2010 Radio Ratings Survival Kit - Nielsen

2010 Radio Survival Kit Contents 

♦ 2010 Radio Survey Schedule 

Lists start and end dates for each survey period 

♦ 2010 Rolling Survey Map 

Outlines rolling survey methodology 

♦ 2010 Survey Release Timetable 

Release of survey results, Internet download and collection times, 

and Radio Data download guide 

♦ 2010 Population Potentials – People, Men & Women 

By Age/Sex and Grocery Buyer 

♦ Survey Coverage Area Maps & 2010 Population Spreads 

♦ Nielsen Radio Client Service Team 

♦ Radio Ratings Internet Website 

♦ Radio Training for 2010 

♦ Overview of Radio Advisor Software 

Available analyses and features 

Technical requirements 

♦ Radio Advisor Demographic Categories 

Lists all available demographics within Radio Advisor 

♦ Standard Occupation Category Definitions 

Broad definition of the nine socio-economic groups of occupations used by 

Nielsen based on ASCO (Australian Standard Classification of Occupations) 

♦ 2010 Single Source Categories 

Lists all available Single Source categories 

♦ 2010 Single Source Questionnaire 

Single Source questionnaire as printed in the radio diaries 

♦ Radio Facts Sheet 

♦ Panorama and AdEx Reviews 

♦ General Media Terms and Definitions 

Definitions of commonly used radio audience terms, with examples 

♦ Radio Survey Methodology & Technical Information 

♦ Digital Radio in Australia – Fast Facts 

♦ Commercial Radio Australia Ltd - Code of Ethics 

Relating to use of Survey Information 

♦ Nielsen Press & Internet Policy 

♦ Map of Commercial and ABC stations 

Please Note: - This document concentrates on Metropolitan markets (Sydney, Melbourne, Brisbane, Adelaide and 

Perth) and major Regional markets (Newcastle, Canberra and Gold Coast/Tweed). Any information required for other 

Regional Radio markets should be sought directly from your Nielsen representative. 

Find the 2010 Survival Kit @ www.nielsen.com, click on Service, by Product through to Radio Audience Measurement.

WEEK NO 

Survey Weeks 

Sunday-Saturday 

01 Dec 27 Jan 2 

02 Jan 3 9 

03 10 16 

04 17 23 

05 24 30 

06 31 Feb 6 

07 Feb 7 13 

08 14 20 

09 21 27 

10 28 Mar 6 

11 Mar 7 13 

12 14 20 

13 21 27 

14 28 Apr 3 

15 Apr 4 10 

16 11 17 

17 18 24 

18 25 May 1 

19 May 2 8 

20 9 15 

21 16 22 

22 23 29 

23 30 Jun 5 

24 Jun 6 12 

25 13 19 

26 20 26 

27 27 Jul 3 

28 Jul 4 10 

29 11 17 

30 18 24 

31 25 31 

32 Aug 1 Aug 7 

33 8 14 

34 15 21 

35 22 28 

36 29 Sep 4 

37 Sep 5 11 

38 12 18 

39 19 25 

40 26 Oct 2 

41 Oct 3 9 

42 10 16 

43 17 23 

44 24 30 

45 31 Nov 6 

46 Nov 7 13 

47 14 20 

48 21 27 

49 28 Dec 4 

50 Dec 5 11 

51 12 18 

52 19 25 

SYDNEY 

NOTE: 

Some Survey dates may be subject to change. Subscribers will be advised of any 

changes to the above schedule. 

Survey dates for major regional markets are yet to be determined. They will be added 

to this schedule after they have been determined. 

MELBOURNE 

2005 2010 Radio Survey Schedule 

BRISBANE 

ADELAIDE 

PERTH 

NEWCASTLE 

CANBERRA 

GOLD 

WOLLONGONG 

COAST/TWEED 

CAMPBELLTOWN 

WOLLONGONG 

EASTER 

OTHER 

GOLD COAST 

REGIONAL 

Metropolitan Release Dates: 

Survey #1 - Thu, Feb 25 

Survey #2 - Tue, Mar 30 

Survey #3 - Tue, May 11 

Survey #4 - Tue, Jun 22 

Survey #5 - Tue, Aug 10 

Survey #6 - Tue, Sep 14 

Survey #7 - Mon, Nov 1 

Survey #8 - Tue, Dec 14 

OTHER 

REGIONAL 

School Holidays 

EASTER April 2-4

2010 Reporting Periods for 

Rolling Surveyed Markets 

SYDNEY, MELBOURNE, BRISBANE, ADELAIDE, PERTH 

SURVEY No. REPORTING PERIODS RELEASE DATE 

1 Jan 17 to Feb 13 Thu February 25 

2 Jan 31 to Mar 20 Tue March 30 

3 Feb 14 to Mar 20 and Mar 28 to May 1 Tue May 11 

4 Mar 28 to May 1 and May 9 to Jun 12 Tue June 22 

5 May 9 to Jun 12 and Jun 27 to Jul 31 Tue August 10 

6 Jun 27 to Sep 4 Tue September 14 

7 Aug 1 to Sep 4 and Sep 19 to Oct 23 Mon November 1 

8 Sep 19 to Oct 23 and Oct 31 to Dec 4 Tue December 14 

NEWCASTLE 

SURVEY No. REPORTING PERIODS RELEASE DATE 

1 Jan 17 to Apr 17 ** Fri April 23 

2 2nd half of #1 & Apr 25 to Jul 24 ** Fri July 30 

3 Apr 25 to Jul 24 & Aug 1 to Oct 30 ** Fri November 5 

** ‘Blind’ Surveys (eg. Newcastle waves 1, 2 & 3) 

Rather than a fixed two-week period, where the sample is 

placed evenly across 2 or more weeks, the blind survey 

concept utilises a 3-month (13-week) period. 

The sample is placed evenly over a minimum of eight of the 

thirteen weeks within the period, and a relatively even number 

of SLA’s are surveyed each week. These selected weeks 

need not necessarily be consecutive and would not be 

disclosed to the participating stations. 

The nature of regional radio markets will possibly lead to 

knowledge by the stations of when the first diaries are placed 

in the market. However, as the diaries will be placed over at 

least another seven weeks and with probably a number of nonsurvey 

weeks in the period, it would be difficult for stations to 

implement any promotional activity that would bear rewards of 

increased audience within the measured period. 

All other aspects of the survey would remain identical to the 

system used in the past. 

For a more detailed explanation of the ‘blind’ survey 

methodology, please contact your local Nielsen Media 

representative. 

REGIONAL MARKETS 

SURVEY No. RELEASE DATE 

Canberra #1 Wed Apr 7 

Wollongong #1 tba 

Gold Coast/Tweed #1 Thu Apr 22 

Canberra #2 Wed Sep 16 

Gold Coast/Tweed #2 Thu Oct 14 

Central Coast (NSW) #1 tba 

NOTE: Survey reporting periods may be subject to change. Subscribers will be advised of any changes to the 

above schedule.

Wk 

No 

Survey Weeks 

Sunday-Saturday 

2010 ROLLING SURVEY SCHEDULE 

Sydney, Melbourne, Brisbane, Adelaide, Perth 

Interviewing 

Weeks 

Survey 

Release 

Dates 

01 Dec 27 Jan 2 

02 Jan 3 9 

03 10 16 

04 17 23 

05 24 30 Wave Report Thu 

06 31 Feb 6 #1 #1 Feb 25 

07 Feb 7 13 

08 14 20 

09 21 27 Wave Report Tue 

10 28 Mar 6 #2 #2 Mar 30 

11 Mar 7 13 

12 14 20 

13 21 27 

14 28 Apr 3 

15 Apr 4 10 Wave Report Tue 

16 11 17 #3 #3 May 11 

17 18 24 

18 25 May 1 

19 May 2 8 

20 9 15 


22 23 29 #4 #4 Jun 22 

23 30 Jun 5 

24 Jun 6 12 

25 13 19 

26 20 26 

27 27 Jul 3 

28 Jul 4 10 Wave Report Tue 

29 11 17 #5 #5 Aug 10 

30 18 24 

31 25 31 

32 Aug 1 Aug 7 


34 15 21 #6 #6 Sep 14 

35 22 28 

36 29 Sep 4 

37 Sep 5 11 

38 12 18 

39 19 25 

40 26 Oct 2 Wave Report Mon 

41 Oct 3 9 #7 #7 Nov 1 

42 10 16 

43 17 23 

44 24 30 

45 31 Nov 6 

46 Nov 7 13 Wave Report Tue 

47 14 20 #8 #8 Dec 14 

48 21 27 

49 28 Dec 4 

50 Dec 5 11 

51 12 18 

52 19 25 

The Nielsen Company - 2010 Radio Survival Kit .

2010 Metropolitan Radio Survey Release 

Timetable for Radio Stations 

Below is the timetable for the data files download availability and Survey Release times for Radio 

Stations for 2010 

Release to radio stations will be in the form of a telephone call to management with top-line results, and security password 

for downloaded survey data. 

Survey #1 

Data Download from 

Wednesday Feb 24 

Survey Release Time 

Thursday Feb 25 

Survey #2 


Monday Mar 29 


Tuesday Mar 30 

Sydney Melbourne Brisbane Adelaide Perth 

9:00am* 9:00am* 

9:00am* 9:00am* 

9:00am* 

(10:00am) 

9:30am 

(10:30am) 

9:00am* 

(10:00am) 

9:30am 

(10:30am) 

9:00am* 

(9:30am) 

10:00am 

(10:30am) 

9:00am* 

(9:30am) 

10:00am 

(10:30am) 

9:00am* 

(1:00pm) 

8:30am 

(11:30pm) 

9:00am* 

(1:00pm) 

8:30am 

(11:30pm) 

Survey #3 (Daylight Saving ends Apr 4) 


Monday May 10 


Tuesday May 11 

Survey #4 


Monday Jun 21 


Tuesday Jun 22 

Survey #5 


Monday Aug 9 


Tuesday Aug 10 

Survey #6 


Monday Sept 13 


Tuesday Sept 14 

9:00am* 9:00am* 9:00am* 

9:00am* 9:00am* 9:00am* 

9:00am* 9:00am* 9:00am* 

9:00am* 9:00am* 9:00am* 

9:00am* 

(9:30am) 

9:00am* 

(9:30am) 

9:00am* 

(9:30am) 

9:00am* 

(9:30am) 

9:00am* 

(11:00am) 

8:30am 

(10:30am) 

9:00am* 

(11:00am) 

8:30am 

(10:30am) 

9:00am* 

(11:00am) 

9:00am* 

(11:00am) 

Survey #7 (Daylight Saving starts Oct 3) 


Friday Oct 29** 


Monday Nov 1** 

Survey #8 


Monday Dec 13 


Tuesday Dec 14 

10:00am 10:00am 

10:00am 10:00am 

10:00am 10:00am 

9:00am* 9:00am* 

9:00am* 9:00am* 

10:30am 

10:00am 10:00am 10:30am 

9:00am* 

(10:00am) 

9:00am* 

(10:00am) 

10:00am 

(10:30am) 

10:00am 

(10:30am) 

9:00am* 

(9:30am) 

9:00am* 

(9:30am) 

9:00am* 

(1:00pm) 

9:00am* 

(1:00pm) 

NOTE: Times shown are local (Time in brackets is EST/EDST, ie. Sydney time) 

* We will endevour to have data download available by the specificed time above. If this is not possible it will then be available by Midnight. 

** Tuesday Nov 2 Melbourne Cup Day 

Newcastle, Canberra & Gold Coast/Tweed - download 12md day prior to release. Release day: Results 10am. 

The Nielsen Company - 2010 Radio Survival Kit. 

10:00am 10:00am 10:30am 

10:00am 10:00am 10:30am 

10:00am 10:00am 

10:00am 10:00am 

9:30am 

(10:30am) 

9:30am 

(10:30am) 

10:00am 

(10:30am) 

10:00am 

(10:30am) 

10:00am 

(10:30am) 

10:00am 

(10:30am) 

8:30am 

(10:30am) 

8:30am 

(10:30am) 

8:30am 

(11:30pm) 

8:30am 

(11:30pm)

How do I download my survey data? 

- for radio stations, data files are ‘password protected’ until 2pm on the day of survey release. 

- for ad agency and other subscribers, data files are released after 2pm on the day of survey 

release. 

Log on to the Gateway site – http://nmr.nielsenmedia.com.au – using your assigned UserID and 

Password. 

Don’t forget to check for special instructions/announcements 

Any special instructions or announcements – things like important update files required for 

Radio Advisor – are displayed at the top of the Gateway home-page. 

It is essential that you check this part of the home-page for any new information. 

The Nielsen Company – 2010 Survival Kit. 

Radio Gateway 

Data Download System

How do I download my survey data? 

1. Your allocated files, for the current survey, will automatically display on screen 

2. You have two options to download the files: 

2.1. Check the “Download” box (automatically checking all files) and then click the 

“Download” button – this will download one single ‘master’ file. 

2.2. Download each file separately – click on the text in the Item Name column. 

3. If you choose Step 2.2, then jump to Step 5. 

4. Locate the ‘master’ file which you downloaded - NMR179_4_04_2007_4_05_10_PM.exe - 

and double-click it…this will expand each of the individual files contained inside…you’re 

now ready to ‘unlock’ the password-protected files. 

(Radio stations only) Note that after 2pm on ‘survey day’, the ‘password-protected’ files are 

replaced with non password-protected files. This means you would skip steps 6 and 7 below. 

5. (Radio stations only) Receive password either from your manager or via email. 

6. (Radio stations only) Double-click each data file and enter the password when prompted. 

7. View the Summary (.pdf) files, or load the Radio Advisor data files as required. 

The Gateway site acts as your permanent ‘archive’ of past surveys 

Simply make your selection at the top of the home page and click ‘Display’ 

The Nielsen Company – 2010 Survival Kit.

2010 Population Potentials by Demographics 

SYDNEY MELBOURNE BRISBANE ADELAIDE PERTH 

Minimum Sample Size 2,400 2,400 2,000 1,750 1,850 

PEOPLE 10+ 3,983,000 3,840,000 1,765,000 1,066,000 1,486,000 

10-17 440,000 415,000 212,000 116,000 176,000 

18-24 482,000 476,000 225,000 127,000 186,000 

25-39 1,088,000 1,017,000 467,000 247,000 382,000 

40-54 924,000 897,000 412,000 247,000 355,000 

55+ 1,049,000 1,035,000 449,000 329,000 387,000 

13+ 3,821,000 3,688,000 1,687,000 1,024,000 1,423,000 

18+ 3,543,000 3,425,000 1,553,000 950,000 1,310,000 

16-24 597,000 584,000 280,000 159,000 232,000 

25-34 737,000 683,000 312,000 166,000 256,000 

35-44 669,000 648,000 298,000 164,000 249,000 

45-59 861,000 828,000 384,000 239,000 331,000 

60+ 794,000 790,000 334,000 254,000 288,000 

MEN 10+ 1,953,000 1,892,000 869,000 515,000 746,000 

10-17 224,000 213,000 108,000 58,000 90,000 

18-24 244,000 243,000 113,000 64,000 97,000 

25-39 540,000 510,000 234,000 124,000 198,000 

40-54 455,000 443,000 202,000 120,000 177,000 

55+ 490,000 483,000 212,000 149,000 184,000 

13+ 1,871,000 1,814,000 829,000 494,000 713,000 

18+ 1,729,000 1,679,000 761,000 457,000 656,000 

16-24 303,000 298,000 141,000 80,000 120,000 

25-34 366,000 345,000 157,000 84,000 134,000 

35-44 331,000 320,000 148,000 81,000 126,000 

45-59 422,000 407,000 187,000 115,000 163,000 

60+ 366,000 364,000 156,000 113,000 136,000 

WOMEN 10+ 2,030,000 1,948,000 896,000 551,000 740,000 

10-17 216,000 202,000 104,000 58,000 86,000 

18-24 238,000 233,000 112,000 63,000 89,000 

25-39 548,000 507,000 233,000 123,000 184,000 

40-54 469,000 454,000 210,000 127,000 178,000 

55+ 559,000 552,000 237,000 180,000 203,000 

13+ 1,950,000 1,874,000 858,000 530,000 710,000 

18+ 1,814,000 1,746,000 792,000 493,000 654,000 

16-24 294,000 483,000 139,000 79,000 112,000 

25-34 371,000 338,000 155,000 82,000 122,000 

35-44 338,000 328,000 150,000 83,000 123,000 

45-59 439,000 421,000 197,000 124,000 168,000 

60+ 428,000 426,000 178,000 141,000 152,000 

The Nielsen Company - 2010 Radio Survival Kit.


SYDNEY 

Minimum Sample Size 2,400 2,400 2,000 1,750 1,850 

GROCERY BUYERS 

All 1,713,000 1,692,000 775,000 500,000 678,000 

Working 1,033,000 997,000 483,000 260,000 409,000 

Non-Working 680,000 695,000 292,000 240,000 269,000 

With Teens/Children 671,000 612,000 291,000 153,000 257,000 

With Children 0-9 428,000 374,000 186,000 96,000 153,000 

With Children 10-17 370,000 350,000 162,000 86,000 153,000 

Under 40 576,000 535,000 265,000 140,000 226,000 

40 Plus 1,137,000 1,157,000 510,000 360,000 452,000 

ALL PEOPLE 10+ 

Area 1 1,013,000 984,000 329,000 235,000 650,000 

Area 2 690,000 1,121,000 325,000 265,000 237,000 

Area 3 572,000 993,000 409,000 289,000 162,000 

Area 4 705,000 742,000 204,000 277,000 437,000 

Area 5 1,003,000 - 498,000 - - 

NOTES ON POPULATION POTENTIALS 

MELBOURNE 

BRISBANE ADELAIDE PERTH 

Please refer to Survey Area Maps for each market's area definition. 

