM 11.5 (12.5)<br />

GOLD 7.8 (7.3)<br />

MIX101.1 4.9 (4.7)<br />

3MMM 6.6 (5.6)<br />

NOVA 100 6.8 (7.0)<br />

Classic Rock 91.5 3.4 (3.3)<br />

ABC774 13.2 (12.7)<br />

3RN 2.6 (2.1)<br />

NEWSR 1.5 (1.6)<br />

3JJJ 3.4 (3.6)<br />

ABCFM 2.9 (2.6)<br />

MELBOURNE<br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

16<br />

14<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

5.4<br />

5.2<br />

SEN<br />

14.6<br />

15.2<br />

3AW<br />

6.8<br />

7.4<br />

MAGIC<br />

1.1<br />

1.3<br />

MTR 1377<br />

11.5<br />

12.5<br />

FOXFM<br />

7.8<br />

7.3<br />

GOLD<br />

4.9<br />

4.7<br />

MIX101.1<br />

6.6<br />

5.6<br />

3MMM<br />

6.8<br />

7.0<br />

NOVA 100<br />

3.4<br />

3.3<br />

Classic Rock 91.5<br />

13.2<br />

12.7<br />

ABC774<br />

2.6<br />

2.1<br />

3RN<br />

Survey #6 <strong>2010</strong><br />

1.5<br />

1.6<br />

This Survey<br />

Last Survey<br />

NEWSR<br />

3.4<br />

3.6<br />

3JJJ<br />

2.9<br />

2.6<br />

ABCFM


MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)<br />

Potential 3840 (3,840) Potential 3840 (3,840)<br />

SEN 335 (364) SEN 31 (30)<br />

3AW 673 (692) 3AW 83 (87)<br />

MAGIC 331 (330) MAGIC 39 (42)<br />

MTR 1377 95 (100) MTR 1377 6 (8)<br />

FOXFM 1172 (1,248) FOXFM 65 (71)<br />

GOLD 692 (675) GOLD 44 (41)<br />

MIX101.1 618 (622) MIX101.1 28 (27)<br />

3MMM 576 (535) 3MMM 38 (32)<br />

NOVA 100 761 (772) NOVA 100 39 (40)<br />

Classic Rock 91.5 278 (276) Classic Rock 91.5 19 (19)<br />

ABC774 860 (827) ABC774 75 (72)<br />

3RN 245 (217) 3RN 15 (12)<br />

NEWSR 205 (223) NEWSR 8 (9)<br />

3JJJ 369 (364) 3JJJ 19 (21)<br />

ABCFM 218 (212) ABCFM 16 (15)<br />

MELBOURNE<br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

CUME (000's) AVERAGE (000's)<br />

Survey #6 <strong>2010</strong>


MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets)<br />

Survey #6 <strong>2010</strong><br />

SEN 5.9 (5.5) 5.1 (4.8) 4.7 (4.7) 6.1 (5.6) 5.6 (6.4)<br />

3AW 17.0 (19.2) 18.1 (17.7) 11.3 (12.0) 11.7 (12.7) 13.5 (12.0)<br />

MAGIC 5.4 (6.0) 7.9 (8.8) 8.3 (8.3) 5.3 (5.5) 3.9 (5.1)<br />

MTR 1377 1.3 (1.4) 1.1 (1.5) 1.2 (1.4) 0.9 (1.2) 0.9 (1.3)<br />

FOXFM 10.5 (11.9) 8.0 (8.6) 11.3 (12.6) 19.4 (20.0) 12.3 (12.4)<br />

GOLD 6.7 (6.2) 8.8 (8.5) 10.4 (9.7) 7.0 (6.4) 4.3 (4.7)<br />

MIX101.1 4.1 (4.0) 4.8 (4.5) 5.2 (5.0) 4.8 (4.8) 7.0 (7.9)<br />

3MMM 6.8 (5.3) 6.8 (5.2) 8.3 (6.5) 6.0 (5.8) 4.1 (4.1)<br />

NOVA 100 7.7 (7.2) 6.3 (6.9) 7.8 (8.4) 7.2 (6.8) 6.1 (7.3)<br />

Classic Rock 91.5 3.1 (2.6) 3.1 (3.3) 4.3 (4.7) 3.7 (3.5) 3.2 (3.0)<br />

ABC774 15.7 (14.9) 14.9 (14.7) 10.3 (10.3) 9.3 (9.6) 14.7 (13.4)<br />

3RN 3.2 (2.7) 1.5 (1.4) 1.6 (1.0) 3.1 (2.4) 4.5 (3.2)<br />

NEWSR 1.6 (1.6) 0.7 (0.7) 1.0 (1.5) 1.2 (1.1) 3.1 (2.6)<br />

3JJJ 3.0 (3.7) 3.7 (3.7) 3.5 (3.9) 3.8 (4.1) 4.4 (4.1)<br />

ABCFM 2.2 (2.0) 3.0 (2.7) 2.6 (2.3) 3.0 (3.1) 2.5 (3.1)<br />

MELBOURNE<br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

5.30am-9.00am 9.00am-12.00<strong>No</strong>on 12.00<strong>No</strong>on-4.00pm 4.00pm-7.00pm<br />

