2012 Radio Survival Kit Contents - Nielsen

2012 Radio Survival Kit Contents
♦ 2012 Radio Survey Schedule
Lists start and end dates for each survey period
♦ 2012 Rolling Survey Map
Outlines rolling survey methodology
♦ 2012 Survey Release Timetable
Release of survey results and Internet download times
♦ 2012 Population Potentials – People, Men & Women
By Age/Sex and Grocery Buyer
♦ Survey Coverage Area Maps & 2012 Population Spreads
♦ Nielsen Radio Client Service Team
♦ Radio Training for 2012
♦ Overview of Radio Advisor Software
Available analyses and features
Technical requirements
♦ Radio Advisor Demographic Categories
Lists all available demographics within Radio Advisor
♦ Standard Occupation Category Definitions
Broad definition of the nine socio-economic groups of occupations used by
Nielsen based on ASCO (Australian Standard Classification of Occupations)
♦ The Right Way To Build ‘With Children’ Demographics
As defined within Radio Advisor
♦ 2012 Single Source Categories
Lists all available Single Source categories
♦ 2012 Single Source Questionnaire
Single Source questionnaire as printed in the radio diaries
♦ General Media Terms and Definitions
Definitions of commonly used radio audience terms, with examples
♦ Radio Survey Methodology & Technical Information
♦ Nielsen Press & Internet Policy
♦ Commercial Radio Australia Ltd Links
Please Note: - This document concentrates on Metropolitan markets (Sydney, Melbourne, Brisbane, Adelaide and
Perth) and major Regional markets (Newcastle, Canberra and Gold Coast/Tweed). Any information required for other
Regional Radio markets should be sought directly from your Nielsen representative.
Find the 2012 Survival Kit @ www.nielsen.com, click on Service, by Product through to Radio Audience Measurement

WEEK NO
Survey Weeks
Sunday-Saturday
Sunday‐Saturday
01 Jan 1 Jan 7
02 8 14
03 15 21
04 22 28
05 29 Feb 4
06 Feb 5 11
07 12 18
08 19 25
09 26 Mar 3
10 Mar 4 10
11 11 17
12 18 24 Rel: Apr 4
13 25 31 Rel: Apr 4
14 Apr 1 Apr 7
15 8 14
SYDNEY
SYDNEY
MELBOURNE
2005 2012 Radio Survey Schedule
16 15 21 Central
17 22 28 Coast NSW
18 29 May 5
19 May 6 12
20 13 19
21 20 26
22 27 Jun 2
23 Jun 3 9
24 10 16 Rel: Jun 20
25 17 23
26 24 30
27 Jul 1 Jul 7
28 8 14
29 15 21
30 22 28
31 29 Aug 4
32 Aug 5 11
33 12 18
34 19 25
35 26 Sep 1 Rel: Sep 12
36 Sep 2 8
37 9 15
38 16 22
39 23 29
40 30 Oct 6
41 Oct 7 13
42 14 20
43 21 27
44 28 Nov 3
45 Nov 4 10
46 11 17
47 18 24
48 25 Dec 1
49 Dec 2 8
50 9 15
51 16 22
52 23 29
NOTE:
Some Survey dates may be subject to change. Subscribers will be advised of any changes to
the above schedule.
Survey dates for major regional markets are yet to be determined. They will be added to this
schedule after they have been determined.
MELBOURNE
BRISBANE
BRISBANE
ADELAIDE
ADELAIDE
PERTH
PERTH
NEWCASTLE
NEWCASTLE
CANBERRA
CANBERRA
GOLD
COAST/TWEED
WOLLONGONG
EASTER April 6‐9
WOLLONGONG
CAMPBELLTOWN
EASTER
GOLD COAST
OTHER
REGIONAL
as at 1 Mar 2012
OTHER
REGIONAL
OTHER
REGIONAL
Metropolitan Release Dates:
Survey #1 ‐ Thu, Feb 23
Survey #2 ‐ Tue, Mar 27
Survey #3 ‐ Tue, May 8
Survey #4 ‐ Tue, Jun 19
Survey #5 ‐ Tue, Aug 7
Survey #6 ‐ Tue, Sep 11
Survey #7 ‐ Tue, Oct 30
Survey #8 ‐ Tue, Dec 11
School Holidays
Part School Hols.

2012 Reporting Periods for
Rolling Surveyed Markets
SYDNEY, MELBOURNE, BRISBANE, ADELAIDE, PERTH
SURVEY No. REPORTING PERIODS RELEASE DATE
1 Jan 15 to Feb 11 Thu February 23
2 Jan 29 to Mar 17 Tue March 27
3 Feb 12 to Mar 17 and Mar 25 to Apr 28 Tue May 8
4 Mar 25 to Apr 28 and May 6 to Jun 9 Tue June 19
5 May 6 to Jun 9 and Jun 24 to Jul 28 Tue August 7
6 Jun 24 to Sep 1 Tue September 11
7 Jul 29 to Sep 1 and Sep 16 to Oct 20 Tue October 30
8 Sep 16 to Oct 20 and Oct 28 to Dec 1 Tue December 11
NEWCASTLE
SURVEY No. REPORTING PERIODS RELEASE DATE
1 Jan 15 to Apr 14 ** Fri April 20
2 2nd half of #1 & Apr 22 to Jul 21 ** Fri July 27
3 Apr 22 to Jul 21 & Jul 29 to Oct 27 Fri November 2
GOLD COAST/TWEED
SURVEY No. REPORTING PERIODS RELEASE DATE
1 Jan 22 to Apr 14 ** Fri April 27
2 2nd half of #1 & Apr 29 to Jul 21 ** Thu August 2
3 Apr 29 to Jul 21 & Aug 5 to Oct 27 ** Thu November 8
** ‘Blind’ Surveys (Newcastle and Gold Coast/Tweed - Waves 1, 2 & 3)
Rather than a fixed two-week period, where the sample is placed evenly across 2 or more weeks, the blind survey concept
utilises a 3-month (12-13 week) period.
The sample is placed evenly over a minimum of eight of the twelve or thirteen weeks within the period, and a relatively even
number of SLA’s are surveyed each week. These selected weeks need not necessarily be consecutive and would not be
disclosed to the participating stations.
The nature of regional radio markets will possibly lead to knowledge by the stations of when the first diaries are placed in the
market. However, as the diaries will be placed over at least another seven weeks and with probably a number of non-survey
weeks in the period, it would be difficult for stations to implement any promotional activity that would bear rewards of increased
audience within the measured period.
All other aspects of the survey would remain identical to the system used in the past.
For a more detailed explanation of the ‘blind’ survey methodology, please contact your local Nielsen Media representative.

Wk
No
Survey Weeks
Sunday-Saturday
2012 ROLLING SURVEY SCHEDULE
Sydney, Melbourne, Brisbane, Adelaide, Perth
Interviewing
Weeks
Survey
Release
Dates
01 Jan 1 Jan 7
02 8 14
03 15 21
04 22 28 Wave Report Thu
05 29 Feb 4 #1 #1 Feb 23
06 Feb 5 11
07 12 18
08 19 25 Wave Report Tue
09 26 Mar 3 #2 #2 Mar 27
10 Mar 4 10
11 11 17
12 18 24
13 25 31
14 Apr 1 Apr 7 Wave Report Tue
15 8 14 #3 #3 May 8
16 15 21
17 22 28
18 29 May 5
19 May 6 12
20 13 19 Wave Report Tue
21 20 26 #4 #4 Jun 19
22 27 Jun 2
23 Jun 3 9
24 10 16
25 17 23
26 24 30
27 Jul 1 Jul 7 Wave Report Tue
28 8 14 #5 #5 Aug 7
29 15 21
30 22 28
31 29 Aug 4
32 Aug 5 11 Wave Report Tue
33 12 18 #6 #6 Sep 11
34 19 25
35 26 Sep 1
36 Sep 2 8
37 9 15
38 16 22
39 23 29 Wave Report Tue
40 30 Oct 6 #7 #7 Oct 30
41 Oct 7 13
42 14 20
43 21 27
44 28 Nov 3
45 Nov 4 10 Wave Report Tue
46 11 17 #8 #8 Dec 11
47 18 24
48 25 Dec 1
49 Dec 2 8
50 9 15
51 16 22
52 23 29
Nielsen - 2012 Radio Survival Kit .

2012 Metropolitan Radio Survey Release
Timetable for Radio Stations
Below is the timetable for the data files download availability and Survey Release times for Radio
Stations for 2012
Release to radio stations will be in the form of a telephone call to management with top-line results, and security password
for downloaded survey data.
Survey #1
Data Download from
Wednesday Feb 22
Survey #2
Data Download from
Monday Mar 26
Sydney Melbourne Brisbane Adelaide Perth
9:00am* 9:00am*
9:00am* 9:00am*
9:00am*
(10:00am)
9:00am*
(10:00am)
9:00am*
(9:30am)
9:00am*
(9:30am)
9:00am*
(12:00md)
9:00am*
(12:00md)
Survey #3 (Daylight Saving ends Apr 1)
Data Download from
Monday May 7
Survey #4
Data Download from
Monday Jun 18
Survey #5
Data Download from
Monday Aug 6
Survey #6
Data Download from
Monday Sept 10
9:00am* 9:00am* 9:00am*
9:00am* 9:00am* 9:00am*
9:00am* 9:00am* 9:00am*
9:00am* 9:00am* 9:00am*
9:00am*
(9:30am)
9:00am*
(9:30am)
9:00am*
(9:30am)
9:00am*
(9:30am)
9:00am*
(11:00am)
9:00am*
(11:00am)
9:00am*
(11:00am)
9:00am*
(11:00am)
Survey #7 (Daylight Saving starts Oct 7)
Data Download from
Monday Oct 29
Survey #8
Data Download from
Monday Dec 10
Nielsen - 2012 Radio Survival Kit.
Survey Release Time
Thursday Feb 23
Survey Release Time
Tuesday Mar 27
Survey Release Time
Tuesday May 8
Survey Release Time
Tuesday Jun 19
Survey Release Time
Tuesday Aug 7
Survey Release Time
Tuesday Sept 11
Survey Release Time
Tuesday Oct 30
Survey Release Time
Tuesday Dec 11
9:00am 9:00am
9:00am 9:00am
9:00am 9:00am
9:00am* 9:00am*
9:00am 9:00am
9:00am* 9:00am*
9:00am 9:00am
8:00am
(9:00am)
8:00am
(9:00am)
9:00am
9:00am 9:00am 9:00am
9:00am 9:00am 9:00am
9:00am 9:00am 9:00am
9:00am*
(10:00am)
8:00am
(9:00am)
9:00am*
(10:00am)
8:00am
(9:00am)
8:30am
(9:00am)
8:30am
(9:00am)
8:30am
(9:00am)
8:30am
(9:00am)
8:30am
(9:00am)
8:30am
(9:00am)
9:00am*
(9:30am)
8:30am
(9:00am)
9:00am*
(9:30am)
8:30am
(9:00am)
8:00am
(11:00am)
8:00am
(11:00am)
8:00am
(10:00am)
8:00am
(10:00am)
8:00am
(10:00am)
8:00am
(10:00am)
9:00am*
(12:00md)
8:00am
(11:00am)
9:00am*
(12:00dm)
8:00am
(11:00am)
NOTE: Times shown are local (Time in brackets is EST/EDST, ie. Sydney time)
* We will endevour to have data download available by the specificed time above. If this is not possible it will then be available by Midnight.
Newcastle, Canberra & Gold Coast/Tweed - download 12md day prior to release. Release day: Results 10am EST/ESDT.

2012 Population Potentials by Demographics
SYDNEY MELBOURNE BRISBANE ADELAIDE PERTH
Minimum Sample Size 2,400 2,400 2,000 1,750 1,850
PEOPLE 10+ 4,098,000 3,966,000 1,820,000 1,082,000 1,556,000
10-17 444,000 426,000 215,000 115,000 180,000
18-24 500,000 498,000 240,000 131,000 199,000
25-39 1,132,000 1,065,000 482,000 254,000 402,000
40-54 947,000 919,000 423,000 251,000 370,000
55-64 494,000 478,000 221,000 145,000 196,000
65+ 581,000 580,000 239,000 186,000 209,000
13+ 3,934,000 3,810,000 1,742,000 1,040,000 1,492,000
18+ 3,654,000 3,540,000 1,605,000 967,000 1,376,000
16-24 614,000 611,000 297,000 162,000 246,000
25-34 779,000 729,000 326,000 172,000 275,000
35-44 686,000 665,000 306,000 166,000 258,000
45-59 873,000 841,000 389,000 242,000 343,000
60+ 816,000 807,000 344,000 256,000 301,000
MEN 10+ 2,014,000 1,952,000 894,000 527,000 780,000
10-17 228,000 219,000 109,000 58,000 92,000
18-24 253,000 255,000 120,000 67,000 103,000
25-39 562,000 533,000 240,000 127,000 206,000
40-54 468,000 452,000 209,000 123,000 186,000
55+ 503,000 493,000 216,000 152,000 193,000
13+ 1,930,000 1,872,000 854,000 506,000 747,000
18+ 1,786,000 1,733,000 785,000 469,000 688,000
16-24 312,000 313,000 149,000 83,000 127,000
25-34 387,000 366,000 163,000 86,000 142,000
35-44 340,000 329,000 152,000 82,000 131,000
45-59 429,000 412,000 191,000 118,000 170,000
60+ 377,000 371,000 159,000 116,000 142,000
WOMEN 10+ 2,084,000 2,014,000 926,000 555,000 776,000
10-17 216,000 207,000 106,000 57,000 88,000
18-24 247,000 243,000 120,000 64,000 96,000
25-39 570,000 532,000 242,000 127,000 196,000
40-54 479,000 467,000 214,000 128,000 184,000
55+ 572,000 565,000 244,000 179,000 212,000
13+ 2,004,000 1,938,000 888,000 534,000 745,000
18+ 1,868,000 1,807,000 820,000 498,000 688,000
16-24 302,000 298,000 148,000 79,000 119,000
25-34 392,000 363,000 163,000 86,000 133,000
35-44 346,000 336,000 154,000 84,000 127,000
45-59 444,000 429,000 198,000 124,000 173,000
60+ 439,000 436,000 185,000 140,000 159,000
Nielsen - 2012 Radio Survival Kit.