The “TOTAL POPULATION 10+” is our estimate based on the latest information available from the 

Australian Bureau of Statistics. 

The “MINIMUM SAMPLE SIZE” represents the minimum number of diaries that will be fed into the computer 

for the production of each report in 2010. 

All other figures are “POTENTIALS”. These are our estimates of the number of people in that age group in 

the Survey Area. 

The “TOTAL POPULATION” and “POTENTIALS” are all estimates at June 30, 2010. Thus, the figures 

shown will be slight over-estimates for the early part of the year and slight under-estimates for the latter part 

of the year. 

While the number of people in the various components will vary from survey to survey, appropriate raising 

factors are used to ensure that each element of the sample is given its correct weight according to the 

potential shown. 



NEWCASTLE GOLD COAST 

/TWEED 

CANBERRA 

Minimum Sample Size 1,500 1,500 1,100 

PEOPLE 10+ 482,000 530,200 PEOPLE 10+ 345,900 

10-17 57,000 58,700 10-17 38,900 

18-24 55,000 58,800 18-24 45,000 

25-39 107,000 126,300 25-39 95,700 

40-54 110,000 122,100 40-54 82,300 

55+ 153,000 164,300 55+ 84,000 

13+ 461,000 509,100 

18+ 425,000 471,500 

16-24 70,000 74,200 

25-34 70,000 83,500 

35-44 72,000 83,600 

45-59 109,000 117,400 

60+ 119,000 128,200 

MEN 10+ 238,000 261,600 MEN 18+ 151,900 

10-17 30,000 30,300 18-39 71,700 

18-24 28,000 29,900 25-39 48,400 

25-39 54,000 63,600 25-54 89,000 

40-54 54,000 59,300 40+ 80,200 

55+ 72,000 78,500 

13+ 227,000 250,700 

18+ 208,000 231,300 

16-24 36,000 37,900 

25-34 35,000 42,400 

35-44 36,000 41,200 

45-59 54,000 56,800 

60+ 55,000 61,000 

WOMEN 10+ 244,000 268,600 WOMEN 18+ 155,100 

10-17 27,000 28,400 18-39 69,000 

18-24 27,000 28,900 25-39 47,300 

25-39 53,000 62,700 25-54 89,000 

40-54 56,000 62,800 40+ 86,100 

55+ 81,000 85,800 

13+ 234,000 258,400 

18+ 217,000 240,200 

16-24 34,000 36,300 

25-34 35,000 41,100 

35-44 36,000 42,400 

45-59 55,000 60,600 

60+ 64,000 67,200 



Minimum Sample Size 1,500 1,500 1,100 

GROCERY BUYERS GROCERY BUYERS 

All 221,000 240,400 All 154,600 

Working 103,000 119,800 With Teens/Children 51,400 

Non-Working 118,000 120,600 Under 40 39,600 

With Teens/Children 70,000 75,000 40 Plus 115,000 

With Children 0-9 43,000 45,500 

With Children 10-17 41,000 42,600 

Under 40 54,000 60,000 

40 Plus 167,000 180,400 

ALL PEOPLE 10+ 

Area 1 199,000 393,600 

Area 2 105,000 136,600 

Area 3 178,000 - 

NOTES ON POPULATION POTENTIALS 

NEWCASTLE GOLD COAST 

/TWEED 

CANBERRA 

Please refer to Survey Area Maps for each market's area definition. 

The “TOTAL POPULATION 10+” is our estimate based on the latest information available from the 

Australian Bureau of Statistics. 

The “MINIMUM SAMPLE SIZE” represents the minimum number of diaries that will be fed into the computer 

for the production of each report in 2010. 

All other figures are “POTENTIALS”. These are our estimates of the number of people in that age group in 

the Survey Area. 

The “TOTAL POPULATION” and “POTENTIALS” are all estimates at June 30, 2010. Thus, the figures 

shown will be slight over-estimates for the early part of the year and slight under-estimates for the latter part 

of the year. 

While the number of people in the various components will vary from survey to survey, appropriate raising 

factors are used to ensure that each element of the sample is given its correct weight according to the 

potential shown. 


Sydney Radio – Map of Survey Area 

REGION 

1 – North 4 – South West 

2 – Central & Inner West 5 – West 

3 – South

SYDNEY 2010 - POPULATION SPREAD BY SLA 

Statistical Local Area Population 0+ * % 

Sample 

Interviewing 

Areas 


Sample 

Interviewing 

Areas 

1 North 4 South-West 

Gosford (C) - East 67,995 1.5% 6 Bankstown (C) - North-East 61,280 1.4% 6 

Gosford (C) - West 95,962 2.2% 9 Bankstown (C) - North-West 66,382 1.5% 6 

Hornsby (A) - North 68,313 1.6% 6 Bankstown (C) - South 54,516 1.2% 5 

Hornsby (A) - South 90,898 2.1% 8 Camden (A) 53,394 1.2% 5 

Hunter's Hill (A) 14,092 0.3% 1 Campbelltown (C) - North 77,563 1.8% 7 

Ku-ring-gai (A) 108,135 2.5% 10 Campbelltown (C) - South 71,508 1.6% 7 

Lane Cove (A) 31,638 0.7% 3 Fairfield (C) - East 117,167 2.7% 11 

Manly (A) 39,667 0.9% 4 Fairfield (C) - West 73,490 1.7% 7 

Mosman (A) 28,356 0.6% 3 Liverpool (C) - East 104,037 2.4% 10 

North Sydney (A) 62,668 1.4% 6 Liverpool (C) - West 72,866 1.7% 7 

Pittwater (A) 57,018 1.3% 5 Wollondilly (A) 42,397 1.0% 4 

Ryde (C) 103,597 2.4% 10 794,600 18.1% 75 

Warringah (A) 141,686 3.2% 13 

Willoughby (C) 68,008 1.5% 6 5 West 

Wyong (A) - North-East 75,703 1.7% 7 Auburn (A) 73,495 1.7% 7 

Wyong (A) - South and West 70,886 1.6% 6 Baulkham Hills (A) - Central 72,958 1.7% 7 

1,124,622 25.6% 103 Baulkham Hills (A) - North 55,547 1.3% 5 

2 Central/Inner West Baulkham Hills (A) - South 42,460 1.0% 4 

Ashfield (A) 41,863 1.0% 4 Blacktown (C) - North 96,004 2.2% 9 

Burwood (A) 33,269 0.8% 3 Blacktown (C) - South-East 95,683 2.2% 9 

Canada Bay (A) - Concord 35,405 0.8% 3 Blacktown (C) - South-West 99,925 2.3% 9 

Canada Bay (A) - Drummoyne 36,857 0.8% 3 Blue Mountains (C) 76,719 1.7% 7 

Leichhardt (A) 53,217 1.2% 5 Hawkesbury (C) 62,828 1.4% 6 

Marrickville (A) 77,141 1.8% 7 Holroyd (C) 97,638 2.2% 9 

Randwick (C) 129,171 2.9% 12 Parramatta (C) - Inner 45,396 1.0% 4 

Strathfield (A) 35,124 0.8% 3 Parramatta (C) - North-East 45,382 1.0% 4 

Sydney (C) - East 50,564 1.1% 5 Parramatta (C) - North-West 35,521 0.8% 3 

Sydney (C) - Inner 23,965 0.5% 2 Parramatta (C) - South 35,613 0.8% 3 

Sydney (C) - South 55,417 1.3% 5 Penrith (C) - East 97,715 2.2% 9 

Sydney (C) - West 42,739 1.0% 4 Penrith (C) - West 83,051 1.9% 8 

Waverley (A) 66,852 1.5% 6 1,115,935 25.4% 103 

Woollahra (A) 53,866 1.2% 5 

735,450 16.7% 67 

3 South 

Botany Bay (C) 38,628 0.9% 4 TOTAL 4,399,722 100.0% 405 

Canterbury (C) 139,985 3.2% 13 

Hurstville (C) 78,036 1.8% 7 

Kogarah (A) 56,591 1.3% 5 

Rockdale (C) 100,007 2.3% 9 

Sutherland Shire (A) - East 102,663 2.3% 9 

Sutherland Shire (A) - West 113,205 2.6% 10 

629,115 14.3% 57 

* 2008 Estimated Resident Population

Melbourne Radio – Map of Survey Area 

REGION 

1 – North 3 – East 

2 – South 4 – West

MELBOURNE 2010 - POPULATION SPREAD BY SLA 

Sample 

Sample 

Statistical Local Area Population 0+* % Interviewing 

Statistical Local Area Population 0+* % Interviewing 

Areas 

Areas 

1 North 3 East 

Banyule (C) - Heidelberg 65,393 1.6% 6 Boroondara (C) - Camberwell N. 46,121 1.1% 4 

Banyule (C) - North 56,016 1.3% 5 Boroondara (C) - Camberwell S. 52,285 1.3% 5 

Brimbank (C) - Keilor 92,038 2.2% 9 Boroondara (C) - Hawthorn 36,062 0.9% 4 

Darebin (C) - Northcote 49,606 1.2% 5 Boroondara (C) - Kew 30,925 0.7% 3 

Darebin (C) - Preston 87,754 2.1% 8 Knox (C) - North-East 64,946 1.6% 6 

Hume (C) - Broadmeadows 65,474 1.6% 6 Knox (C) - North-West 46,666 1.1% 5 

Hume (C) - Craigieburn 61,888 1.5% 6 Knox (C) - South 42,376 1.0% 4 

Hume (C) - Sunbury 34,898 0.8% 3 Manningham (C) - East 15,914 0.4% 2 

Macedon Ranges (S) - Romsey 11,554 0.3% 1 Manningham (C) - West 101,069 2.4% 10 

Macedon Ranges (S) Bal 20,647 0.5% 2 Maroondah (C) - Croydon 60,750 1.5% 6 

Mitchell (S) - South 22,264 0.5% 2 Maroondah (C) - Ringwood 43,547 1.0% 4 

Moonee Valley (C) - Essendon 71,907 1.7% 7 Monash (C) - Waverley East 59,416 1.4% 6 

Moonee Valley (C) - West 42,716 1.0% 4 Monash (C) - Waverley West 66,565 1.6% 6 

Moreland (C) - Brunswick 44,586 1.1% 4 Stonnington (C) - Malvern 48,239 1.2% 5 

Moreland (C) - Coburg 51,193 1.2% 5 Stonnington (C) - Prahran 49,472 1.2% 5 

Moreland (C) - North 50,121 1.2% 5 Whitehorse (C) - Box Hill 54,282 1.3% 5 

Nillumbik (S) - South 28,605 0.7% 3 Whitehorse (C) - Nunawading E. 46,564 1.1% 5 

Nillumbik (S) - South-West 24,849 0.6% 2 Whitehorse (C) - Nunawading W. 52,561 1.3% 5 

Nillumbik (S) Bal 9,727 0.2% 1 Yarra (C) - Richmond 27,136 0.6% 3 

Whittlesea (C) - North 32,394 0.8% 3 Yarra Ranges (S) - Central 15,406 0.4% 2 

Whittlesea (C) - South-East 44,644 1.1% 4 Yarra Ranges (S) - Dandenongs 30,499 0.7% 3 

Whittlesea (C) - South-West 62,212 1.5% 6 Yarra Ranges (S) - Lilydale 71,257 1.7% 7 

Yarra (C) - North 49,266 1.2% 5 Yarra Ranges (S) - North 13,110 0.3% 1 

1,079,752 25.8% 

102 Yarra Ranges (S) - Seville 16,002 0.4% 2 

1,091,170 26.1% 

108 

2 South 4 West 

Bayside (C) - Brighton 38,218 0.9% 4 Bellarine - Inner 24,541 0.6% 2 

Bayside (C) - South 56,400 1.3% 5 Brimbank (C) - Sunshine 89,077 2.1% 9 

Cardinia (S) - North 25,088 0.6% 2 Corio - Inner 58,624 1.4% 6 

Cardinia (S) - Pakenham 33,627 0.8% 3 Geelong 11,967 0.3% 1 

Cardinia (S) - South 5,595 0.1% 1 Geelong West 14,435 0.3% 1 

Casey (C) - Berwick 96,701 2.3% 9 Greater Geelong (C) - Pt B 36,390 0.9% 4 

Casey (C) - Cranbourne 73,592 1.8% 7 Greater Geelong (C) - Pt C 3,151 0.1% 0 

Casey (C) - Hallam 52,483 1.3% 5 Hobsons Bay (C) - Altona 54,617 1.3% 5 

Casey (C) - South 15,560 0.4% 2 Hobsons Bay (C) - Williamstown 31,504 0.8% 3 

Frankston (C) - East 47,984 1.1% 5 Maribyrnong (C) 69,825 1.7% 7 

Frankston (C) - West 77,744 1.9% 8 Melbourne (C) - Inner 13,978 0.3% 1 

Glen Eira (C) - Caulfield 82,231 2.0% 8 Melbourne (C) - Remainder 53,427 1.3% 5 

Glen Eira (C) - South 51,576 1.2% 5 Melbourne (C) - Southbank-Docklands 16,640 0.4% 2 

Gr. Dandenong (C) - Dandenong 59,115 1.4% 6 Melton (S) - East 48,592 1.2% 5 

Gr. Dandenong (C) Bal 76,128 1.8% 7 Melton (S) Bal 43,873 1.0% 4 

Kingston (C) - North 95,144 2.3% 9 Moorabool (S) - Bacchus Marsh 17,191 0.4% 2 

Kingston (C) - South 48,583 1.2% 5 Newtown 10,306 0.2% 1 

Monash (C) - South-West 46,759 1.1% 5 Queenscliffe (B) 3,256 0.1% 0 

Mornington Peninsula (S) - East 39,165 0.9% 4 South Barwon - Inner (part) 49,781 1.2% 5 

Mornington Peninsula (S) - South 49,684 1.2% 5 Surf Coast (S) - East (part) 5,709 0.1% 1 

Mornington Peninsula (S) - West 56,507 1.4% 5 Wyndham (C) - North 85,757 2.1% 8 

Port Phillip (C) - St Kilda 54,347 1.3% 5 Wyndham (C) - South 22,261 0.5% 2 

Port Phillip (C) - West 39,405 0.9% 4 Wyndham (C) - West 24,775 0.6% 2 

1,221,636 29.2% 119 789,677 

18.9% 

76 

TOTAL 

4,182,235 100% 405 


Brisbane Radio – Map of Survey Area 

REGION 

1 – East 4 – City & City North 

2 – West 5 – North 

3 – South

BRISBANE 2010 - POPULATION SPREAD BY SLA 

Statistical Local Area Population 0+ * % of Survey Area 

Sample 

Interviewing 

Areas 

Statistical Local Area 

Population 0+ * % of Survey Area 

1a Southern Inner Suburbs 1c Eastern Inner Suburbs 

Annerley Balmoral 

Fairfield Bulimba 

Greenslopes Cannon Hill 

Holland Park Carina 

Holland Park West Carina Heights 

Moorooka Carindale 

Tarragindi Coorparoo 

Yeerongpilly East Brisbane 

Yeronga TOTAL 63,237 3.3% 10 Hawthorne 

1b Eastern Outer Suburbs Morningside 

Alexandra Hills Norman Park TOTAL 88,060 4.5% 15 

Belmont-Mackenzie 

Birkdale 

TOTAL AREA ONE 359,921 18.5% 61 

Burbank 2a Western Outer Suburbs 

Capalaba Anstead 

Chandler-Capalaba West Bellbowrie 

Cleveland Boonah (S) (part) 

Gumdale-Ransome Brookfield (incl. Bris Forest Park) (part) 

Hemmant-Lytton Chapel Hill 

Lota Darra-Sumner 

Manly Doolandella-Forest Lake 

Manly West Durack 

Moreton Island Ellen Grove 

Murarrie Esk (S) (part) 

Ormiston Fig Tree Pocket 

Redland (S) Bal Inala 

Redland Bay Indooroopilly 

Sheldon-Mt Cotton Ipswich (C) - Central 

Thorneside Ipswich (C) - East 

Thornlands Ipswich (C) - North 

Tingalpa Ipswich (C) - South-West (part) 

Victoria Point Jamboree Heights 

Wakerley Jindalee 

Wellington Point Karana Downs-Lake Manchester 

Wynnum Kenmore 

Wynnum West TOTAL 208,624 10.7% 36 

Kenmore Hills 

Middle Park 

Moggill 

Mount Ommaney 

Oxley 

Pinjarra Hills 

Pullenvale 

Page 1 of 3 

Sample 

Interviewing 

Areas 




Sample 

Interviewing 

Areas 



2a Western Outer Suburbs (cont'd) 3. Southern Outer Suburbs (cont'd) 