7.00pm-12.00Mdnt


MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets)<br />

Survey #6 <strong>2010</strong><br />

SEN 2.4 (1.9) 1.9 (1.3) 7.9 (6.7) 8.1 (8.1) 4.4 (4.6) 2.9 (3.1)<br />

3AW 1.6 (1.6) 0.4 (1.0) 5.0 (4.8) 13.8 (14.2) 21.4 (22.9) 30.5 (31.1)<br />

MAGIC 0.2 (0.2) 0.7 (0.1) 1.0 (0.4) 2.8 (4.3) 14.2 (15.7) 16.7 (17.3)<br />

MTR 1377 0.4 (0.2) 0.1 (0.1) 0.5 (0.4) 1.0 (1.9) 2.2 (2.1) 1.9 (1.9)<br />

FOXFM 44.3 (43.9) 25.3 (28.3) 18.0 (18.5) 8.3 (10.9) 2.0 (2.5) 0.2 (0.9)<br />

GOLD 5.4 (5.8) 6.6 (2.9) 6.2 (7.7) 11.5 (9.4) 11.6 (10.4) 3.6 (3.8)<br />

MIX101.1 13.0 (11.7) 8.4 (5.5) 6.5 (9.1) 6.0 (5.0) 1.5 (1.4) 0.6 (0.1)<br />

3MMM 4.9 (6.1) 15.5 (13.1) 9.8 (9.7) 9.1 (6.2) 1.3 (1.0) 0.9 (0.8)<br />

NOVA 100 12.6 (13.5) 21.9 (23.3) 12.1 (11.6) 3.6 (5.1) 1.7 (1.1) 0.1 (0.4)<br />

Classic Rock 91.5 4.9 (3.3) 2.6 (1.4) 4.1 (4.6) 6.2 (5.8) 1.8 (2.0) 0.8 (0.6)<br />

ABC774 1.4 (1.8) 0.8 (2.3) 6.2 (5.4) 15.2 (13.8) 18.9 (19.2) 23.1 (21.3)<br />

3RN * ( * ) 0.3 (0.6) 1.4 (0.8) 2.3 (2.7) 4.8 (3.4) 4.2 (3.1)<br />

NEWSR 0.1 (0.9) 0.5 (1.3) 2.0 (1.6) 1.8 (1.8) 1.5 (1.5) 1.2 (1.9)<br />

3JJJ 1.5 (1.5) 10.2 (12.8) 8.4 (9.5) 1.2 (1.0) 0.5 (0.1) 0.1 (0.1)<br />

ABCFM 0.4 (1.0) 0.3 (0.2) 1.0 (0.9) 1.0 (1.3) 4.4 (4.5) 7.6 (6.0)<br />

MELBOURNE<br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

10-17 18-24 25-39 40-54<br />

55-64 65+


The <strong>Nielsen</strong> Company<br />

SINGLE SOURCE Survey #6 <strong>2010</strong><br />

Radio Single Source is compiled from the Lifestyle Questionnaire included in the <strong>Nielsen</strong> Radio Diary.<br />

It allows Radio Advisor users to combine normal re-analysis routines with additional data<br />

collected from radio diary respondents on product and service usage.<br />

Product usage and purchase intention categories are currently available for:<br />

Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases<br />

Hours spent viewing television Restaurant eating out in past month Newsagency/book store purchases<br />

PAY-TV subcription Takeaway food bought in last 4 weeks Music/record store purchases<br />

Video/DVD rent/download activity Takeaway food type bought Sell/buy house/unit in next 2 years<br />

Visit cinema in past month Service Station/convenience store purchase Home renovations in next 12 months<br />

Attend a major sporting event Hardware store/Garden nursery purchases Visited hotel/licensed club in last 7 days<br />

Type of pet Pharmacy/Chemist purchases Regular buyers of takeaway alcohol<br />

Buy whitegoods in next 12 months Department store purchases Type of alcohol purchased<br />

Buy air conditioner/heater in next 12 months Discount retailer purchases Participate in TAB betting<br />

Buy general furniture in next 12 months Fashion/clothing store purchases Visit casino<br />

Buy audio/visual equipment in next 12 mths Buy other PC hardware/accessories Internet Gambling<br />

Buy small electrical goods in next 12 months Internet access when and where Participate in lotto/lotteries/scratchies<br />

Finance and investment in next 12 months Type of Internet Connection Mortgage with bank/credit union<br />

Buy motor vehicle in next 12 months Internet access frequency Have comprehensive car insurance<br />

Buy computer/video games in next 12 months Purchase goods/services over internet Have home and/or contents insurance<br />

Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card<br />

Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan<br />

Buy MP3 played/iPod in next 12 months Mobile phone ownership Have private health insurance<br />

Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments<br />

MELBOURNE<br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467


<strong>2010</strong> <strong>SURVEY</strong> DATES PERTH Survey #6 <strong>2010</strong><br />