2012 Population Potentials by Demographics
SYDNEY
Minimum Sample Size 2,400 2,400 2,000 1,750 1,850
GROCERY BUYERS
All 1,784,000 1,768,000 807,000 514,000 717,000
Working 993,000 971,000 449,000 275,000 402,000
Non-Working 791,000 797,000 358,000 239,000 315,000
With Teens/Children 548,000 509,000 250,000 136,000 229,000
With Children 0-9 384,000 348,000 174,000 92,000 152,000
With Children 10-17 164,000 160,000 76,000 44,000 77,000
Under 40 574,000 590,000 284,000 156,000 230,000
40 Plus 1,210,000 1,178,000 523,000 358,000 487,000
ALL PEOPLE 10+
Area 1 1,047,000 1,019,000 335,000 238,000 679,000
Area 2 713,000 1,148,000 337,000 272,000 253,000
Area 3 579,000 1,006,000 422,000 289,000 166,000
Area 4 724,000 793,000 209,000 283,000 458,000
Area 5 1,035,000 - 517,000 - -
NOTES ON POPULATION POTENTIALS
MELBOURNE
BRISBANE ADELAIDE PERTH
Please refer to Survey Area Maps for each market's area definition.
The “TOTAL POPULATION 10+” is our estimate based on the latest information available from the
Australian Bureau of Statistics.
The “MINIMUM SAMPLE SIZE” represents the minimum number of diaries that will be fed into the computer
for the production of each report in 2012.
All other figures are “POTENTIALS”. These are our estimates of the number of people in that age group in
the Survey Area.
The “TOTAL POPULATION” and “POTENTIALS” are all estimates at June 30, 2012. Thus, the figures
shown will be slight over-estimates for the early part of the year and slight under-estimates for the latter part
of the year.
While the number of people in the various components will vary from survey to survey, appropriate raising
factors are used to ensure that each element of the sample is given its correct weight according to the
potential shown.
Nielsen - 2012 Radio Survival Kit.

2012 Population Potentials by Demographics
NEWCASTLE GOLD COAST
/TWEED
CANBERRA
Minimum Sample Size 1,500 1,500 1,100
PEOPLE 10+ 488,000 547,000 PEOPLE 10+ 359,600
10-17 56,000 59,700 10-17 38,800
18-24 57,000 63,100 18-24 49,000
25-39 109,000 131,000 25-39 100,600
40-54 110,000 125,700 40-54 84,500
55-64 68,000 73,000 55-64 43,800
65+ 88,000 94,500 65+ 42,900
13+ 467,000 525,400
18+ 432,000 487,300
16-24 71,000 78,900
25-34 73,000 88,200
35-44 72,000 85,500
45-59 109,000 119,800
60+ 121,000 130,700
MEN 10+ 240,000 269,400 MEN 18+ 159,000
10-17 29,000 30,800 18-39 76,400
18-24 29,000 32,000 25-39 50,800
25-39 55,000 65,700 25-54 92,600
40-54 54,000 61,200 40+ 82,600
55+ 73,000 79,700
13+ 229,000 258,300
18+ 211,000 238,600
16-24 36,000 40,100
25-34 37,000 44,500
35-44 36,000 42,100
45-59 53,000 58,100
60+ 56,000 61,900
WOMEN 10+ 248,000 277,600 WOMEN 18+ 161,800
10-17 27,000 28,900 18-39 73,200
18-24 28,000 31,100 25-39 49,800
25-39 54,000 65,300 25-54 92,500
40-54 56,000 64,500 40+ 88,600
55+ 83,000 87,800
13+ 238,000 267,100
18+ 221,000 248,700
16-24 35,000 38,800
25-34 36,000 43,700
35-44 36,000 43,400
45-59 56,000 61,700
60+ 65,000 68,800
Nielsen - 2012 Radio Survival Kit.

2012 Population Potentials by Demographics
Minimum Sample Size 1,500 1,500 1,100
GROCERY BUYERS GROCERY BUYERS
All 225,000 251,500 All 165,100
Working 109,000 127,000 With Teens/Children 49,600
Non-Working 116,000 124,500 Under 40 42,000
With Teens/Children 71,000 78,500 40 Plus 123,100
With Children 0-9 45,000 45,300
With Children 10-17 40,000 47,700
Under 40 54,000 57,400
40 Plus 171,000 194,100
ALL PEOPLE 10+
Area 1 202,000 408,100
Area 2 106,000 138,900
Area 3 180,000 -
NOTES ON POPULATION POTENTIALS
NEWCASTLE GOLD COAST
/TWEED
CANBERRA
Please refer to Survey Area Maps for each market's area definition.
The “TOTAL POPULATION 10+” is our estimate based on the latest information available from the
Australian Bureau of Statistics.
The “MINIMUM SAMPLE SIZE” represents the minimum number of diaries that will be fed into the computer
for the production of each report in 2012.
All other figures are “POTENTIALS”. These are our estimates of the number of people in that age group in
the Survey Area.
The “TOTAL POPULATION” and “POTENTIALS” are all estimates at June 30, 2012. Thus, the figures
shown will be slight over-estimates for the early part of the year and slight under-estimates for the latter part
of the year.
While the number of people in the various components will vary from survey to survey, appropriate raising
factors are used to ensure that each element of the sample is given its correct weight according to the
potential shown.
Nielsen - 2012 Radio Survival Kit.

Sydney Radio – Map of Survey Area
REGION
1 – North 4 – South West
2 – Central & Inner West 5 – West
3 – South

SYDNEY 2012 - POPULATION SPREAD BY SLA
Statistical Local Area Population 0+ * %
Sample
Interviewing
Areas
Statistical Local Area Population 0+ * %
Sample
Interviewing
Areas
1 North 4 South-West
Gosford (C) - East 70,017 1.5% 6 Bankstown (C) - North-East 63,500 1.4% 6
Gosford (C) - West 98,171 2.1% 9 Bankstown (C) - North-West 69,039 1.5% 6
Hornsby (A) - North 70,187 1.5% 6 Bankstown (C) - South 56,275 1.2% 5
Hornsby (A) - South 93,847 2.1% 8 Camden (A) 56,809 1.2% 5
Hunter's Hill (A) 14,591 0.3% 1 Campbelltown (C) - North 79,577 1.7% 7
Ku-ring-gai (A) 114,142 2.5% 10 Campbelltown (C) - South 73,645 1.6% 7
Lane Cove (A) 33,335 0.7% 3 Fairfield (C) - East 121,954 2.7% 11
Manly (A) 41,925 0.9% 4 Fairfield (C) - West 74,613 1.6% 7
Mosman (A) 29,232 0.6% 3 Liverpool (C) - East 109,164 2.4% 10
North Sydney (A) 64,795 1.4% 6 Liverpool (C) - West 76,317 1.7% 7
Pittwater (A) 59,847 1.3% 5 Wollondilly (A) 44,050 1.0% 4
Ryde (C) 106,289 2.3% 9 824,943 18.0% 75
Warringah (A) 145,865 3.2% 13
Willoughby (C) 70,008 1.5% 6 5 West
Wyong (A) - North-East 78,662 1.7% 7 Auburn (A) 78,597 1.7% 7
Wyong (A) - South and West 72,865 1.6% 6 Baulkham Hills (A) - Central 77,201 1.7% 7
1,163,778 25.4% 102 Baulkham Hills (A) - North 58,000 1.3% 5
2 Central/Inner West Baulkham Hills (A) - South 44,515 1.0% 4
Ashfield (A) 42,787 0.9% 4 Blacktown (C) - North 104,456 2.3% 9
Burwood (A) 33,803 0.7% 3 Blacktown (C) - South-East 98,884 2.2% 9
Canada Bay (A) - Concord 40,320 0.9% 4 Blacktown (C) - South-West 104,476 2.3% 9
Canada Bay (A) - Drummoyne 38,415 0.8% 3 Blue Mountains (C) 77,943 1.7% 7
Leichhardt (A) 55,596 1.2% 5 Hawkesbury (C) 64,030 1.4% 6
Marrickville (A) 79,215 1.7% 7 Holroyd (C) 102,188 2.2% 9
Randwick (C) 133,116 2.9% 12 Parramatta (C) - Inner 49,242 1.1% 4
Strathfield (A) 36,911 0.8% 3 Parramatta (C) - North-East 47,285 1.0% 4
Sydney (C) - East 52,795 1.2% 5 Parramatta (C) - North-West 37,555 0.8% 3
Sydney (C) - Inner 25,677 0.6% 2 Parramatta (C) - South 38,251 0.8% 3
Sydney (C) - South 59,000 1.3% 5 Penrith (C) - East 100,920 2.2% 9
Sydney (C) - West 44,754 1.0% 4 Penrith (C) - West 85,301 1.9% 8
Waverley (A) 69,420 1.5% 6 1,168,844 25.5% 103
Woollahra (A) 56,005 1.2% 5
767,814 16.8% 68
3 South
Botany Bay (C) 40,463 0.9% 4 TOTAL 4,575,532 100.0% 405
Canterbury (C) 145,668 3.2% 13
Hurstville (C) 80,823 1.8% 7
Kogarah (A) 59,200 1.3% 5
Rockdale (C) 103,164 2.3% 9
Sutherland Shire (A) - East 105,549 2.3% 9
Sutherland Shire (A) - West 115,286 2.5% 10
650,153 14.2% 57
* 2010 Estimated Resident Population

Melbourne Radio – Map of Survey Area
REGION
1 – North 3 – East
2 – South 4 – West

MELBOURNE 2012 - POPULATION SPREAD BY SLA
Sample
Sample
Statistical Local Area Population 0+* % Interviewing
Statistical Local Area Population 0+* % Interviewing
Areas
Areas
1 North 3 East
Banyule (C) - Heidelberg 67,013 1.5% 6 Boroondara (C) - Camberwell N. 47,030 1.1% 4
Banyule (C) - North 57,236 1.3% 5 Boroondara (C) - Camberwell S. 53,691 1.2% 5
Brimbank (C) - Keilor 92,974 2.1% 9 Boroondara (C) - Hawthorn 37,233 0.9% 3
Darebin (C) - Northcote 51,057 1.2% 5 Boroondara (C) - Kew 31,553 0.7% 3
Darebin (C) - Preston 90,082 2.1% 8 Knox (C) - North-East 66,505 1.5% 6
Hume (C) - Broadmeadows 66,411 1.5% 6 Knox (C) - North-West 47,237 1.1% 4
Hume (C) - Craigieburn 69,268 1.6% 6 Knox (C) - South 43,255 1.0% 4
Hume (C) - Sunbury 36,317 0.8% 3 Manningham (C) - East 16,250 0.4% 1
Macedon Ranges (S) - Romsey 12,048 0.3% 1 Manningham (C) - West 102,940 2.4% 10
Macedon Ranges (S) Bal 21,585 0.5% 2 Maroondah (C) - Croydon 62,380 1.4% 6
Mitchell (S) - South 23,744 0.5% 2 Maroondah (C) - Ringwood 44,552 1.0% 4
Moonee Valley (C) - Essendon 74,176 1.7% 7 Monash (C) - Waverley East 60,663 1.4% 6
Moonee Valley (C) - West 43,844 1.0% 4 Monash (C) - Waverley West 68,730 1.6% 6
Moreland (C) - Brunswick 46,249 1.1% 4 Stonnington (C) - Malvern 49,092 1.1% 5
Moreland (C) - Coburg 52,731 1.2% 5 Stonnington (C) - Prahran 51,259 1.2% 5
Moreland (C) - North 51,858 1.2% 5 Whitehorse (C) - Box Hill 55,790 1.3% 5
Nillumbik (S) - South 28,736 0.7% 3 Whitehorse (C) - Nunawading E. 47,454 1.1% 4
Nillumbik (S) - South-West 25,706 0.6% 2 Whitehorse (C) - Nunawading W. 53,553 1.2% 5
Nillumbik (S) Bal 9,742 0.2% 1 Yarra (C) - Richmond 28,244 0.6% 3
Whittlesea (C) - North 46,800 1.1% 4 Yarra Ranges (S) - Central 15,674 0.4% 1
Whittlesea (C) - South-East 44,846 1.0% 4 Yarra Ranges (S) - Dandenongs 30,802 0.7% 3
Whittlesea (C) - South-West 63,467 1.4% 6 Yarra Ranges (S) - Lilydale 73,175 1.7% 7
Yarra (C) - North 51,296 1.2% 5 Yarra Ranges (S) - North 13,636 0.3% 1
1,127,186 25.7%
103 Yarra Ranges (S) - Seville 16,287 0.4% 2
1,116,985 25.5%
103
2 South 4 West
Bayside (C) - Brighton 39,306 0.9% 4 Bellarine - Inner 25,551 0.6% 2
Bayside (C) - South 57,977 1.3% 5 Brimbank (C) - Sunshine 96,412 2.2% 9
Cardinia (S) - North 25,890 0.6% 2 Corio - Inner 60,234 1.4% 6
Cardinia (S) - Pakenham 41,288 0.9% 4 Geelong 12,190 0.3% 1
Cardinia (S) - South 6,140 0.1% 1 Geelong West 14,857 0.3% 1
Casey (C) - Berwick 100,025 2.3% 9 Greater Geelong (C) - Pt B 38,215 0.9% 4
Casey (C) - Cranbourne 84,059 1.9% 8 Greater Geelong (C) - Pt C 3,203 0.1% 0
Casey (C) - Hallam 54,000 1.2% 5 Hobsons Bay (C) - Altona 55,470 1.3% 5
Casey (C) - South 17,575 0.4% 2 Hobsons Bay (C) - Williamstown 32,583 0.7% 3
Frankston (C) - East 50,795 1.2% 5 Maribyrnong (C) 72,896 1.7% 7
Frankston (C) - West 79,667 1.8% 7 Melbourne (C) - Inner 15,427 0.4% 1
Glen Eira (C) - Caulfield 84,453 1.9% 8 Melbourne (C) - Remainder 57,288 1.3% 5
Glen Eira (C) - South 53,259 1.2% 5 Melbourne (C) - Southbank-Docklands 18,621 0.4% 2
Gr. Dandenong (C) - Dandenong 60,453 1.4% 6 Melton (S) - East 57,670 1.3% 5
Gr. Dandenong (C) Bal 78,105 1.8% 7 Melton (S) Bal 49,480 1.1% 5
Kingston (C) - North 98,419 2.2% 9 Moorabool (S) - Bacchus Marsh 18,222 0.4% 2
Kingston (C) - South 50,411 1.2% 5 Newtown 10,699 0.2% 1
Monash (C) - South-West 48,333 1.1% 4 Queenscliffe (B) 3,314 0.1% 0
Mornington Peninsula (S) - East 40,493 0.9% 4 South Barwon - Inner (part) 52,337 1.2% 5
Mornington Peninsula (S) - South 50,738 1.2% 5 Surf Coast (S) - East (part) 6,286 0.1% 1
Mornington Peninsula (S) - West 59,007 1.3% 5 Wyndham (C) - North 98,224 2.2% 9
Port Phillip (C) - St Kilda 56,046 1.3% 5 Wyndham (C) - South 29,259 0.7% 3
Port Phillip (C) - West 41,383 0.9% 4 Wyndham (C) - West 29,090 0.7% 3
1,277,822 29.2% 119 857,528
19.6%
80
TOTAL
4,379,521 100% 405
* 2010 Estimated Resident Population