Richlands Marsden 

Riverhills Mount Gravatt 

Seventeen Mile Rocks Mount Gravatt East 

Wacol Mt Warren Park 

Westlake TOTAL 304,547 15.7% 51 Nathan 

Pallara-Heathwood-Larapinta 

Western Outer Suburbs Parkinson-Drewvale 

2b Chelmer Robertson 

Corinda Rochedale 

Graceville Rochedale South 

Sherwood Rocklea 

St Lucia Runcorn 

Taringa Salisbury 

Toowong TOTAL 52,666 2.7% 9 Shailer Park 

TOTAL AREA TWO 357,213 18.4% 60 Slacks Creek 

Springwood 

Southern Outer Suburbs Stretton-Karawatha 

3 Acacia Ridge Sunnybank 

Algester Sunnybank Hills 

Archerfield Tanah Merah 

Beaudesert (S) - Pt A (part) Underwood 

Beaudesert (S) - Pt C (part) Upper Mount Gravatt 

Beenleigh Waterford West 

Bethania-Waterford Willawong 

Browns Plains Wishart 

Calamvale Wolffdene-Bahrs Scrub 

Camp Hill Woodridge 

Carbrook-Cornubia TOTAL AREA THREE 460,630 23.7% 77 

Coopers Plains 

Daisy Hill-Priestdale 4a Northern Inner Suburbs 

Eagleby Albion 

Edens Landing-Holmview Alderley 

Eight Mile Plains Ascot 

Greenbank-Boronia Heights Ashgrove 

Kingston Bardon 

Kuraby Clayfield 

Logan (C) Bal Enoggera 

Loganholme Ferny Grove 

Loganlea Grange 

MacGregor Hamilton 

Mansfield Hendra 

Keperra 

Page 2 of 3 

Sample 

Interviewing 

Areas 




Sample 

Interviewing 

Areas 



4a Northern Inner Suburbs (cont'd) 5 Northern Outer Suburbs (cont'd) 

Lutwyche Bridgeman Downs 1 

Mitchelton Brighton 2 

Newmarket Burpengary-Narangba 4 

Pinkenba-Eagle Farm Caboolture (S) - Central 4 

The Gap Caboolture (S) - East 3 

Upper Kedron Caboolture (S) - Hinterland 1 

Wilston Caboolture (S) - Midwest 3 

Windsor Carseldine 1 

Wooloowin TOTAL 129,704 6.7% 23 Central Pine West 4 

Chermside 1 

4b City Core Suburbs Chermside West 1 

Bowen Hills Clontarf 1 

Brookfield (incl. Bris Forest Park) (part) Dakabin-Kallangur-M.Downs 5 

City - Inner Deagon 1 

City - Remainder Deception Bay 4 

Dutton Park Everton Park 1 

Fortitude Valley Geebung 1 

Herston Griffin-Mango Hill 2 

Highgate Hill Hills District 4 

Kangaroo Point Kedron 2 

Kelvin Grove Lawnton 1 

Milton Margate-Woody Point 2 

New Farm McDowall 1 

Newstead Morayfield 4 

Paddington Northgate 1 

Red Hill Nudgee 0 

South Brisbane Nundah 2 

Spring Hill Petrie 2 

West End Pine Rivers (S) Bal 3 

Woolloongabba TOTAL 92,995 4.8% 15 Redcliffe-Scarborough 3 

TOTAL AREA FOUR 222,699 11.5% 38 Rothwell-Kippa-Ring 3 

Sandgate 1 

Stafford 1 

5 Northern Outer Suburbs Stafford Heights 1 

Albany Creek 3 Strathpine-Brendale 2 

Aspley 2 Taigum-Fitzgibbon 1 

Bald Hills 1 Virginia 0 

Banyo 1 Wavell Heights 2 

Boondall 2 Zillmere 1 

Bracken Ridge 3 TOTAL AREA FIVE 542,263 27.91% 94 

Bray Park 2 

Bribie Island 3 

TOTAL 1,942,726 100% 330 

Page 3 of 3 

Sample 

Interviewing 

Areas 


Adelaide Radio – Map of Survey Area 

REGION 

1 – Central 3 – East & South 

2 – North 4 – West & South West

ADELAIDE 2010 - POPULATION SPREAD BY SLA 


Sample 

Interviewing 

Areas 


Sample 

Interviewing 

Areas 

1 Central 3 East and South 

Adelaide (C) 18,990 1.6% 5 Adelaide Hills (DC) - Central 13,002 1.1% 3 

Charles Sturt (C) - Coastal (part) 16,462 1.4% 4 Adelaide Hills (DC) - Ranges 10,513 0.9% 3 

Charles Sturt (C) - Inner East 22,573 1.9% 6 Burnside (C) - North-East 22,086 1.9% 6 

Charles Sturt (C) - Inner West 24,934 2.1% 6 Burnside (C) - South-West 21,924 1.9% 6 

Charles Sturt (C) - North-East 26,741 2.3% 7 Campbelltown (C) - East 28,361 2.4% 7 

Norw. P'ham St Ptrs (C) - East 16,829 1.4% 4 Campbelltown (C) - West 20,232 1.7% 5 

Norw. P'ham St Ptrs (C) - West 19,064 1.6% 5 Mitcham (C) - Hills 25,240 2.2% 6 

Port Adel. Enfield (C) - Coast 28,720 2.5% 7 Mitcham (C) - North-East 16,151 1.4% 4 

Port Adel. Enfield (C) - Port 10,766 0.9% 3 Mitcham (C) - West 23,500 2.0% 6 

Prospect (C) 20,710 1.8% 5 Onkaparinga (C) - Hills (part) 2,909 0.2% 1 

Unley (C) - East 20,282 1.7% 5 Onkaparinga (C) - Reservoir 25,876 2.2% 7 

Unley (C) - West 17,864 1.5% 5 Onkaparinga (C) - Woodcroft (part) 11,961 1.0% 3 

Walkerville (M) 7,258 0.6% 2 Tea Tree Gully (C) - Central 26,335 2.2% 7 

251,193 21.4% 64 Tea Tree Gully (C) - Hills 12,368 1.1% 3 

Tea Tree Gully (C) - North 27,963 2.4% 7 

Tea Tree Gully (C) - South 33,220 2.8% 8 

2 Northern 321,641 27.5% 82 

Gawler (T) 20,257 1.7% 5 

Playford (C) - East Central 21,638 1.8% 5 4 West and South West 

Playford (C) - Elizabeth 25,567 2.2% 6 Alexandrina (DC)-Strathalbyn (part) 776 0.1% 0 

Playford (C) - Hills 3,562 0.3% 1 Charles Sturt (C) - Coastal (part) 14,863 1.3% 4 

Playford (C) - West 10,503 0.9% 3 Holdfast Bay (C) - North 20,454 1.7% 5 

Playford (C) - West Central 14,053 1.2% 4 Holdfast Bay (C) - South 15,071 1.3% 4 

Port Adel. Enfield (C) - East 33,754 2.9% 9 Marion (C) - Central 34,619 3.0% 9 

Port Adel. Enfield (C) - Inner 20,662 1.8% 5 Marion (C) - North 26,051 2.2% 7 

Port Adel. Enfield (C) - Park 16,020 1.4% 4 Marion (C) - South 22,301 1.9% 6 

Salisbury (C) - Central 28,169 2.4% 7 Onkaparinga (C) - Hackham 14,560 1.2% 4 

Salisbury (C) - Inner North 25,626 2.2% 7 Onkaparinga (C) - Hills (part) 8,430 0.7% 2 

Salisbury (C) - North-East 22,705 1.9% 6 Onkaparinga (C) - Morphett 23,724 2.0% 6 

Salisbury (C) - South-East 37,090 3.2% 9 Onkaparinga (C) - North Coast 18,248 1.6% 5 

Salisbury (C) Bal 13,924 1.2% 4 Onkaparinga (C) - South Coast 28,212 2.4% 7 

293,530 25.1% 75 Onkaparinga (C) - Woodcroft (part) 22,406 1.9% 6 

Unincorp. Western 3 0.0% 0 

West Torrens (C) - East 25,435 2.2% 6 

West Torrens (C) - West 29,629 2.5% 8 

304,782 26.0% 79 

TOTAL 1,171,146 100% 300 


Perth Radio – Map of Survey Area 

REGION 

1 – North & North East 3 – West 

2 – South & South East 4 – South West

PERTH 2010 - POPULATION SPREAD BY SLA 

Statistical Local Area Population 0+* % 

Sample 

Interviewing 

Areas 

Statistical Local Area Population 0+* % 

Sample 

Interviewing 

Areas 

1 North and North East 3 Western 

Bassendean (T) 14,233 0.9% 3 Cambridge (T) (part) 25,780 1.6% 5 

Bayswater (C) 60,089 3.7% 12 Claremont (T) 9,605 0.6% 2 

Cambridge (T) (part) 144 0.0% 0 Cottesloe (T) 7,929 0.5% 2 

Joondalup (C) - North 53,596 3.3% 10 Mosman Park (T) 9,096 0.6% 2 

Joondalup (C) - South 106,390 6.6% 21 Nedlands (C) 22,012 1.4% 4 

Mundaring (S) 37,361 2.3% 7 Peppermint Grove (S) 1,688 0.1% 0 

Stirling (C) - Central 109,132 6.8% 21 Perth (C) - Inner 1,477 0.1% 0 

Stirling (C) - Coastal 67,951 4.2% 13 Perth (C) - Remainder 13,958 0.9% 3 

Stirling (C) - South-Eastern 16,972 1.1% 3 Subiaco (C) 18,115 1.1% 4 

Swan (C) 105,432 6.6% 20 Victoria Park (T) 31,148 1.9% 6 

Wanneroo (C) - North-East 39,853 2.5% 8 Vincent (T) 29,376 1.8% 6 

Wanneroo (C) - North-West 47,087 2.9% 9 170,184 10.6% 34 

Wanneroo (C) - South 47,318 3.0% 9 

705,558 44.0% 136 

4 South West 

2 South and South East Canning (C) 84,974 5.3% 16 

Armadale (C) 55,432 3.5% 11 Cockburn (C) 84,652 5.3% 16 

Belmont (C) 33,416 2.1% 7 East Fremantle (T) 7,251 0.5% 1 

Gosnells (C) 100,594 6.3% 20 Fremantle (C) - Inner 913 0.1% 0 

Kalamunda (S) 53,363 3.3% 10 Fremantle (C) - Remainder 26,540 1.7% 5 

Serpentine-Jarrahdale (S) 15,281 1.0% 3 Kwinana (T) 26,387 1.6% 5 

258,086 16.1% 51 Melville (C) 99,351 6.2% 19 

Rockingham (C) 96,068 6.0% 19 

South Perth (C) 42,595 2.7% 8 

468,731 29.2% 89 

TOTAL 1,602,559 100% 310 


Newcastle Radio – Map of Survey Area 

REGION 

1 – Central and North 

2 – West 

3 – South

NEWCASTLE 2010 - POPULATION SPREAD BY SLA 

Region 

Statistical Local Area Population 0+ * 

% of Survey Area 

Sample 

Interviewing 

Areas 

1 Central and North 

Newcastle (C) - Inner City 52,417 9.9% 15 

Newcastle (C) - Outer West 45,451 8.6% 13 

Newcastle (C) - Throsby 54,791 10.3% 16 

Port Stephens (A) 65,464 12.3% 19 

218,123 

41.1% 63 

2 West 

Cessnock (C) (part) 48,868 9.2% 14 

Maitland (C) 67,621 12.8% 19 

116,489 22.0% 33 

3 South 

Lake Macquarie (C) - East 63,486 12.0% 18 

Lake Macquarie (C) - North 77,398 14.6% 22 

Lake Macquarie (C) - West 54,675 10.3% 16 

195,559 36.9% 56 

TOTAL 530,171 100% 

152 


Gold Coast/Tweed Radio 

Map of Survey Area

GOLD COAST/TWEED 2010 

POPULATION SPREAD BY SLA 

Total Persons * Total Persons * 

Statistical Local Area Population 0+ % of Survey Area Statistical Local Area 

Population 0+ % of Survey Area 

Ashmore-Benowa 20,783 3.7% Mermaid Waters-Clear Island Waters 17,250 3.0% 

Biggera Waters-Labrador 22,706 4.0% Miami 6,942 1.2% 

Bilinga-Tugun 6,833 1.2% Molendinar 6,651 1.2% 

Broadbeach-Mermaid Beach 10,887 1.9% Mudgeeraba-Reedy Creek 23,822 4.2% 

Broadbeach Waters 8,220 1.4% Nerang 26,779 4.7% 

Bundall 4,513 0.8% Oxenford-Maudsland 13,908 2.5% 

Burleigh Heads 8,497 1.5% Pacific Pines-Gaven 13,746 2.4% 

Burleigh Waters 13,872 2.4% Palm Beach 14,953 2.6% 

Carrara-Merrimac 18,112 3.2% Paradise Point-Runaway Bay 18,016 3.2% 

Coolangatta 5,477 1.0% Parkwood-Arundel 19,474 3.4% 

Coombabah 10,229 1.8% Pimpama-Coomera 7,775 1.4% 

Currumbin 2,987 0.5% Robina 21,855 3.9% 

Currumbin Valley-Tallebudgera 7,002 1.2% Southport 27,442 4.8% 

Currumbin Waters 10,376 1.8% Surfers Paradise 20,678 3.6% 

Elanora 12,454 2.2% Tweed (A) - Tweed Coast 10,148 1.8% 

Guanaba-Springbrook 4,423 0.8% Tweed (A) - Tweed-Heads 55,315 9.8% 

Helensvale 0.0% Tweed (A) - Pt B 21,370 3.8% 

Helensvale 16,678 2.9% Varsity Lakes 14,551 2.6% 

Hope Island 7,499 1.3% Worongary-Tallai 10,308 1.8% 

Kingsholme-Upper Coomera 21,042 3.7% 

Main Beach-South Stradbroke 3,520 0.6% 

TOTAL 567,093 100% 


Canberra Radio – Map of Survey Area

2010 CANBERRA - POPULATION SPREAD BY SLA 

Statistical Local Area Population % of Statistical Local Area Population % of Statistical Local Area Population % of 

0+ Survey Area 0+ Survey Area 0+ Survey Area 

Queanbeyan (C) (part) 37,502 9.8% Garran 3,310 0.9% Monash 5,564 1.5% 

Acton 1,944 0.5% Gilmore 2,948 0.8% Narrabundah 5,795 1.5% 

Ainslie 5,147 1.3% Giralang 3,416 0.9% Ngunnawal 9,628 2.5% 

Amaroo 6,366 1.7% Gordon 8,096 2.1% Nicholls 7,367 1.9% 

Aranda 2,533 0.7% Gowrie 3,268 0.9% Oaks Estate 253 0.1% 

Banks 5,293 1.4% Greenway 1,285 0.3% O'Connor 5,354 1.4% 

Barton 1,132 0.3% Griffith 4,311 1.1% O'Malley 845 0.2% 

Belconnen - SSD Bal 42 0.0% Gungahlin 5,948 1.6% Oxley 1,901 0.5% 

Belconnen Town Centre 3,331 0.9% Gungahlin-Hall - SSD Bal 248 0.1% Page 2,802 0.7% 

Bonython 3,493 0.9% Hackett 2,982 0.8% Palmerston 5,953 1.6% 

Braddon 4,071 1.1% Hall 362 0.1% Parkes 6 0.0% 

Bruce 4,733 1.2% Harman 95 0.0% Pearce 2,617 0.7% 

Calwell 6,013 1.6% Harrison 2,092 0.5% Phillip 2,049 0.5% 

Campbell 3,308 0.9% Hawker 2,948 0.8% Pialligo 132 0.0% 

Chapman 2,755 0.7% Higgins 3,162 0.8% Red Hill 3,349 0.9% 

Charnwood 3,162 0.8% Holder 2,705 0.7% Reid 1,642 0.4% 

Chifley 2,399 0.6% Holt 4,921 1.3% Richardson 3,311 0.9% 

Chisholm 5,488 1.4% Hughes 2,989 0.8% Rivett 3,188 0.8% 

City 1,014 0.3% Hume 4 0.0% Russell 0 0.0% 

Conder 5,418 1.4% Isaacs 2,510 0.7% Scullin 2,875 0.8% 

Cook 2,986 0.8% Isabella Plains 4,388 1.1% Spence 2,719 0.7% 

Curtin 5,341 1.4% Jerrabomberra 13 0.0% Stirling 2,098 0.5% 

Deakin 2,694 0.7% Kaleen 7,797 2.0% Stromlo 74 0.0% 

Dickson 2,134 0.6% Kambah 15,893 4.2% Symonston 520 0.1% 

Downer 3,505 0.9% Kingston 2,852 0.7% Theodore 4,129 1.1% 

Duffy 3,163 0.8% Kowen 48 0.0% Torrens 2,310 0.6% 

Dunlop 6,615 1.7% Latham 3,839 1.0% Tuggeranong - SSD Bal 65 0.0% 

Duntroon 1,775 0.5% Lyneham 4,809 1.3% Turner 3,455 0.9% 

Evatt 5,588 1.5% Lyons 2,527 0.7% Wanniassa 8,096 2.1% 

Fadden 3,273 0.9% Macarthur 1,558 0.4% Waramanga 2,585 0.7% 

Farrer 3,489 0.9% Macgregor 3,613 0.9% Watson 4,679 1.2% 

Fisher 3,159 0.8% Macquarie 2,540 0.7% Weetangera 2,662 0.7% 

Florey 5,305 1.4% Majura 124 0.0% Weston 3,257 0.9% 

Flynn 3,637 1.0% Mawson 3,040 0.8% Weston Creek-Stromlo - SSD Bal 21 0.0% 

Forrest 1,385 0.4% McKellar 2,930 0.8% Yarralumla 3,014 0.8% 

Fraser 2,226 0.6% Melba 3,387 0.9% 

Fyshwick 62 0.0% Mitchell 5 0.0% 

TOTAL 382,759 100% 

*2008 Estimated Resident Population

SYDNEY OFFICE 

Radio Clients – NSW & QLD 

Ann-Maree Nolan 

Client Service Manager 

(02) 8873 7713 

ann-maree.nolan@nielsen.com 

Debbie Hishon 

Client Service Director 

(02) 8873 7711 

debbie.hishon@nielsen.com 

Agency Clients – NSW & QLD 

Lara Qualtrough 


(02) 8873 7629 

lara.qualtrough@nielsen.com 

Marjorie Medrano 


(02) 8873 7627 

marjorie.medrano@nielsen.com 

Tanja Vrankic 

Senior Client Service Manager 

(02) 8873 7219 

tanja.vrankic@nielsen.com 

Scott Gillham 


(02) 8873 7622 

scott.gillham@nielsen.com 

2010 Media Client Service 

The Nielsen Company – 2010 Radio Survival Kit. 

