2012 Radio Survival Kit Contents - Nielsen
2012 Radio Survival Kit Contents - Nielsen
2012 Radio Survival Kit Contents - Nielsen
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Available Analyses…<br />
<strong>Nielsen</strong> – <strong>2012</strong> <strong>Radio</strong> <strong>Survival</strong> <strong>Kit</strong>.<br />
<strong>Radio</strong> Advisor is the <strong>Nielsen</strong> re-analysis software<br />
package specifically designed for quick, easy and<br />
flexible analysis of radio audience surveys.<br />
It allows analysis using a variety of pre-set standard<br />
demographics and sessions, or users can create<br />
and save their own demographics and sessions.<br />
Analysis requirements can also be preset so that all<br />
necessary output can be easily and quickly<br />
generated as soon as new radio audience surveys<br />
are released, thereby allowing "batch" processing of<br />
the selected analyses.<br />
Session Ranking<br />
Session Ranking lets you analyse multiple statistics (such as average audience, share, cume,<br />
exclusive audience, TSL, Profile % and Index %) according to user-specified session times,<br />
which can be viewed as an average of the selected session, or drilled down into ¼ hr, ½ hr or<br />
1 hr segments.<br />
Reach & Frequency (1 week through to 52 weeks)<br />
Program Ranking<br />
Reach & Frequency lets you analyse for any given advertising schedule, the number of<br />
different people reached at least once by that schedule (Reach), the total number of impacts<br />
(Gross Impacts) and the average frequency with which the net audience was exposed to the<br />
commercial message (Average Frequency). Different spot weights and station placements<br />
across multiple weeks are also catered for.<br />
Program Ranking lets you analyse programs by average audience and reach statistics for<br />
different demographics as well as filter by program types i.e.: sport, talk-back, adult<br />
contemporary music etc. Weekly totals or day by day results are available.<br />
Ebb & Flow (1/4hr & Session)<br />
The Ebb & Flow report type allows you to analyse the audience movement between two<br />
nominated time periods, isolating and quantifying station switching. Ebb & Flow analyses can<br />
cross-tabulate entire sessions or specific quarter-hours.<br />
Station Loyalty<br />
The Station Loyalty report type allows you to identify the percentage of time that a station's<br />
cume (reach) spends with that station, and the percentages of time that the same station's<br />
cume (reach) spends with other stations. Another way to identify the overall level of ‘loyalty’ of<br />
a station’s audience.<br />
Continued over…
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