<strong>SURVEY</strong> ONE<br />

January 17 - February 13<br />

<strong>SURVEY</strong> TWO<br />

January 31 - March 20<br />

<strong>SURVEY</strong> THREE<br />

February 14 - May 1<br />

<strong>SURVEY</strong> FOUR<br />

March 28 - June 12<br />

<strong>SURVEY</strong> FIVE<br />

May 9 - July 31<br />

<strong>SURVEY</strong> SIX<br />

June 27 - September 4<br />

<strong>SURVEY</strong> SEVEN<br />

August 1 - October 23<br />

<strong>SURVEY</strong> EIGHT<br />

September 19 - December 4<br />

CONTENTS<br />

Station Profiles<br />

Shares %<br />

Cumes (000's) & Averages (000's)<br />

Shares by Session<br />

Shares by Age Group<br />

Single Source Categories


6IX 1080 AM & 105.7 FM<br />

6IX plays classic hits from the 60’s, 70’s and 80’s, featuring the legendary<br />

Johnny Young for Breakfast. It’s fresh, upbeat & fun, in touch with<br />

everything going on in Perth. 6IX is the only radio station in Perth<br />

broadcasting on AM, FM and Digital. In the city tune to 1080AM and to<br />

105.7FM in the <strong>No</strong>rthern suburbs and the Rockingham area, Digital is<br />

available across our entire listening area. 6IX targets 45-59 year olds with<br />

a secondary target, all people 40+.<br />

169 Hay Street, East Perth, Western Australia, 6004<br />

Phone: (08) 9220 1400 Fax: (08) 9421 1200<br />

Perth’s Newstalk 882 6PR<br />

If it’s News, Sport or Talk you want, 6PR has it covered. When you listen<br />

to 882 6PR, you won’t miss a thing. 6PR features high-profile and<br />

entertaining personalities like Steve Mills, Simon Beaumont, Tony Mac,<br />

Howard Sattler, Graham Mabury, Karl Langdon, Glen Jakovich, Mark<br />

Readings and Brad Hardie. 6PR's target audience is All People 40+. Our<br />

listeners like to be informed and entertained and all programs keep the<br />

focus on Perth. 6PR is Perth’s only 24hr live and local radio station.<br />

Perth’s Newstalk - 882 6PR<br />

169 Hay Street, East Perth, WA 6004<br />

Phone: (08) 9220 1400 Fax: (08) 9325 2806<br />

92.9<br />

92.9 is Perth’s hit music station targeting under 40’s. There’s a new way to<br />

wake up with Lisa, Baz and Sam, the only show that gets Perth talking with<br />

the biggest events, stars and stunts. Across the workday get Perth’s<br />

longest block of nonstop hits with Ad Free 50’s all day. Then get a lift<br />

home with the people’s show Hamish & Andy.<br />

450 Roberts Road, Subiaco, Western Australia, 6008<br />

Phone: (08) 9382 0929 Fax: (08) 9381 3183<br />

PERTH<br />

<strong>SURVEY</strong> #6, <strong>2010</strong><br />

MIX 94.5<br />

Mix 94.5 plays Perth’s biggest variety of music and has Perth’s<br />

favourite radio personalities kicking off the day with Botica’s Bunch<br />

for breakfast through until The Big Couch with Clairsy, Shane & Lisa<br />

Fernandez on the way home. If you’re between 25 and 54, you’ll<br />

love the variety – you’ll love your mix. Mix 94.5’s music is upbeat<br />

and familiar. We also get behind Perth’s biggest community events<br />

like Skyworks, City to Surf, Walk to Cure Diabetes, Purple Bra Day<br />

for Breast Cancer and The Great Mascot Race for Telethon.<br />

450 Roberts Road, Subiaco, Western Australia, 6008<br />

Phone: (08) 9382 0945 Fax: (08) 9382 0094<br />

96fm<br />

At 96fm, it’s all about the music! Home of ‘The Crew with Gary, Fitzi<br />

and Mel; The Rush Home with Steve Fitton and the Perth music<br />

lover’s favourite – The Classic Cafe. 96fm is always first with the<br />

latest music news, exclusive interviews and presents the hottest<br />

concert tickets in town. Up beat and slightly cheeky, 96fm targets<br />

25-49 year olds with more music, from the classics to the hits of<br />

today. 96fm is proudly West Australian with high profile sporting<br />

sponsorships including the West Coast Eagles, Emirates Western<br />

Force and Perth Glory.<br />

169 Hay Street, East Perth, Western Australia. 6004<br />

Phone: (08) 9323 9600 Fax: (08) 9220 1545<br />

<strong>No</strong>va 93.7<br />

<strong>No</strong>va 93.7 “sounds different” for Perth’s 18 – 39 year olds.<br />