MELBOURNE OFFICE 

All Clients - VIC, SA & Tas 

David Burge 


(03) 9207 3980 

david.burge@nielsen.com 

PERTH OFFICE 

All Clients 

Richard Webster 

Account Manager 

0419 904 197 

rwebster@ausplastics.com 

TECHNICAL SUPPORT 

(Nielsen software) 

All Clients 

Free Call: 1800 244 411 

Angelo Calma 

Media Technical Support Executive 

(02) 8873 7723 or 0414 966 866 

angelo.calma@nielsen.com 

Software Hotline 1800 244 411

The Nielsen Company has compiled an essential addition to our existing Radio Ratings product suite – the On-line 

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Station Loyalty & Ebb & Flow. 

Power Mode is for the experienced user allowing 

more flexibility with the software. Users have the 

ability to create custom demographic and sessions. 

Plus many more new features i.e. Show 

Explanation, dropping Charts into PowerPoint etc. 

For more information: 

1. Go to our website, www.nielsen.com 

2. From the menu at the top of the screen, select 

Service, then By Product, then in the body of 

the main page Radio Audience 

Measurement, then at the right of screen 

under Products & Solutions, Radio Advisor. 

____________________________________ 

The Nielsen Company Product Information 

Information on all The Nielsen Company products is available on our website. Simply select the product you are 

interested in from the menu at the top of the screen via Service, then By Product. 

If you need any further information, please contact your local Nielsen representative.

Radio Information on the Commercial Radio Australia Website 

commercialradio.com.au 

Members have immediate access to an abundance of vital up to date commercial radio marketing and 

audience research information through free membership of the Commercial Radio Australia website. 

• Latest research from Australia and 

around the world 

• Latest Commercial Radio Market 

Profiles, as well as marketing support 

material and brochures 

• Metropolitan and regional radio 

audience survey results, 2010 survey 

schedule 

• Over 30 years of award winning local 

and international radio commercials, 

audio out takes and demos 

• Coverage of important issues such as 

Digital Radio and other industry related 

news 

• Advice on advertising issues and radio 

planning 

• Useful links to relevant industry 

websites 

• Current and archived media releases 

Join for free NOW @ commercialradio.com.au and follow the prompts.

2010 Radio Training Courses 

These training sessions are free to current subscribers of The Nielsen Company’s Radio Ratings Data. 

For dates and times of training, please refer to the separate 2010 Training Schedule. 

Theory and Software courses available this year are: 

Nielsen Radio Ratings Certificate Course 

A two part course covering all aspects of Radio surveys from the methodology used through to the type of data available 

and how to read and use it. To ‘pass’ each module, students will be required to undertake a small quiz. A certificate is 

awarded after successful completion of each module. Please note this course does not include software training; please 

refer to the following page for software courses. 

---------------------------------- 

Module 1 - Understanding How Radio Surveys Are Conducted 

Information covered: In this course we discuss Nielsen’s Radio Audience Measurement. We outline how surveys are 

conducted; from the selection of the sample, the areas we use and how to fill out the Radio Diary. We explain the 

accuracy of the survey data right through to the delivery of the data. 

We demonstrate how to read and use the data. We define the 4 basic Radio statistics and Reach & Frequency. We 

interpret a Radio schedule and how it can be used to demonstrate a stations’ ability to reach a client’s specific target 

audience. We explain how Reach & Frequency can be used to monitor Music or promo rotation. 

By the end of the session you will understand how the Radio surveys are conducted. What the 4 basic statistics and 

R&F are. How Share, Cumes and Average Audience differ and what other statistics you need to know when you first 

start in Radio. 

Who for? Sales & Marketing; Programmers; Media Buyers/Planners; Researchers etc, either as a refresher for current 

staff or as the perfect introduction for new staff. 

Pre- Requisite: None Length: 2 Hours 

---------------------------------- 

Module 2 - Understanding the Survey Numbers 

Information covered: In the course we re-cap the 4 basic statistics and look at how they are calculated. We define 

the relationship between Averages, Cumes, & TSL. We demonstrate what can affect a Station’s Share, and why your 

station’s Cume and TSL are important. How to interpret the data and analyse your station through trending survey 

results. 

We introduce other statistics such as Exclusive Audience, Turnover, Profile etc. The “Do’s and Don’ts” of survey 

numbers, what you can and can’t do with the data. 

We interpret Ebb & Flow data and see whether or not your listeners are staying with you or going to another Radio 

station. We also interpret Station Loyalty and find out how loyal your Station’s listeners are. 

By the end of the session you will have a thorough understanding of the Survey Numbers. How the numbers work 

together, what influences your Share figures and how to analyse your Station’s survey results. 

Who for? Sales and Marketing; Programmers; Researchers and anyone interested in gaining extensive knowledge of 

survey numbers. 

Pre- Requisite: Module 1 “Understanding How Radio Surveys are Conducted” Length: 2 Hours 


---------------------------------- 

For more information on these products, please contact your Nielsen representative or refer to the 

Media Client Service Contact sheet included within in the Survival Kit.

Radio Advisor – Basic RA3 

2010 Radio Training Courses 


Nielsen Software Courses 

Information covered: An introductory course to Radio Advisor – Nielsen’s Radio data software tool. Provides an 

overview to the system and explores in depth how to set up & read Session Ranking and Reach & Frequency 

analyses. Graphing and exporting is also covered. 

Who for? Sales & Marketing; Programmers; Media Buyers/Planners; Researchers etc. 

Pre- Requisite: Module 1 “Understanding How Radio Surveys are Conducted” Length: 2 Hours 

---------------------------------- 

Radio Advisor – Advanced RA3 

Information covered: For people who want to be able to obtain more information from Radio Advisor, outside the 

basic statistics. Great for sales planning, programming etc. Can be tailored to suit the group. Covers Ebb & Flow; 

Program Ranking; Station Loyalty. 

Who for? Sales & Marketing; Programmers; Media Buyers/Planners; Researchers etc. 

Pre- Requisite: Radio Advisor – Basic (or initial training when installed) Length: 2 Hours 

---------------------------------- 

Other Nielsen Software 

Training is also available to subscribers of other Nielsen’s services such as Panorama & AdEx. 

Panorama 

Panorama is a national multi-media database consisting of product and media consumption habits, consumer 

behaviours and attitudes. Data is collected using the Nielsen Company “Your Voice” online panel. Currency data from 

Radio and TV is then fused into the database providing clients with comprehensive sales & marketing tool. 

Using Panorama’s Microscope software, subscribers can create in-depth profiles of listeners/ consumers; identify 

potential target audiences or product categories for generating advertising sales; validate advertising performance and 

much more. The multi-media R&F available in this system allows clients to ascertain a total reach & frequency for an 

advertising campaign utilising different media. 

AdEx 

Nielsen provides the currency for advertising expenditure and volume measurement in Australia. AdEx measures over 

95% of main media advertising across Australia each year (excluding Classifieds) and provides clients with a means to 

track advertising spend and activity by Media, Category, Agency, Advertiser or Product. 

Using Adex’s Ad*Views Reporter software, subscribers can analyse a specific client or agency’s media expenditure 

and history; use it as a sales prospecting tool for current or potential clients; analyse the effectiveness of advertising 

campaigns and much more. 

Nielsen Software Workshop 

The Software Workshop is a practical training session showing you how to use AdEx, Panorama and Radio Advisor 

together to create a “story” for your Radio Station. In this session we workshop your projects so you gain the 

maximum benefit of using Nielsen’s data. 

Who for? Sales & Marketing; Media Buyers/Planners; Researchers etc. 

Pre- Requisite: AdViews Reporter, Radio Advisor, Panorama Length: 2 Hours

2010 Nielsen Radio Training Schedule 


Please note: Dates, times and courses may change subject to demand. Please see the 2010 Radio 

Training Course sheet for details on each course. 

____________________________________________________________________________________________________________________________ 

SYDNEY 

Held at: The Nielsen Company, Level 2, 11 Talavera Rd, Macquarie Park NSW 2113 

____________________________________________________________________________________________________________________________ 

Module 1 

How Radio Surveys are Conducted & Basic 

Statistics including R&F. 


Module 2 

Understanding the Survey Numbers. 

Panorama 

Introduction to 

(This session is theory only). 

Jan Wed 20, 10am 

Feb Mon 8, 9:30am (Monday) 

Mar Wed 3, 10am Wed 3, 2pm Wed 10, 9:30am 

Apr Wed 14, 10am Wed 21, 9:30am 

May Wed 12, 10am Wed 12, 2pm Wed 19, 9:30am 

Jun Wed 16, 10am Wed 23, 9:30am 

Jul Wed 7, 10am Wed 7, 2pm Wed 14, 9:30am 

Aug Wed 11, 10am Wed 18, 9:30am 

Sep Wed 8, 10am Wed 8, 2pm Wed 15, 9:30am 

Oct Wed 6, 10am Wed 13, 9:30am 

Nov Wed 10, 10am Wed 10, 2pm Wed 17, 9:30am 

Panorama Software* 

* Users need to be able to use Excel 

due to the complexity of the software. 

Radio Advisor Basic 

RA3 

Radio Advisor Advanced 

RA3 

AdViews 

Jan Thu 21, 10am Thu 21, 2pm Thu 28, 2pm 

Feb Mon 8, 11am (Monday) 

Mar Wed 10, 11am Thu 4, 10am Thu 4, 2pm Thu 11, 2pm 

Apr Wed 21, 11am Thu 15, 10am Thu 15, 2pm Thu 22, 2pm 

May Wed 19, 11am Thu 13, 10am Thu 13, 2pm Thu 20, 2pm 

Jun Wed 23, 11am Thu 17, 10am Thu 17, 2pm Thu 24, 2pm 

Jul Wed 14, 11am Thu 8, 10am Thu 8, 2pm Thu 15, 2pm 

Aug Wed 18, 11am Thu 12, 10am Thu 12, 2pm Thu 19, 2pm 

Sep Wed 15, 11am Thu 9, 10am Thu 9, 2pm Thu 16, 2pm 

Oct Wed 13, 11am Thu 7, 10am Thu 7, 2pm Thu 14, 2pm 

Nov Wed 17, 11am Thu 11, 10am Thu 11, 2pm Thu 18, 2pm 

____________________________________________________________________________________________________________________________ 

BRISBANE 

Held at The Nielsen Company, Level 1, 490 Adelaide Street, Brisbane QLD 4000 

____________________________________________________________________________________________________________________________ 

Module 1 



Panorama Module 2 

Understanding the Survey Numbers. 

Mar Tue 16, 10am Tue 16, 1pm 

Apr Tue 27, 10am Tue 27, 1pm Tue 27, 3:30pm 

Jun Tue 8, 10am Tue 8, 1pm 

Jul Tue 20, 10am Tue 20, 1pm Tue 20, 3:30pm 

Aug/Sep Tue 31, 10am (August) Tue 31, 1pm (August) 

Oct Tue 19, 10am Tue 19, 1pm Tue 19, 3:30pm 

Nov/Dec Tue 30, 10am (November) Tue 30, 1pm (November) 

Radio Advisor Advanced RA3 Radio Advisor Basic RA3 AdViews 

Mar Tue 16, 3:30pm Wed 17, 9:30am Wed 17, 11:30am 

Apr Wed 28, 9:30am Wed 28, 11:30am 

Jun Tue 8, 3:30pm Wed 9, 9:30am Wed 9, 11:30am 

Jul Wed 21, 9:30am Wed 21, 11:30am 

Aug/Sep Tue 31, 3:30pm (August) Wed 1, 9:30am (September) Wed 1, 11:30am (September) 

Oct Wed 20, 9:30am Wed 20, 11:30am 

Nov/Dec Tue 30, 3:30pm (November) Wed 1, 9:30am (December) Wed 1, 11:30am (December) 

Contact Ann-Maree Nolan (02 8873 7713) for Sydney and Brisbane market training 

PTO for Melbourne, Adelaide and Perth training information.

2010 Nielsen Radio Training Schedule 


Please note: Dates, times and courses may change subject to demand. Please see the 2010 Radio 

Training Course sheet for details on each course. 

____________________________________________________________________________________________________________________________ 

MELBOURNE 

Held at The Nielsen Company, Level 5, The Gateway, 312 St Kilda Rd, Melbourne VIC 3004 

Contact: David Burge, (03) 9207 3980 

____________________________________________________________________________________________________________________________ 

Modules 1 & 2 



Radio Advisor Basic Radio Advisor Advanced 

Jan 

Feb Wed 17, 10am Thu 18, 10am 

Mar Wed 17, 10am Thu 18, 10am Thu 18, 1pm 

Apr Wed 14, 10am Thu 15, 10am 

May Wed 12, 10am Thu 13, 10am Thu 20, 10am 

Jun Wed 16, 10am Thu 17, 10am 

Jul Wed 14, 10am Thu 15, 10am Thu 22, 10am 

Aug Wed 11, 10am Thu 12, 10am 

Sep Wed 15, 10am Thu 16, 10am Thu 23, 10am 

Oct Wed 13, 10am Thu 14, 10am 

Nov Wed 17, 10am Thu 18, 10am Thu 25, 10am 

Dec Wed 8, 10am Thu 9, 10am 

Panorama AdViews 

Jan 

Feb Wed 24, 10am Wed 24, 12md 

Mar Wed 17, 2pm Wed 17, 4pm 

Apr Wed 21, 10am Wed 21, 12md 

May Wed 19, 10am Wed 19, 12md 

Jun Wed 23, 10am Wed 23, 12md 

Jul Wed 21, 10am Wed 21, 12md 

Aug Wed 18, 10am Wed 18, 12md 

Sep Wed 22, 10am Wed 22, 12md 

Oct Wed 20, 10am Wed 20, 12md 

Nov Wed 24, 10am Wed 24, 12md 

Dec Wed 15, 10am Wed 15, 12md 

Training for Adelaide & Perth are all on an ad hoc basis. 

Please see below for contact in each market. 

____________________________________________________________________________________________________________________________ 

ADELAIDE 

Contact: David Burge, (03) 9207 3980 

____________________________________________________________________________________________________________________________ 

PERTH 

Contact: Richard Webster, 0419 904 197 

____________________________________________________________________________________________________________________________ 


NIELSEN TRAINING CONDITIONS 

Minimum Class size is 3. Once a place is booked in a course, Nielsen must receive notification of cancellations no 

later than 48hrs before course commences. Someone else from your organisation can attend in your place if 

necessary. Please be considerate to others – if no notification is received and the class falls below 3 on the day, the 

course will be cancelled at the last moment, causing great inconvenience to other attendees who have arrived. 

Cancellations less than 48hrs will incur a $150 cancellation fee.

Available Analyses… 


Radio Advisor is the Nielsen re-analysis software 

package specifically designed for quick, easy and 

flexible analysis of radio audience surveys. 

It allows analysis using a variety of pre-set standard 

demographics and sessions, or users can create 

and save their own demographics and sessions. 

Analysis requirements can also be preset so that all 

necessary output can be easily and quickly 

generated as soon as new radio audience surveys 

are released, thereby allowing "batch" processing of 

the selected analyses. 

Session Ranking 

Session Ranking lets you analyse multiple statistics (such as average audience, share, cume, 

exclusive audience, TSL, Profile % and Index %) according to user-specified session times, 

which can be viewed as an average of the selected session, or drilled down into ¼ hr, ½ hr or 

1 hr segments. 

Reach & Frequency (1 week through to 52 weeks) 

Program Ranking 

Reach & Frequency lets you analyse for any given advertising schedule, the number of 

different people reached at least once by that schedule (Reach), the total number of impacts 

(Gross Impacts) and the average frequency with which the net audience was exposed to the 

commercial message (Average Frequency). Different spot weights and station placements 

across multiple weeks are also catered for. 