Brisbane Radio – Map of Survey Area
REGION
1 – East 4 – City & City North
2 – West 5 – North
3 – South

BRISBANE 2012 - POPULATION SPREAD BY SLA
Statistical Local Area Population 0+ * % of Survey Area
Sample
Interviewing
Areas
Statistical Local Area
Population 0+ * % of Survey Area
1a Southern Inner Suburbs 1c Eastern Inner Suburbs
Annerley Balmoral
Fairfield Bulimba
Greenslopes Cannon Hill
Holland Park Carina
Holland Park West Carina Heights
Moorooka Carindale
Tarragindi Coorparoo
Yeerongpilly East Brisbane
Yeronga TOTAL 65,547 3.2% 11 Hawthorne
1b Eastern Outer Suburbs Morningside
Alexandra Hills Norman Park TOTAL 91,176 4.5% 15
Belmont-Mackenzie
Birkdale
TOTAL AREA ONE 375,155 18.4% 61
Burbank 2a Western Outer Suburbs
Capalaba Anstead
Chandler-Capalaba West Bellbowrie
Cleveland Boonah (S) (part)
Gumdale-Ransome Brookfield (incl. Bris Forest Park) (part)
Hemmant-Lytton Chapel Hill
Lota Darra-Sumner
Manly Doolandella-Forest Lake
Manly West Durack
Moreton Island Ellen Grove
Murarrie Esk (S) (part)
Ormiston Fig Tree Pocket
Redland (S) Bal Inala
Redland Bay Indooroopilly
Sheldon-Mt Cotton Ipswich (C) - Central
Thorneside Ipswich (C) - East
Thornlands Ipswich (C) - North
Tingalpa Ipswich (C) - South-West (part)
Victoria Point Jamboree Heights
Wakerley Jindalee
Wellington Point Karana Downs-Lake Manchester
Wynnum Kenmore
Wynnum West TOTAL 218,432 10.7% 35
Kenmore Hills
Middle Park
Moggill
Mount Ommaney
Oxley
Pinjarra Hills
Pullenvale
Page 1 of 3
Sample
Interviewing
Areas
* 2010 Estimated Resident Population

BRISBANE 2012 - POPULATION SPREAD BY SLA
Statistical Local Area Population 0+ * % of Survey Area
Sample
Interviewing
Areas
Statistical Local Area
Population 0+ * % of Survey Area
2a Western Outer Suburbs (cont'd) 3. Southern Outer Suburbs (cont'd)
Richlands Marsden
Riverhills Mount Gravatt
Seventeen Mile Rocks Mount Gravatt East
Wacol Mt Warren Park
Westlake TOTAL 324,605 15.9% 52 Nathan
Pallara-Heathwood-Larapinta
Western Outer Suburbs Parkinson-Drewvale
2b Chelmer Robertson
Corinda Rochedale
Graceville Rochedale South
Sherwood Rocklea
St Lucia Runcorn
Taringa Salisbury
Toowong TOTAL 54,371 2.7% 9 Shailer Park
TOTAL AREA TWO 378,976 18.6% 61 Slacks Creek
Springwood
Southern Outer Suburbs Stretton-Karawatha
3 Acacia Ridge Sunnybank
Algester Sunnybank Hills
Archerfield Tanah Merah
Beaudesert (S) - Pt A (part) Underwood
Beaudesert (S) - Pt C (part) Upper Mount Gravatt
Beenleigh Waterford West
Bethania-Waterford Willawong
Browns Plains Wishart
Calamvale Wolffdene-Bahrs Scrub (part)
Camp Hill Woodridge
Carbrook-Cornubia TOTAL AREA THREE 481,000 23.6% 78
Coopers Plains
Daisy Hill-Priestdale 4a Northern Inner Suburbs
Eagleby Albion
Edens Landing-Holmview Alderley
Eight Mile Plains Ascot
Greenbank-Boronia Heights Ashgrove
Kingston Bardon
Kuraby Clayfield
Logan (C) Bal Enoggera
Loganholme Ferny Grove
Loganlea Grange
MacGregor Hamilton
Mansfield Hendra
Keperra
Page 2 of 3
Sample
Interviewing
Areas
* 2010 Estimated Resident Population

BRISBANE 2012 - POPULATION SPREAD BY SLA
Statistical Local Area Population 0+ * % of Survey Area
Sample
Interviewing
Areas
Statistical Local Area
Population 0+ * % of Survey Area
4a Northern Inner Suburbs (cont'd) 5 Northern Outer Suburbs (cont'd)
Lutwyche Bridgeman Downs
Mitchelton Brighton
Newmarket Burpengary-Narangba
Pinkenba-Eagle Farm Caboolture (S) - Central
The Gap Caboolture (S) - East
Upper Kedron Caboolture (S) - Hinterland
Wilston Caboolture (S) - Midwest
Windsor Carseldine
Wooloowin TOTAL 133,599 6.5% 22 Central Pine West
Chermside
4b City Core Suburbs Chermside West
Bowen Hills Clontarf
Brookfield (incl. Bris Forest Park) (part) Dakabin-Kallangur-M.Downs
City - Inner Deagon
City - Remainder Deception Bay
Dutton Park Everton Park
Fortitude Valley Geebung
Herston Griffin-Mango Hill
Highgate Hill Hills District
Kangaroo Point Kedron
Kelvin Grove Lawnton
Milton Margate-Woody Point
New Farm McDowall
Newstead Morayfield
Paddington Northgate
Red Hill Nudgee
South Brisbane Nundah
Spring Hill Petrie
West End Pine Rivers (S) Bal
Woolloongabba TOTAL 95,916 4.7% 15 Redcliffe-Scarborough
TOTAL AREA FOUR 229,515 11.2% 37 Rothwell-Kippa-Ring
Sandgate
Stafford
5 Northern Outer Suburbs Stafford Heights
Albany Creek Strathpine-Brendale
Aspley Taigum-Fitzgibbon
Bald Hills Virginia
Banyo Wavell Heights
Boondall Zillmere
Bracken Ridge TOTAL AREA FIVE 575,722 28.2% 93
Bray Park
Bribie Island
TOTAL 2,040,368 100% 330
Page 3 of 3
Sample
Interviewing
Areas
* 2010 Estimated Resident Population

Adelaide Radio – Map of Survey Area
REGION
1 – Central 3 – East & South
2 – North 4 – West & South West

ADELAIDE 2012 - POPULATION SPREAD BY SLA
Statistical Local Area Population 0+ * %
Sample
Interviewing
Areas
Statistical Local Area Population 0+ * %
Sample
Interviewing
Areas
1 Central 3 East and South
Adelaide (C) 19,876 1.7% 5 Adelaide Hills (DC) - Central 13,177 1.1% 3
Charles Sturt (C) - Coastal (part) 16,956 1.4% 4 Adelaide Hills (DC) - Ranges 10,534 0.9% 3
Charles Sturt (C) - Inner East 22,968 1.9% 6 Burnside (C) - North-East 22,283 1.9% 6
Charles Sturt (C) - Inner West 25,455 2.1% 6 Burnside (C) - South-West 22,166 1.8% 5
Charles Sturt (C) - North-East 27,644 2.3% 7 Campbelltown (C) - East 28,856 2.4% 7
Norw. P'ham St Ptrs (C) - East 17,230 1.4% 4 Campbelltown (C) - West 20,860 1.7% 5
Norw. P'ham St Ptrs (C) - West 19,268 1.6% 5 Mitcham (C) - Hills 25,560 2.1% 6
Port Adel. Enfield (C) - Coast 29,299 2.4% 7 Mitcham (C) - North-East 16,316 1.4% 4
Port Adel. Enfield (C) - Port 10,956 0.9% 3 Mitcham (C) - West 23,816 2.0% 6
Prospect (C) 21,105 1.8% 5 Onkaparinga (C) - Hills (part) 3,041 0.3% 1
Unley (C) - East 20,670 1.7% 5 Onkaparinga (C) - Reservoir 26,225 2.2% 7
Unley (C) - West 18,097 1.5% 4 Onkaparinga (C) - Woodcroft (part) 12,020 1.0% 3
Walkerville (M) 7,408 0.6% 2 Tea Tree Gully (C) - Central 26,569 2.2% 7
256,932 21.4% 63 Tea Tree Gully (C) - Hills 12,694 1.1% 3
Tea Tree Gully (C) - North 27,873 2.3% 7
Tea Tree Gully (C) - South 33,457 2.8% 8
2 Northern 325,447 27.1% 81
Gawler (T) 21,041 1.8% 5
Playford (C) - East Central 22,655 1.9% 6 4 West and South West
Playford (C) - Elizabeth 26,512 2.2% 7 Alexandrina (DC)-Strathalbyn (part) 827 0.1% 0
Playford (C) - Hills 3,687 0.3% 1 Charles Sturt (C) - Coastal (part) 15,309 1.3% 4
Playford (C) - West 12,028 1.0% 3 Holdfast Bay (C) - North 20,611 1.7% 5
Playford (C) - West Central 14,968 1.2% 4 Holdfast Bay (C) - South 15,312 1.3% 4
Port Adel. Enfield (C) - East 34,757 2.9% 9 Marion (C) - Central 36,009 3.0% 9
Port Adel. Enfield (C) - Inner 21,364 1.8% 5 Marion (C) - North 26,765 2.2% 7
Port Adel. Enfield (C) - Park 16,881 1.4% 4 Marion (C) - South 22,624 1.9% 6
Salisbury (C) - Central 29,038 2.4% 7 Onkaparinga (C) - Hackham 14,751 1.2% 4
Salisbury (C) - Inner North 26,166 2.2% 6 Onkaparinga (C) - Hills (part) 8,811 0.7% 2
Salisbury (C) - North-East 22,872 1.9% 6 Onkaparinga (C) - Morphett 23,659 2.0% 6
Salisbury (C) - South-East 37,999 3.2% 9 Onkaparinga (C) - North Coast 18,975 1.6% 5
Salisbury (C) Bal 16,398 1.4% 4 Onkaparinga (C) - South Coast 31,166 2.6% 8
306,366 25.5% 76 Onkaparinga (C) - Woodcroft (part) 22,515 1.9% 6
Unincorp. Western 3 0.0% 0
West Torrens (C) - East 25,962 2.2% 6
West Torrens (C) - West 30,207 2.5% 8
313,506 26.1% 80
TOTAL 1,202,251 100% 300
* 2010 Estimated Resident Population

Perth Radio – Map of Survey Area
REGION
1 – North & North East 3 – West
2 – South & South East 4 – South West