Level 1, 464 Hay Street, Subiaco WA 6008<br />

Phone: (08) 9489 1937 Fax: (08) 9489 1862 Email: info@nova937.com.au


MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)<br />

6IX 4.9 (5.2)<br />

6PR 8.4 (8.8)<br />

MIX 94.5 16.4 (15.3)<br />

92.9 14.3 (13.5)<br />

96FM 8.1 (8.9)<br />

NOVA93.7 9.8 (10.3)<br />

ABC720 11.5 (11.6)<br />

6RN 2.5 (2.5)<br />

NEWSR 1.4 (1.7)<br />

6JJJ 7.4 (7.6)<br />

ABCFM 2.9 (2.6)<br />

PERTH<br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

SHARE %<br />

18<br />

16<br />

14<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

4.9<br />

6IX<br />

5.2<br />

8.4<br />

6PR<br />

8.8<br />

16.4<br />

MIX 94.5<br />

15.3<br />

14.3<br />

92.9<br />

13.5<br />

8.1<br />

96FM<br />

8.9<br />

9.8<br />

NOVA93.7<br />

10.3<br />

11.5<br />

ABC720<br />

11.6<br />

2.5<br />

6RN<br />

2.5<br />

1.4<br />

NEWSR<br />

Survey #6 <strong>2010</strong><br />

1.7<br />

This Survey<br />

Last Survey<br />

7.4<br />

6JJJ<br />

7.6<br />

2.9<br />

ABCFM<br />

2.6


MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)<br />

Potential 1486 (1,486) Potential 1486 (1,486)<br />

6IX 130 (135) 6IX 11 (12)<br />

6PR 173 (182) 6PR 19 (20)<br />

MIX 94.5 433 (453) MIX 94.5 38 (35)<br />

92.9 521 (510) 92.9 33 (31)<br />

96FM 279 (301) 96FM 19 (20)<br />

NOVA93.7 362 (387) NOVA93.7 23 (23)<br />

ABC720 283 (283) ABC720 26 (27)<br />

6RN 77 (79) 6RN 6 (6)<br />

NEWSR 69 (77) NEWSR 3 (4)<br />

6JJJ 225 (212) 6JJJ 17 (17)<br />

ABCFM 83 (69) ABCFM 7 (6)<br />

PERTH<br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

CUME (000's) AVERAGE (000's)<br />

Survey #6 <strong>2010</strong>


MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets)<br />

Survey #6 <strong>2010</strong><br />

6IX 4.3 (5.1) 5.3 (5.8) 5.4 (5.2) 4.1 (3.9) 3.6 (4.6)<br />

6PR 9.0 (10.0) 8.4 (9.4) 7.0 (7.3) 8.3 (6.9) 9.6 (11.4)<br />

MIX 94.5 14.8 (15.2) 18.9 (15.9) 19.6 (17.0) 15.8 (14.5) 11.2 (9.0)<br />

92.9 13.4 (11.5) 11.1 (10.7) 13.0 (13.1) 21.0 (22.4) 18.3 (16.0)<br />

96FM 8.2 (8.6) 9.0 (10.7) 11.0 (11.6) 7.2 (6.9) 4.8 (6.0)<br />

NOVA93.7 10.3 (11.2) 9.0 (10.1) 11.2 (11.6) 9.5 (9.0) 9.5 (9.7)<br />

ABC720 16.4 (16.3) 10.7 (10.6) 7.2 (7.8) 8.8 (9.7) 14.4 (16.4)<br />

6RN 4.1 (3.9) 1.6 (1.7) 1.0 (1.2) 3.3 (3.1) 2.3 (2.0)<br />

NEWSR 1.4 (2.0) 0.9 (0.8) 0.7 (1.0) 0.8 (1.4) 3.1 (3.4)<br />

6JJJ 6.6 (5.6) 7.4 (8.1) 8.3 (9.7) 8.1 (8.5) 6.9 (6.7)<br />

ABCFM 2.8 (2.4) 2.6 (2.8) 2.2 (2.2) 3.1 (2.5) 3.8 (3.2)<br />

PERTH<br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

5.30am-9.00am 9.00am-12.00<strong>No</strong>on 12.00<strong>No</strong>on-4.00pm 4.00pm-7.00pm<br />

7.00pm-12.00Mdnt


MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets)<br />

Survey #6 <strong>2010</strong><br />

6IX 0.8 (1.2) 1.6 (1.9) 2.4 (1.9) 5.8 (6.0) 12.0 (13.3) 4.0 (4.9)<br />

6PR 0.5 (0.3) 2.5 (2.3) 5.0 (5.7) 8.9 (7.3) 11.0 (10.6) 16.3 (20.1)<br />

MIX 94.5 12.1 (14.1) 9.0 (9.8) 15.6 (11.5) 27.0 (24.6) 21.2 (23.0) 4.0 (5.0)<br />

92.9 47.6 (46.7) 26.4 (26.2) 20.1 (18.1) 11.5 (11.0) 3.0 (2.8) 0.3 (0.1)<br />

96FM 6.6 (4.5) 16.2 (16.0) 9.5 (12.3) 9.6 (13.4) 7.1 (2.9) 0.9 (0.8)<br />

NOVA93.7 19.4 (22.2) 14.7 (21.3) 19.2 (19.3) 8.0 (5.9) 1.2 (1.4) * (0.5)<br />

ABC720 1.9 (1.0) 2.3 (0.9) 2.1 (4.5) 10.8 (10.5) 18.5 (19.5) 28.6 (26.2)<br />

6RN 0.1 (0.1) * ( * ) 0.5 (0.8) 3.3 (2.5) 3.9 (4.6) 5.2 (5.5)<br />

NEWSR * ( * ) 0.1 (0.1) 0.8 (1.4) 2.2 (2.1) 1.1 (2.2) 2.5 (2.9)<br />

6JJJ 4.7 (6.1) 19.3 (17.7) 17.2 (18.0) 3.0 (3.5) 0.4 (0.2) * ( * )<br />

ABCFM 0.6 (0.4) 0.6 (0.2) 1.7 (1.8) 1.0 (1.8) 2.0 (1.8) 10.4 (7.8)<br />

PERTH<br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

10-17 18-24 25-39 40-54<br />

55-64 65+


The <strong>Nielsen</strong> Company<br />

SINGLE SOURCE Survey #6 <strong>2010</strong><br />

Radio Single Source is compiled from the Lifestyle Questionnaire included in the <strong>Nielsen</strong> Radio Diary.<br />

