2012 Radio Survival Kit Contents - Nielsen

2012 Population Potentials by Demographics
SYDNEY
Minimum Sample Size 2,400 2,400 2,000 1,750 1,850
GROCERY BUYERS
All 1,784,000 1,768,000 807,000 514,000 717,000
Working 993,000 971,000 449,000 275,000 402,000
Non-Working 791,000 797,000 358,000 239,000 315,000
With Teens/Children 548,000 509,000 250,000 136,000 229,000
With Children 0-9 384,000 348,000 174,000 92,000 152,000
With Children 10-17 164,000 160,000 76,000 44,000 77,000
Under 40 574,000 590,000 284,000 156,000 230,000
40 Plus 1,210,000 1,178,000 523,000 358,000 487,000
ALL PEOPLE 10+
Area 1 1,047,000 1,019,000 335,000 238,000 679,000
Area 2 713,000 1,148,000 337,000 272,000 253,000
Area 3 579,000 1,006,000 422,000 289,000 166,000
Area 4 724,000 793,000 209,000 283,000 458,000
Area 5 1,035,000 - 517,000 - -
NOTES ON POPULATION POTENTIALS
MELBOURNE
BRISBANE ADELAIDE PERTH
Please refer to Survey Area Maps for each market's area definition.
The “TOTAL POPULATION 10+” is our estimate based on the latest information available from the
Australian Bureau of Statistics.
The “MINIMUM SAMPLE SIZE” represents the minimum number of diaries that will be fed into the computer
for the production of each report in 2012.
All other figures are “POTENTIALS”. These are our estimates of the number of people in that age group in
the Survey Area.
The “TOTAL POPULATION” and “POTENTIALS” are all estimates at June 30, 2012. Thus, the figures
shown will be slight over-estimates for the early part of the year and slight under-estimates for the latter part
of the year.
While the number of people in the various components will vary from survey to survey, appropriate raising
factors are used to ensure that each element of the sample is given its correct weight according to the
potential shown.
Nielsen - 2012 Radio Survival Kit.