2010 Radio Ratings Survival Kit - Nielsen

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The Nielsen Company PRESS & INTERNET POLICY As a result of many requests for access to publish the Radio Ratings prepared by The Nielsen Company, we would like to outline the current policy to avoid any misunderstanding about the use and status of that material. 1. The Radio Ratings prepared by The Nielsen Company: • is confidential information belonging to Commercial Radio Australia Limited and The Nielsen Company; • must only be obtained by subscription from The Nielsen Company; • must not be passed to third parties without written consent from The Nielsen Company and • must be kept confidential. 2. The Nielsen Company’s policy is to permit supply by its subscribers to the media of limited amounts of the Radio Ratings data for publicity and news purposes. In this context, ‘limited amount’ means an amount that, if published, would not or would be unlikely to result in any loss of custom to The Nielsen Company. 3. In practice, The Nielsen Company accepts the supply or publication of: • The Radio Ratings in narrative form to support statements or conclusions made in the course of a story, sales brochure or sales pitch; • The top line radio Share, Average audience and Cumulative audience figures in each capital city or regional markets for the standard sessions and demographics:- The Nielsen Company – 2010 Radio Survival Kit. • Monday - Sunday 5:30am-12mn • Monday - Friday 5:30am-12mn • Monday - Friday 5:30am-9am • Monday - Friday 9am-12md • Monday - Friday 12md - 4pm • Monday - Friday 4pm - 7pm • Monday - Friday 7pm - 12mn • Saturday & Sunday 5:30am-12mn • People 10+ • People 10-17 • People 18-24 • People 25-39 • People 40-54 • People 55+ • Radio Ratings information or data pertaining to OTHER AM, OTHER FM and OTHER DIGITAL is not to be published. 4. Any supply by subscribers or publication by media of the Radio Ratings data beyond the above will breach The Nielsen Company and Commercial Radio Australia’s rights in respect of its confidential information. 5. The Nielsen Company may discontinue supply to subscribers who provide Radio Ratings to third parties without authorisation and may commence legal proceedings against unauthorised recipients of the Radio Ratings data. If the Radio Ratings are used in line with this Press and Internet policy the source:- ‘The Nielsen Company Radio Ratings’ or “The Nielsen Company’ must be used in conjunction with the data release.
COMMERCIAL RADIO STATIONS 2010 Copyright Commercial Radio Australia 2010 JANUARY 2010 All analogue stations in Sydney, Melbourne, Brisbane, Adelaide and Perth can now be heard on DAB+ Digital Radio, as well as a whole range of new stations. Find out more @ www. digitalradioplus. com. au. All analogue stations in Sydney, Melbourne, Brisbane, Adelaide and Perth can now be heard on DAB+ Digital Radio, as well as a whole range of new stations. Find out more @ www.digitalradioplus.com.au.
Page 1 and 2:
2010 Radio Survival Kit Contents
Page 3 and 4:
2010 Reporting Periods for Rolling
Page 5 and 6:
2010 Metropolitan Radio Survey Rele
Page 7 and 8:
How do I download my survey data? 1
Page 9 and 10:
2010 Population Potentials by Demog
Page 11 and 12:
2010 Population Potentials by Demog
Page 13 and 14: SYDNEY 2010 - POPULATION SPREAD BY
Page 15 and 16: MELBOURNE 2010 - POPULATION SPREAD
Page 17 and 18: BRISBANE 2010 - POPULATION SPREAD B
Page 19 and 20: BRISBANE 2010 - POPULATION SPREAD B
Page 21 and 22: ADELAIDE 2010 - POPULATION SPREAD B
Page 23 and 24: PERTH 2010 - POPULATION SPREAD BY S
Page 25 and 26: NEWCASTLE 2010 - POPULATION SPREAD
Page 27 and 28: GOLD COAST/TWEED 2010 POPULATION SP
Page 29 and 30: 2010 CANBERRA - POPULATION SPREAD B
Page 31 and 32: The Nielsen Company has compiled an
Page 33 and 34: Radio Information on the Commercial
Page 35 and 36: Radio Advisor - Basic RA3 2010 Radi
Page 37 and 38: 2010 Nielsen Radio Training Schedul
Page 39 and 40: Radio Advisor Features… Cruise a
Page 41 and 42: Standard Demographic Categories Ava
Page 43 and 44: Newspaper Readership (NP) Read a ne
Page 45 and 46: METRO LIFESTYLE QUESTIONNAIRE The f
Page 47 and 48: Radio Facts • On average, 60% of
Page 49 and 50: A better understanding of consumer
Page 51 and 52: Some of the more frequently used ra
Page 53 and 54: 1. SAMPLE DESIGN The Nielsen Compan
Page 55 and 56: The Nielsen Company - 2010 Radio Su
Page 57 and 58: 12. GROCERY BUYERS The Nielsen Comp
Page 59 and 60: Sydney Melbourne Brisbane Adelaide
Page 61 and 62: Q: I sometimes get crackling on my
Page 63: Strict adherence to the specific gu
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2010 Radio Ratings Survival Kit - Nielsen

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