2010 Radio Ratings Survival Kit - Nielsen

Radio Facts
• On average, 60% of Australians listen to commercial radio every
weekday. 76% listen every week.
• 62% of commercial radio listeners only listen to commercial
radio.
• 79% of weekday commercial radio listeners also listen to
commercial radio on the weekend.
• Each working week, 26% of people listen in the car between
5.30am and 9.00am. 48% of people listen while driving between
4.00pm and 7.00pm.
• All Australian dwellings have at least one radio. 96% have three or
more.
• People spend an average of 16 hours and 36 minutes listening to
commercial radio per week.
• Australians listen to an average of 1.5 radio stations per week.
• The average age of commercial radio listeners is 42 years.
49%
Place of Listening
33%
16% 2%
Home Car Work Other
25
20
15
10
5
0
5:30
6:00
6:30
7:00
7:30
8:00
8:30
9:00
9:30
10:00
10:30
11:00
Average Daily Radio
Listening Trend
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
19:30
20:00
20:30
21:00
Weekday
Weekend
Weekly Time Spent Listening
to Commercial Radio
10:10
13:50
15:15
17:53
21:30
22:00
22:05
AP 10-17 AP 18-24 AP 25-39 AP 40-54 AP 55+
Source : The Nielsen Company, Average of Five Capital Cities, Survey #8 2009, All People 10+ (unless otherwise indicated). All sessions are based on standard sessions.
For more information on The Nielsen Company Products, go to www.nielsen.com, click on Service, By Product.
22:30
23:00
23:30