Program Ranking lets you analyse programs by average audience and reach statistics for 

different demographics as well as filter by program types i.e.: sport, talk-back, adult 

contemporary music etc. Weekly totals or day by day results are available. 

Ebb & Flow (1/4hr & Session) 

The Ebb & Flow report type allows you to analyse the audience movement between two 

nominated time periods, isolating and quantifying station switching. Ebb & Flow analyses can 

cross-tabulate entire sessions or specific quarter-hours. 

Station Loyalty 

The Station Loyalty report type allows you to identify the percentage of time that a station's 

cume (reach) spends with that station, and the percentages of time that the same station's 

cume (reach) spends with other stations. Another way to identify the overall level of ‘loyalty’ of 

a station’s audience. 

Continued over…

Radio Advisor Features… 

Cruise and Power User Modes – Cruise mode is designed for novice or infrequent users, while 

Power mode provides full flexibility for the more experienced user. 

Multi-Market Analysis - analyse multiple markets within a single job (applicable only to 

Sydney/Melbourne/Brisbane/Adelaide/Perth markets). 

Market Combinations - combine markets to produce a ‘national’ or ‘eastern seaboard’ report 

(applicable only to Sydney/Melbourne/Brisbane/Adelaide/Perth markets). 

Multiple Surveys (Trending) - select and process multiple surveys within a single job file. 

Multi-Survey Combinations - combine surveys together (from within the same year) to produce 

survey average reports. 

Station Combinations - combine stations to produce ‘network’ or combo-buy results. 

Demographics - a comprehensive and easy-to-navigate selection ‘tree’ makes selecting 

demographics quick and easy. 

On-screen ‘explanations’ - users can easily have results translated into ‘plain English’ definitions. 

Comprehensive Charting - data can be plotted in charts and then formatted for directly dropping 

into a proposal or report. 

Exporting - is now easier and faster with the option to export multiple tables to .XLS or .PDF file 

format direct from the results page… the Batch module also allows you to export survey data for 

multiple job files automatically. 

Market Totals - market totals are automatically displayed on all reports. 

Place of Listening - process multiple Place of Listening filters within a single job. 

Spot Importer - import a spot schedule direct from a .XLS spreadsheet. 

Automated Database Updating - survey data files are automatically copied into the database via 

the ‘uploader’. 

System Requirements… 

Prerequisite software Microsoft Internet Explorer 6.0 SP1 or later (prerequisite for .NET 

Framework) 

RAM Minimum: 512 MB 

Recommended: 1 GB or higher 

Hard Disk space 600 MB for SQL Express 

280 MB .Net Framework 2 

200 MB for RA database, then 10 MB per survey 

50 MB for Radio Advisor 

Processor Pentium Compatible or higher 

Minimum: 1 GHz , recommended: 2 GHz or higher 

Operating System Windows XP Professional or Home Edition or Media Edition SP2 

Windows 2000 Professional Edition or Server Edition SP4 

Windows 2000 Advanced Edition SP4 

Windows 2000 Datacenter Server Edition SP4 

Windows Vista 

Software which will be 

installed 


Radio Advisor 

.Net Framework Version 2 

SQL Express

Standard Demographic Categories 

Available in Radio Advisor 

AGE SEX MARITAL STATUS 

10-12 YRS MALE NEVER MARRIED 

13-14 YRS FEMALE MARRIED/DEFACTO 

15 YRS SEPARATED 

16-17 YRS DIVORCED 

18-19 YRS WIDOWED 

20-24 YRS 

25-29 YRS 

30-34 YRS 

35-39 YRS 

40-44 YRS 

45-49 YRS 

50-54 YRS 

55-59 YRS 

60-64 YRS 

65-69 YRS 

70+ YRS 

CAR DETAILS CHILDREN IN OCCUPATION 

HOME (A) 

OWNER A- MANAGERS/ADMINIST. 

NON OWNER NO CHILDREN B- PROFESSIONALS 

WITH C0-4 ONLY C1-PARA PROFESSIONALS, 

WITH C5-9 ONLY CLERKS, SALES PPL, 

WITH C10-17 ONLY PERSONAL SERV WKRS 

WITH C0-4 & C5-9 C2-TRADESPERSONS 

WITH C0-4 & C10-17 D- PLANT & MACH. OPER. 

WITH C5-9 & C10-17 AND DRIVERS 

GROCERY WITH C0-4,5-9 & 10-17 E- LABOURERS & 

BUYER RELATED WORKERS 

F- UNEMPLOYED 

GROC BUYER WKG G- STUDENT/UND SCH AGE 

GROC BUYER NWKG H- NOT IN PAID EMPLOYMENT 

NOT GROC BUYER /RETIRED/AGED PNSR 

LANGUAGE MOST CHILDREN IN OCCUPATION STATUS 

SPOKEN AT HOME HOME (B) 

(other than English) FULL-TIME 

ASIA/PACIFIC NO CHILD (5-17) PART-TIME 

MEDITERRANEAN/AMERICAS WITH C5-12 ONLY CASUAL/TEMP 

OTHER EUROPEAN WITH C13-17 ONLY 

OTHER WITH C5-12 & C13-17 SELF-EMPLOYED 

NO OTHER LANGUAGE WITH C0-4 & C5-12 EMPLOYEE 

WITH C0-4 & C13-17 

WITH C0-4,C5-12 &13-17 

The Nielsen Company - 2010 Radio Survival Kit. Page 1 of 2

Standard Demographic Categories 

Available in Radio Advisor 

AREA HHOLD SIZE/PERSONS 

(Adelaide) A1-CENTRAL 1 

A2-NORTHERN 2 

A3-EAST & SOUTH 3 

A4-WEST & SW 4 

(Brisbane) B1-EAST 5 

B2-WEST 6 

B3-SOUTH 7 

B4-CITY & CNTH 8+ 

B5-NORTH 

(Melbrne) M1-NORTH 

M2-SOUTH TYPE OF DWELLING 

M3-EAST 

M4-WEST HOUSE 

(Perth) P1-NTH & NE FLAT/UNIT 

P2-STH & SE OTHER 

P3-WESTERN 

P4-STH WEST NO. OF CHILDREN 

(Sydney) S1-NORTH AT HOME 

S2-CENT/INNER W 

S3-SOUTH NO CHILDREN 

S4-SOUTH WEST 1-2 CHILDREN 

S5-WEST 3+ CHILDREN 

(Newc.) N1-NEWC/PT.STEPH. 

N2-MAIT/CESSNOCK NO. OF RADIOS IN HOME 

N3-LAKE MACQRIE 

(Woll.) W1-NORTH-CROWN ST 1 

W2-SOUTH-CROWN ST 2 

(Cntrl Cst) CC1-GOSFORD 3 

NSW CC2-WYONG 4 

5 

6 

7 

8+ 

HOUSEHOLD INCOME HOME/UNIT EDUCATION 

OWNERSHIP 

LESS THAN $15,000 STILL AT SCHOOL 

$15,001 - $20,000 OWNED OUTRIGHT PRIMARY 

$20,001 - $30,000 UNDER MORTGAGE LOWER SECONDARY 

$30,001 - $40,000 RENTED UPPER SECONDARY 

$40,001 - $50,000 OTHER TRADE CERTIFICATE 

$50,001 - $60,000 DIPLOMA/CERTIFICATE 

$60,001 - $70,000 DEGREE 

$70,001 - $80,000 

$80,001 - $90,000 

$90,001 - $100,000 

$100,001 - $110,000 

$110,001 - $120,000 

$120,001 - $130,000 

$130,001 - $140,000 

$140,001 - $150,000 

MORE THAN $150,000 

Any combination of the above elements can be used within Radio 

Advisor to generate a customised demographic (subject to 

adequate sample size). 

The Nielsen Company - 2010 Radio Survival Kit. Page 2 of 2

The Nielsen Company – 2010 Survival Kit. 

Occupation 

Classifications 

(Any combination of the following categories is available within Radio Advisor) 

A - MANAGERS and ADMINISTRATORS 

Legislators, Government Appointed Officials, General Managers, Farmers and Farm Managers, 

Managing Supervisors. 

B - PROFESSIONALS 

Natural Scientists, Building Professionals, Engineers, Health Diagnosis and Treatment Practitioners, 

School Teachers, Other Teachers & Instructors, Social Professionals, Business Professionals, Artists 

and Related Professionals. 

C1 - PARA-PROFESSIONALS, CLERKS, SALESPERSONS and 

PERSONAL SERVICE WORKERS 

People with technical training, e.g. Technicians, Air & Sea Transport Technical Workers, Registered 

Nurses, Police and Air Traffic Controllers. Stenographers & Typists, Personal Assistants, Data 

Processing and Business Machine Operators, Clerks, Receptionists, Telephonists, and Messengers. 

Investment and Real Estate Salespersons, Sales Representatives, Sales Assistants, Tellers, 

Cashiers, Ticket Salespersons and Telesales. 

C2 - TRADESPERSONS 

Metal Fitting and Machining Tradespersons, Electrical and Electronic Tradespersons, Building 

Tradespersons, Printing Tradespersons, Vehicle Tradespersons, Food Tradespersons. 

D - PLANT and MACHINE OPERATORS and DRIVERS 

Road & Rail Transport Drivers, Mobile Plant Operators (except Transport), Stationary Plant 

Operators, Machine Operators. 

E - LABOURERS and RELATED WORKERS 

Trades Assistants and Factory Hands, Agricultural Workers and Related Workers, Cleaners, 

Construction and Mining Labourers, Miscellaneous Labourers & Related Workers. 

F – UNEMPLOYED/LOOKING FOR WORK 

G - STUDENT OR UNDER SCHOOL AGE 

H - NOT IN PAID EMPLOYMENT, RETIRED OR AGED PENSIONER 

Please Note: The occupation groupings used by The Nielsen Company are the Australian Standard 

Classification of Occupations (ASCO) published by the Australian Bureau of Statistics. 

Specific occupations listed underneath each category are examples only. This is not an exhaustive 

list.

Newspaper Readership (NP) 

Read a newspaper in the past 7 days 

Newspaper X readers/ non readers in the past 7 days - all major newspapers, local, other 

Read a newspaper in the past 7 days (paper version) 

Read a newspaper in the past 7 days (online) 

Newspaper X readers/ non readers in the past 7 days - all major newspapers, local, other (paper version) 

Newspaper X readers/ non readers in the past 7 days - all major newspapers, local, other (online) 

Local Messenger readership (Adelaide only) 

A Community readership (Perth only) 

Valid Data Period 

i.e Data is only available for years stated 

If no end date, still current 

1996 - 2009 

1998 - 2009 

2010 - 




1996 - 1996 

1996 - 1996 

Technology (TE) 

Have access to a personal computer in the household 

1996 - 

Have a mobile phone 

2001 - 

Intend to purchase/ replace/ keep existing mobile phone in the next 12 months 

2001 - 

Consider changing mobile phone network carrier in next 12 months 2005 - 

Have mobile phone prepaid or plan contract 2005 - 

Last access to the internet - past week, 1-4 weeks ago, more than 4 weeks ago 

2000 - 2007 

How often access the internet - daily / weekly / fortnightly / monthly / less often / never 2008 - 

Where internet is accessed from - home / work / school / elsewhere 

2000 - 

Mobile phone network carrier 

2002 - 

Internet Surfing frequency 

2003 - 

Access to Internet in past month 

1996 - 1999 

Type of Internet connection at home -(Dial-Up/Broadband/No Connection) 2006 - 

Have a mobile phone (old definition) 

1996 - 2000 

Intend to buy/ replace mobile phone in next 12 months 

1996 - 2000 

CD player at home/ in car 

1997 - 1999 

Compact discs bought in past six months for self or others, by number - less than 5, 5-10, more than 10, none 

1997 - 2001 

Play home video games 

2000 - 2000 

Have a music CD player in the car 

2000 - 2000 

Have a music CD player at home 

2000 - 2000 

Whether visited a newspaper website 

2001 - 2001 

Home phone provider 

2002 - 2002 

Television (TV) 

Commercial TV viewing frequency 

ABC TV viewing frequency 

PAYTV viewing frequency 

Personally viewed a rented video/DVD in the past 7 days 

Household currently subscribes to Pay TV 

Household intends to subscribe to Pay TV 

Household does not intend to subscribe to Pay TV 

Purchasing Food (FO) 

Dined at a restaurant 1-3 times in the past 4 weeks 

Dined at a restaurant 4 or more times in the past 4 weeks 

Dined at a restaurant in the past 4 weeks 

Takeaway food frequency 

Bought or ordered T/Away chicken /pizza / burger/ other in the past 4 weeks 

Bought or ordered T/Away Asian in the past 4 weeks 

Purchase of food/groceries from a convenience store in past month 

Purchase of food/groceries from a service station with convenience store facilities in past month 

Bought or ordered T/Away chinese in the past 4 weeks 

1996 - 

2002 - 

2003 - 

1996 - 

1996 - 

1996 - 

1996 - 

1996 - 

1996 - 

1996 - 

1996 - 

1996 - 

2004 - 

2000 - 

1996 - 

1996 - 1997 

Leisure Activities (LA) 

Visited a hotel in the past 7 days 

1996 - 

Visited a licenced club in the past 7 days (not Perth) 

1996 - 

Regularly participate in TAB betting 

1996 - 

Regularly participate in Lotto, Instant Lotteries/ Scratchies, Lottery etc. 

1996 - 

Regularly visit the casino 

1996 - 

Regularly participate in Internet Gambling 2006 - 

Been to a cinema in the past month 

2001 - 

Attended Major Sporting Event in the past 12 months 

2003 - 

Participant in horse racing 

1996 - 1997 

Interest in horse racing 

1998 - 2002 

Beverages (BE) 

Regular buyers of alcohol from bottle shops/hotels for home use 

Regular buyers of beer / wine /spirits for home use 

Regular buyers of pre-mixed spirits/ready to drink for home use 

Travel (TR) 

Likely to travel interstate by air within the next 12 months 

Likely to travel overseas by air within the next 12 months 

Holiday travel destination in next 12 months 

Holiday within the state (Perth only) 

Holiday - whereabouts (Perth only) 

Inter-State travel frequency 

Overseas air travel (frequency) 

Single Source Categories 

Available Through Radio Advisor 

1996 - 

1996 - 

2003 - 

2000 - 

2000 - 

2002 - 

1996 - 1996 

1996 - 1996 

1996 - 1999 

1996 - 1999 

Page 1 of 2

Single Source Categories 

Available Through Radio Advisor 

House & Home (HH) 

Likely to buy or sell a house or unit in the next 2 years 

Intend to undertake major home renovations in the next 12 months 

Type of renovations in next 12 months - Painting 

Type of renovations in next 12 months - Landscaping / Gardening 

Type of renovations in next 12 months - Extensions / Repair work 

Type of renovations in next 12 months - Kitchen / Bathroom 

Type of renovations in next 12 months - General household refurbishment 

Type of renovations in next 12 months - Other type 

Pet ownership - dog, cat or other 

First home buyers 

Valid Data Period 

i.e Data is only available for years stated 

If no end date, still current 

1996 - 

1996 - 

2003 - 

2003 - 

2003 - 

2009 - 

2003 - 

2003 - 2008 

2001 - 

1996 - 1996 

Purchase Decisions (PD) 

Intend to purchase whitegoods within the next 12 months 

1996 - 

Intend to purchase general furniture within the next 12 months 

1996 - 

Intend to purchase TV/ HiFi/ VCR/ DVD within the next 12 months 

1996 - 

Intend to purchase motor vehicle in next 12 months 

1996 - 

Intend to purchase a personal computer in the next 12 months 

1998 - 2006 

Intend to purchase computer software in the next 12 months 

1998 - 

Intend to purchase small electrical goods in the next 12 months 

2001 - 

Intend to purchase computer/video games in next 12 months 

2003 - 

Intend to purchase other computer hardware/accessories in next 12 months 

2003 - 2006 

Intend to purchase a personal computer, hardware or computer accessories in the next 12 months 

2007 - 

Intend to purchase air conditioning / heater in the next 12 months 2005 - 

Shopped for fashion clothing or accessories in past month 

2001 - 2007 

Made purchase from a hardware store in past month 

2003 - 

Made purchase from a garden nursery in past month 

1996 - 

Made purchase from a pharmacy/chemist in past month 

2002 - 

Made purchase from a department store in past month 

2003 - 

Made purchase from a discount retailer in past month 

2003 - 

Made purchase from a fashion/clothing store in past month 

2008 - 

Made purchase from a furniture/appliance store in past month 

2003 - 

Made purchase from a newsagency in past month 

2003 - 

Made purchase from a bookstore in past month 

2003 - 

Made purchase from a music/record store in past month 

2003 - 

Have bought goods/services over the Internet 

2003 - 2004 

When last purchased goods or services over the internet (past mth, more than mth never) 2005 - 

Intend to purchase a computer/ hardware in the next 12 months 

1996 - 1997 

Intend to purchase new motor vehicle in the next 12 months 

1996 - 2001 

Intend to purchase used motor vehicle in the next 12 months 

1996 - 2001 

Made purchase from hardware store in past 14 days 

1996 - 2002 

Whether people would shop online with a credit card 

2001 - 2002 

Purchased a DVD or video in past month 

2005 - 2006 

Purchased a DVD or video, or purchased and downloaded a movie, TV show or music video in the past month 

2007 - 2007 

Purchased a DVD or video, TV show or music video from a store in past month 

2008 - 

Watched or downloaded a movie or TV show from the internet in past month 2008 - 

Intend to purchase MP3 player / iPod in next 12 months 2007 - 

Digital Radio (i.e. receives digital radio broadcast) 2009 - 

Finance & Insurance (FI) 

Have private health insurance 

1996 - 

Have comprehensive motor vehicle insurance 

1999 - 

Credit card holders 

2002 - 

Amex/ Diners Card holders 

2003 - 

Visa/ Mastercard/ Bankcard holders (note that 'Bankcard' was removed from the definition in 2009) 

2003 - 

Have a personal loan 

1996 - 

Have personal investment (excluding Superannuation) - less than $50,000 / $50,000-$150,000 / more than $150,000 

2008 - 

Have personal investment - less than $10,000 / $10,000-$50,000 / more than $50,000 

2003 - 2007 

Intend to purchase financial/investment services in next 12 months 

2003 - 

No. of people working in the household 

1998 - 

Have a mortgage with a bank/ credit union 

2001 - 

Have a mortgage with lender (other than bank/credit union) 

2000 - 

Have no mortgage 

2001 - 

Would consider changing mortgage lender 

Have personal investment $5000+ 

Have home contents insurance 

Have home and/or contents insurance 

Amex/ Diners Card holders 

Visa/ Mastercard/ Bankcard holders 

Employ up to 50 people nationally at place of work 

Employ 50 or more people nationally at place of work 

These categories are available with survey data collected for 

the five capital cities. Other markets will most likely be the 

same, however some categories may change. 

