2010 Radio Ratings Survival Kit - Nielsen

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Radio Ratings Data Commercial Radio Summary Reports of The Nielsen Company Radio Surveys are available on our website for each of the five metropolitan markets. This information is available free to the general public. To access this information: 1. Go to our website, www.nielsen.com 2. From the menu at the top of the screen, select Service, then By Product, then in the body of the main page Radio Audience Measurement, then at the right of screen under Products & Solutions, Radio Ratings Metro Markets. There is also a link to the Radio Gateway data download site (subscribers only). The Nielsen Company Website www.nielsen.com Radio Advisor V.3 Radio Advisor V.3 was launched in 2008. The new software has two user modes 1) Cruise 2) Power. Cruise Mode has been designed for the casual user. It allows the user to simply choose the options from “drop down” boxes to select their data. Cruise mode is idea for basic jobs in Session Ranking, Reach & Frequency, Program Ranking, Station Loyalty & Ebb & Flow. Power Mode is for the experienced user allowing more flexibility with the software. Users have the ability to create custom demographic and sessions. Plus many more new features i.e. Show Explanation, dropping Charts into PowerPoint etc. For more information: 1. Go to our website, www.nielsen.com 2. From the menu at the top of the screen, select Service, then By Product, then in the body of the main page Radio Audience Measurement, then at the right of screen under Products & Solutions, Radio Advisor. ____________________________________ The Nielsen Company Product Information Information on all The Nielsen Company products is available on our website. Simply select the product you are interested in from the menu at the top of the screen via Service, then By Product. If you need any further information, please contact your local Nielsen representative.
Radio Information on the Commercial Radio Australia Website commercialradio.com.au Members have immediate access to an abundance of vital up to date commercial radio marketing and audience research information through free membership of the Commercial Radio Australia website. • Latest research from Australia and around the world • Latest Commercial Radio Market Profiles, as well as marketing support material and brochures • Metropolitan and regional radio audience survey results, 2010 survey schedule • Over 30 years of award winning local and international radio commercials, audio out takes and demos • Coverage of important issues such as Digital Radio and other industry related news • Advice on advertising issues and radio planning • Useful links to relevant industry websites • Current and archived media releases Join for free NOW @ commercialradio.com.au and follow the prompts.
Page 1 and 2: 2010 Radio Survival Kit Contents
Page 3 and 4: 2010 Reporting Periods for Rolling
Page 5 and 6: 2010 Metropolitan Radio Survey Rele
Page 7 and 8: How do I download my survey data? 1
Page 9 and 10: 2010 Population Potentials by Demog
Page 11 and 12: 2010 Population Potentials by Demog
Page 13 and 14: SYDNEY 2010 - POPULATION SPREAD BY
Page 15 and 16: MELBOURNE 2010 - POPULATION SPREAD
Page 17 and 18: BRISBANE 2010 - POPULATION SPREAD B
Page 19 and 20: BRISBANE 2010 - POPULATION SPREAD B
Page 21 and 22: ADELAIDE 2010 - POPULATION SPREAD B
Page 23 and 24: PERTH 2010 - POPULATION SPREAD BY S
Page 25 and 26: NEWCASTLE 2010 - POPULATION SPREAD
Page 27 and 28: GOLD COAST/TWEED 2010 POPULATION SP
Page 29 and 30: 2010 CANBERRA - POPULATION SPREAD B
Page 31: The Nielsen Company has compiled an
Page 35 and 36: Radio Advisor - Basic RA3 2010 Radi
Page 37 and 38: 2010 Nielsen Radio Training Schedul
Page 39 and 40: Radio Advisor Features… Cruise a
Page 41 and 42: Standard Demographic Categories Ava
Page 43 and 44: Newspaper Readership (NP) Read a ne
Page 45 and 46: METRO LIFESTYLE QUESTIONNAIRE The f
Page 47 and 48: Radio Facts • On average, 60% of
Page 49 and 50: A better understanding of consumer
Page 51 and 52: Some of the more frequently used ra
Page 53 and 54: 1. SAMPLE DESIGN The Nielsen Compan
Page 55 and 56: The Nielsen Company - 2010 Radio Su
Page 57 and 58: 12. GROCERY BUYERS The Nielsen Comp
Page 59 and 60: Sydney Melbourne Brisbane Adelaide
Page 61 and 62: Q: I sometimes get crackling on my
Page 63 and 64: Strict adherence to the specific gu
Page 65: COMMERCIAL RADIO STATIONS 2010 Copy

2010 Radio Ratings Survival Kit - Nielsen

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