2012 Radio Survival Kit Contents - Nielsen

METRO LIFESTYLE QUESTIONNAIRE
The following two pages include a number of simple questions which we would like you to answer at any time
during the week. When used with the information on radio listening, these answers will help broadcasters
understand the way in which programmes and stations are chosen by different types of people. Please
remember, the published results only show the total information from groups of people taken together, never
individual information, so all your answers remain confidential.
Thank you again for helping to provide this information which is so greatly
appreciated by the radio industry.
Please answer the following questions by placing a cross in the appropriate boxes
Q1 Which of the following newspapers have you read or
looked into in the past 7 days? (Cross all applicable)
Metro Daily 1
Metro Daily 2
Metro Sunday 1
Metro Sunday 2
Aust. Financial Review
The Australian
Local Community Paper
Other Newspaper
Paper Online No
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
Q2 On an average day (between Monday and Sunday),
how much time would you spend watching each of the
following types of television? (Do not include time spent
watching videos or DVDs)
(Cross one box only in each column)
Commercial
(7, 9, 10, SBS)
More than 5 hours per day 1
3 to 5 hours per day 2
1 to 3 hours per day 3
Up to 1 hour per day 4
Don’t usually watch 7
ABC Pay TV
1
2
3
4
7
1
2
3
4
7
Q3 Regarding PAY TV, do you (or your household)…?
(Cross one box only) Already subscribe 1
Intend to subscribe 2
Do not intend to subscribe 3
Don’t know whether you will subscribe 4
Q4a Have you personally viewed a rented
DVD or video in the past 7 days?
Q4b Have you purchased a DVD or video,
TV show or music video from a store in
the past month?
Q4c Have you watched or downloaded a
movie/TV show from the internet in the
past month?
Q5 Have you visited a cinema to watch a
movie in the past month?
Q6 In the past 12 months, have you
attended a major sporting event (e.g.
football match, cricket, tennis, golf etc)?
Yes 1
No 2
Yes 1
No 2
Yes 1
No 2
Yes 1
No 2
Yes 1
No 2
Q7 Regarding pets, do you have a? (Cross all applicable)
Dog 1
Other Pet 3
Cat 2
No Pets 4
Q8 Will you purchase any of the following products or
services in the next 12 months? (Cross all applicable)
Whitegoods (e.g. fridge, dryer, microwave)
Air Conditioning / Heater
General furniture (e.g. lounge, bed, table)
Digital Radio (i.e. receives digital radio broadcast)
Audio/Visual Equipment (e.g. TV, stereo)
Computer tablet device (e.g. iPad, Kindle)
3
Finance and investment
Motor vehicle
Personal computer / hardware / accessories
Computer or video games
Computer software
MP3 Player / iPod
Q9 Do you have a personal computer (not
just computer games or game consoles) in
your household?
Q10a How often do you access the Internet?
(Cross one box only)
Daily 1
Weekly 2
Fortnightly 3
Monthly 4
Yes No
1
1
1
1
1
1
1
1
1
1
1
1
IF YOU HAVE ACCESSED THE INTERNET -
Q10b From where do you access the Internet?
(Cross all applicable)
Q10c
Home 1
Work 2
2
2
2
2
2
2
2
2
2
2
2
2
Yes 1
No 2
Less often 5
Never 6
School / College / University 3
Elsewhere 4
What type of Internet connection do you have at
home? (Cross one box only)
Dial Up 1 Broadband 2 No Connection 3
Q10d In an average week how long would you spend
‘surfing’ the Internet (do not include time using e-mail)?
(Cross one box only) Up to one hour 1
Q10e
1 to 3 hours 2
3-5 hours 3
More than 5 hours 4
Do not use the Internet for ‘surfing’ 5
When did you last personally purchase goods or
services over the Internet?
Past month 1
More than one month ago 2
Never 3
Q11 In the past month, have you purchased any food or
groceries from a…?
Yes No
Convenience Store
Service station with full
convenience store facilities
1
1
2
2