It allows Radio Advisor users to combine normal re-analysis routines with additional data<br />

collected from radio diary respondents on product and service usage.<br />

Product usage and purchase intention categories are currently available for:<br />

Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases<br />

Hours spent viewing television Restaurant eating out in past month Newsagency/book store purchases<br />

PAY-TV subcription Takeaway food bought in last 4 weeks Music/record store purchases<br />

Video/DVD rent/download activity Takeaway food type bought Sell/buy house/unit in next 2 years<br />

Visit cinema in past month Service Station/convenience store purchase Home renovations in next 12 months<br />

Attend a major sporting event Hardware store/Garden nursery purchases Visited hotel/licensed club in last 7 days<br />

Type of pet Pharmacy/Chemist purchases Regular buyers of takeaway alcohol<br />

Buy whitegoods in next 12 months Department store purchases Type of alcohol purchased<br />

Buy air conditioner/heater in next 12 months Discount retailer purchases Participate in TAB betting<br />

Buy general furniture in next 12 months Fashion/clothing store purchases Visit casino<br />

Buy audio/visual equipment in next 12 mths Buy other PC hardware/accessories Internet Gambling<br />

Buy small electrical goods in next 12 months Internet access when and where Participate in lotto/lotteries/scratchies<br />

Finance and investment in next 12 months Type of Internet Connection Mortgage with bank/credit union<br />

Buy motor vehicle in next 12 months Internet access frequency Have comprehensive car insurance<br />

Buy computer/video games in next 12 months Purchase goods/services over internet Have home and/or contents insurance<br />

Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card<br />

Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan<br />

Buy MP3 played/iPod in next 12 months Mobile phone ownership Have private health insurance<br />

Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments<br />

PERTH<br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467


<strong>2010</strong> <strong>SURVEY</strong> DATES <strong>SYDNEY</strong> Survey #6 <strong>2010</strong><br />

<strong>SURVEY</strong> ONE<br />

January 17 - February 13<br />

<strong>SURVEY</strong> TWO<br />

January 31 - March 20<br />

<strong>SURVEY</strong> THREE<br />

February 14 - May 1<br />

<strong>SURVEY</strong> FOUR<br />

March 28 - June 12<br />

<strong>SURVEY</strong> FIVE<br />

May 9 - July 31<br />

<strong>SURVEY</strong> SIX<br />

June 27 - September 4<br />

<strong>SURVEY</strong> SEVEN<br />

August 1 - October 23<br />

<strong>SURVEY</strong> EIGHT<br />

September 19 - December 4<br />

CONTENTS<br />

Station Profiles<br />

Shares %<br />

Cumes (000's) & Averages (000's)<br />

Shares by Session<br />

Shares by Age Group<br />

Single Source Categories


2CH EASY 1170 – Sydney’s Greatest Memories and Easy Listening Hits<br />

2CH EASY 1170 is Sydney’s most popular easy listening music station. The<br />

best songs by the greatest easy listening stars of all time. More music from<br />

the 60’s, 70’s and 80’s. Morning entertainment with the legendary Bob Rogers<br />

weekdays 9 to midday. The Nine O’clock Special Monday to Saturday night<br />

spotlighting the stars. Macquarie National News on the hour every hour and<br />

every thirty minutes during breakfast. We keep listeners totally in touch with<br />

Australia’s number one city.<br />

Level 1, Building C, 33-35 Saunders St, Pyrmont, NSW 2009<br />

Phone: 02 8570 0000 Fax: 02 8570 0219 Web: www.2ch.com<br />

2GB 873 – Talkback Radio<br />

2GB is Sydney’s <strong>No</strong>. 1 news talk radio station, constantly topical and in touch.<br />

With Macquarie National News live 24 hours per day 7 days a week, frequent<br />

sports updates, weather, traffic and transport. Breakfast 5.00-9 with record<br />

breaking host Alan Jones, followed by the irrepressible Ray Hadley 9-12, Chris<br />

Smith 12-3, Jason Morrison 3-6, Money News with Ross Greenwood, then<br />

Alan Jones and Ray Hadley highlights followed by Brian Wilshire at night.<br />

Weekends are led by the top-rating Garden Clinic between 6 and-9am, then<br />

Luke Bona and variety including Home Improvement, Real Estate and Health<br />

and Well Being followed by the Continuous Call Team. Nights include<br />

‘Wheeler’ 8pm-midnight on Saturday, ‘Your Health’ with Doc Graham 6-8pm,<br />

followed by Bill Crews 8pm-Midnight every Sunday.<br />

Level 1, Building C,, 33-35 Saunders St, Pyrmont, NSW 2009<br />

Phone: 02 8570 0000 Fax: 02 8570 0219 Web: www.2gb.com<br />

2UE<br />

2UE is the station Sydney turns to for news, information and entertainment.<br />