PERTH 2012 - POPULATION SPREAD BY SLA
Statistical Local Area Population 0+* %
Sample
Interviewing
Areas
Statistical Local Area Population 0+* %
Sample
Interviewing
Areas
1 North and North East 3 Western
Bassendean (T) 14,790 0.9% 3 Cambridge (T) (part) 26,809 1.6% 5
Bayswater (C) 61,865 3.6% 11 Claremont (T) 9,891 0.6% 2
Cambridge (T) (part) 150 0.0% 0 Cottesloe (T) 8,222 0.5% 2
Joondalup (C) - North 55,588 3.3% 10 Mosman Park (T) 9,440 0.6% 2
Joondalup (C) - South 108,857 6.4% 20 Nedlands (C) 22,508 1.3% 4
Mundaring (S) 38,910 2.3% 7 Peppermint Grove (S) 1,749 0.1% 0
Stirling (C) - Central 114,169 6.7% 21 Perth (C) - Inner 1,834 0.1% 0
Stirling (C) - Coastal 71,148 4.2% 13 Perth (C) - Remainder 16,484 1.0% 3
Stirling (C) - South-Eastern 17,505 1.0% 3 Subiaco (C) 18,862 1.1% 4
Swan (C) 112,960 6.7% 21 Victoria Park (T) 32,958 1.9% 6
Wanneroo (C) - North-East 45,599 2.7% 8 Vincent (T) 30,038 1.8% 6
Wanneroo (C) - North-West 53,687 3.2% 10 178,795 10.5% 34
Wanneroo (C) - South 50,820 3.0% 9
746,048 44.0% 136
4 South West
2 South and South East Canning (C) 88,151 5.2% 16
Armadale (C) 60,983 3.6% 11 Cockburn (C) 91,313 5.4% 17
Belmont (C) 35,082 2.1% 6 East Fremantle (T) 7,534 0.4% 1
Gosnells (C) 106,724 6.3% 20 Fremantle (C) - Inner 965 0.1% 0
Kalamunda (S) 55,814 3.3% 10 Fremantle (C) - Remainder 27,661 1.6% 5
Serpentine-Jarrahdale (S) 17,212 1.0% 3 Kwinana (T) 29,029 1.7% 5
275,815 16.3% 50 Melville (C) 102,716 6.1% 19
Rockingham (C) 104,130 6.1% 19
South Perth (C) 43,908 2.6% 8
495,407 29.2% 90
TOTAL 1,696,065 100% 310
* 2010 Estimated Resident Population

Newcastle Radio – Map of Survey Area
REGION
1 – Central and North
2 – West
3 – South

NEWCASTLE 2012 - POPULATION SPREAD BY SLA
Region
Statistical Local Area Population 0+ *
% of Survey Area
Sample
Interviewing
Areas
1 Central and North
Newcastle (C) - Inner City 53,495 9.8% 15
Newcastle (C) - Outer West 46,420 8.5% 13
Newcastle (C) - Throsby 56,197 10.3% 16
Port Stephens (A) 67,825 12.4% 19
223,937
41.0% 63
2 West
Cessnock (C) (part) 50,649 9.3% 14
Maitland (C) 70,296 12.9% 19
120,945 22.2% 33
3 South
Lake Macquarie (C) - East 64,952 11.9% 18
Lake Macquarie (C) - North 79,865 14.6% 22
Lake Macquarie (C) - West 56,032 10.3% 16
200,849 36.8% 56
TOTAL 545,731 100%
152
* 2010 Estimated Resident Population

Gold Coast/Tweed Radio
Map of Survey Area

GOLD COAST/TWEED 2012
POPULATION SPREAD BY SLA
Total Persons * Total Persons *
Statistical Local Area Population 0+ % of Survey Area Statistical Local Area
Population 0+ % of Survey Area
Ashmore-Benowa 21,384 3.6% Mermaid Waters-Clear Island Waters 17,788 3.0%
Biggera Waters-Labrador 23,622 4.0% Miami 7,072 1.2%
Bilinga-Tugun 7,240 1.2% Molendinar 6,908 1.2%
Broadbeach-Mermaid Beach 11,852 2.0% Mudgeeraba-Reedy Creek 25,440 4.3%
Broadbeach Waters 8,424 1.4% Nerang 27,976 4.7%
Bundall 4,685 0.8% Oxenford-Maudsland 15,021 2.5%
Burleigh Heads 8,834 1.5% Pacific Pines-Gaven 15,487 2.6%
Burleigh Waters 14,374 2.4% Palm Beach 15,446 2.6%
Carrara-Merrimac 18,808 3.1% Paradise Point-Runaway Bay 18,993 3.2%
Coolangatta 5,495 0.9% Parkwood-Arundel 20,210 3.4%
Coombabah 10,599 1.8% Pimpama-Coomera 10,141 1.7%
Currumbin 3,080 0.5% Robina 22,660 3.8%
Currumbin Valley-Tallebudgera 7,803 1.3% Southport 30,030 5.0%
Currumbin Waters 10,739 1.8% Surfers Paradise 20,683 3.5%
Elanora 12,911 2.2% Tweed (A) - Tweed Coast 11,367 1.9%
Guanaba-Springbrook 4,676 0.8% Tweed (A) - Tweed-Heads 56,954 9.5%
Helensvale 17,564 2.9% Tweed (A) - Pt B 21,769 3.6%
Hope Island 8,348 1.4% Varsity Lakes 14,751 2.5%
Kingsholme-Upper Coomera 24,423 4.1% Worongary-Tallai 10,752 1.8%
Main Beach-South Stradbroke 3,596 0.6%
TOTAL 597,905 100%
* 2010 Estimated Resident Population

Canberra Radio – Map of Survey Area

2012 CANBERRA - POPULATION SPREAD BY SLA
Statistical Local Area Population % of Statistical Local Area Population % of Statistical Local Area Population % of
0+ Survey Area 0+ Survey Area 0+ Survey Area
Queanbeyan (C) (part) 39,232 9.9% Garran 3,330 0.8% Monash 5,580 1.4%
Acton 2,001 0.5% Gilmore 2,961 0.7% Narrabundah 5,909 1.5%
Ainslie 5,390 1.4% Giralang 3,356 0.8% Ngunnawal 10,026 2.5%
Amaroo 6,940 1.7% Gordon 7,888 2.0% Nicholls 7,813 2.0%
Aranda 2,544 0.6% Gowrie 3,226 0.8% Oaks Estate 247 0.1%
Banks 5,274 1.3% Greenway 1,359 0.3% O'Connor 5,581 1.4%
Barton 1,170 0.3% Griffith 4,309 1.1% O'Malley 942 0.2%
Belconnen - SSD Bal 799 0.2% Gungahlin 7,112 1.8% Oxley 1,886 0.5%
Belconnen Town Centre 3,821 1.0% Gungahlin-Hall - SSD Bal 2,454 0.6% Page 2,898 0.7%
Bonython 3,778 1.0% Hackett 3,112 0.8% Palmerston 6,201 1.6%
Braddon 4,091 1.0% Hall 384 0.1% Parkes 6 0.0%
Bruce 5,148 1.3% Harman 140 0.0% Pearce 2,646 0.7%
Calwell 5,999 1.5% Harrison 2,573 0.6% Phillip 2,075 0.5%
Campbell 3,416 0.9% Hawker 3,056 0.8% Pialligo 123 0.0%
Chapman 2,847 0.7% Higgins 3,225 0.8% Red Hill 3,391 0.9%
Charnwood 3,253 0.8% Holder 2,781 0.7% Reid 1,681 0.4%
Chifley 2,501 0.6% Holt 5,152 1.3% Richardson 3,260 0.8%
Chisholm 5,408 1.4% Hughes 3,020 0.8% Rivett 3,248 0.8%
City 1,293 0.3% Hume 4 0.0% Russell 0 0.0%
Conder 5,456 1.4% Isaacs 2,538 0.6% Scullin 2,954 0.7%
Cook 3,035 0.8% Isabella Plains 4,310 1.1% Spence 2,782 0.7%
Curtin 5,397 1.4% Jerrabomberra 13 0.0% Stirling 2,147 0.5%
Deakin 2,856 0.7% Kaleen 7,729 1.9% Stromlo 165 0.0%
Dickson 2,278 0.6% Kambah 15,841 4.0% Symonston 517 0.1%
Downer 3,657 0.9% Kingston 2,905 0.7% Theodore 4,072 1.0%
Duffy 3,254 0.8% Kowen 48 0.0% Torrens 2,315 0.6%
Dunlop 7,083 1.8% Latham 3,890 1.0% Tuggeranong - SSD Bal 65 0.0%
Duntroon 1,949 0.5% Lyneham 4,940 1.2% Turner 3,543 0.9%
Evatt 5,500 1.4% Lyons 2,726 0.7% Wanniassa 8,091 2.0%
Fadden 3,205 0.8% Macarthur 1,548 0.4% Waramanga 2,687 0.7%
Farrer 3,530 0.9% Macgregor 3,910 1.0% Watson 4,851 1.2%
Fisher 3,240 0.8% Macquarie 2,653 0.7% Weetangera 2,694 0.7%
Florey 5,524 1.4% Majura 124 0.0% Weston 3,357 0.8%
Flynn 3,763 0.9% Mawson 3,104 0.8% Weston Creek-Stromlo - SSD Bal 21 0.0%
Forrest 1,523 0.4% McKellar 2,998 0.8% Yarralumla 2,942 0.7%
Fraser 2,274 0.6% Melba 3,524 0.9%
Fyshwick 61 0.0% Mitchell 5 0.0%
TOTAL 397,454 100%
*2010 Estimated Resident Population

SYDNEY OFFICE
Radio Clients – NSW & QLD
Ann-Maree Nolan
Senior Client Service Manager
(02) 8873 7713
ann-maree.nolan@nielsen.com
Agency Clients – NSW & QLD
Scott Gillham
Client Service Director
(02) 8873 7622
scott.gillham@nielsen.com
PERTH OFFICE
All Clients
Richard Webster
Account Manager
0419 904 197
rwebster@ausplastics.com
Nielsen – 2012 Radio Survival Kit.
2012 Media Client Service
MELBOURNE OFFICE
All Clients – National,VIC, SA & Tas
David Burge
Client Service Director
(03) 9207 3980
david.burge@nielsen.com
TECHNICAL SUPPORT
(Nielsen software)
All Clients
Free Call: 1800 244 411
Angelo Calma
Media Technical Support Executive
(02) 8873 7723 or 0414 966 866
angelo.calma@nielsen.com
Software Hotline 1800 244 411

Nielsen – 2012 Radio Survival Kit.
2012 Radio Training Courses
These training sessions are free to current subscribers of Nielsen’s Radio Ratings Data. For dates and
times of training, please refer to the separate 2012 Training Schedule.
Theory and Software courses available this year are:
Nielsen Radio Ratings Certificate Course
A two part course covering all aspects of Radio surveys from the methodology used through to the type of data available
and how to read and use it. To ‘pass’ each module, students will be required to undertake a small quiz. A certificate is
awarded after successful completion of each module. Please note this course does not include software training; please
refer to the following page for software courses.
----------------------------------
Module 1 - Understanding How Radio Surveys Are Conducted
Information covered: In this course we discuss Nielsen’s Radio Audience Measurement. We outline how surveys are
conducted; from the selection of the sample, the areas we use and how to fill out the Radio Diary. We explain the
accuracy of the survey data right through to the delivery of the data.
We demonstrate how to read and use the data. We define the four basic Radio statistics and Reach & Frequency.
We interpret a Radio schedule and how it can be used to demonstrate a stations’ ability to reach a client’s specific
target audience. We explain how Reach & Frequency can be used to monitor music or promo rotation.
By the end of the session you will understand how the Radio surveys are conducted and what the four basic statistics
and R&F are. How Share, Cumes and Average Audience differ and what other statistics you need to know when you
first start in Radio.
Who for? Sales & Marketing, Programmers, Media Buyers/Planners, Researchers - either as a refresher for current
staff or as the perfect introduction for new staff.
Pre- Requisite: None Length: 2 Hours
----------------------------------
Module 2 - Understanding the Survey Numbers
Information covered: In the course we re-cap the four basic statistics and look at how they are calculated. We define
the relationship between Averages, Cumes, & TSL. We demonstrate what can affect a station’s Share, and why your
station’s Cume and TSL are important. How to interpret the data and analyse your station through trending survey
results.
We introduce other statistics such as Exclusive Audience, Turnover and Profile. We also covers the “Do’s and Don’ts”
of survey numbers as well as what you can and can’t do with the data.
We interpret Ebb & Flow data and see whether or not your listeners are staying with you or going to another Radio
station. We also interpret Station Loyalty and find out how loyal your station’s listeners are.
By the end of the session you will have a thorough understanding of the Survey Numbers, how the numbers work
together, what influences your Share figures and how to analyse your station’s survey results.
Who for? Sales and Marketing, Programmers, Researchers and anyone interested in gaining extensive knowledge of
survey numbers.
Pre- Requisite: Module 1 “Understanding How Radio Surveys are Conducted” Length: 2 Hours
----------------------------------
For more information on these products, please contact your Nielsen representative or refer to the
Media Client Service Contact sheet included within the Survival Kit.

Radio Advisor – Basic RA3
Nielsen – 2012 Radio Survival Kit.
2012 Radio Training Courses
Nielsen Software Courses
Information covered: An introductory course to Radio Advisor – Nielsen’s Radio data software tool. Provides an
overview to the system and explores in depth how to set up and read Session Ranking and Reach & Frequency
analyses. Graphing and exporting are also covered.
Who for? Sales & Marketing, Programmers Media Buyers/Planners, Researchers.
Pre- Requisite: Module 1 “Understanding How Radio Surveys are Conducted” Length: 2 Hours
----------------------------------
Radio Advisor – Advanced RA3
Information covered: For people who want to be able to obtain more information from Radio Advisor outside of the
basic statistics. Great for sales planning and programming and this session can be tailored to suit the group. Covers
Ebb & Flow, Program Ranking and Station Loyalty.
Who for? Sales & Marketing, Pogrammers, Media Buyers/Planners, Researchers.
Pre- Requisite: Radio Advisor – Basic (or initial training when installed) Length: 2 Hours
----------------------------------
Other Nielsen Software
Training is also available to subscribers of other Nielsen’s services such as Consumer & Media View and AdEx.
Consumer & Media View
Consumer & Media View is a national multi-media database consisting of product and media consumption habits,
consumer behaviours and attitudes. Data is collected using Nielsen “Your Voice” online panel. Currency data from
Radio, Online and TV is then fused into the database providing clients with comprehensive sales & marketing tool.
Using Consumer & Media View’s Clear Decisions software, subscribers can create in-depth profiles of listeners/
consumers; identify potential target audiences or product categories for generating advertising sales; validate
advertising performance and much more. The multi-media R&F available in this system allows clients to ascertain a
total reach & frequency for an advertising campaign utilising different media.
AdEx Online
Nielsen provides the currency for advertising expenditure and volume measurement in Australia. AdEx measures over
95% of main media advertising across Australia each year (excluding Classifieds) and provides clients with a means to
track advertising spend and activity by Media, Category, Agency, Advertiser or Product.
Using Adex’s Ad*Views software, subscribers can analyse a specific client or agency’s media expenditure and history;
use it as a sales prospecting tool for current or potential clients; analyse the effectiveness of advertising campaigns
and much more.

