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manual de uso de la marca por terceros - São Paulo Turismo

manual de uso de la marca por terceros - São Paulo Turismo

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viva<br />

tudo<br />

isso<br />

viva<br />

todo<br />

esto<br />

experience<br />

it all!<br />

viva<br />

tudo<br />

isso<br />

Versión con tagline<br />

El tagline <strong>de</strong>be estar alineado con re<strong>la</strong>ción<br />

a <strong>la</strong> pa<strong>la</strong>bra “<strong>São</strong> <strong>Paulo</strong>” a una distancia<br />

mínima correspondiente a <strong>la</strong> mitad <strong>de</strong><br />

<strong>la</strong> altura <strong>de</strong>l módulo “P”, que se refiere a<br />

<strong>la</strong> letra “P” <strong>de</strong> <strong>la</strong> pa<strong>la</strong>bra “<strong>São</strong> <strong>Paulo</strong>". La<br />

tipografía <strong>de</strong>be estar alineada a <strong>la</strong> <strong>de</strong>recha<br />

<strong>de</strong> <strong>la</strong> letra "L" <strong>de</strong> <strong>la</strong> pa<strong>la</strong>bra "<strong>Paulo</strong>". La<br />

tipografía utilizada en el tagline siempre<br />

<strong>de</strong>be ser "Museo Sans 900".<br />

31

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