Weekdays feature leading commentators John Stanley, Sandy Aloisi, Steve<br />

Liebmann, Tim Webster and The Two Murrays. Sports Today with John Gibbs<br />

and Brandy Alexander fires up from 6-8pm, with Stuart Bocking entertaining<br />

until midnight. Join Mike Jeffreys and John Kerr for overnights, while on<br />

weekends it’s all about lifestyle, with Don Burke from 6-9am Saturdays and<br />

Sundays, George Moore & Paul B Kidd from 9am-3pm followed by Clive<br />

Robertson till 6pm. Between 6pm-7pm Saturday, Dr Ross Walker hosts the<br />

Healthy Living show, followed by a nostalgia trip with Pete Graham until<br />

midnight as he recalls music and events from the 60’s and 70’s. On Sundays,<br />

David Oldfield answers questions relating to legal and other matters from 6 to<br />

8pm, while Sharina displays her psychic skills from 8pm to midnight.<br />

170 Pacific Highway, Greenwich, NSW, 2065<br />

PO Box 954, St Leonards, NSW, 1590<br />

Phone: (02) 9930 9954 Fax: (02) 9930 9894<br />

1041 – 2Day FM<br />

1041 2Day FM – Sydney’s #1 Hit Music Station<br />

Weekdays Sydney wakes up to The Kyle and Jackie O Show – Breakfast with the<br />

stars. It features the biggest stars, stunts and creates the most street talk in Sydney!<br />

Then across the day we play Sydney’s longest blocks of non-stop hits with 2Day<br />

FM’s Ad Free 50’s. Dan Cassin hosts 9a-1230p and Ellie Mobbs for the afternoon.<br />

There’s a time and place to be serious and it’snot for the drive home with Hamish &<br />

Andy (4pm-6pm). The Kyle and Jackie O Hour of Power is on at 6pm, followed by<br />

the hottest celebrity gossip with The Dirt (7-730p) and Australia’s biggest 30 Hits at<br />

night on the Hot 30 Countdown from 730pm.<br />

1041 2Day FM Level 15, 50 Goulburn Street, World Square, Sydney NSW 2000.<br />

Phone: (02) 9375 1041 Facsimile: (02) 9375 1050<br />

<strong>SYDNEY</strong><br />

<strong>SURVEY</strong> #6, <strong>2010</strong><br />

Mix106.5 – Sydney Fresh Mix<br />

Mix106.5 is playing a fresh mix of music for Sydney with the latest hits from the<br />

likes of Pink, Kelly Clarkson, Rob Thomas, Nickelback, Lady Gaga, Black Eyed<br />

Peas and Robbie Williams. Start the day with Mike E & Carmella – Sydney’s<br />

newest breakfast show. Marnie T and Lars Peterson take you through the day<br />

with more music for your workday with a ‘Six in the Mix’ every half hour. For the<br />

drive home it’s Sydney’s newest drivetime team Ant & Becks. After 8pm Richard<br />

Mercer takes your calls and plays the best Love Song Dedications on Mix106.5.<br />

3 Byfield Street, <strong>No</strong>rth Ryde, Locked Bag 2110, <strong>No</strong>rth Ryde 1670<br />

Phone: (02) 88 999 555 Fax: (02) 88 999 566<br />

104.9 – Triple M – Sydney’s Best Rock All Day at Work<br />

Listen to the Grill Team, Triple M’s new breakfast show with Mark Geyer, Stuart<br />

MacGill and Gus Worland from 6am-9am every weekday. Triple M Rocks 9am-<br />

4pm with Becko in the morning and Alexis after 12. Bookend the weekend of<br />

sport with “Roy & HG”, (Fridays and Mondays 4-7pm). Tues-Thurs you can hear<br />

Paul & Rach, followed by Ugly Phil weeknights (7pm-10pm) and Dead Set<br />

Legends returns with Ray “Rabs” Warren on Saturdays from 9am-11am.<br />

104.9 TRIPLE M, Level 14, 50 Goulburn Street, World Square, Sydney, 2000<br />

Phone: (02) 9367 1000<br />

NOVA 969 Sounds Different<br />

Wake Up Different with ‘Merrick, Dools & Ricki-Lee’ weekdays from 6am. While<br />

you work <strong>No</strong>va goes ‘Stopless’ with less ads and more non-stop <strong>No</strong>va Music all<br />

day. From 4pm drive home with ‘Ryan, Monty and Wippa’, and ‘Merrick, Dools<br />

and Ricki-Lee’s 6pm show’. Weeknights from 7 it’s The Action Battle Team with<br />

Matt, Dan & Maz. At 10pm The <strong>No</strong>va Top Ten with Kerley, Michelle and Smallzy.<br />

33 Saunders Street,, Pyrmont, NSW, 2009<br />

Phone: (02) 9564 9999 Fax: (02) 9564 9860<br />

Classic Rock 95.3<br />

Classic Rock 95.3 is Sydney’s only Classic Rock station dedicated to<br />

playing nothing but great Classic Rock 24 hours a day, seven days a<br />

week. Wake up with more classic rock and information from 6am to 10am<br />

with Maroon. Then from 10am, it’s non-stop classic rock.<br />

33 Saunders Street, Pyrmont, NSW, 2009<br />

Phone: (02) 8569 7953 www.vega953.com.au<br />

101.7 WSFM – Good Times & Great Classic Hits<br />

WSFM is Sydney’s only station dedicated to playing 100% Great Classic Hits.<br />