2012 Nielsen Radio Training Schedule
These training sessions are free to current subscribers of Nielsen’s Radio Ratings Data. Please note:
Dates, times and courses may change subject to demand. Please see the 2012 Radio Training Course
sheet for details on each course.
____________________________________________________________________________________________________________________________
SYDNEY
Held at: Nielsen, Level 2, 11 Talavera Rd, Macquarie Park NSW 2113
____________________________________________________________________________________________________________________________
Module 1 & 2
How Radio Surveys are Conducted &
Understanding the Survey No’s
Nielsen – 2012 Radio Survival Kit.
Consumer & Media View
Introduction to
(This session is theory only).
Consumer & Media View
Software/Clear Decisions*
* Users need to be able to use Excel due to the
complexity of the software.
Jan Wed 18, 10am
Feb Wed 29, 10am Mon 6, 10am (Monday) Mon 6, 11am (Monday)
Apr Wed 18, 10am Wed 11, 10am Wed 11, 11am
May Wed 30, 10am Wed 23, 10am Wed 23, 11am
Jul Wed 11, 10am Wed 4, 10am Wed 4, 11am
Aug Wed 29, 10am Wed 15, 10am Wed 15, 11am
Sep Wed 26, 10am Wed 26, 11am
Oct Wed 3, 10am
Nov Wed 14, 10am Wed 7, 10am Wed 7, 11am
Radio Advisor Basic
RA3
Radio Advisor Advanced RA3
AdViews Online
Jan Thu 19, 10am Thu 19, 3pm Wed 18, 12 Noon
Feb Wed 29, 12 Noon
Mar Thu 1, 10am Thu 1, 3pm
Apr Thu 19, 10am Thu 19, 3pm Wed 18, 12 Noon
May Thu 31, 10am Thu 31, 3pm Wed 30, 12 Noon
Jul Thu 12, 10am Thu 12, 3pm Wed 11, 12 Noon
Aug Thu 30, 10am Thu 30, 3pm Wed 29, 12 Noon
Oct Thu 4, 10am Thu 4, 3pm Wed 3, 12 Noon
Nov Thu 15, 10am Thu 15, 3pm Wed 14, 12 Noon
____________________________________________________________________________________________________________________________
BRISBANE
Held at Nielsen, Level 1, 490 Adelaide Street, Brisbane QLD 4000
____________________________________________________________________________________________________________________________
Module 1 & 2
How Radio Surveys are Conducted &
Understanding the Survey No’s.
Consumer & Media View
/Clear Decisions
Mar Tue 6, 10am Tue 6, 1pm
May Tue 15, 10am Tue 15, 1pm
Aug Tue 21, 10am Tue 21, 1pm
Nov Tue 20, 10am Tue 20, 1pm
Radio Advisor Advanced RA3 Radio Advisor Basic RA3 AdViews Online
Mar Wed 7, 9:30am Wed 7, 11:30am
May Tue 15, 3:30pm Wed 16, 9:30am Wed 16, 11:30am
Aug Wed 22, 9:30am Wed 22, 11:30am
Nov Tue 20, 3:30pm Wed 21, 9:30am Wed 21, 11:30am
Contact Ann-Maree Nolan (02 8873 7713) for Sydney and Brisbane market training
PTO for Melbourne, Adelaide and Perth training information.

2012 Nielsen Radio Training Schedule
These training sessions are free to current subscribers of Nielsen’s Radio Ratings Data. Please note:
Dates, times and courses may change subject to demand. Please see the 2012 Radio Training Course
sheet for details on each course.
____________________________________________________________________________________________________________________________
MELBOURNE
Held at Nielsen, Level 5, The Gateway, 312 St Kilda Rd, Melbourne VIC 3004
Contact: David Burge, (03) 9207 3980
____________________________________________________________________________________________________________________________
Modules 1 & 2
How Radio Surveys are Conducted &
Understanding the Survey No’s
Radio Advisor Basic Radio Advisor Advanced
Jan Tue 17, 2pm Tue 17, 3pm
Feb Tue 14, 9am Tue 14, 10am
Mar Wed 14, 9am Wed 14, 10am
Apr Tue 10, 9am Tue 10, 10am
May Tue 15, 9am Tue 15, 10am
Jun Tue 12, 9am Tue 12, 10am
On request
Jul Tue 10, 9am Tue 10, 10am
Aug Tue 14, 9am Tue 14, 10am
Sep Wed 12, 9am Wed 12, 10am
Oct Tue 9, 9am Tue 9, 10am
Nov Tue 13, 9am Tue 13, 10am
Consumer & Media View
/Clear Decisions
AdViews Online
Jan
Feb Wed 22, 9am Wed 22, 11am
Mar Thu 22, 9am Thu 22, 11am
Apr Wed 18, 9am Wed 18, 11am
May Wed 23, 9am Wed 23, 11am
Jun Wed 20, 9am Wed 20, 11am
Jul Wed 18, 9am Wed 18, 11am
Aug Wed 22, 9am Wed 22, 11am
Sep Wed 19, 9am Wed 19, 11am
Oct Wed 17, 9am Wed 17, 11am
Nov Wed 21, 9am Wed 21, 11am
Training for Adelaide & Perth are all on an ad hoc basis.
Please see below for contact in each market.
____________________________________________________________________________________________________________________________
ADELAIDE
Contact: David Burge, (03) 9207 3980
____________________________________________________________________________________________________________________________
PERTH
Contact: Richard Webster, 0419 904 197
____________________________________________________________________________________________________________________________
Nielsen – 2012 Radio Survival Kit.
NIELSEN TRAINING CONDITIONS
Minimum Class size is 3. Once a place is booked in a course, Nielsen must receive notification of cancellations no
later than 48hrs before course commences. Someone else from your organisation can attend in your place if
necessary. Please be considerate to others – if no notification is received and the class falls below 3 on the day, the
course will be cancelled at the last moment, causing great inconvenience to other attendees who have arrived.
Cancellations less than 48hrs will incur a $150 cancellation fee.

Available Analyses…
Nielsen – 2012 Radio Survival Kit.
Radio Advisor is the Nielsen re-analysis software
package specifically designed for quick, easy and
flexible analysis of radio audience surveys.
It allows analysis using a variety of pre-set standard
demographics and sessions, or users can create
and save their own demographics and sessions.
Analysis requirements can also be preset so that all
necessary output can be easily and quickly
generated as soon as new radio audience surveys
are released, thereby allowing "batch" processing of
the selected analyses.
Session Ranking
Session Ranking lets you analyse multiple statistics (such as average audience, share, cume,
exclusive audience, TSL, Profile % and Index %) according to user-specified session times,
which can be viewed as an average of the selected session, or drilled down into ¼ hr, ½ hr or
1 hr segments.
Reach & Frequency (1 week through to 52 weeks)
Program Ranking
Reach & Frequency lets you analyse for any given advertising schedule, the number of
different people reached at least once by that schedule (Reach), the total number of impacts
(Gross Impacts) and the average frequency with which the net audience was exposed to the
commercial message (Average Frequency). Different spot weights and station placements
across multiple weeks are also catered for.
Program Ranking lets you analyse programs by average audience and reach statistics for
different demographics as well as filter by program types i.e.: sport, talk-back, adult
contemporary music etc. Weekly totals or day by day results are available.
Ebb & Flow (1/4hr & Session)
The Ebb & Flow report type allows you to analyse the audience movement between two
nominated time periods, isolating and quantifying station switching. Ebb & Flow analyses can
cross-tabulate entire sessions or specific quarter-hours.
Station Loyalty
The Station Loyalty report type allows you to identify the percentage of time that a station's
cume (reach) spends with that station, and the percentages of time that the same station's
cume (reach) spends with other stations. Another way to identify the overall level of ‘loyalty’ of
a station’s audience.
Continued over…

Radio Advisor Features…
Cruise and Power User Modes – Cruise mode is designed for novice or infrequent users, while
Power mode provides full flexibility for the more experienced user.
Multi-Market Analysis - analyse multiple markets within a single job (applicable only to
Sydney/Melbourne/Brisbane/Adelaide/Perth markets).
Market Combinations - combine markets to produce a ‘national’ or ‘eastern seaboard’ report
(applicable only to Sydney/Melbourne/Brisbane/Adelaide/Perth markets).
Multiple Surveys (Trending) - select and process multiple surveys within a single job file.
Multi-Survey Combinations - combine surveys together (from within the same year) to produce
survey average reports.
Station Combinations - combine stations to produce ‘network’ or combo-buy results.
Demographics - a comprehensive and easy-to-navigate selection ‘tree’ makes selecting
demographics quick and easy.
On-screen ‘explanations’ - users can easily have results translated into ‘plain English’ definitions.
Comprehensive Charting - data can be plotted in charts and then formatted for directly dropping
into a proposal or report.
Exporting - is now easier and faster with the option to export multiple tables to .XLS or .PDF file
format direct from the results page… the Batch module also allows you to export survey data for
multiple job files automatically.
Market Totals - market totals are automatically displayed on all reports.
Place of Listening - process multiple Place of Listening filters within a single job.
Spot Importer - import a spot schedule direct from a .XLS spreadsheet.
Automated Database Updating - survey data files are automatically copied into the database via
the ‘uploader’.
System Requirements…
Prerequisite software Microsoft Internet Explorer 6.0 SP1 or later (prerequisite for .NET
Framework)
RAM Minimum: 512 MB
Recommended: 1 GB or higher
Hard Disk space 600 MB for SQL Express
280 MB .Net Framework 2
200 MB for RA database, then 10 MB per survey
50 MB for Radio Advisor
Processor Pentium Compatible or higher
Minimum: 1 GHz , recommended: 2 GHz or higher
Operating System Windows XP Professional or Home Edition or Media Edition SP2
Windows 2000 Professional Edition or Server Edition SP4
Windows 2000 Advanced Edition SP4
Windows 2000 Datacenter Server Edition SP4
Windows Vista
Software which will be
installed
Nielsen – 2012 Radio Survival Kit.
Radio Advisor
.Net Framework Version 2
SQL Express

Standard Demographic Categories
Available in Radio Advisor
Age Sex Marital Status
10-12 Male Never married
13-14 Female Married/Defacto
15 Separated
16-17 Divorced
18-19 Widowed
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70+
Car Ownership With children in Occupation
home aged (A)
Owner A-Managers & Administrators
Non owner No children B-Professionals
0-4 only C1-Sales/Clerk &
5-9 only Para-professionals
10-17 only C2-Tradepersons
0-4 & 5-9 D-Plant/Machine operators
0-4 & 10-17 & drivers
5-9 & 10-17 E-Labourers & related workers
Grocery Buyer 0-4,5-9 & 10-17 F-Unemployed/Looking for work
G-Student/under school age
Working H-Not in paid employement/
Not working Retired/Aged pensioner
Not rocery buyer
Language (other than English) With children in Occupation status
spoken at home home aged (B)
Full time
Asian/Pacific No children (5-17) Part time
Mediterranean/Americas 5-12 only Casual/temporary
Other European 13-17 only
Other 5-12 & 13-17
No other language 0-4 & 5-12 Employment status
0-4 & 13-17
0-4,5-12 &13-17 Self employed
Employee
Nielsen - 2012 Radio Survival Kit. Page 1 of 2

Standard Demographic Categories
Available in Radio Advisor
AREA Household size (persons)
(Sydney) Syd-North 1
Syd-Central/Inner West 2
Syd-South 3
Syd-South West 4
Syd-West 5
(Melbourne) Mel-North 6
Mel-South 7
Mel-East 8+
Mel-West
(Brisbane) Bri-East
Bri-West Type of dwelling
Bri-South
Bri-City & City Nth House
Bri-North Flat/Unit
(Adelaide) Ade-Central Other
Ade-Northern
Ade-East & South Number of children at home
Ade-West & SW
(Perth) Per-North & Nth East None
Per-South & Sth East 1-2
Per-Western 3+
Per-South West
(Newcastle) Newcastle/Pt Stephens
Maitland/Cessnock Number of radio in home
Lake Macquarie
(Wollongong) North-Crown St 1
South-Crown St 2
(Central Coast) Gosford 3
NSW Wyong 4
(Gold Coast/Tweed) North of Burleigh 5
South of Burleigh 6
7
8+
Household income p.a. Education (highest achieved) Live in home which is
Any combination of the above elements can be used
within Radio Advisor to generate a customised
demographic (subject to adequate sample size).
Nielsen - 2012 Radio Survival Kit. Page 2 of 2

Nielsen – 2012 Radio Survival Kit.
Occupation
Classifications
(Any combination of the following categories is available within Radio Advisor)
A - MANAGERS and ADMINISTRATORS
Legislators, Government Appointed Officials, General Managers, Farmers and Farm Managers,
Managing Supervisors.
B - PROFESSIONALS
Natural Scientists, Building Professionals, Engineers, Health Diagnosis and Treatment Practitioners,
School Teachers, Other Teachers & Instructors, Social Professionals, Business Professionals, Artists
and Related Professionals.
C1 - PARA-PROFESSIONALS, CLERKS, SALESPERSONS and
PERSONAL SERVICE WORKERS
People with technical training, e.g. Technicians, Air & Sea Transport Technical Workers, Registered
Nurses, Police and Air Traffic Controllers. Stenographers & Typists, Personal Assistants, Data
Processing and Business Machine Operators, Clerks, Receptionists, Telephonists, and Messengers.
Investment and Real Estate Salespersons, Sales Representatives, Sales Assistants, Tellers,
Cashiers, Ticket Salespersons and Telesales.
C2 - TRADESPERSONS
Metal Fitting and Machining Tradespersons, Electrical and Electronic Tradespersons, Building
Tradespersons, Printing Tradespersons, Vehicle Tradespersons, Food Tradespersons.
D - PLANT and MACHINE OPERATORS and DRIVERS
Road & Rail Transport Drivers, Mobile Plant Operators (except Transport), Stationary Plant
Operators, Machine Operators.
E - LABOURERS and RELATED WORKERS
Trades Assistants and Factory Hands, Agricultural Workers and Related Workers, Cleaners,
Construction and Mining Labourers, Miscellaneous Labourers & Related Workers.
F – UNEMPLOYED/LOOKING FOR WORK
G - STUDENT OR UNDER SCHOOL AGE
H - NOT IN PAID EMPLOYMENT, RETIRED OR AGED PENSIONER
Please Note: The occupation groupings used by The Nielsen Company are the Australian Standard
Classification of Occupations (ASCO) published by the Australian Bureau of Statistics.
Specific occupations listed underneath each category are examples only. This is not an exhaustive
list.

