2010 Radio Ratings Survival Kit - Nielsen

The Nielsen Company
PRESS & INTERNET POLICY
As a result of many requests for access to publish the Radio Ratings prepared by The
Nielsen Company, we would like to outline the current policy to avoid any misunderstanding
about the use and status of that material.
1. The Radio Ratings prepared by The Nielsen Company:
• is confidential information belonging to Commercial Radio Australia Limited and The
Nielsen Company;
• must only be obtained by subscription from The Nielsen Company;
• must not be passed to third parties without written consent from The Nielsen Company and
• must be kept confidential.
2. The Nielsen Company’s policy is to permit supply by its subscribers to the media of limited
amounts of the Radio Ratings data for publicity and news purposes. In this context,
‘limited amount’ means an amount that, if published, would not or would be unlikely to
result in any loss of custom to The Nielsen Company.
3. In practice, The Nielsen Company accepts the supply or publication of:
• The Radio Ratings in narrative form to support statements or conclusions made in the
course of a story, sales brochure or sales pitch;
• The top line radio Share, Average audience and Cumulative audience figures in each
capital city or regional markets for the standard sessions and demographics:-
The Nielsen Company – 2010 Radio Survival Kit.
• Monday - Sunday 5:30am-12mn
• Monday - Friday 5:30am-12mn
• Monday - Friday 5:30am-9am
• Monday - Friday 9am-12md
• Monday - Friday 12md - 4pm
• Monday - Friday 4pm - 7pm
• Monday - Friday 7pm - 12mn
• Saturday & Sunday 5:30am-12mn
• People 10+
• People 10-17
• People 18-24
• People 25-39
• People 40-54
• People 55+
• Radio Ratings information or data pertaining to OTHER AM, OTHER FM and OTHER
DIGITAL is not to be published.
4. Any supply by subscribers or publication by media of the Radio Ratings data beyond the
above will breach The Nielsen Company and Commercial Radio Australia’s rights in
respect of its confidential information.
5. The Nielsen Company may discontinue supply to subscribers who provide Radio Ratings
to third parties without authorisation and may commence legal proceedings against
unauthorised recipients of the Radio Ratings data.
If the Radio Ratings are used in line with this Press and Internet policy the source:-
‘The Nielsen Company Radio Ratings’ or “The Nielsen Company’ must be used in
conjunction with the data release.