2012 Radio Survival Kit Contents - Nielsen

Nielsen – 2012 Radio Survival Kit.
PRESS & INTERNET POLICY
As a result of many requests for access to publish the Radio Ratings prepared by Nielsen, we
would like to outline the current policy to avoid any misunderstanding about the use and
status of that material.
1. The Radio Ratings prepared by Nielsen:
• is confidential information belonging to Commercial Radio Australia Limited and Nielsen;
• must only be obtained by subscription from Nielsen;
• must not be passed to third parties without written consent from Nielsen and
• must be kept confidential.
2. Nielsen’s policy is to permit supply by its subscribers to the media of limited amounts of
the Radio Ratings data for publicity and news purposes. In this context, ‘limited amount’
means an amount that, if published, would not or would be unlikely to result in any loss of
custom to Nielsen.
3. In practice, Nielsen accepts the supply or publication of:
• The Radio Ratings in narrative form to support statements or conclusions made in the
course of a story, sales brochure or sales pitch;
• The top line radio Share, Average audience and Cumulative audience figures in each
capital city or regional markets for the standard sessions and demographics:-
• Monday - Sunday 5:30am-12mn
• Monday - Friday 5:30am-12mn
• Monday - Friday 5:30am-9am
• Monday - Friday 9am-12md
• Monday - Friday 12md - 4pm
• Monday - Friday 4pm - 7pm
• Monday - Friday 7pm - 12mn
• Saturday & Sunday 5:30am-12mn
• People 10+
• People 10-17
• People 18-24
• People 25-39
• People 40-54
• People 55-64
• People 65+
• Radio Ratings information or data pertaining to OTHER AM, OTHER FM and OTHER
DIGITAL is not to be published.
4. Any supply by subscribers or publication by media of the Radio Ratings data beyond the
above will breach Nielsen and Commercial Radio Australia’s rights in respect of its
confidential information.
5. Nielsen may discontinue supply to subscribers who provide Radio Ratings to third parties
without authorisation and may commence legal proceedings against unauthorised
recipients of the Radio Ratings data.
If the Radio Ratings are used in line with this Press and Internet policy the source:-
‘Nielsen Radio Ratings’ or “Nielsen’ must be used in conjunction with the data release.