BUILDING “WITH CHILDREN” DEMOGRAPHICS
IN RADIO ADVISOR
When building demographics in Radio Advisor that include the “With Children” option (eg.
Grocery Buyers With Children….”), you MUST follow the instructions outlined below to obtain
correct results.
It is important to realise that when building “With Children” demographics you are selecting
PEOPLE WHO HAVE CHILDREN IN THE HOME, not the children themselves. It may sometimes
looks as though you are doubling up when making selections but you must remember that a
person who has a 0-4 year old in the house is a DIFFERENT individual from one with a 0-4 year
old AND a 5-9 year old. However, both have a 0-4 year old in the house.
Therefore, if you require “With Children 0-4”, you must have the same elements highlighted as
the example below (in the top left box). Selecting anything less, or more, will produce incorrect
results.
Select the elements indicated with , for each “With Child” demographic listed.
NEVER select elements from both “Children in home aged (A)” AND “Children in home aged (B)”
as your audience figures will be duplicated.
With Children In Home Aged (A)
With Cld 0-4 With Cld 0-9
No children No children
0-4 only 0-4 only
5-9 only 5-9 only
10-17 only 10-17 only
0-4 & 5-9 0-4 & 5-9
0-4 & 10-17 0-4 & 10-17
5-9 & 10-17 5-9 & 10-17
0-4,5-9 & 10-17 0-4,5-9 & 10-17
With Cld 0-17 With Cld 5-9
No children No children
0-4 only 0-4 only
5-9 only 5-9 only
10-17 only 10-17 only
0-4 & 5-9 0-4 & 5-9
0-4 & 10-17 0-4 & 10-17
5-9 & 10-17 5-9 & 10-17
0-4,5-9 & 10-17 0-4,5-9 & 10-17
With Cld 5-17 With Cld 10-17
No children No children
0-4 only 0-4 only
5-9 only 5-9 only
10-17 only 10-17 only
0-4 & 5-9 0-4 & 5-9
0-4 & 10-17 0-4 & 10-17
5-9 & 10-17 5-9 & 10-17
0-4,5-9 & 10-17 0-4,5-9 & 10-17
Nielsen – 2012 Radio Survival Kit Page 1 of 2

BUILDING “WITH CHILDREN” DEMOGRAPHICS
IN RADIO ADVISOR
With Children in Home Aged (B)
With Cld 5-12 With Cld 0-12 **
No children (5-17) No children (5-17)
5-12 only 5-12 only
13-17 only 13-17 only
5-12 & 13-17 5-12 & 13-17
0-4 & 5-12 0-4 & 5-12
0-4 & 13-17 0-4 & 13-17
0-4,5-12 &13-17 0-4,5-12 &13-17
AND
With 13-17 Number Of Children At Home
No children (5-17) None
5-12 only 1-2
13-17 only 3+
5-12 & 13-17
0-4 & 5-12
0-4 & 13-17
0-4,5-12 &13-17
** Building “With Children 0-12” is a special situation. “No
children (5-17)” has been selected above, and this is
correct. You must also select two elements from
“Number of Children At Home”. The above example is
the ONLY way to correctly generate a “With Cld 0-12”
demographic. If you require a further explanation of
exactly why the building of this demo differs from
others, please contact Nielsen.
Nielsen – 2012 Radio Survival Kit Page 2 of 2

Newspaper Readership (NP)
Read a newspaper in the past 7 days
Newspaper X readers/ non readers in the past 7 days - all major newspapers, local, other
Read a newspaper in the past 7 days (paper version)
Read a newspaper in the past 7 days (online)
Newspaper X readers/ non readers in the past 7 days - all major newspapers, local, other (paper version)
Newspaper X readers/ non readers in the past 7 days - all major newspapers, local, other (online)
Local Messenger readership (Adelaide only)
A Community readership (Perth only)
Valid Data Period
i.e Data is only available for years stated
If no end date, still current
1996 - 2009
1998 - 2009
2010 -
2010 -
2010 -
2010 -
1996 - 1996
1996 - 1996
Technology (TE)
Have access to a personal computer in the household
1996 -
Have a mobile phone
2001 -
Intend to purchase/ replace/ keep existing mobile phone in the next 12 months
2001 -
Consider changing mobile phone network carrier in next 12 months 2005 -
Have mobile phone prepaid or plan contract 2005 -
Last access to the internet - past week, 1-4 weeks ago, more than 4 weeks ago
2000 - 2007
How often access the internet - daily / weekly / fortnightly / monthly / less often / never 2008 -
Where internet is accessed from - home / work / school / elsewhere
2000 -
Mobile phone network carrier
2002 -
Internet Surfing frequency
2003 -
Access to Internet in past month
1996 - 1999
Type of Internet connection at home -(Dial-Up/Broadband/No Connection) 2006 -
Have a mobile phone (old definition)
1996 - 2000
Intend to buy/ replace mobile phone in next 12 months
1996 - 2000
CD player at home/ in car
1997 - 1999
Compact discs bought in past six months for self or others, by number - less than 5, 5-10, more than 10, none
1997 - 2001
Play home video games
2000 - 2000
Have a music CD player in the car
2000 - 2000
Have a music CD player at home
2000 - 2000
Whether visited a newspaper website
2001 - 2001
Home phone provider
2002 - 2002
Television (TV)
Commercial TV viewing frequency
ABC TV viewing frequency
PAYTV viewing frequency
Personally viewed a rented video/DVD in the past 7 days
Household currently subscribes to Pay TV
Household intends to subscribe to Pay TV
Household does not intend to subscribe to Pay TV
Purchasing Food (FO)
Dined at a restaurant 1-3 times in the past 4 weeks
Dined at a restaurant 4 or more times in the past 4 weeks
Dined at a restaurant in the past 4 weeks
Takeaway food frequency
Bought or ordered T/Away chicken /pizza / burger/ other in the past 4 weeks
Bought or ordered T/Away Asian in the past 4 weeks
Purchase of food/groceries from a convenience store in past month
Purchase of food/groceries from a service station with convenience store facilities in past month
Bought or ordered T/Away chinese in the past 4 weeks
1996 -
2002 -
2003 -
1996 -
1996 -
1996 -
1996 -
1996 -
1996 -
1996 -
1996 -
1996 -
2004 -
2000 -
1996 -
1996 - 1997
Leisure Activities (LA)
Visited a hotel in the past 7 days
1996 -
Visited a licenced club in the past 7 days (not Perth)
1996 -
Regularly participate in TAB betting
1996 -
Regularly participate in Lotto, Instant Lotteries/ Scratchies, Lottery etc.
1996 -
Regularly visit the casino
1996 -
Regularly participate in Internet Gambling / Betting ('Betting' reference added in 2012) 2006 -
Been to a cinema in the past month
2001 -
Attended Major Sporting Event in the past 12 months
2003 -
Participant in horse racing
1996 - 1997
Interest in horse racing
1998 - 2002
Beverages (BE)
Regular buyers of alcohol from bottle shops/hotels for home use
Regular buyers of beer / wine /spirits for home use
Regular buyers of pre-mixed spirits/ready to drink for home use
Travel (TR)
Likely to travel interstate by air within the next 12 months
Likely to travel overseas by air within the next 12 months
Holiday travel destination in next 12 months
Holiday within the state (Perth only)
Holiday - whereabouts (Perth only)
Inter-State travel frequency
Overseas air travel (frequency)
Single Source Categories
Available Through Radio Advisor
1996 -
1996 -
2003 -
2000 -
2000 -
2002 -
1996 - 1996
1996 - 1996
1996 - 1999
1996 - 1999
Page 1 of 2

Single Source Categories
Available Through Radio Advisor
House & Home (HH)
Likely to buy or sell a house or unit in the next 2 years
Intend to undertake major home renovations in the next 12 months
Type of renovations in next 12 months - Painting
Type of renovations in next 12 months - Landscaping / Gardening
Type of renovations in next 12 months - Extensions / Repair work
Type of renovations in next 12 months - Kitchen / Bathroom
Type of renovations in next 12 months - General household refurbishment
Type of renovations in next 12 months - Other type
Pet ownership - dog, cat or other
First home buyers
Valid Data Period
i.e Data is only available for years stated
If no end date, still current
1996 -
1996 -
2003 -
2003 -
2003 -
2009 -
2003 -
2003 - 2008
2001 -
1996 - 1996
Purchase Decisions (PD)
Intend to purchase whitegoods within the next 12 months
1996 -
Intend to purchase general furniture within the next 12 months
1996 -
Intend to purchase TV/ HiFi/ VCR/ DVD within the next 12 months
1996 -
Intend to purchase motor vehicle in next 12 months
1996 -
Intend to purchase a personal computer in the next 12 months
1998 - 2006
Intend to purchase computer software in the next 12 months
1998 -
Intend to purchase small electrical goods in the next 12 months
2001 - 2010
Intend to purchase computer/video games in next 12 months
2003 -
Intend to purchase other computer hardware/accessories in next 12 months
2003 - 2006
Intend to purchase a personal computer, hardware or computer accessories in the next 12 months
2007 -
Intend to purchase air conditioning / heater in the next 12 months 2005 -
Intend to purchase computer tablet device in the next 12 months 2011 -
Shopped for fashion clothing or accessories in past month
2001 - 2007
Made purchase from a hardware store in past month
2003 -
Made purchase from a garden nursery in past month
1996 -
Made purchase from a pharmacy/chemist in past month
2002 -
Made purchase from a department store in past month
2003 -
Made purchase from a discount retailer in past month
2003 -
Made purchase from a fashion/clothing store in past month
2008 -
Made purchase from a furniture/appliance store in past month
2003 -
Made purchase from a newsagency in past month
2003 -
Made purchase from a bookstore in past month
2003 -
Made purchase from a music/record store in past month
2003 -
Have bought goods/services over the Internet
2003 - 2004
When last purchased goods or services over the internet (past mth, more than mth never) 2005 -
Intend to purchase a computer/ hardware in the next 12 months
1996 - 1997
Intend to purchase new motor vehicle in the next 12 months
1996 - 2001
Intend to purchase used motor vehicle in the next 12 months
1996 - 2001
Made purchase from hardware store in past 14 days
1996 - 2002
Whether people would shop online with a credit card
2001 - 2002
Purchased a DVD or video in past month
2005 - 2006
Purchased a DVD or video, or purchased and downloaded a movie, TV show or music video in the past month
2007 - 2007
Purchased a DVD or video, TV show or music video from a store in past month
2008 -
Watched or downloaded a movie or TV show from the internet in past month 2008 -
Intend to purchase MP3 player / iPod in next 12 months 2007 -
Digital Radio (i.e. receives digital radio broadcast) 2009 -
Finance & Insurance (FI)
Have private health insurance
1996 -
Have comprehensive motor vehicle insurance
1999 -
Credit card holders
2002 -
Amex/ Diners Card holders
2003 -
Visa/ Mastercard/ Bankcard holders (note that 'Bankcard' was removed from the definition in 2009)
2003 -
Have a personal loan
1996 -
Have personal investment (excluding Superannuation) - less than $50,000 / $50,000-$150,000 / more than $150,000
2008 -
Have personal investment - less than $10,000 / $10,000-$50,000 / more than $50,000
2003 - 2007
Intend to purchase financial/investment services in next 12 months
2003 -
No. of people working in the household
1998 -
Have a mortgage with a bank/ credit union
2001 -
Have a mortgage with lender (other than bank/credit union)
2000 -
Have no mortgage
2001 -
Would consider changing mortgage lender
Have personal investment $5000+
Have home contents insurance
Have home and/or contents insurance
Amex/ Diners Card holders
Visa/ Mastercard/ Bankcard holders
Employ up to 50 people nationally at place of work
Employ 50 or more people nationally at place of work
These categories are available with survey data collected for
the five capital cities. Other markets will most likely be the
same, however some categories may change.
It is important to remember that when using these filters with
Radio Advisor data, the overall sample size of your
demographic will be reduced in most instances, sometimes
significantly. Users should pay strict attention to the sample
size for each demo/category.
2003 -
1996 - 1997
1996 - 1998
2010 -
1996 - 2000
1996 - 2001
1997 - 2001
1997 - 2001
Have personal investment over $10,000
1998 - 2002
Have personal investment of $5,000 up to $10,000
1998 - 2002
Have a mortgage with a bank
2000 - 2000
Have a mortgage with a credit union
2000 - 2000
How people pay their bills - phone, internet, other
2001 - 2002
Page 2 of 2

