2012 Radio Survival Kit Contents - Nielsen

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2012 Population Potentials by Demographics NEWCASTLE GOLD COAST /TWEED CANBERRA Minimum Sample Size 1,500 1,500 1,100 PEOPLE 10+ 488,000 547,000 PEOPLE 10+ 359,600 10-17 56,000 59,700 10-17 38,800 18-24 57,000 63,100 18-24 49,000 25-39 109,000 131,000 25-39 100,600 40-54 110,000 125,700 40-54 84,500 55-64 68,000 73,000 55-64 43,800 65+ 88,000 94,500 65+ 42,900 13+ 467,000 525,400 18+ 432,000 487,300 16-24 71,000 78,900 25-34 73,000 88,200 35-44 72,000 85,500 45-59 109,000 119,800 60+ 121,000 130,700 MEN 10+ 240,000 269,400 MEN 18+ 159,000 10-17 29,000 30,800 18-39 76,400 18-24 29,000 32,000 25-39 50,800 25-39 55,000 65,700 25-54 92,600 40-54 54,000 61,200 40+ 82,600 55+ 73,000 79,700 13+ 229,000 258,300 18+ 211,000 238,600 16-24 36,000 40,100 25-34 37,000 44,500 35-44 36,000 42,100 45-59 53,000 58,100 60+ 56,000 61,900 WOMEN 10+ 248,000 277,600 WOMEN 18+ 161,800 10-17 27,000 28,900 18-39 73,200 18-24 28,000 31,100 25-39 49,800 25-39 54,000 65,300 25-54 92,500 40-54 56,000 64,500 40+ 88,600 55+ 83,000 87,800 13+ 238,000 267,100 18+ 221,000 248,700 16-24 35,000 38,800 25-34 36,000 43,700 35-44 36,000 43,400 45-59 56,000 61,700 60+ 65,000 68,800 Nielsen - 2012 Radio Survival Kit.
2012 Population Potentials by Demographics Minimum Sample Size 1,500 1,500 1,100 GROCERY BUYERS GROCERY BUYERS All 225,000 251,500 All 165,100 Working 109,000 127,000 With Teens/Children 49,600 Non-Working 116,000 124,500 Under 40 42,000 With Teens/Children 71,000 78,500 40 Plus 123,100 With Children 0-9 45,000 45,300 With Children 10-17 40,000 47,700 Under 40 54,000 57,400 40 Plus 171,000 194,100 ALL PEOPLE 10+ Area 1 202,000 408,100 Area 2 106,000 138,900 Area 3 180,000 - NOTES ON POPULATION POTENTIALS NEWCASTLE GOLD COAST /TWEED CANBERRA Please refer to Survey Area Maps for each market's area definition. The “TOTAL POPULATION 10+” is our estimate based on the latest information available from the Australian Bureau of Statistics. The “MINIMUM SAMPLE SIZE” represents the minimum number of diaries that will be fed into the computer for the production of each report in 2012. All other figures are “POTENTIALS”. These are our estimates of the number of people in that age group in the Survey Area. The “TOTAL POPULATION” and “POTENTIALS” are all estimates at June 30, 2012. Thus, the figures shown will be slight over-estimates for the early part of the year and slight under-estimates for the latter part of the year. While the number of people in the various components will vary from survey to survey, appropriate raising factors are used to ensure that each element of the sample is given its correct weight according to the potential shown. Nielsen - 2012 Radio Survival Kit.
Page 1 and 2: 2012 Radio Survival Kit Contents
Page 3 and 4: 2012 Reporting Periods for Rolling
Page 5 and 6: 2012 Metropolitan Radio Survey Rele
Page 7: 2012 Population Potentials by Demog
Page 11 and 12: SYDNEY 2012 - POPULATION SPREAD BY
Page 13 and 14: MELBOURNE 2012 - POPULATION SPREAD
Page 15 and 16: BRISBANE 2012 - POPULATION SPREAD B
Page 17 and 18: BRISBANE 2012 - POPULATION SPREAD B
Page 19 and 20: ADELAIDE 2012 - POPULATION SPREAD B
Page 21 and 22: PERTH 2012 - POPULATION SPREAD BY S
Page 23 and 24: NEWCASTLE 2012 - POPULATION SPREAD
Page 25 and 26: GOLD COAST/TWEED 2012 POPULATION SP
Page 27 and 28: 2012 CANBERRA - POPULATION SPREAD B
Page 29 and 30: Nielsen - 2012 Radio Survival Kit.
Page 31 and 32: 2012 Nielsen Radio Training Schedul
Page 33 and 34: Available Analyses… Nielsen - 201
Page 35 and 36: Standard Demographic Categories Ava
Page 39 and 40: BUILDING “WITH CHILDREN” DEMOGR
Page 41 and 42: Single Source Categories Available
Page 43 and 44: Q12 In the past month, have you per
Page 45 and 46: Net Reach (1+ Reach) used in Reach
Page 47 and 48: 2. SAMPLE SIZE Minimum effective ta
Page 49 and 50: Over all cities surveyed, an averag

2012 Radio Survival Kit Contents - Nielsen

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