2012 Radio Survival Kit Contents - Nielsen
2012 Radio Survival Kit Contents - Nielsen
2012 Radio Survival Kit Contents - Nielsen
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Standard Demographic Categories<br />
Available in <strong>Radio</strong> Advisor<br />
Age Sex Marital Status<br />
10-12 Male Never married<br />
13-14 Female Married/Defacto<br />
15 Separated<br />
16-17 Divorced<br />
18-19 Widowed<br />
20-24<br />
25-29<br />
30-34<br />
35-39<br />
40-44<br />
45-49<br />
50-54<br />
55-59<br />
60-64<br />
65-69<br />
70+<br />
Car Ownership With children in Occupation<br />
home aged (A)<br />
Owner A-Managers & Administrators<br />
Non owner No children B-Professionals<br />
0-4 only C1-Sales/Clerk &<br />
5-9 only Para-professionals<br />
10-17 only C2-Tradepersons<br />
0-4 & 5-9 D-Plant/Machine operators<br />
0-4 & 10-17 & drivers<br />
5-9 & 10-17 E-Labourers & related workers<br />
Grocery Buyer 0-4,5-9 & 10-17 F-Unemployed/Looking for work<br />
G-Student/under school age<br />
Working H-Not in paid employement/<br />
Not working Retired/Aged pensioner<br />
Not rocery buyer<br />
Language (other than English) With children in Occupation status<br />
spoken at home home aged (B)<br />
Full time<br />
Asian/Pacific No children (5-17) Part time<br />
Mediterranean/Americas 5-12 only Casual/temporary<br />
Other European 13-17 only<br />
Other 5-12 & 13-17<br />
No other language 0-4 & 5-12 Employment status<br />
0-4 & 13-17<br />
0-4,5-12 &13-17 Self employed<br />
Employee<br />
<strong>Nielsen</strong> - <strong>2012</strong> <strong>Radio</strong> <strong>Survival</strong> <strong>Kit</strong>. Page 1 of 2
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