It is important to remember that when using these filters with 

Radio Advisor data, the overall sample size of your 

demographic will be reduced in most instances, sometimes 

significantly. Users should pay strict attention to the sample 

size for each demo/category. 

2003 - 

1996 - 1997 

1996 - 1998 


1996 - 2000 

1996 - 2001 

1997 - 2001 

1997 - 2001 

Have personal investment over $10,000 

1998 - 2002 

Have personal investment of $5,000 up to $10,000 

1998 - 2002 

Have a mortgage with a bank 

2000 - 2000 

Have a mortgage with a credit union 

2000 - 2000 

How people pay their bills - phone, internet, other 

2001 - 2002 

Page 2 of 2

METRO LIFESTYLE QUESTIONNAIRE 

The following two pages include a number of simple questions which we would like you to answer at any time 

during the week. When used with the information on radio listening, these answers will help broadcasters 

understand the way in which programmes and stations are chosen by different types of people. Please 

remember, the published results only show the total information from groups of people taken together, never 

individual information, so all your answers remain confidential. 

Thank you again for helping to provide this information which is so greatly 

appreciated by the radio industry. 

Please answer the following questions by placing a cross in the appropriate boxes 

Q1 Which of the following newspapers have you read or 

looked into in the past 7 days? (Cross all applicable) 

Metro Daily 1 

Metro Daily 2 

Metro Sunday 1 

Metro Sunday 2 

Aust. Financial Review 

The Australian 

Local Community Paper 

Other Newspaper 

Paper Online No 

1 

1 

1 

1 

1 

1 

1 

1 

2 

2 

2 

2 

2 

2 

2 

2 

3 

3 

3 

3 

3 

3 

3 

3 

Q2 On an average day (between Monday and Sunday), 

how much time would you spend watching each of the 

following types of television? (Do not include time spent 

watching videos or DVDs) 

(Cross one box only in each column) 

Commercial 

(7, 9, 10, SBS) 

More than 5 hours per day 1 

3 to 5 hours per day 2 

1 to 3 hours per day 3 

Up to 1 hour per day 4 

Don’t usually watch 7 

ABC Pay TV 

1 

2 

3 

4 

7 

1 

2 

3 

4 

7 

Q3 Regarding PAY TV, do you (or your household)…? 

(Cross one box only) Already subscribe 1 

Intend to subscribe 2 

Do not intend to subscribe 3 

Don’t know whether you will subscribe 4 

Q4a Have you personally viewed a rented 

DVD or video in the past 7 days? 

Q4b Have you purchased a DVD or video, 

TV show or music video from a store in 

the past month? 

Q4c Have you watched or downloaded a 

movie/TV show from the internet in the 

past month? 

Q5 Have you visited a cinema to watch a 

movie in the past month? 

Q6 In the past 12 months, have you 

attended a major sporting event (e.g. 

football match, cricket, tennis, golf etc)? 

Yes 1 

No 2 

Yes 1 

No 2 

Yes 1 

No 2 

Yes 1 

No 2 

Yes 1 

No 2 

Q7 Regarding pets, do you have a? (Cross all applicable) 

Dog 1 

Other Pet 3 

Cat 2 

No Pets 4 

Q8 Will you purchase any of the following products or 

services in the next 12 months? (Cross all applicable) 

Whitegoods (e.g. fridge, dryer, microwave) 

Air Conditioning / Heater 

General furniture (e.g. lounge, bed, table) 

Digital Radio (i.e. receives digital radio broadcast) 

Audio/Visual Equipment (e.g. TV, stereo) 

Small electrical goods (e.g. kettle, toaster) 

3 

Finance and investment 

Motor vehicle 

Personal computer / hardware / accessories 

Computer or video games 

Computer software 

MP3 Player / iPod 

Q9 Do you have a personal computer (not 

just computer games or game consoles) in 

your household? 

Q10a How often do you access the Internet? 

(Cross one box only) 

Daily 1 

Weekly 2 

Fortnightly 3 

Monthly 4 

Yes No 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

IF YOU HAVE ACCESSED THE INTERNET - 

Q10b From where do you access the Internet? 

(Cross all applicable) 

Q10c 

Home 1 

Work 2 

2 

2 

2 

2 

2 

2 

2 

2 

2 

2 

2 

2 

Yes 1 

No 2 

Less often 5 

Never 6 

School / College / University 3 

Elsewhere 4 

What type of Internet connection do you have at 

home? (Cross all applicable) 

Dial Up 1 Broadband 2 No Connection 3 

Q10d In an average week how long would you spend 

‘surfing’ the Internet (do not include time using e-mail)? 

(Cross one box only) Up to one hour 1 

Q10e 

1 to 3 hours 2 

3-5 hours 3 

More than 5 hours 4 

Do not use the Internet for ‘surfing’ 5 

When did you last personally purchase goods or 

services over the Internet? 

Past month 1 

More than one month ago 2 

Never 3 

Q11 In the past month, have you purchased any food or 

groceries from a…? 

Yes No 

Convenience Store 

Service station with full 

convenience store facilities 

1 

1 

2 

2

Q12 In the past month, have you personally made any 

purchases from the following store types? 

Yes No 

Hardware store 

Garden nursery 

Pharmacy / Chemist 

Department store (e.g. Myer) 

Discount retailer (e.g. K-mart, Target) 

Fashion / Clothing store 

Furniture / Appliance store 

Newsagency 

Book store 

Music / Record store 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

Q13a Regarding mobile phones, in the next 12 months do 

you intend to…? (Cross one box only) 

2 

2 

2 

2 

2 

2 

2 

2 

2 

2 

Keep your existing mobile phone 1 

Replace your existing mobile phone 2 

Purchase a mobile phone (don’t currently have) 3 

Don’t have and won’t buy a mobile phone 4 

IF YOU HAVE A MOBILE PHONE – 

Q13b Who is your current mobile phone network carrier? 

(Cross one box only) 

Optus 2 

3 3 

Telstra 4 

Vodafone 5 

Virgin 6 

Other mobile phone carrier 7 

Q13c Are you considering changing your mobile phone 

network carrier in the next 12 months? 

Yes 1 No 2 

Q13d Is your mobile phone contract…?(Cross one box only) 

Plan 1 

Prepaid 2 

Q14 How often have you eaten out at a restaurant in the 

past month? (Cross one box only) 

One to three times 1 

Four or more times 2 

Not in the past month 3 

Q15a In the past month, how often have you bought or 

ordered for home delivery, any take-away / fast food? 

(Cross one box only) One to three times 1 

IF YOU HAVE BOUGHT/ORDERED – 

Four or more times 2 

Not in the past month 3 

Q15b What type of food was that? (Cross all applicable) 

Chicken 1 

Pizza 2 

Burgers 3 

Asian 4 

(e.g. Chinese, Thai, Japanese, Indian etc) 

Other type 5 

Q16 Where do you intend to travel for a holiday in the next 

12 months? (Cross all applicable) 

Overseas 1 

To another state 2 

Within your own state 3 

Do not intend to travel 4 

Q17 Are you likely to travel by air in the next 12 months? 

(Cross all applicable) Yes, interstate 1 

Yes, overseas 2 

No, do not intend to travel 3 

IF YOU ARE UNDER 18 YEARS OF AGE, THERE IS NO NEED TO 

ANSWER THE FOLLOWING QUESTIONS. THANK YOU. 

Q18 Are you or a member of your household 

likely to purchase or sell a house / unit 

within the next two years? 

Yes 1 

No 2 

Q19 What type of major home renovations will you 

undertake in the next 12 months? 

(Cross all applicable) Painting 1 

Landscaping / gardening 2 

Extensions / repair work 3 

Kitchen / Bathroom renovations 7 

General household refurbishment 4 

None 6 

Q20 In the past month, have you visited a…? 

Yes No 

Hotel (i.e. pub / bar) 

Licensed club 

1 

1 

2 

2 

Q21 Which of the following do you regularly (once a month 

or more) purchase to take home or to parties? 

(Cross all applicable) Beer 1 

Wine 2 

Spirits 3 

Pre-mixed spirits / ready to drink 4 

None 5 

Q22 Have you participated in any of the following types of 

gambling in the past 2 months? (Cross all applicable) 

Yes No 

TAB betting 

Visited a casino / Licensed Club 

Internet Gambling 

Lotto, Instant Lotteries / Scratchies, 

Lottery Tickets etc 

1 

1 

1 

1 

2 

2 

2 

2 

Q23a Do you have a mortgage with a …? 

(Cross all applicable) Bank or Credit Union 1 

Q23b IF YOU HAVE A MORTGAGE - 

Would you consider changing lending 

provider? 

Other lender 2 

No mortgage 3 

Yes 1 

Q24 Do you personally have…? 

Comprehensive vehicle insurance 

Yes 

No 2 

No 

Home and/or Contents Insurance 

Private health insurance (exc. Medicare) 

Visa / MasterCard 

American Express / Diners Club Card 

Personal loan 

1 

1 

1 

1 

1 

1 

2 

2 

2 

2 

2 

2 

Q25 What level of personal investments (e.g. banks, shares, 

etc) do you have (not including superannuation)? 

(Cross one box only) More than $150,000 1 

$50,000 to $150,000 2 

Less than $50,000 3 

Have no personal investments 4 

THANK YOU ONCE AGAIN FOR YOUR COOPERATION

Radio Facts 

• On average, 60% of Australians listen to commercial radio every 

weekday. 76% listen every week. 

• 62% of commercial radio listeners only listen to commercial 

radio. 

• 79% of weekday commercial radio listeners also listen to 

commercial radio on the weekend. 

• Each working week, 26% of people listen in the car between 

5.30am and 9.00am. 48% of people listen while driving between 

4.00pm and 7.00pm. 

• All Australian dwellings have at least one radio. 96% have three or 

more. 

• People spend an average of 16 hours and 36 minutes listening to 

commercial radio per week. 

• Australians listen to an average of 1.5 radio stations per week. 

• The average age of commercial radio listeners is 42 years. 

49% 

Place of Listening 

33% 

16% 2% 

Home Car Work Other 

25 

20 

15 

10 

5 

0 

5:30 

6:00 

6:30 

7:00 

7:30 

8:00 

8:30 

9:00 

9:30 

10:00 

10:30 

11:00 

Average Daily Radio 

Listening Trend 

11:30 

12:00 

12:30 

13:00 

13:30 

14:00 

14:30 

15:00 

15:30 

16:00 

16:30 

17:00 

17:30 

18:00 

18:30 

19:00 

19:30 

20:00 

20:30 

21:00 

Weekday 

Weekend 

Weekly Time Spent Listening 

to Commercial Radio 

10:10 

13:50 

15:15 

17:53 

21:30 

22:00 

22:05 

AP 10-17 AP 18-24 AP 25-39 AP 40-54 AP 55+ 

Source : The Nielsen Company, Average of Five Capital Cities, Survey #8 2009, All People 10+ (unless otherwise indicated). All sessions are based on standard sessions. 

For more information on The Nielsen Company Products, go to www.nielsen.com, click on Service, By Product. 

22:30 

23:00 

23:30

$56,622 

Average Personal Income 

Commercial Radio Listeners (Working) 

$51,986 

$50,039 

$45,692 

$55,794 

Sydney Melbourne Brisbane Adelaide Perth 

Source: The Nielsen Company, Panorama Survey 9 2009 , All People 14+ 

Radio Share of Advertising Spend By Category 

TOTAL ADVERTI SI NG SPEND 

Courier/Cargo 

Garden 

Serv ices 

Building & Construction 

Education & Learning 

Utilities-Energy & Water 

Gambling/Gaming 

Media 

Government 

Retail 

8% 

10% 

13% 

12% 

16% 

15% 

17% 

19% 

22% 

Source: The Nielsen Company, Adex Jan-Nov 2009 - Top 10 categories shown. 

Radio Facts 

32% 

38% 

e.g. Radio Advertising 

e.g. Radio Advertising 

accounts for 32% of all 

accounts for 32% of all 

Advertising Spend by 

Advertising Spend by 

companies in the 

companies in the 

“Garden” category. 

“Garden” category. 

Who are Commercial Radio Listeners? 

*Of all commercial radio listeners: 

95% access the Internet from Home 

92% access the Internet Daily 

85% use the Internet for Electronic Mail 

75% have accessed google.com.au in the past month 

71% use the Internet for General ‘surfing’ 

67% use the Internet to check account balance 

63% use the Internet for downloading software/files 

62% use the Internet for searching information on products 

62% use the Internet to Transfer funds between accounts 

60% use the Internet to Pay bills online 

Source: The Nielsen Company, Panorama Survey 9 2009, All People 14+ Internet 

Access & Usage. Panorama utilises a 100% Online Methodology. 

Health 

Conscious 

29% 

Individualistics 

19% 

Balance 

Seekers 

18% 

Fun 

Seekers 

4% 

Harmony 

Seekers 

13% 

Success 

Driven 

17% 

Source: The Nielsen Company, Panorama Survey 9 2009 PALS , All People 14+

A better understanding of consumer 

usage of products and services with 

Panorama 

Panorama is a national multi-media database consisting of product and media consumption habits, 

consumer behaviours and attitudes. Data is collected through a combination of an online self completion 

survey and currency data. Currency data from Metropolitan Radio and both Metropolitan and Regional TV 

is then fused into the database so subscribers can create in-depth profiles of listeners/consumers; identify 

potential target audiences or product categories for generating advertising sales; validate advertising 

performance and much more. The multi-media R&F available in this system allows clients to ascertain a 

total reach & frequency for an advertising campaign across radio, television, on-line, newspapers, 

magazines and cinema. 

RetailSelect – Insights on consumer intentions and retailer preferences 

Retail advertising accounts for almost a quarter of all main media spending, in 2009 retailers invested over 

$1.9billion in advertising in order to get customers into their stores. RetailSelect helps advertisers 

understand their customer intentions and helps them plan how to more effectively target existing and 

prospective customers. 

RetailSelect asks people aged 14+ to nominate the stores they would consider purchasing from if they 

were in the market to purchase; White Goods, Small Electrical Appliances, Mobile Phones, Computers & 

Computer Equipment, CD/DVD, Mobile Phones, Hardware and Household Furniture. 

Home Entertainment 

When it comes to selecting a preferred 

retailer when purchasing Home 

Entertainment, The Good Guys is the 

preferred choice amongst all people in 

Sydney, then Harvey Norman and JB Hi-Fi 

follow. 

Source: The Nielsen Company, Panorama Fused TV/Radio Survey 9 2009 

Commercial Radio Listeners 

Other insights enhancements 

The Nielsen Company – 2010 Radio Survival Kit 

The Good Guys 

Harvey Norman 

JB Hi-Fi 

Bing Lee 

Dick Smith 

Big W 

Kmart 

Retravision 

Myer 

Other 

Target 

Domayne 

Clive Peeters 

David Jones 

Betta Electrical 

Strathfield 

Sydney Hi-Fi 

Clive Anthonys 

Chandlers 

Wow Site & Sound 

6.1 

5.8 

2.8 

2.5 

1.8 

20.2 

18.3 

18.3 

18 

14.3 

14.1 

13.1 

12 

11.6 

10.2 

26.5 

33.5 

45.4 

44.4 

43.4 

0 5 10 15 20 25 30 35 40 45 50 

PALS – Personal Aspiration Lifestyle Segments 

The segmentation model based on respondents ranking their 

priorities for the future – modelled on their aspirations not 

their situation now. Designed in consultation with Charlie 

Nielsen (Foreseechange), to provide subscribers with an 

alternative to demographics, which is more closely linked to 

behaviour rather than age, sex and market. Once an 

advertiser’s core audience is establishing using PALS the 

segment can then be linked backed within Panorama to the 

traditional demographic breakouts and those individuals’ 

media consumption habits. 

