2010 Radio Ratings Survival Kit - Nielsen

More documents

Recommendations

Info

2010 Radio Training Courses These training sessions are free to current subscribers of The Nielsen Company’s Radio Ratings Data. For dates and times of training, please refer to the separate 2010 Training Schedule. Theory and Software courses available this year are: Nielsen Radio Ratings Certificate Course A two part course covering all aspects of Radio surveys from the methodology used through to the type of data available and how to read and use it. To ‘pass’ each module, students will be required to undertake a small quiz. A certificate is awarded after successful completion of each module. Please note this course does not include software training; please refer to the following page for software courses. ---------------------------------- Module 1 - Understanding How Radio Surveys Are Conducted Information covered: In this course we discuss Nielsen’s Radio Audience Measurement. We outline how surveys are conducted; from the selection of the sample, the areas we use and how to fill out the Radio Diary. We explain the accuracy of the survey data right through to the delivery of the data. We demonstrate how to read and use the data. We define the 4 basic Radio statistics and Reach & Frequency. We interpret a Radio schedule and how it can be used to demonstrate a stations’ ability to reach a client’s specific target audience. We explain how Reach & Frequency can be used to monitor Music or promo rotation. By the end of the session you will understand how the Radio surveys are conducted. What the 4 basic statistics and R&F are. How Share, Cumes and Average Audience differ and what other statistics you need to know when you first start in Radio. Who for? Sales & Marketing; Programmers; Media Buyers/Planners; Researchers etc, either as a refresher for current staff or as the perfect introduction for new staff. Pre- Requisite: None Length: 2 Hours ---------------------------------- Module 2 - Understanding the Survey Numbers Information covered: In the course we re-cap the 4 basic statistics and look at how they are calculated. We define the relationship between Averages, Cumes, & TSL. We demonstrate what can affect a Station’s Share, and why your station’s Cume and TSL are important. How to interpret the data and analyse your station through trending survey results. We introduce other statistics such as Exclusive Audience, Turnover, Profile etc. The “Do’s and Don’ts” of survey numbers, what you can and can’t do with the data. We interpret Ebb & Flow data and see whether or not your listeners are staying with you or going to another Radio station. We also interpret Station Loyalty and find out how loyal your Station’s listeners are. By the end of the session you will have a thorough understanding of the Survey Numbers. How the numbers work together, what influences your Share figures and how to analyse your Station’s survey results. Who for? Sales and Marketing; Programmers; Researchers and anyone interested in gaining extensive knowledge of survey numbers. Pre- Requisite: Module 1 “Understanding How Radio Surveys are Conducted” Length: 2 Hours The Nielsen Company – 2010 Radio Survival Kit. ---------------------------------- For more information on these products, please contact your Nielsen representative or refer to the Media Client Service Contact sheet included within in the Survival Kit.
Radio Advisor – Basic RA3 2010 Radio Training Courses The Nielsen Company – 2010 Radio Survival Kit. Nielsen Software Courses Information covered: An introductory course to Radio Advisor – Nielsen’s Radio data software tool. Provides an overview to the system and explores in depth how to set up & read Session Ranking and Reach & Frequency analyses. Graphing and exporting is also covered. Who for? Sales & Marketing; Programmers; Media Buyers/Planners; Researchers etc. Pre- Requisite: Module 1 “Understanding How Radio Surveys are Conducted” Length: 2 Hours ---------------------------------- Radio Advisor – Advanced RA3 Information covered: For people who want to be able to obtain more information from Radio Advisor, outside the basic statistics. Great for sales planning, programming etc. Can be tailored to suit the group. Covers Ebb & Flow; Program Ranking; Station Loyalty. Who for? Sales & Marketing; Programmers; Media Buyers/Planners; Researchers etc. Pre- Requisite: Radio Advisor – Basic (or initial training when installed) Length: 2 Hours ---------------------------------- Other Nielsen Software Training is also available to subscribers of other Nielsen’s services such as Panorama & AdEx. Panorama Panorama is a national multi-media database consisting of product and media consumption habits, consumer behaviours and attitudes. Data is collected using the Nielsen Company “Your Voice” online panel. Currency data from Radio and TV is then fused into the database providing clients with comprehensive sales & marketing tool. Using Panorama’s Microscope software, subscribers can create in-depth profiles of listeners/ consumers; identify potential target audiences or product categories for generating advertising sales; validate advertising performance and much more. The multi-media R&F available in this system allows clients to ascertain a total reach & frequency for an advertising campaign utilising different media. AdEx Nielsen provides the currency for advertising expenditure and volume measurement in Australia. AdEx measures over 95% of main media advertising across Australia each year (excluding Classifieds) and provides clients with a means to track advertising spend and activity by Media, Category, Agency, Advertiser or Product. Using Adex’s Ad*Views Reporter software, subscribers can analyse a specific client or agency’s media expenditure and history; use it as a sales prospecting tool for current or potential clients; analyse the effectiveness of advertising campaigns and much more. Nielsen Software Workshop The Software Workshop is a practical training session showing you how to use AdEx, Panorama and Radio Advisor together to create a “story” for your Radio Station. In this session we workshop your projects so you gain the maximum benefit of using Nielsen’s data. Who for? Sales & Marketing; Media Buyers/Planners; Researchers etc. Pre- Requisite: AdViews Reporter, Radio Advisor, Panorama Length: 2 Hours
Page 1 and 2: 2010 Radio Survival Kit Contents
Page 3 and 4: 2010 Reporting Periods for Rolling
Page 5 and 6: 2010 Metropolitan Radio Survey Rele
Page 7 and 8: How do I download my survey data? 1
Page 9 and 10: 2010 Population Potentials by Demog
Page 11 and 12: 2010 Population Potentials by Demog
Page 13 and 14: SYDNEY 2010 - POPULATION SPREAD BY
Page 15 and 16: MELBOURNE 2010 - POPULATION SPREAD
Page 17 and 18: BRISBANE 2010 - POPULATION SPREAD B
Page 19 and 20: BRISBANE 2010 - POPULATION SPREAD B
Page 21 and 22: ADELAIDE 2010 - POPULATION SPREAD B
Page 23 and 24: PERTH 2010 - POPULATION SPREAD BY S
Page 25 and 26: NEWCASTLE 2010 - POPULATION SPREAD
Page 27 and 28: GOLD COAST/TWEED 2010 POPULATION SP
Page 29 and 30: 2010 CANBERRA - POPULATION SPREAD B
Page 31 and 32: The Nielsen Company has compiled an
Page 33: Radio Information on the Commercial
Page 37 and 38: 2010 Nielsen Radio Training Schedul
Page 39 and 40: Radio Advisor Features… Cruise a
Page 41 and 42: Standard Demographic Categories Ava
Page 43 and 44: Newspaper Readership (NP) Read a ne
Page 45 and 46: METRO LIFESTYLE QUESTIONNAIRE The f
Page 47 and 48: Radio Facts • On average, 60% of
Page 49 and 50: A better understanding of consumer
Page 51 and 52: Some of the more frequently used ra
Page 53 and 54: 1. SAMPLE DESIGN The Nielsen Compan
Page 55 and 56: The Nielsen Company - 2010 Radio Su
Page 57 and 58: 12. GROCERY BUYERS The Nielsen Comp
Page 59 and 60: Sydney Melbourne Brisbane Adelaide
Page 61 and 62: Q: I sometimes get crackling on my
Page 63 and 64: Strict adherence to the specific gu
Page 65: COMMERCIAL RADIO STATIONS 2010 Copy

2010 Radio Ratings Survival Kit - Nielsen

Create successful ePaper yourself

Delete template?

Save as template?