Brendan ‘Jonesy’ Jones & Amanda Keller start the day (a.k.a Jonesy & Amanda).<br />

Ron E Sparks kicks off “Sydney’s Only <strong>No</strong> Repeat Workday’ with ‘The Classic 9 at<br />

9’. Bill Weaver keeps the Classic Hits rolling until 4 when it’s ‘The Jono+Dano<br />

Show’ for the drive home. Then from 7 it’s the all new ‘Night Show with Andy<br />

Grace’. Across the weekend the Classic Hits continue in great shows like Jono<br />

Coleman’s ‘My Generation’ and ‘Jukebox Saturday Night’.<br />

3 Byfield Street, <strong>No</strong>rth Ryde, 2110 / Locked Bag 2110, <strong>No</strong>rth Ryde, 1670<br />

Phone: (02) 88 999 777 Fax: (02) 88 999 788


MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)<br />

2CH 6.4 (4.8)<br />

2GB 15.2 (14.3)<br />

2UE 6.4 (7.3)<br />

2DAY 10.6 (9.4)<br />

MIX106.5 4.9 (5.4)<br />

2MMM 4.3 (4.8)<br />

NOVA96.9 7.1 (6.5)<br />

Classic Rock 95.3 2.7 (4.3)<br />

WSFM 7.5 (6.6)<br />

ABC702 9.1 (10.3)<br />

2RN 2.2 (2.4)<br />

NEWSR 2.3 (2.0)<br />

2JJJ 4.8 (4.6)<br />

ABCFM 2.6 (3.1)<br />

<strong>SYDNEY</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

SHARE %<br />

16<br />

14<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

6.4<br />

4.8<br />

2CH<br />

15.2<br />

14.3<br />

2GB<br />

6.4<br />

7.3<br />

2UE<br />

10.6<br />

9.4<br />

2DAY<br />

4.9<br />

5.4<br />

MIX106.5<br />

4.3<br />

4.8<br />

2MMM<br />

7.1<br />

6.5<br />

NOVA96.9<br />

2.7<br />

4.3<br />

Classic Rock<br />

95.3<br />

7.5<br />

6.6<br />

WSFM<br />

9.1<br />

10.3<br />

ABC702<br />

2.2<br />

2.4<br />

2RN<br />

Survey #6 <strong>2010</strong><br />

2.3<br />

2.0<br />

NEWSR<br />

This Survey<br />

Last Survey<br />

4.8<br />

4.6<br />

2JJJ<br />

2.6<br />

3.1<br />

ABCFM


MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)<br />

Potential 3983 (3,983) Potential 3983 (3,983)<br />

2CH 303 (276) 2CH 35 (26)<br />

2GB 695 (643) 2GB 83 (78)<br />

2UE 341 (373) 2UE 35 (40)<br />

2DAY 1039 (962) 2DAY 58 (52)<br />

MIX106.5 568 (598) MIX106.5 27 (30)<br />

2MMM 469 (504) 2MMM 23 (26)<br />

NOVA96.9 859 (768) NOVA96.9 39 (36)<br />

Classic Rock 95.3 300 (344) Classic Rock 95.3 15 (24)<br />

WSFM 583 (593) WSFM 41 (36)<br />

ABC702 657 (691) ABC702 49 (57)<br />

2RN 173 (199) 2RN 12 (13)<br />

NEWSR 303 (296) NEWSR 13 (11)<br />

2JJJ 425 (442) 2JJJ 26 (25)<br />

ABCFM 273 (240) ABCFM 14 (17)<br />

<strong>SYDNEY</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

CUME (000's) AVERAGE (000's)<br />

Survey #6 <strong>2010</strong>


MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets)<br />

Survey #6 <strong>2010</strong><br />

2CH 5.5 (4.1) 8.6 (5.8) 7.5 (4.7) 4.2 (2.8) 4.6 (5.2)<br />

2GB 18.0 (15.9) 17.7 (17.7) 12.8 (13.3) 9.6 (9.5) 17.2 (14.8)<br />

2UE 6.1 (7.0) 5.8 (5.9) 6.6 (6.6) 5.7 (7.1) 6.9 (9.1)<br />

2DAY 12.6 (10.5) 8.5 (7.4) 9.8 (9.4) 14.6 (14.7) 9.0 (7.5)<br />

MIX106.5 3.0 (4.0) 5.1 (5.7) 5.4 (5.9) 5.1 (4.8) 7.7 (9.3)<br />

2MMM 4.0 (4.6) 4.3 (5.2) 4.7 (5.9) 4.7 (5.6) 4.7 (4.1)<br />

NOVA96.9 7.2 (6.3) 5.8 (6.3) 7.5 (7.6) 9.2 (7.8) 6.5 (5.8)<br />

Classic Rock 95.3 1.9 (3.3) 2.7 (5.1) 3.2 (5.6) 3.2 (4.4) 2.4 (3.5)<br />

WSFM 8.5 (8.1) 8.3 (6.8) 8.7 (6.6) 6.4 (5.7) 5.1 (4.0)<br />

ABC702 10.2 (12.2) 8.8 (9.7) 7.8 (8.7) 9.3 (10.9) 8.3 (9.6)<br />

2RN 2.8 (2.9) 1.2 (1.6) 1.2 (1.6) 2.3 (2.3) 3.6 (3.3)<br />

NEWSR 3.2 (2.8) 1.4 (1.1) 1.5 (0.9) 1.8 (1.0) 4.0 (3.2)<br />

2JJJ 4.3 (3.5) 5.1 (4.9) 5.4 (5.8) 5.8 (5.5) 4.1 (4.2)<br />

ABCFM 2.3 (2.4) 3.0 (3.4) 2.1 (2.9) 2.5 (3.1) 1.9 (2.6)<br />

<strong>SYDNEY</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

5.30am-9.00am 9.00am-12.00<strong>No</strong>on 12.00<strong>No</strong>on-4.00pm 4.00pm-7.00pm<br />

