2010 Radio Ratings Survival Kit - Nielsen

2010 Population Potentials by Demographics
Minimum Sample Size 1,500 1,500 1,100
GROCERY BUYERS GROCERY BUYERS
All 221,000 240,400 All 154,600
Working 103,000 119,800 With Teens/Children 51,400
Non-Working 118,000 120,600 Under 40 39,600
With Teens/Children 70,000 75,000 40 Plus 115,000
With Children 0-9 43,000 45,500
With Children 10-17 41,000 42,600
Under 40 54,000 60,000
40 Plus 167,000 180,400
ALL PEOPLE 10+
Area 1 199,000 393,600
Area 2 105,000 136,600
Area 3 178,000 -
NOTES ON POPULATION POTENTIALS
NEWCASTLE GOLD COAST
/TWEED
CANBERRA
Please refer to Survey Area Maps for each market's area definition.
The “TOTAL POPULATION 10+” is our estimate based on the latest information available from the
Australian Bureau of Statistics.
The “MINIMUM SAMPLE SIZE” represents the minimum number of diaries that will be fed into the computer
for the production of each report in 2010.
All other figures are “POTENTIALS”. These are our estimates of the number of people in that age group in
the Survey Area.
The “TOTAL POPULATION” and “POTENTIALS” are all estimates at June 30, 2010. Thus, the figures
shown will be slight over-estimates for the early part of the year and slight under-estimates for the latter part
of the year.
While the number of people in the various components will vary from survey to survey, appropriate raising
factors are used to ensure that each element of the sample is given its correct weight according to the
potential shown.
The Nielsen Company - 2010 Radio Survival Kit.