Source: The Nielsen Company, Panorama Fused TV/Radio Survey 9 2009 

In 2009, Panorama expanded the depth of information covered in technology, Internet, beverages, media 

and expanded the attitudinal questions.

The Nielsen Company – 2010 Radio Survival Kit 

Advertising Expenditure & 

Measurement (AdEx) 

The Nielsen Company provides the currency for estimated advertising expenditure and volume measurement in 

Australia. AdEx measures over 95% of main media advertising across Australia each year (excluding 

Subscription TV, Suburban Press and Classifieds) and provides clients with a means to track advertising activity 

by Media, Category, Agency, Advertiser or Product. 

Using Nielsen’s Ad*Views Reporter software, subscribers can analyse a specific client or agency’s media 

expenditure and history; use it as a sales prospecting tool for current or potential clients; analyse the 

effectiveness of advertising campaigns, run Radio Advisor Reach & Frequency and much more. 

Below you will find some report styles relevant to the Radio Industry. 

All Media National Summary Radio Network Expenditure Share 

Radio Network Expenditure Share 

Do you have any questions about Panorama or AdEx? 

Please contact your Nielsen representative: 

Sydney/Brisbane: Melbourne/Adelaide: Perth: 

Ann-Maree Nolan: 02 8873 7713 David Burge: 03 9207 3980 Richard Webster: 0419 904 197

Some of the more frequently used radio survey terms are outlined below. Radio Advisor also 

includes a more comprehensive list - just select “Help”, then look under “Terms and 

Definitions”. If you have any further questions regarding radio terms and definitions, please 

contact your Nielsen representative. 

Average Audience (or Average Quarter Hour Audience) 

used in Session Ranking, Program Ranking, Station Loyalty 

The average number of people listening per quarter-hour in any given time-period or session. 

e.g. At any given time Mon-Sun 5:30am-12mn there are, on average, 61,000 listeners tuned into 

Station A. 

Cumulative Audience (or Cumes) 

used in Session Ranking, Ebb & Flow; Program Ranking; Station Loyalty 

The total number of different people who listen for at least one quarter hour during the 

course of a chosen time-period or session. 

e.g. 600,000 different people tuned into Station B at some stage during Mon-Sun 5:30am-12mn. 

Station Share 

used in Session Ranking, Station Loyalty 

Share of audience is the percentage of the total radio listening audience in a given time 

period tuned to a particular station. Share is a station’s average audience expressed as a 

percentage of the total radio audience for the same period of time. 

e.g. Between Mon-Sun 5:30am-12mn 9.4% of all radio listening is tuned into Station C. 

Time Spent Listening 

used in Session Ranking 

The average amount of time that those people who listen to radio or a specific station 

(cumulative audience), spend listening during a specified time-period. Shown in hours and 

minutes (not decimal time) eg. 1:30 is one hour, thirty minutes. 

e.g. Station A has 799,000 listeners (cumes) each of these people listen on average for 7 hours & 6 

minutes (7:06). 

Exclusive Audience 

used in Session Ranking; Station Loyalty 

The number (000’s) or proportion (%) of listeners who tune in to only one station during a 

specified time period. ie. The number of people who listen exclusively to that station. 

e.g. Station B has 115,000 listeners who listen exclusively Mon-Sun 5:30am-12mn. 

Multi-Station Cume 

used in Session Ranking 

Terms and Definitions 

The total number of different (unduplicated) people who listen to 2 or more stations during 

the course of a chosen time-period or session. 

Note: Multi-station Cume must be calculated in Radio Advisor. Cumes cannot simply be 

added together as there will be a number of people who indicate listening to multiple stations 

during the specified time period. 

The Nielsen Company – 2010 Radio Survival Kit. Page 1 of 2

Net Reach (1+ Reach) 

used in Reach & Frequency 

Terms and Definitions con’t 

Refers to the number (000’s) or proportion (%) of different people reached at least once by a 

specified number of advertisements. Net reach can be expressed in terms of numbers of 

people and/or as a percentage of the population group being targeted. Ie. Net Reach is 

similar to Cumulative Audience but is usually quoted in association with the effectiveness of 

an advertising campaign, whereas Cumulative Audience is used when analysing timeperiods 

or sessions. 

Maximum Reach 


Refers to the total number of people it is possible to reach on the station/s and session/s 

selected within a schedule. I.e the total station cume or multiple station cume for the session 

chosen. 

e.g. If Station B has a total cume 669,0000 it is not possible to reach any more listeners as the station 

only has 669,000 listeners. To achieve the maximum reach an advertiser would have to put an 

advertisement on every ¼ hour. 

Gross Impacts 


The sum of the quarter-hour audience for all spots in a given advertising schedule. This 

figure will most likely include duplication of listeners. It is the total number of times a listening 

audience has the opportunity to “hear” an advertisement. 

Average Frequency 


The average number of times that radio listeners “reached” by an advertising campaign are 

exposed to an advertisement. Or how many times they have “heard” the advertisement. 

e.g. The average frequency for Stations A, B & C is 4.2 times. 

Effective Frequency 


Shows how the reach for a number of advertisements is made up in terms of the numbers 

(000’s) and proportion (%) of people who were reached or heard 1 or more, 2 or more, 3 or 

more times etc, by a series of advertisements. (e.g 1+,2+, 3+ etc) 

Exclusive Frequency 


Shows how the reach for a number of advertisements is made up in terms of the numbers 

(000’s) and proportion (%) of people who were reached or heard exactly once, exactly twice, 

exactly 3 times etc, by a series of advertisements. (e.g 1, 2, 3 etc) 

Cost Per Thousand (CPM) 


The cost of each 1000 impacts delivered by an advertising schedule (I.e. the cost of the 

schedule divided by the gross impacts gives you a cost per thousand). 

The Nielsen Company – 2010 Radio Survival Kit. Page 2 of 2

1. SAMPLE DESIGN 


RADIO SURVEY METHODOLOGY AND OTHER TECHNICAL INFORMATION 

The sample on which all radio survey information is based, is a stratified multistage probability sample selected in the following manner: 

Page 1 of 5 

The total sample requirement of Census Collector's Districts (CDs) is allocated to the regions making up the survey area (see area definitions elsewhere in survival kit) in proportion to 

the 2008 Estimated Resident Population. Within each region, the sample of CDs is then allocated to the Statistical Local Areas (SLAs) which make up that region in proportion to the 

2008 Estimate of occupied private dwellings. SLAs, which are too small to attract sample, are grouped with SLAs adjacent on a geographically ordered list. 

Within each region SLAs (or groups of SLAs) are divided into bands according to the number of CDs required. The CDs are ordered in a geographic serpentine order, and grouped 

into bands of adjacent CDs such that the bands have equal numbers of occupied private dwellings according to the 2008 Estimated Resident Population. One CD is selected in each 

band in Sydney, Melbourne, Brisbane, Adelaide and Perth. If a selected CD has recently been used in a Nielsen Media survey, a further selection is obtained in the same manner. In 

some cases CDs are combined to build up the size of the area to a minimum level. 

Geographic serpentine ordering of areas is done by starting with the area in the north eastern corner (top right) and proceeding from east to west, and then west to east, gradually 

moving southwards, in a winding or serpentine fashion. This method ensures an even spread of the sample across the target area. 

Metropolitan Markets 

In Sydney, Melbourne, Brisbane, Adelaide and Perth during the first survey wave, a 

quarter of the selected CDs, spread throughout the entire survey area, are surveyed each 

week. In subsequent survey waves one fifth of the CDs are surveyed each week. Data 

from two survey waves are combined in producing a report although only the last two 

weeks of data carry over from the first survey into Wave #2 in the markets of Sydney, 

Melbourne, Brisbane, Adelaide and Perth. 

Selected CDs are mapped, blocks numbered and starting points selected at random. To 

achieve the planned sample, a minimum of four diaries is placed in each interviewing area 

each week. 

Regional Markets 

In the majority of regional markets the selected CDs are surveyed across the whole survey 

period. In certain larger markets the selected CDs are surveyed across half the survey 

period, then re-visited for the other half. 

Selected CDs are mapped, blocks numbered and starting points selected at random. To 

achieve the planned sample, a minimum number of diaries are placed in each interviewing 

area each week. The actual number is depends on the total sample and number of CDs 

to be surveyed. 

Interviewing follows a prescribed order of blocks within each CD. Sampling is sequential over time with up to three calls being made on every selected household. These calls are 

spaced over alternate waves of the survey. Interviewers rotate their calls over different times of the day to give full opportunity for all types of households to participate. 

For some regional markets, in some of the more outer lying areas, participants are 

recruited by telephone and diaries are mailed to respondents. The sample for these is 

designed as a random sample of population with telephones in the defined survey area. 

Initially, the survey area is defined in groups of SLAs/CDs as per above. These areas are 

then converted into telephone exchange areas as defined by Telstra. Telephone number 

ranges available to each exchange are then used to generate telephone numbers at 

random. The amount of random telephone numbers generated for each exchange are 

selected in proportion to the population within each exchange area.

2. SAMPLE SIZE 

Minimum effective target samples for each city per report period as a result of the above sample plan are: 

SYDNEY 2,400 individuals of 10 years of age and over. 

MELBOURNE 2,400 individuals of 10 years of age and over. 

BRISBANE 2,000 individuals of 10 years of age and over. 

ADELAIDE 1,750 individuals of 10 years of age and over. 

PERTH 1,850 individuals of 10 years of age and over. 

NEWCASTLE 1,500 individuals of 10 years of age and over 

CANBERRA 1,100 individuals of 10 years of age and over 

GOLD COAST/TWEED 1,500 individuals of 10 years of age and over 

Other regional samples are determined by each markets individual requirement. 

3. DIARY DESIGN 


Page 2 of 5 

A diary is used by each individual in the survey. Each diary contains adequate space for the individual to record all his or her radio listening, both at home and away from home, by 

placing crosses in appropriate squares for every quarter-hour of listening (eight minutes or more) 24 hours a day. Stations, quarter-hours, day and place of listening for a period of 9 

days commencing on a Friday record the data. The actual days processed are Sunday to Saturday. 


Each diary has the quarter-hours listed along the side for each day. A set of stickers 

listing station names are included with each diary. Respondents are to peel of the sticker 

for each station listed to and place it in columns in the diary. Up to eight columns are 

provided for stickers in each diary. Blank stickers are available for respondents to write in 

any station listed to not on the pre-printed list. Additional pages are provided in the diary 

to record listening if more than 8 stations are listened to. 

There is also provision in the diaries to indicate the device used to listen (AM/FM radio, 

Internet and digital radio). 

Regional Markets 

Stations are pre-listed in the diary across the top and bottom of each page and quarterhours 

are listed down the side. Stations are listed in descending order of frequency in half 

of the diaries and in ascending order of frequency on the other half. This minimises any 

"order of listing" bias. Two additional columns are included in each diary for recording 

listening to any other stations (FM & AM) not listed in the diary. Respondents are asked 

to write in the call signs of such stations. 

In order to improve the recording of all listening, a reminder appears on each diary page to record all listening which takes place away from home as well as in the home. 

4. DIARY PLACEMENT 

Diary placements are made personally by specially selected and trained interviewers who are supervised by permanent Field Supervisors. 


One diary is left with ONE person only aged 10 years and over in each sampled 

household. This person is selected by using the last birthday method (ie. the person in 

the home who had the last birthday). In the diary placement, the interviewer personally 

demonstrates how the diary should be completed (a demonstration page is included in 

each diary). When the diaries are placed, the interviewers explain that they will be calling 

personally to collect the completed diary at the end of the survey. 

Regional markets 

One diary is left for EACH person aged 10 years and over in each sampled household. In 

the diary placement, the interviewer personally demonstrates how the diary should be 

completed (a demonstration page is included in each diary). A pre-printed demonstration 

page is also left with respondents. When the diaries are placed, the interviewers explain 

that they will be calling personally to collect the completed diary at the end of the survey.


Page 3 of 5 

All calls to establish contact are made on Thursday, Friday and Saturday, with the time rotated between day, night and Saturday according to an established procedure. Each 

interviewer works through his/her list of areas in a different order to the previous week. In this way the timing of calls on any one home alters from week to week to increase the contact 

rate. 

People accepting diaries receive a leaflet explaining the purpose of the survey and the importance of accurate recording of listening. In Regional markets, people not at home when 

diaries are accepted by their families are reassured through the card that the project is legitimate and worthwhile and that confidentiality is assured. 

People temporarily declining also receive a leaflet that explains the importance of the ratings survey. These households are contacted again in the following survey periods in attempts 

to obtain participation. Unattended homes are also left the leaflet so that when the interviewer calls again the household members are better prepared to accept diaries. 

Homes not contacted on previous calls are called on again to obtain their participation before calls are made on any different new addresses elsewhere in the collector's district. Each 

designated dwelling is thus called on up to three different times over several weeks in an attempt to establish contact and obtain participation. Of these three calls at least one of these 

calls should be on a Thursday or Friday before 5:00pm, after 5:00pm; or anytime on a Saturday. 

Special procedures are used on retirement villages and security flats where access to potential respondents is sometimes difficult. 

Relevant classification information for all household members is collected personally at the diary placement interview. Show Cards are shown to respondents to facilitate replies to the 

age and occupation questions. The Nielsen interview record forms are designed both to assist the interviewer in following the various procedures and to enable thorough supervision 

and auditing of fieldwork. 

5. MID-WEEK CHECK CALL 

In regional markets where some areas are recruited by telephone, relevant classification 

information for all respondents is collected over the phone by trained field interviewing 

staff and then diaries are mailed to respondents, who then return them in post paid 

envelopes at the completion of the diary week. 

A mandatory phone call is made on participating households on Tuesday or Wednesday during the week that the diaries are being kept. The purpose of this mid-week call is to ensure 

that the respondents in the household are participating in the survey and during this call the interviewer can offer any assistance to the household in regards to the completion of the 

diaries. 

6. DIARY COLLECTION 

Completed diaries are collected on the Sunday following the end of each survey week. Participating households are advised in advance of the intended timing of this call. 

Interviewers call personally to collect the diaries from respondent homes. An additional purpose of the collection call is to check the recording in diaries with diary owners to verify any 

recordings that may not be clear. Up to two personal calls are made (with a three hour time lapse in between) in an effort to collect all the diaries. State field Supervisors or appointed 

trained Media Clerical Support validate many of the completed diaries by telephone and personal calls in accordance with the Industry Quality Assurance Standards. 

Interviewers use "calling cards" when they make collection calls when no one is at home, and leave prepaid return envelopes at such addresses if they are not going to make another 

personal collection call. A "thank you" card is left at addresses where diaries are collected from meter boxes, under mats etc. if no one is at home. In addition, during the each week of 

a survey, when interviewers leave a reply-paid envelope, they will also telephone the homes concerned to impress on them the need for a prompt return of diaries.

Over all cities surveyed, an average of 83% of diaries that are placed are returned useable and entered into the computer to comprise the sample. 


Page 4 of 5 

Whilst the survey method used is loosely called the "diary method", it should more correctly be called the "diary/personal interview method" since diaries are placed and collected 

personally in contrast to diary methods used in other parts of the world where diaries are posted to respondents. 

7. DATA PREPARATION 

After completed diaries are returned to our Sydney office, they are subject to editing by a separate staff of experienced editors, quite independent of field interviewers or data 

preparation personnel. In-office editing procedures aim to check the consistency of diary records and to validate the consistency of station identification. 

8. COMPUTING 

After the in-office editing process, all records are transferred directly into the computer using equipment in our Sydney office. All batch computer runs for reports are conducted on our 

in-house computer in Sydney. 

9. RAISING FACTORS 

Population details for each market are entered into the computer at the start of each year and as each survey is processed, details of the sample composition are also entered into the 

computer. By dividing each population figure by its corresponding sample size, the computer calculates raising factors for each age/sex group and for each grocery buyer group. This 

means that each person is given a separate "weight" in order to ensure his or her true importance in all projected results as shown in this report. Thus if one particular group is undersampled, 

each person in it is given a higher weighting: or if a group is over-sampled, each person is given a lower weighting. All projected results in this report are shown to the 

nearest 1,000 persons in Sydney, Melbourne, Brisbane, Adelaide, Perth and Newcastle (nearest 100 persons elsewhere). 

10. SPECIFICATIONS 

The specifications of this survey meet the requirements of an Industry Committee comprising representatives of Commercial Radio Australia Ltd and by invitation, the Australian 

Broadcasting Corporation. 

Radio surveys are audited by an independent auditor (appointed by Commercial Radio Australia.) who has free and unrestricted access to all field documents and office procedures. 

Details of the Auditor's reports are available upon request to Commercial Radio Australia Ltd. 

11. ERRORS, OMISSIONS etc. 

Each report is issued subject to any errors and omissions. Although every reasonable precaution has been taken to present accurate information, it is possible that there may be some 

inaccuracies, such as faulty designation of programmes. In these cases- 

As listeners provide the information about the stations to which they listen and the times they listen, and 

As the stations provide details of the programmes and their days and times of broadcast, a programme incorrectly listed has no bearing on the validity of the figures in the report.