METRO LIFESTYLE QUESTIONNAIRE
The following two pages include a number of simple questions which we would like you to answer at any time
during the week. When used with the information on radio listening, these answers will help broadcasters
understand the way in which programmes and stations are chosen by different types of people. Please
remember, the published results only show the total information from groups of people taken together, never
individual information, so all your answers remain confidential.
Thank you again for helping to provide this information which is so greatly
appreciated by the radio industry.
Please answer the following questions by placing a cross in the appropriate boxes
Q1 Which of the following newspapers have you read or
looked into in the past 7 days? (Cross all applicable)
Metro Daily 1
Metro Daily 2
Metro Sunday 1
Metro Sunday 2
Aust. Financial Review
The Australian
Local Community Paper
Other Newspaper
Paper Online No
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
Q2 On an average day (between Monday and Sunday),
how much time would you spend watching each of the
following types of television? (Do not include time spent
watching videos or DVDs)
(Cross one box only in each column)
Commercial
(7, 9, 10, SBS)
More than 5 hours per day 1
3 to 5 hours per day 2
1 to 3 hours per day 3
Up to 1 hour per day 4
Don’t usually watch 7
ABC Pay TV
1
2
3
4
7
1
2
3
4
7
Q3 Regarding PAY TV, do you (or your household)…?
(Cross one box only) Already subscribe 1
Intend to subscribe 2
Do not intend to subscribe 3
Don’t know whether you will subscribe 4
Q4a Have you personally viewed a rented
DVD or video in the past 7 days?
Q4b Have you purchased a DVD or video,
TV show or music video from a store in
the past month?
Q4c Have you watched or downloaded a
movie/TV show from the internet in the
past month?
Q5 Have you visited a cinema to watch a
movie in the past month?
Q6 In the past 12 months, have you
attended a major sporting event (e.g.
football match, cricket, tennis, golf etc)?
Yes 1
No 2
Yes 1
No 2
Yes 1
No 2
Yes 1
No 2
Yes 1
No 2
Q7 Regarding pets, do you have a? (Cross all applicable)
Dog 1
Other Pet 3
Cat 2
No Pets 4
Q8 Will you purchase any of the following products or
services in the next 12 months? (Cross all applicable)
Whitegoods (e.g. fridge, dryer, microwave)
Air Conditioning / Heater
General furniture (e.g. lounge, bed, table)
Digital Radio (i.e. receives digital radio broadcast)
Audio/Visual Equipment (e.g. TV, stereo)
Computer tablet device (e.g. iPad, Kindle)
3
Finance and investment
Motor vehicle
Personal computer / hardware / accessories
Computer or video games
Computer software
MP3 Player / iPod
Q9 Do you have a personal computer (not
just computer games or game consoles) in
your household?
Q10a How often do you access the Internet?
(Cross one box only)
Daily 1
Weekly 2
Fortnightly 3
Monthly 4
Yes No
1
1
1
1
1
1
1
1
1
1
1
1
IF YOU HAVE ACCESSED THE INTERNET -
Q10b From where do you access the Internet?
(Cross all applicable)
Q10c
Home 1
Work 2
2
2
2
2
2
2
2
2
2
2
2
2
Yes 1
No 2
Less often 5
Never 6
School / College / University 3
Elsewhere 4
What type of Internet connection do you have at
home? (Cross one box only)
Dial Up 1 Broadband 2 No Connection 3
Q10d In an average week how long would you spend
‘surfing’ the Internet (do not include time using e-mail)?
(Cross one box only) Up to one hour 1
Q10e
1 to 3 hours 2
3-5 hours 3
More than 5 hours 4
Do not use the Internet for ‘surfing’ 5
When did you last personally purchase goods or
services over the Internet?
Past month 1
More than one month ago 2
Never 3
Q11 In the past month, have you purchased any food or
groceries from a…?
Yes No
Convenience Store
Service station with full
convenience store facilities
1
1
2
2

Q12 In the past month, have you personally made any
purchases from the following store types?
Yes No
Hardware store
Garden nursery
Pharmacy / Chemist
Department store (e.g. Myer)
Discount retailer (e.g. K-mart, Target)
Fashion / Clothing store
Furniture / Appliance store
Newsagency
Book store
Music / Record store
1
1
1
1
1
1
1
1
1
1
Q13a Regarding mobile phones, in the next 12 months do
you intend to…? (Cross one box only)
2
2
2
2
2
2
2
2
2
2
Keep your existing mobile phone 1
Replace your existing mobile phone 2
Purchase a mobile phone (don’t currently have) 3
Don’t have and won’t buy a mobile phone 4
IF YOU HAVE A MOBILE PHONE –
Q13b Who is your current mobile phone network carrier?
(Cross one box only)
Optus 2
3 3
Telstra 4
Vodafone 5
Virgin 6
Other mobile phone carrier 7
Q13c Are you considering changing your mobile phone
network carrier in the next 12 months?
Yes 1 No 2
Q13d Is your mobile phone contract…?(Cross one box only)
Plan 1
Prepaid 2
Q14 How often have you eaten out at a restaurant in the
past month? (Cross one box only)
One to three times 1
Four or more times 2
Not in the past month 3
Q15a In the past month, how often have you bought or
ordered for home delivery, any take-away / fast food?
(Cross one box only) One to three times 1
IF YOU HAVE BOUGHT/ORDERED –
Four or more times 2
Not in the past month 3
Q15b What type of food was that? (Cross all applicable)
Chicken 1
Pizza 2
Burgers 3
Asian 4
(e.g. Chinese, Thai, Japanese, Indian etc)
Other type 5
Q16 Where do you intend to travel for a holiday in the next
12 months? (Cross all applicable)
Overseas 1
To another state 2
Within your own state 3
Do not intend to travel 4
Q17 Are you likely to travel by air in the next 12 months?
(Cross all applicable) Yes, interstate 1
Yes, overseas 2
No, do not intend to travel 3
IF YOU ARE UNDER 18 YEARS OF AGE, THERE IS NO NEED TO
ANSWER THE FOLLOWING QUESTIONS. THANK YOU.
Q18 Are you or a member of your household
likely to purchase or sell a house / unit
within the next two years?
Yes 1
No 2
Q19 What type of major home renovations will you
undertake in the next 12 months?
(Cross all applicable) Painting 1
Landscaping / gardening 2
Extensions / repair work 3
Kitchen / Bathroom renovations 7
General household refurbishment 4
None 6
Q20 In the past month, have you visited a…?
Yes No
Hotel (i.e. pub / bar)
Licensed club
1
1
2
2
Q21 Which of the following do you regularly (once a month
or more) purchase to take home or to parties?
(Cross all applicable) Beer 1
Wine 2
Spirits 3
Pre-mixed spirits / ready to drink 4
None 5
Q22 Have you participated in any of the following types of
gambling in the past 2 months? (Cross all applicable)
Yes No
TAB betting
Visited a casino / Licensed Club
Internet Betting / Gambling
Lotto, Instant Lotteries / Scratchies,
Lottery Tickets etc
1
1
1
1
2
2
2
2
Q23a Do you have a mortgage with a …?
(Cross all applicable) Bank or Credit Union 1
Q23b IF YOU HAVE A MORTGAGE -
Would you consider changing lending
provider?
Other lender 2
No mortgage 3
Yes 1
Q24 Do you personally have…?
Comprehensive vehicle insurance
Yes
No 2
No
Home and/or Contents Insurance
Private health insurance (exc. Medicare)
Visa / MasterCard
American Express / Diners Club Card
Personal loan
1
1
1
1
1
1
2
2
2
2
2
2
Q25 What level of personal investments (e.g. banks, shares,
etc) do you have (not including superannuation)?
(Cross one box only) More than $150,000 1
$50,000 to $150,000 2
Less than $50,000 3
Have no personal investments 4
THANK YOU ONCE AGAIN FOR YOUR COOPERATION

Some of the more frequently used radio survey terms are outlined below. Radio Advisor also
includes a more comprehensive list - just select “Help”, then look under “Terms and
Definitions”. If you have any further questions regarding radio terms and definitions, please
contact your Nielsen representative.
Average Audience (or Average Quarter Hour Audience)
used in Session Ranking, Program Ranking, Station Loyalty
The average number of people listening per quarter-hour in any given time-period or session.
e.g. At any given time Mon-Sun 5:30am-12mn there are, on average, 61,000 listeners tuned into
Station A.
Cumulative Audience (or Cumes)
used in Session Ranking, Ebb & Flow; Program Ranking; Station Loyalty
The total number of different people who listen for at least one quarter hour during the
course of a chosen time-period or session.
e.g. 600,000 different people tuned into Station B at some stage during Mon-Sun 5:30am-12mn.
Station Share
used in Session Ranking, Station Loyalty
Share of audience is the percentage of the total radio listening audience in a given time
period tuned to a particular station. Share is a station’s average audience expressed as a
percentage of the total radio audience for the same period of time.
e.g. Between Mon-Sun 5:30am-12mn 9.4% of all radio listening is tuned into Station C.
Time Spent Listening
used in Session Ranking
The average amount of time that those people who listen to radio or a specific station
(cumulative audience), spend listening during a specified time-period. Shown in hours and
minutes (not decimal time) eg. 1:30 is one hour, thirty minutes.
e.g. Station A has 799,000 listeners (cumes) each of these people listen on average for 7 hours & 6
minutes (7:06).
Exclusive Audience
used in Session Ranking; Station Loyalty
The number (000’s) or proportion (%) of listeners who tune in to only one station during a
specified time period. ie. The number of people who listen exclusively to that station.
e.g. Station B has 115,000 listeners who listen exclusively Mon-Sun 5:30am-12mn.
Multi-Station Cume
used in Session Ranking
Terms and Definitions
The total number of different (unduplicated) people who listen to 2 or more stations during
the course of a chosen time-period or session.
Note: Multi-station Cume must be calculated in Radio Advisor. Cumes cannot simply be
added together as there will be a number of people who indicate listening to multiple stations
during the specified time period.
Nielsen – 2012 Radio Survival Kit. Page 1 of 2

Net Reach (1+ Reach)
used in Reach & Frequency
Terms and Definitions con’t
Refers to the number (000’s) or proportion (%) of different people reached at least once by a
specified number of advertisements. Net reach can be expressed in terms of numbers of
people and/or as a percentage of the population group being targeted. Ie. Net Reach is
similar to Cumulative Audience but is usually quoted in association with the effectiveness of
an advertising campaign, whereas Cumulative Audience is used when analysing timeperiods
or sessions.
Maximum Reach
used in Reach & Frequency
Refers to the total number of people it is possible to reach on the station/s and session/s
selected within a schedule. I.e the total station cume or multiple station cume for the session
chosen.
e.g. If Station B has a total cume 669,0000 it is not possible to reach any more listeners as the station
only has 669,000 listeners. To achieve the maximum reach an advertiser would have to put an
advertisement on every ¼ hour.
Gross Impacts
used in Reach & Frequency
The sum of the quarter-hour audience for all spots in a given advertising schedule. This
figure will most likely include duplication of listeners. It is the total number of times a listening
audience has the opportunity to “hear” an advertisement.
Average Frequency
used in Reach & Frequency
The average number of times that radio listeners “reached” by an advertising campaign are
exposed to an advertisement. Or how many times they have “heard” the advertisement.
e.g. The average frequency for Stations A, B & C is 4.2 times.
Effective Frequency
used in Reach & Frequency
Shows how the reach for a number of advertisements is made up in terms of the numbers
(000’s) and proportion (%) of people who were reached or heard 1 or more, 2 or more, 3 or
more times etc, by a series of advertisements. (e.g 1+,2+, 3+ etc)
Exclusive Frequency
used in Reach & Frequency
Shows how the reach for a number of advertisements is made up in terms of the numbers
(000’s) and proportion (%) of people who were reached or heard exactly once, exactly twice,
exactly 3 times etc, by a series of advertisements. (e.g 1, 2, 3 etc)
Cost Per Thousand (CPM)
used in Reach & Frequency
The cost of each 1000 impacts delivered by an advertising schedule (I.e. the cost of the
schedule divided by the gross impacts gives you a cost per thousand).
Nielsen – 2012 Radio Survival Kit. Page 2 of 2

1. SAMPLE DESIGN
Nielsen - 2012 Radio Survival Kit.
RADIO SURVEY METHODOLOGY AND OTHER TECHNICAL INFORMATION
The sample on which all radio survey information is based, is a stratified multistage probability sample selected in the following manner:
Page 1 of 5
The total sample requirement of Census Collector's Districts (CDs) is allocated to the regions making up the survey area (see area definitions elsewhere in survival kit) in proportion to
the 2010 Estimated Resident Population. Within each region, the sample of CDs is then allocated to the Statistical Local Areas (SLAs) which make up that region in proportion to the
2010 Estimate of occupied private dwellings. SLAs, which are too small to attract sample, are grouped with SLAs adjacent on a geographically ordered list.
Within each region SLAs (or groups of SLAs) are divided into bands according to the number of CDs required. The CDs are ordered in a geographic serpentine order, and grouped
into bands of adjacent CDs such that the bands have equal numbers of occupied private dwellings according to the 2010 Estimated Resident Population. One CD is selected in each
band in Sydney, Melbourne, Brisbane, Adelaide and Perth. If a selected CD has recently been used in a Nielsen Media survey, a further selection is obtained in the same manner. In
some cases CDs are combined to build up the size of the area to a minimum level.
Geographic serpentine ordering of areas is done by starting with the area in the north eastern corner (top right) and proceeding from east to west, and then west to east, gradually
moving southwards, in a winding or serpentine fashion. This method ensures an even spread of the sample across the target area.
Metropolitan Markets
In Sydney, Melbourne, Brisbane, Adelaide and Perth during the first survey wave, a
quarter of the selected CDs, spread throughout the entire survey area, are surveyed each
week. In subsequent survey waves one fifth of the CDs are surveyed each week. Data
from two survey waves are combined in producing a report although only the last two
weeks of data carry over from the first survey into Wave #2 in the markets of Sydney,
Melbourne, Brisbane, Adelaide and Perth.
Selected CDs are mapped, blocks numbered and starting points selected at random. To
achieve the planned sample, a minimum of four diaries is placed in each interviewing area
each week.
Regional Markets
In the majority of regional markets the selected CDs are surveyed across the whole survey
period. In certain larger markets the selected CDs are surveyed across half the survey
period, then re-visited for the other half.
Selected CDs are mapped, blocks numbered and starting points selected at random. To
achieve the planned sample, a minimum number of diaries are placed in each interviewing
area each week. The actual number is depends on the total sample and number of CDs
to be surveyed.
Interviewing follows a prescribed order of blocks within each CD. Sampling is sequential over time with up to three calls being made on every selected household. These calls are
spaced over alternate waves of the survey. Interviewers rotate their calls over different times of the day to give full opportunity for all types of households to participate.
For some regional markets, mainly in some of the more outer lying areas, participants are
recruited by telephone and diaries are mailed to respondents. The sample for these is
designed as a random sample of population with telephones in the defined survey area.
Initially, the survey area is defined in groups of SLAs/CDs as per above. These areas are
then converted into telephone exchange areas as defined by Telstra. Telephone number
ranges available to each exchange are then used to generate telephone numbers at
random. The amount of random telephone numbers generated for each exchange is
selected in proportion to the population within each exchange area.

