2012 Radio Survival Kit Contents - Nielsen

2012 Population Potentials by Demographics
Minimum Sample Size 1,500 1,500 1,100
GROCERY BUYERS GROCERY BUYERS
All 225,000 251,500 All 165,100
Working 109,000 127,000 With Teens/Children 49,600
Non-Working 116,000 124,500 Under 40 42,000
With Teens/Children 71,000 78,500 40 Plus 123,100
With Children 0-9 45,000 45,300
With Children 10-17 40,000 47,700
Under 40 54,000 57,400
40 Plus 171,000 194,100
ALL PEOPLE 10+
Area 1 202,000 408,100
Area 2 106,000 138,900
Area 3 180,000 -
NOTES ON POPULATION POTENTIALS
NEWCASTLE GOLD COAST
/TWEED
CANBERRA
Please refer to Survey Area Maps for each market's area definition.
The “TOTAL POPULATION 10+” is our estimate based on the latest information available from the
Australian Bureau of Statistics.
The “MINIMUM SAMPLE SIZE” represents the minimum number of diaries that will be fed into the computer
for the production of each report in 2012.
All other figures are “POTENTIALS”. These are our estimates of the number of people in that age group in
the Survey Area.
The “TOTAL POPULATION” and “POTENTIALS” are all estimates at June 30, 2012. Thus, the figures
shown will be slight over-estimates for the early part of the year and slight under-estimates for the latter part
of the year.
While the number of people in the various components will vary from survey to survey, appropriate raising
factors are used to ensure that each element of the sample is given its correct weight according to the
potential shown.
Nielsen - 2012 Radio Survival Kit.