2010 Radio Ratings Survival Kit - Nielsen
2010 Radio Ratings Survival Kit - Nielsen
2010 Radio Ratings Survival Kit - Nielsen
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Standard Demographic Categories<br />
Available in <strong>Radio</strong> Advisor<br />
AGE SEX MARITAL STATUS<br />
10-12 YRS MALE NEVER MARRIED<br />
13-14 YRS FEMALE MARRIED/DEFACTO<br />
15 YRS SEPARATED<br />
16-17 YRS DIVORCED<br />
18-19 YRS WIDOWED<br />
20-24 YRS<br />
25-29 YRS<br />
30-34 YRS<br />
35-39 YRS<br />
40-44 YRS<br />
45-49 YRS<br />
50-54 YRS<br />
55-59 YRS<br />
60-64 YRS<br />
65-69 YRS<br />
70+ YRS<br />
CAR DETAILS CHILDREN IN OCCUPATION<br />
HOME (A)<br />
OWNER A- MANAGERS/ADMINIST.<br />
NON OWNER NO CHILDREN B- PROFESSIONALS<br />
WITH C0-4 ONLY C1-PARA PROFESSIONALS,<br />
WITH C5-9 ONLY CLERKS, SALES PPL,<br />
WITH C10-17 ONLY PERSONAL SERV WKRS<br />
WITH C0-4 & C5-9 C2-TRADESPERSONS<br />
WITH C0-4 & C10-17 D- PLANT & MACH. OPER.<br />
WITH C5-9 & C10-17 AND DRIVERS<br />
GROCERY WITH C0-4,5-9 & 10-17 E- LABOURERS &<br />
BUYER RELATED WORKERS<br />
F- UNEMPLOYED<br />
GROC BUYER WKG G- STUDENT/UND SCH AGE<br />
GROC BUYER NWKG H- NOT IN PAID EMPLOYMENT<br />
NOT GROC BUYER /RETIRED/AGED PNSR<br />
LANGUAGE MOST CHILDREN IN OCCUPATION STATUS<br />
SPOKEN AT HOME HOME (B)<br />
(other than English) FULL-TIME<br />
ASIA/PACIFIC NO CHILD (5-17) PART-TIME<br />
MEDITERRANEAN/AMERICAS WITH C5-12 ONLY CASUAL/TEMP<br />
OTHER EUROPEAN WITH C13-17 ONLY<br />
OTHER WITH C5-12 & C13-17 SELF-EMPLOYED<br />
NO OTHER LANGUAGE WITH C0-4 & C5-12 EMPLOYEE<br />
WITH C0-4 & C13-17<br />
WITH C0-4,C5-12 &13-17<br />
The <strong>Nielsen</strong> Company - <strong>2010</strong> <strong>Radio</strong> <strong>Survival</strong> <strong>Kit</strong>. Page 1 of 2
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