2. SAMPLE SIZE
Minimum effective target samples for each city per report period as a result of the above sample plan are:
SYDNEY 2,400 individuals of 10 years of age and over.
MELBOURNE 2,400 individuals of 10 years of age and over.
BRISBANE 2,000 individuals of 10 years of age and over.
ADELAIDE 1,750 individuals of 10 years of age and over.
PERTH 1,850 individuals of 10 years of age and over.
NEWCASTLE 1,500 individuals of 10 years of age and over
CANBERRA 1,100 individuals of 10 years of age and over
GOLD COAST/TWEED 1,500 individuals of 10 years of age and over
Other regional samples are determined by each markets individual requirement.
3. DIARY DESIGN
Nielsen - 2012 Radio Survival Kit.
Page 2 of 5
A diary is used by each individual in the survey. Each diary contains adequate space for the individual to record all his or her radio listening, both at home and away from home, by
placing crosses in appropriate squares for every quarter-hour of listening (eight minutes or more) 24 hours a day. Stations, quarter-hours, day and place of listening for a period of 9
days commencing on a Friday record the data. The actual days processed are Sunday to Saturday.
Metropolitan Markets
Each diary has the quarter-hours listed along the side for each day. A set of stickers
listing station names are included with each diary. Respondents are to peel of the sticker
for each station listed to and place it in columns in the diary. Up to eight columns are
provided for stickers in each diary. Blank stickers are available for respondents to write in
any station listed to that is not on the pre-printed list. Additional pages are provided in the
diary to record listening if more than 8 stations are listened to.
There is also provision in the diaries to indicate the device used to listen (AM/FM radio,
Internet and Digital radio).
Regional Markets
Stations are pre-listed in the diary across the top and bottom of each page and quarterhours
are listed down the side. Stations are listed in descending order of frequency in half
of the diaries and in ascending order of frequency on the other half. This minimises any
"order of listing" bias. Two additional columns are included in each diary for recording
listening to any other stations (FM & AM) not listed in the diary. Respondents are asked
to write in the call signs of such stations.
In order to improve the recording of all listening, a reminder appears on each diary page to record all listening which takes place away from home as well as in the home.
4. DIARY PLACEMENT
Diary placements are made personally by specially selected and trained interviewers who are supervised by permanent Field Supervisors.
Metropolitan Markets
One diary is left with ONE person only aged 10 years and over in each sampled
household. This person is selected by using the last birthday method (ie. the person in
the home who had the last birthday). In the diary placement, the interviewer personally
demonstrates how the diary should be completed (a demonstration page is included in
each diary). When the diaries are placed, the interviewers explain that they will be calling
personally to collect the completed diary at the end of the survey.
Regional markets
One diary is left for EACH person aged 10 years and over in each sampled household. In
the diary placement, the interviewer personally demonstrates how the diary should be
completed (a demonstration page is included in each diary). A pre-printed demonstration
page is also left with respondents. When the diaries are placed, the interviewers explain
that they will be calling personally to collect the completed diary at the end of the survey.

Nielsen - 2012 Radio Survival Kit.
Page 3 of 5
All calls to establish contact are made on Thursday, Friday and Saturday, with the time rotated between day, night and Saturday according to an established procedure. Each
interviewer works through his/her list of areas in a different order to the previous week. In this way the timing of calls on any one home alters from week to week to increase the contact
rate.
People accepting diaries receive a leaflet explaining the purpose of the survey and the importance of accurate recording of listening. In Regional markets, people not at home when
diaries are accepted by their families are reassured through the card that the project is legitimate and worthwhile and that confidentiality is assured.
People temporarily declining also receive a leaflet that explains the importance of the ratings survey. These households are contacted again in the following survey periods in attempts
to obtain participation. Unattended homes are also left the leaflet so that when the interviewer calls again the household members are better prepared to accept diaries.
Homes not contacted on previous calls are called on again to obtain their participation before calls are made on any different new addresses elsewhere in the collector's district. Each
designated dwelling is thus called on up to three different times over several weeks in an attempt to establish contact and obtain participation. Of these three calls at least one of these
calls should be on a Thursday or Friday before 5:00pm, after 5:00pm; or anytime on a Saturday.
Special procedures are used on retirement villages and security flats where access to potential respondents is sometimes difficult.
Relevant classification information for all household members is collected personally at the diary placement interview. Show Cards are shown to respondents to facilitate replies to the
age and occupation questions. The Nielsen interview record forms are designed both to assist the interviewer in following the various procedures and to enable thorough supervision
and auditing of fieldwork.
5. MID-WEEK CHECK CALL
In regional markets where some areas are recruited by telephone, relevant classification
information for all respondents is collected over the phone by trained field interviewing
staff and then diaries are mailed to respondents, who then return them in post paid
envelopes at the completion of the diary week.
A mandatory phone call is made on participating households on Tuesday or Wednesday during the week that the diaries are being kept. The purpose of this mid-week call is to ensure
that the respondents in the household are participating in the survey and during this call the interviewer can offer any assistance to the household in regards to the completion of the
diaries.
6. DIARY COLLECTION
Completed diaries are collected on the Sunday following the end of each survey week. Participating households are advised in advance of the intended timing of this call.
Interviewers call personally to collect the diaries from respondent homes. An additional purpose of the collection call is to check the recording in diaries with diary owners to verify any
recordings that may not be clear. Up to two personal calls are made (with a three hour time lapse in between) in an effort to collect all the diaries. State field Supervisors or appointed
trained Media Clerical Support validate many of the completed diaries by telephone and personal calls in accordance with the Industry Quality Assurance Standards.
Interviewers use "calling cards" when they make collection calls when no one is at home, and leave prepaid return envelopes at such addresses if they are not going to make another
personal collection call. A "thank you" card is left at addresses where diaries are collected from meter boxes, under mats etc. if no one is at home. In addition, during the each week of
a survey, when interviewers leave a reply-paid envelope, they will also telephone the homes concerned to impress on them the need for a prompt return of diaries.

Over all cities surveyed, an average of 83% of diaries that are placed are returned useable and entered into the computer to comprise the sample.
Nielsen - 2012 Radio Survival Kit.
Page 4 of 5
Whilst the survey method used is loosely called the "diary method", it should more correctly be called the "diary/personal interview method" since diaries are placed and collected
personally in contrast to diary methods used in other parts of the world where diaries are posted to respondents.
7. DATA PREPARATION
After completed diaries are returned to our Sydney office, they are subject to editing by a separate staff of experienced editors, quite independent of field interviewers or data
preparation personnel. In-office editing procedures aim to check the consistency of diary records and to validate the consistency of station identification.
8. COMPUTING
After the in-office editing process, all records are transferred directly into the computer using equipment in our Sydney office. All batch computer runs for reports are conducted on our
in-house computer in Sydney.
9. RAISING FACTORS
Population details for each market are entered into the computer at the start of each year and as each survey is processed, details of the sample composition are also entered into the
computer. By dividing each population figure by its corresponding sample size, the computer calculates raising factors for each age/sex group and for each grocery buyer group. This
means that each person is given a separate "weight" in order to ensure his or her true importance in all projected results as shown in this report. Thus if one particular group is undersampled,
each person in it is given a higher weighting: or if a group is over-sampled, each person is given a lower weighting. All projected results in this report are shown to the
nearest 1,000 persons in Sydney, Melbourne, Brisbane, Adelaide, Perth and Newcastle (nearest 100 persons elsewhere).
10. SPECIFICATIONS
The specifications of this survey meet the requirements of an Industry Committee comprising representatives of Commercial Radio Australia Ltd and by invitation, the Australian
Broadcasting Corporation.
Radio surveys are audited by an independent auditor (appointed by Commercial Radio Australia.) who has free and unrestricted access to all field documents and office procedures.
Details of the Auditor's reports are available upon request to Commercial Radio Australia Ltd.
11. ERRORS, OMISSIONS etc.
Each report is issued subject to any errors and omissions. Although every reasonable precaution has been taken to present accurate information, it is possible that there may be some
inaccuracies, such as faulty designation of programmes. In these cases-
As listeners provide the information about the stations to which they listen and the times they listen, and
As the stations provide details of the programmes and their days and times of broadcast, a programme incorrectly listed has no bearing on the validity of the figures in the report.

12. GROCERY BUYERS
Nielsen - 2012 Radio Survival Kit.
Page 5 of 5
Grocery Buyers in this report are defined as follows: One person in each home sampled has been classified as the person responsible for most of the grocery shopping. This person
is the household member who has responsibility for deciding what is purchased. A person who is responsible for grocery shopping who is working, for the purpose of the survey, is a
person who has paid or unpaid employment on a full, part-time, or limited basis during the week prior to interview.
13. AUDIENCES BY QUARTER HOURS - IMPORTANT NOTES
As the figures shown in the report are WEEKLY AVERAGES, care must be exercised when considering audience figures for any quarter hours during which a station has been both on
and off the air over all weeks of the survey period. To calculate the actual average station audience for any quarter hour concerned, the figures in the report should be adjusted as
follows:
(a) Suppose "Station A" had broadcast between 6:00-6:15 am for only ONE week of a ten week survey. Because the computer would divide the total ten-week results by ten to
obtain a weekly average, the 6:00-6:15 am audience figure shown for "Station A" will represent approximately one-tenth of the actual audience reached in the one week
concerned. An appropriate adjustment should therefore be made.
(b) Suppose "Station B" had broadcast between 11:30-11:45 pm for only five of the ten weeks of the survey. The 11:30-11:45 pm audience figures shown for "Station B" will
represent approximately 5/10th (one half) of the actual average audience. An appropriate adjustment should therefore be made.
The formula for adjusting any quarter-hour affected is:
Audience as per report multiplied by the number of weeks in survey divided by the number of weeks the station transmitted.

Nielsen – 2012 Radio Survival Kit.
PRESS & INTERNET POLICY
As a result of many requests for access to publish the Radio Ratings prepared by Nielsen, we
would like to outline the current policy to avoid any misunderstanding about the use and
status of that material.
1. The Radio Ratings prepared by Nielsen:
• is confidential information belonging to Commercial Radio Australia Limited and Nielsen;
• must only be obtained by subscription from Nielsen;
• must not be passed to third parties without written consent from Nielsen and
• must be kept confidential.
2. Nielsen’s policy is to permit supply by its subscribers to the media of limited amounts of
the Radio Ratings data for publicity and news purposes. In this context, ‘limited amount’
means an amount that, if published, would not or would be unlikely to result in any loss of
custom to Nielsen.
3. In practice, Nielsen accepts the supply or publication of:
• The Radio Ratings in narrative form to support statements or conclusions made in the
course of a story, sales brochure or sales pitch;
• The top line radio Share, Average audience and Cumulative audience figures in each
capital city or regional markets for the standard sessions and demographics:-
• Monday - Sunday 5:30am-12mn
• Monday - Friday 5:30am-12mn
• Monday - Friday 5:30am-9am
• Monday - Friday 9am-12md
• Monday - Friday 12md - 4pm
• Monday - Friday 4pm - 7pm
• Monday - Friday 7pm - 12mn
• Saturday & Sunday 5:30am-12mn
• People 10+
• People 10-17
• People 18-24
• People 25-39
• People 40-54
• People 55-64
• People 65+
• Radio Ratings information or data pertaining to OTHER AM, OTHER FM and OTHER
DIGITAL is not to be published.
4. Any supply by subscribers or publication by media of the Radio Ratings data beyond the
above will breach Nielsen and Commercial Radio Australia’s rights in respect of its
confidential information.
5. Nielsen may discontinue supply to subscribers who provide Radio Ratings to third parties
without authorisation and may commence legal proceedings against unauthorised
recipients of the Radio Ratings data.
If the Radio Ratings are used in line with this Press and Internet policy the source:-
‘Nielsen Radio Ratings’ or “Nielsen’ must be used in conjunction with the data release.

Commercial Radio Australia Ltd Information
• Digital Radio in Australia– Fast Facts –
http://www.digitalradioplus.com.au/index.cfm?page_id=1010
• CRA Code of Ethics (you need to be a member to access this page).
http://www.commercialradio.com.au/index.cfm?page_id=1224
• Map of Commercial Radio Stations
http://www.commercialradio.com.au/files/uploaded/file/2012%20Calendar/2012%20St
ation%20Map.pdf