7.00pm-12.00Mdnt


MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets)<br />

Survey #6 <strong>2010</strong><br />

2CH * ( * ) 0.3 (0.7) 0.3 (0.1) 4.0 (4.0) 14.3 (8.3) 14.5 (11.8)<br />

2GB 1.6 (1.8) 5.4 (1.7) 6.1 (7.9) 15.8 (13.2) 13.4 (16.0) 33.3 (30.7)<br />

2UE * (0.1) 0.6 (0.5) 2.6 (3.1) 4.6 (8.8) 9.4 (9.0) 14.4 (14.5)<br />

2DAY 28.7 (25.5) 22.9 (19.6) 16.7 (16.3) 8.5 (6.5) 3.5 (2.8) 1.2 (0.4)<br />

MIX106.5 8.5 (8.1) 10.3 (12.5) 7.4 (6.9) 4.9 (6.0) 3.1 (3.1) 0.2 (0.9)<br />

2MMM 6.8 (5.4) 7.1 (6.1) 7.3 (9.6) 5.2 (5.3) 1.5 (2.0) 0.1 (0.1)<br />

NOVA96.9 20.1 (18.3) 17.7 (18.6) 11.8 (10.9) 5.5 (3.0) 0.9 (1.5) 0.2 (0.1)<br />

Classic Rock 95.3 2.1 (8.4) 2.7 (3.3) 3.7 (4.8) 4.5 (7.3) 2.3 (3.7) 0.1 (0.1)<br />

WSFM 2.9 (5.4) 2.5 (2.6) 6.0 (4.2) 13.3 (13.5) 10.2 (8.9) 4.0 (2.1)<br />

ABC702 1.1 (1.5) 1.2 (1.3) 4.5 (4.8) 9.9 (10.8) 15.7 (18.9) 13.9 (16.4)<br />

2RN * (0.3) 0.1 (0.8) 1.1 (1.0) 1.8 (2.1) 4.8 (6.0) 3.5 (2.9)<br />

NEWSR 0.7 (1.3) 0.9 (1.5) 3.2 (1.8) 3.0 (2.2) 2.5 (2.4) 1.7 (2.1)<br />

2JJJ 5.6 (4.6) 8.4 (12.1) 10.2 (9.2) 4.8 (3.9) 0.9 (0.3) * (0.1)<br />

ABCFM 1.0 (0.6) 0.5 (0.2) 1.2 (0.8) 1.5 (1.1) 3.5 (6.3) 6.0 (7.7)<br />

<strong>SYDNEY</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467<br />

10-17 18-24 25-39 40-54<br />

55-64 65+


The <strong>Nielsen</strong> Company<br />

SINGLE SOURCE Survey #6 <strong>2010</strong><br />

Radio Single Source is compiled from the Lifestyle Questionnaire included in the <strong>Nielsen</strong> Radio Diary.<br />

It allows Radio Advisor users to combine normal re-analysis routines with additional data<br />

collected from radio diary respondents on product and service usage.<br />

Product usage and purchase intention categories are currently available for:<br />

Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases<br />

Hours spent viewing television Restaurant eating out in past month Newsagency/book store purchases<br />

PAY-TV subcription Takeaway food bought in last 4 weeks Music/record store purchases<br />

Video/DVD rent/download activity Takeaway food type bought Sell/buy house/unit in next 2 years<br />

Visit cinema in past month Service Station/convenience store purchase Home renovations in next 12 months<br />

Attend a major sporting event Hardware store/Garden nursery purchases Visited hotel/licensed club in last 7 days<br />

Type of pet Pharmacy/Chemist purchases Regular buyers of takeaway alcohol<br />

Buy whitegoods in next 12 months Department store purchases Type of alcohol purchased<br />

Buy air conditioner/heater in next 12 months Discount retailer purchases Participate in TAB betting<br />

Buy general furniture in next 12 months Fashion/clothing store purchases Visit casino<br />

Buy audio/visual equipment in next 12 mths Buy other PC hardware/accessories Internet Gambling<br />

Buy small electrical goods in next 12 months Internet access when and where Participate in lotto/lotteries/scratchies<br />

Finance and investment in next 12 months Type of Internet Connection Mortgage with bank/credit union<br />

Buy motor vehicle in next 12 months Internet access frequency Have comprehensive car insurance<br />

Buy computer/video games in next 12 months Purchase goods/services over internet Have home and/or contents insurance<br />

Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card<br />

Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan<br />

Buy MP3 played/iPod in next 12 months Mobile phone ownership Have private health insurance<br />

Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments<br />

<strong>SYDNEY</strong><br />

Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

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