2012 Radio Survival Kit Contents - Nielsen

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Radio Advisor – Basic RA3 Nielsen – 2012 Radio Survival Kit. 2012 Radio Training Courses Nielsen Software Courses Information covered: An introductory course to Radio Advisor – Nielsen’s Radio data software tool. Provides an overview to the system and explores in depth how to set up and read Session Ranking and Reach & Frequency analyses. Graphing and exporting are also covered. Who for? Sales & Marketing, Programmers Media Buyers/Planners, Researchers. Pre- Requisite: Module 1 “Understanding How Radio Surveys are Conducted” Length: 2 Hours ---------------------------------- Radio Advisor – Advanced RA3 Information covered: For people who want to be able to obtain more information from Radio Advisor outside of the basic statistics. Great for sales planning and programming and this session can be tailored to suit the group. Covers Ebb & Flow, Program Ranking and Station Loyalty. Who for? Sales & Marketing, Pogrammers, Media Buyers/Planners, Researchers. Pre- Requisite: Radio Advisor – Basic (or initial training when installed) Length: 2 Hours ---------------------------------- Other Nielsen Software Training is also available to subscribers of other Nielsen’s services such as Consumer & Media View and AdEx. Consumer & Media View Consumer & Media View is a national multi-media database consisting of product and media consumption habits, consumer behaviours and attitudes. Data is collected using Nielsen “Your Voice” online panel. Currency data from Radio, Online and TV is then fused into the database providing clients with comprehensive sales & marketing tool. Using Consumer & Media View’s Clear Decisions software, subscribers can create in-depth profiles of listeners/ consumers; identify potential target audiences or product categories for generating advertising sales; validate advertising performance and much more. The multi-media R&F available in this system allows clients to ascertain a total reach & frequency for an advertising campaign utilising different media. AdEx Online Nielsen provides the currency for advertising expenditure and volume measurement in Australia. AdEx measures over 95% of main media advertising across Australia each year (excluding Classifieds) and provides clients with a means to track advertising spend and activity by Media, Category, Agency, Advertiser or Product. Using Adex’s Ad*Views software, subscribers can analyse a specific client or agency’s media expenditure and history; use it as a sales prospecting tool for current or potential clients; analyse the effectiveness of advertising campaigns and much more.
2012 Nielsen Radio Training Schedule These training sessions are free to current subscribers of Nielsen’s Radio Ratings Data. Please note: Dates, times and courses may change subject to demand. Please see the 2012 Radio Training Course sheet for details on each course. ____________________________________________________________________________________________________________________________ SYDNEY Held at: Nielsen, Level 2, 11 Talavera Rd, Macquarie Park NSW 2113 ____________________________________________________________________________________________________________________________ Module 1 & 2 How Radio Surveys are Conducted & Understanding the Survey No’s Nielsen – 2012 Radio Survival Kit. Consumer & Media View Introduction to (This session is theory only). Consumer & Media View Software/Clear Decisions* * Users need to be able to use Excel due to the complexity of the software. Jan Wed 18, 10am Feb Wed 29, 10am Mon 6, 10am (Monday) Mon 6, 11am (Monday) Apr Wed 18, 10am Wed 11, 10am Wed 11, 11am May Wed 30, 10am Wed 23, 10am Wed 23, 11am Jul Wed 11, 10am Wed 4, 10am Wed 4, 11am Aug Wed 29, 10am Wed 15, 10am Wed 15, 11am Sep Wed 26, 10am Wed 26, 11am Oct Wed 3, 10am Nov Wed 14, 10am Wed 7, 10am Wed 7, 11am Radio Advisor Basic RA3 Radio Advisor Advanced RA3 AdViews Online Jan Thu 19, 10am Thu 19, 3pm Wed 18, 12 Noon Feb Wed 29, 12 Noon Mar Thu 1, 10am Thu 1, 3pm Apr Thu 19, 10am Thu 19, 3pm Wed 18, 12 Noon May Thu 31, 10am Thu 31, 3pm Wed 30, 12 Noon Jul Thu 12, 10am Thu 12, 3pm Wed 11, 12 Noon Aug Thu 30, 10am Thu 30, 3pm Wed 29, 12 Noon Oct Thu 4, 10am Thu 4, 3pm Wed 3, 12 Noon Nov Thu 15, 10am Thu 15, 3pm Wed 14, 12 Noon ____________________________________________________________________________________________________________________________ BRISBANE Held at Nielsen, Level 1, 490 Adelaide Street, Brisbane QLD 4000 ____________________________________________________________________________________________________________________________ Module 1 & 2 How Radio Surveys are Conducted & Understanding the Survey No’s. Consumer & Media View /Clear Decisions Mar Tue 6, 10am Tue 6, 1pm May Tue 15, 10am Tue 15, 1pm Aug Tue 21, 10am Tue 21, 1pm Nov Tue 20, 10am Tue 20, 1pm Radio Advisor Advanced RA3 Radio Advisor Basic RA3 AdViews Online Mar Wed 7, 9:30am Wed 7, 11:30am May Tue 15, 3:30pm Wed 16, 9:30am Wed 16, 11:30am Aug Wed 22, 9:30am Wed 22, 11:30am Nov Tue 20, 3:30pm Wed 21, 9:30am Wed 21, 11:30am Contact Ann-Maree Nolan (02 8873 7713) for Sydney and Brisbane market training PTO for Melbourne, Adelaide and Perth training information.
Page 1 and 2: 2012 Radio Survival Kit Contents
Page 3 and 4: 2012 Reporting Periods for Rolling
Page 5 and 6: 2012 Metropolitan Radio Survey Rele
Page 7 and 8: 2012 Population Potentials by Demog
Page 9 and 10: 2012 Population Potentials by Demog
Page 11 and 12: SYDNEY 2012 - POPULATION SPREAD BY
Page 13 and 14: MELBOURNE 2012 - POPULATION SPREAD
Page 15 and 16: BRISBANE 2012 - POPULATION SPREAD B
Page 17 and 18: BRISBANE 2012 - POPULATION SPREAD B
Page 19 and 20: ADELAIDE 2012 - POPULATION SPREAD B
Page 21 and 22: PERTH 2012 - POPULATION SPREAD BY S
Page 23 and 24: NEWCASTLE 2012 - POPULATION SPREAD
Page 25 and 26: GOLD COAST/TWEED 2012 POPULATION SP
Page 27 and 28: 2012 CANBERRA - POPULATION SPREAD B
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Page 33 and 34: Available Analyses… Nielsen - 201
Page 35 and 36: Standard Demographic Categories Ava
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Page 39 and 40: BUILDING “WITH CHILDREN” DEMOGR
Page 41 and 42: Single Source Categories Available
Page 43 and 44: Q12 In the past month, have you per
Page 45 and 46: Net Reach (1+ Reach) used in Reach
Page 47 and 48: 2. SAMPLE SIZE Minimum effective ta
Page 49 and 50: Over all cities surveyed, an averag
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2012 Radio Survival Kit Contents - Nielsen

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