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Anuncio prensa y web.<br />
Advertise magazine and web.<br />
D>Marcello Conta<br />
P>Richard Stoutner<br />
IL>Claudia Ranucci<br />
CL LaAgencia>Vicente Matallana<br />
CL ARCO>Rosina Gómez-Baeza<br />
Briefing \ Concepto, website y anuncios en prensa<br />
del premio Araneum 2004.<br />
Notas \ Premio de Arte y Tecnología,<br />
20.000 Euros para el ganador del 1 er premio.<br />
Solución \ Relacionando la unidad “pixel” con el punto<br />
de cruz ideamos la web y los anuncios recalcando<br />
la importancia del premio monetario con el headline<br />
“20.000 buenas razones para presentar tu idea”<br />
Briefing \ Concept, website and advertisements<br />
in the press, of the Araneum 2004 prize.<br />
Notes \ Art & technology award. 20.000 Euro prize<br />
for the first-place winner.<br />
Solution \ Creating a relationship between the unit<br />
“pixel” with cross-stitching, we created the web<br />
and the advertisements stressing the importance<br />
of the monetary award with the headline “20.000 Good<br />
Reasons to Submit your Idea.”<br />
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