12. GROCERY BUYERS 


Page 5 of 5 

Grocery Buyers in this report are defined as follows: One person in each home sampled has been classified as the person responsible for most of the grocery shopping. This person 

is the household member who has responsibility for deciding what is purchased. A person who is responsible for grocery shopping who is working, for the purpose of the survey, is a 

person who has paid or unpaid employment on a full, part-time, or limited basis during the week prior to interview. 

13. AUDIENCES BY QUARTER HOURS - IMPORTANT NOTES 

As the figures shown in the report are WEEKLY AVERAGES, care must be exercised when considering audience figures for any quarter hours during which a station has been both on 

and off the air over all weeks of the survey period. To calculate the actual average station audience for any quarter hour concerned, the figures in the report should be adjusted as 

follows: 

(a) Suppose "Station A" had broadcast between 6:00-6:15 am for only ONE week of a ten week survey. Because the computer would divide the total ten-week results by ten to 

obtain a weekly average, the 6:00-6:15 am audience figure shown for "Station A" will represent approximately one-tenth of the actual audience reached in the one week 

concerned. An appropriate adjustment should therefore be made. 

(b) Suppose "Station B" had broadcast between 11:30-11:45 pm for only five of the ten weeks of the survey. The 11:30-11:45 pm audience figures shown for "Station B" will 

represent approximately 5/10th (one half) of the actual average audience. An appropriate adjustment should therefore be made. 

The formula for adjusting any quarter-hour affected is: 

Audience as per report multiplied by the number of weeks in survey divided by the number of weeks the station transmitted.

Commercial Radio Australia Ltd 

ABN 52 059 731 467 

Level 5 

88 Foveaux Street 

Surry Hills NSW 2010 

Sydney Australia 

T: 02 9281 6577 

F: 02 9281 6599 

I: digitalradioplus.com.au 

radio stations 

on digital

Sydney 

Melbourne 

Brisbane 

Adelaide 

Perth 

ABC – National 

SBS – National 

Look out for new stations starting soon 

December 2009

Digital Radio 

Frequently Asked Questions 

Q: When did digital radio become available 

in Australia? 

All commercial and public service broadcasters are now 

broadcasting in high power in the 5 launch cities. Australian 

commercial digital radio services switched-on progressively 

in May and June 2009 in Sydney, Melbourne, Brisbane, Perth 

and Adelaide. The public service broadcasters switched on 1 

July 2009. 

Q: Will I be able to receive digital radio? 

Type your postcode into the search function on 

digitalradioplus.com.au or sms your postcode to 0409377587. 

Q: Will digital radio cost listeners anything? 

No. Listeners simply have to buy a new digital radio to listen to 

digital radio with products priced from around $89. There are 

no other costs – no subscription fees, no messing about with 

signing up, just tune in. 

Q: What extra features will digital radio 

provide? 

Digital radio will provide new stations – see a full listing on 

the next page. Digital radio also means you can listen to your 

existing favourite radio stations but with digital sound quality. 

There are many advantages to digital radio – it will provide 

better reception, more details about advertised products, 

discussion topics, news items, sports and racing via text, 

graphics, pictures and animation. Features like pause and 

rewind will be available on some digital receivers, and, you 

can tune by station name, not frequency, making it easy to 

find your favourite stations. 

Q: What radio receivers are available? 

To listen to digital radio, consumers need a new receiver. 

Digital radios come in all shapes and sizes, including MP3 

devices, hi fi systems, portable players and clock radios. 

PC adaptors, which plug into a computer and allow receiver 

functions to be controlled from the computer screen, will also 

be available. In-car adaptors are available and going forward 

there are likely to be adaptor kits for mobile phones and 

maybe even iPods. 

Q: When I first turned on my digital radio I 

couldn’t hear all my favourite stations. 

When you first switch on your digital radio and when a new 

digital radio station is launched, listeners need to simply 

press the “full scan” or “auto tune” button on your new digital 

radio so that all the stations in your area can be stored in the 

memory of the radio. For more information refer to your radio 

user guide or check the www.digitalradioplus.com.au website. 

Q: Where can I buy a new DAB+ radio? 

Over 600 stores throughout Sydney, Melbourne, Brisbane, 

Adelaide and Perth are stocking digital radios. Go to 

digitalradioplus.com.au for a full listing of retailers. 

Q: How much will a DAB+ radio cost? 

Like any product range, digital radio prices vary depending 

on the features and capabilities. Entry-level receivers (with 

scrolling text) start from around $89 and receivers with all 

capabilities start at around $299. 

Q: Who makes DAB+ digital radios? 

Pure, Roberts, Sangean, Bush, Revo, Grundig, Teac, Yamaha 

and iRiver are just some of the manufacturers making DAB+ 

digital radios. Other manufacturers are developing further 

products. Check the website for a list of digital radios available. 

Q: Will AM and FM radio be switched off? 

There are no plans at this stage to switch off AM and FM 

radio services. As there is an estimated five radio devices per 

home, listeners must be given time to change over all of their 

radio devices before any discussion of switch off of analogue 

services. In addition, planning needs to continue for the 

switch on of digital services to the rest of Australia outside of 

the five launch cities. 

Q: Can I receive AM and FM on my new 

digital radio? 

Digital radios will come in a range of different models. To 

ensure your radio receives digital radio services in Australia 

it must be DAB+ enabled. Some DAB+ radios will also receive 

FM. However you’ll be able to hear your favourite AM and FM 

stations simulcast on DAB+. Look for the DAB+ enabled logo 

on the product pack or in store.

Q: I sometimes get crackling on my AM 

signal will this happen with digital radio? 

Digital radio provides interference free, digital quality sound 

and your radio will find the best signal in your area rather than 

you messing around with tuning the dial. 

Q: When will I be able to receive digital 

radio in other areas outside Sydney, 

Melbourne, Brisbane, Adelaide and Perth? 

Commercial Radio Australia (CRA) has already started 

planning the digital radio rollout in other areas throughout 

Australia. CRA is working on a regional trial of digital radio. 

CRA is calling on the Federal Government to allocate VHF 

Band III spectrum in regional areas for the rollout of digital 

radio services across Australia so regional broadcasters 

can start real planning. It is hoped that a regional trial will be 

announced soon. 

Q: Is digital radio the same as internet radio? 

No, digital radio is broadcast free to air over the airwaves via 

DAB+ technology. Internet-only radio services are streamed 

over the telecommunications networks and incur a download 

cost which varies depending on the internet service provider 

package. Free to air broadcast radio stations will also stream 

their current radio stations plus any new digital services on 

the internet as well as broadcasting, so the content can be 

accessed on both platforms. 

Q: Can I receive digital radio through my 

digital TV set top box? 

Currently we are unaware of a digital TV set top box that will 

receive DAB+. However, we have been advised that a number 

of manufacturers are currently working on integrating DAB+ 

into a digital TV set top box. As new DAB+ products become 

available they will be featured on the www.digitalradioplus. 

com.au website. 

Q: How do I receive digital radio in my car? 

You can buy a digital radio adaptor for your car that is simply 

placed in the vehicle like a satellite navigation device and 

receives all your favourite stations plus the new DAB+ only 

stations. Plus you may also be able to link your portable 

DAB+ receiver via Bluetooth in your car or through a car 

navigation system. 

Commercial Radio Australia (CRA) is continuing to work with 

the car industry to have DAB+ digital radios in cars. CRA is 

working with manufacturers to encourage them to include a 

DAB+ solution standard into car navigation systems. Other 

receiver manufacturers CRA has spoken with are working on 

after-car market options. 

Information about any of these topics can 

be found at digitalradioplus.com.au 

Q: How are you telling listeners about 

digital radio? 

An extensive advertising campaign is underway in Sydney, 

Melbourne, Brisbane, Adelaide and Perth, promoting the 

benefits of digital radio for listeners. The $10 million campaign 

aims to raise awareness of digital radio as well as the website: 

www.digitalradioplus.com.au which contains extensive 

information about digital radio. The campaign will continue in 

2010. We are also working with retailers, manufacturers and 

broadcasters to help promote new stations, products and 

services as they are launched. 

Q: What should I look for when purchasing 

a digital radio to ensure it will work in 

Australia? 

Only DAB+ radios will receive digital radio in Australia. When 

buying a new digital radio look for the DAB+ enabled logo. 

Commercial and Public Broadcaster 

Stations on Digital in 2009 

Sydney – 2GB, 2CH, 2UE, 2DAY, TRIPLE M, 2KY, WS-FM, 

MIX 106.5, 2SM, NOVA, VEGA, ABC & SBS stations – including 

ABC Radio National, Triple J, Classic FM, News Radio, Local 

Radio. Hot30 Jelli, Radar, NovaNation, Koffee, WSFM Plus, 

Gorilla and The EDGE. 

Melbourne – MIX, GOLD, SEN, 3AW, 3MP, FOX, MAGIC, 

TRIPLE M, NOVA, VEGA, Sport 927, ABC & SBS stations – 

including ABC Radio National, Triple J, Classic FM, News 

Radio, Local Radio. Hot30 Jelli, Radar, GOLD Plus, NovaNation, 

Koffee, and The EDGE. 

Brisbane – 4BC, 4BH, 4KQ, B105, TRIPLE M, NOVA, RADIO 

TAB, 97.3 FM, ABC & SBS stations – including ABC Radio 

National, Triple J, Classic FM, News Radio, Local Radio. Hot30 

Jelli, Radar, NovaNation, 4KQ Plus and The EDGE. 

Adelaide – 5AA, MIX, SA-FM, TRIPLE M, NOVA, CRUISE, 

ABC & SBS stations – including ABC Radio National, Triple 

J, Classic FM, News Radio, Local Radio. Hot30 Jelli, Radar, 

NovaNation, Koffee, Mix Plus and The EDGE. 

Perth – 6IX, 6PR, 96 FM, MIX, 92.9FM, NOVA, ABC & SBS 

stations – including ABC Radio National, Triple J, Classic FM, 

News Radio, Local Radio. Hot30 Jelli, Radar, MyPerth Digital, 

Hot Country and NovaNation.

COMMERCIAL RADIO AUSTRALIA LIMITED 

Audience Survey Guidelines and Requirements 

Commercial Radio Australia Limited Endorsed Surveys 

The Code of Ethics and General Survey Standards are guidelines developed to safeguard 

the integrity of the radio survey process. 

Commercial Radio Australia Limited recommends that members adhere to the Code of 

Ethics and adopt the Survey Standards to facilitate the provision of timely and valid 

comparative information to advertisers and advertising agencies. This, in turn, promotes 

effective competition within the radio industry and between radio and other forms of media. 

It also promotes commercial radio as a reliable advertising medium. 

The benefits to members of adherence to the Code of Ethics and Survey Standards are: 

recognition by advertisers and agencies that the commercial radio industry values the 

credibility of its information base; and 

acceptance of the veracity of the results by advertisers and agencies. 

Members should note that the Code of Ethics is largely a statement of the law relating to 

misleading and deceptive conduct and misleading statements. Subsequently, a breach of 

certain provisions of the Code of Ethics may, in some circumstances, expose members to 

action by a third party or regulator under the law relating to such matters. 

Where members are in dispute about a matter involving an audience survey, Commercial 

Radio Australia offers the services of experts to reach a resolution. This service is offered 

as an alternative to costly, and often protracted litigation, between members. Compliance 

with mediation is voluntary. 

The Code of Ethics applies to ALL members of Commercial Radio Australia in ALL areas of 

Australia regardless of whether members participate in a survey. 

___________________________________________________________________ 

Code of Ethics Relating to Use of Survey Information 

All commercial broadcasters have a legal obligation not to engage in misleading and 

deceptive conduct. Conduct can be misleading or deceptive despite an absence of intention 

to mislead or deceive. Care must be taken when using any survey material to ensure that it 

is not used in a misleading or deceptive way. By way of example, conduct can be misleading 

or deceptive where survey material is: 

a) not accurately presented; 

b) is presented selectively; 

c) is quoted out of context; or 

d) is out of date.

Strict adherence to the specific guidelines set out below will ensure that members do not 

engage in misleading or deceptive conduct: 

(i) Quotations of research information, and conclusions drawn therefrom, should be 

truthful and should not mislead either by implication or by omission. 

(ii) In order to avoid any possibility of being misleading, all published matter should 

include a clear and understandable description of the area surveyed, the survey 

period (date or number or season and year), the type of survey (eg. Diary), the 

session(s) or time period(s) to which the figures relate and the appropriate 

description of the figures quoted (Cumes, Averages or Shares of either total or 

commercial audience). 

Example: Population Spread by SLA 

Statistical Local Area Total Persons* Planned 

No. % Sample 

Wollongong (C) 195,722 69.8% 698 

Kiama (A) 20,129 7.2% 72 

Shellharbour (A) 64,322 23.0% 230 

280,173 100.0% 1,000 

* 2007 Estimated Resident Population 

(iii) Estimates, such as estimated reach and frequency, should be clearly identified as 

estimates only and not represented as established fact. 

(iv) Quotations from surveys, including statistics and other research information relating 

to a station's audience, should only be published if they are from an audience survey 

released within the time frames below and adhere to the research codes of ethics of 

the Australian Market & Social Research Society (AMSRS). 

Metropolitan Markets Provincial Markets Country Markets 

Current survey 

(other than for trending and 

comparative purposes) 

Not more than 2 years 

old 

Not more than 3 

years old 

If a new station goes to air in a market, existing surveys should be used for no longer 

than six months following the new station's introduction. 

(v) The name of the Research Company or organisation which undertook the research 

should be stated. 

(vi) Members should not make direct or oblique on-air reference to, or in any way directly 

attempt to encourage the audience to respond in a particular manner to a survey that 

is being conducted in the licence area in which the station operates, either 

immediately before or during the period of the survey. This applies to all member 

stations regardless of financial participation in the survey. 

(vii) This code applies to all broadcast, published, printed or duplicated matter, including 

advertisements, brochures, pamphlets, submissions, or circulated letters produced 

by or on behalf of the member. 

N.B: This is only a summary; you should refer to the full version of the Code, which is found in Part A of the Radio Audience 

Survey Guidelines 

For further information on the Code of Ethics relating to the use of Survey Information or a 

copy of the Audience Survey Guidelines (January 2010) please contact Commercial Radio 

Australia on (02) 9281 6577. A PDF copy of the Guidelines can be downloaded from the 

Commercial Radio website: www.commercialradio.com.au

The Nielsen Company 

PRESS & INTERNET POLICY 

As a result of many requests for access to publish the Radio Ratings prepared by The 

Nielsen Company, we would like to outline the current policy to avoid any misunderstanding 

about the use and status of that material. 

1. The Radio Ratings prepared by The Nielsen Company: 

• is confidential information belonging to Commercial Radio Australia Limited and The 

Nielsen Company; 

• must only be obtained by subscription from The Nielsen Company; 

• must not be passed to third parties without written consent from The Nielsen Company and 

• must be kept confidential. 

2. The Nielsen Company’s policy is to permit supply by its subscribers to the media of limited 

amounts of the Radio Ratings data for publicity and news purposes. In this context, 

‘limited amount’ means an amount that, if published, would not or would be unlikely to 

result in any loss of custom to The Nielsen Company. 

3. In practice, The Nielsen Company accepts the supply or publication of: 

• The Radio Ratings in narrative form to support statements or conclusions made in the 

course of a story, sales brochure or sales pitch; 

• The top line radio Share, Average audience and Cumulative audience figures in each 

capital city or regional markets for the standard sessions and demographics:- 


• Monday - Sunday 5:30am-12mn 

• Monday - Friday 5:30am-12mn 

• Monday - Friday 5:30am-9am 

• Monday - Friday 9am-12md 

• Monday - Friday 12md - 4pm 

• Monday - Friday 4pm - 7pm 

• Monday - Friday 7pm - 12mn 

• Saturday & Sunday 5:30am-12mn 

• People 10+ 

• People 10-17 




• People 55+ 

• Radio Ratings information or data pertaining to OTHER AM, OTHER FM and OTHER 

DIGITAL is not to be published. 

4. Any supply by subscribers or publication by media of the Radio Ratings data beyond the 

above will breach The Nielsen Company and Commercial Radio Australia’s rights in 

respect of its confidential information. 

5. The Nielsen Company may discontinue supply to subscribers who provide Radio Ratings 

to third parties without authorisation and may commence legal proceedings against 

unauthorised recipients of the Radio Ratings data. 

If the Radio Ratings are used in line with this Press and Internet policy the source:- 

‘The Nielsen Company Radio Ratings’ or “The Nielsen Company’ must be used in 

conjunction with the data release.

COMMERCIAL RADIO STATIONS 2010 

Copyright Commercial Radio Australia 2010 

JANUARY 2010 

All 

analogue 

stations 

in 

Sydney, 

Melbourne, 

Brisbane, 

Adelaide 

and 

Perth 

can 

now 

be 

heard 

on 

DAB+ 

Digital 

Radio, 

as 

well 

as 

a whole 

range 

of 

new 

stations. 

Find 

out 

more 

@ www. 

digitalradioplus. 

com. 

au. 

All analogue stations in Sydney, Melbourne, Brisbane, Adelaide and Perth can now be heard on DAB+ Digital Radio, as well as a whole range of new stations. Find out more @ www.digitalradioplus.com.au.

2010 Radio Ratings Survival Kit - Nielsen

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