2010 Radio Ratings Survival Kit - Nielsen

2010 Population Potentials by Demographics
SYDNEY
Minimum Sample Size 2,400 2,400 2,000 1,750 1,850
GROCERY BUYERS
All 1,713,000 1,692,000 775,000 500,000 678,000
Working 1,033,000 997,000 483,000 260,000 409,000
Non-Working 680,000 695,000 292,000 240,000 269,000
With Teens/Children 671,000 612,000 291,000 153,000 257,000
With Children 0-9 428,000 374,000 186,000 96,000 153,000
With Children 10-17 370,000 350,000 162,000 86,000 153,000
Under 40 576,000 535,000 265,000 140,000 226,000
40 Plus 1,137,000 1,157,000 510,000 360,000 452,000
ALL PEOPLE 10+
Area 1 1,013,000 984,000 329,000 235,000 650,000
Area 2 690,000 1,121,000 325,000 265,000 237,000
Area 3 572,000 993,000 409,000 289,000 162,000
Area 4 705,000 742,000 204,000 277,000 437,000
Area 5 1,003,000 - 498,000 - -
NOTES ON POPULATION POTENTIALS
MELBOURNE
BRISBANE ADELAIDE PERTH
Please refer to Survey Area Maps for each market's area definition.
The “TOTAL POPULATION 10+” is our estimate based on the latest information available from the
Australian Bureau of Statistics.
The “MINIMUM SAMPLE SIZE” represents the minimum number of diaries that will be fed into the computer
for the production of each report in 2010.
All other figures are “POTENTIALS”. These are our estimates of the number of people in that age group in
the Survey Area.
The “TOTAL POPULATION” and “POTENTIALS” are all estimates at June 30, 2010. Thus, the figures
shown will be slight over-estimates for the early part of the year and slight under-estimates for the latter part
of the year.
While the number of people in the various components will vary from survey to survey, appropriate raising
factors are used to ensure that each element of the sample is given its correct weight according to the
potential shown.
The Nielsen Company - 2010 Radio Survival Kit.