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Decision Making for Profit: Imitation, Hits, and Stars 116High Costs and Unpredictable Tastes 116Art Imitating Art 117Stars and the "Hit System" 119Creating Hits and Producing Stars 120Using Stars to Combat Uncertainty 121Beyond Stars to a Universe of Products 123The Organization of Media Work 123Conventions 124News Routines and Their Consequences 125The Role of News Wire Services 128Selecting Front-Page Stories 128Objectivity 130The Rise of User-Generated Content 135Users and Mainstream Media: iReport 135Amateurs and Professionals Together: Pro-Am Efforts 136Collaborative Content Creation: Wikinews 136Citizen Journalists: OhmyNews 137Occupational Roles and Professional Socialization 138Roles 138Photography 139Editorial Decision Making 143Norms on the Internet,New Media, and New Organizations 147Conclusion 150PART III. CONTENT: MEDIA REPRESENTATIONS OF THE SOCIAL WORLD1515 Media and Ide'!_LO.~~----··------------ _What Is Ideology? 153Ideology and the "Real" World 153Dominant Ideology Versus Cultural Contradictions 154The "Culture War'' Battles Over Ideology 155Ideology as Normalization 156Theoretical Roots of Ideological Analysis 158Early Marxist Origins 158Hegemony 159News Media and the Limits of Debate 163Elites and Insiders 163Economic News as Ideological Construct 165Movies, the Military, and Masculinity 167Action-Adventure Films 168Vietnam Films and War Films Today 168Television, Popularity, and Ideology 170Television and Reality 171153
Television and the Changing American FamilyRevising Tradition: The New Momism 174Rap Music as Ideological Critique? 174Advertising and Consumer Culture 177Selling Consumerism in the Early 20th CenturyWomen's Magazines as Advertisements 180Advertising and the Globalization of Culture 181Conclusion 1846 Social Inequality and Media Representation .---------~-. -~~~--~~-------~-·----------------- ·--Comparing Media Content and the "Real" World 186The Significance of Content 187Content as Reflection of Producers 188Content as Reflection of Audience Preference 188Content as Reflection of Society in General 188Content as an Influence on Audiences 189Content as Self-Enclosed Text 189Race, Ethnicity, and Media Content: Inclusion, Roles, and Control 190Racial and Ethnic Diversity in Media Content 191Race, Ethnicity, and Media Roles 193Controlling Media Images of Race 200Gender and Media Content 201Women: Presence and Control in the Media 201Changing Media Roles for Women ... and Men 202The Case of Women's Sports 203Class and the Media 205For Advertisers, "Some People Are More Valuable Than Others" 205Class and Media Content 207Sexual Orientation: Out of the Closet and Into the Media? 212Conclusion 215172179185PART IV. AUDIENCES: MEANING AND INFlUENCE 2171 Media Influence and the Political World-------~ ____________________________ ______.,,Media and Political Elites 220A Politics of Image 221The Decline of Political Parties and Mediating Institutions 226The Professionalization of Political Communication 227Politics as Spectator Sport 229Media and Individual Citizens 230Media Effects: From Influence to Interaction 231The Gap Between Theory and Popular Perception 234Lessons From the Research 236Media and Social Movements 23?219
Page 2 and 3: MEDIA/SOCIETYFOURTH EDITION
Page 4: SOCIETYIndustries, Images, and Audi
Page 7: The Effects of Concentration 45Medi
Page 11 and 12: The Social Construction of Media Te
Page 13 and 14: XiVMEDIA/SOCIETY4.1 Select Celebrit
Page 15 and 16: xviMEDIA/SOCIETY-----------~--~ever
Page 18: xixAcknowledgmentsW ewould like to
Page 22 and 23: CHAPTER 1Media and the Social World
Page 24 and 25: CHAPTER I Media and the Soc1al \\Or
Page 26 and 27: _____________________:C:_:H:_:A::_P
Page 28 and 29: ____________________ :"C~H::_A::_PT
Page 30 and 31: -----------------------=C.:.:H.:.:A
Page 32 and 33: CHAPTER 1 Media and I he Soo~al Wor
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Page 36 and 37: CHAPTER 1 Media and rhe Soc tal \\u
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Page 44 and 45: _____________________::C:-H..A .. P
Page 46 and 47: CHAPTER I Med1a and the Sot 1.LI \\
Page 48: P a r tI IProductionThe Media Indus
Page 51 and 52: 32 PAR,TT~I~I~P~RO~D~U~C~T~IO~N----
Page 53 and 54: 34 PART II PRODUCTIONowner. most me
Page 55 and 56: 36 PART 11 PRODUCTIONExhibit 2.2Sel
Page 57 and 58: '38 PART II PRODUCTIONThere has bee
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40 PART 11 PRODUCTIONExhibit 2.4 An
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42 PARTII PRODU~C~T~IO~N~----------
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44 PART II PRODUCTION, more input i
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46 PART II _.-P"R~O":'D':U':C~T~IO:
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48 PART II PRODUCTIO~N ________ _rr
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SO PART 11 PRODUCTIO~N:__ _____ _Ex
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52 PART J1 PRODUCTIONand competitiv
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54PARlll PRODUCTIONsystem. The key
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56PART II-------PRODUCTIO_N _______
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58 PART II PRODUCTIONled to declini
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60 PARTII PRO~D~U~C~T~I~O~N~-------
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62 PARTII PROD~U~C~T2IO~N1 ______ "
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64 PART II PRODUCTI-::0-_:N~-------
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66 PART 1_1 _PRClD:U_:C_:T_:IO::_N_
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68 PART II PRODUCTION ________ _. l
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70 PART 11 PRODUCTION· · 11 · bl
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72 PART 11 PRODUCTIONTHE CASE OF "P
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74 PART II PRODUCTION------------Ex
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-----------76 PART II PRODUCT_IO_N
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78P/\HT II PRODUCTIONThe copyright
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80PART II PRODUCTION---~------· d
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82 PART II PHOOUCTIONservice broadc
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84 PART II PRODUCTION· · ·rh no
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86PART 11 PRODUCTIONd ted threat em
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88 PART II PRODUCTIONThe impact of
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-------------90 PART II PRODUCTIONa
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92 PART II PRODUCTIONdeem unfit for
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94 PART II PRODUCTIONDole, "One of
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96 PART II PRODUCTIONExhibit 3.5c o
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98 PART II PRO-:D-:U-:C~TI:_:O:_:N
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100 PART 11 PRODUCT_:_IO_:_N _____
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102 PART II PRODUCTION--·--------P
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104 PART II PR~O~D~U::_C::_T:_I:_O_
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106 PART II PRODUCTION ______ .---e
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108 PART II PRODUCTIOI'<_____ _ ___
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110 PART 11 PRODUCTION---Exhibit 3.
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CHAPTER 4Media Organizationsand Pro
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________________ C::H:_-A:_-P:_T:_'
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CHAPTER 4 Media Organizations and P
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CHAPTER 4 Media Organizalions and P
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CHAPTER 4 Media Organizarions and P
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-----------------~C~H~A~P_:T_::E~R-
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________________'C:JHi,A'\IP~TriEo:
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_______________ _'C'::H':A,P-:_T'.'
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_______ C~H::.:_:A:_PT.:_:E-:oR_._-
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CHAPTER 4 Media Organ1zar1ons and P
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p a r tI I IContentMedia Representa
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154 PART Ill CONTEN.~T-_ __________
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156 PART III_'C:<O:JIN~T~E~N'l]Tr_
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158 PART Ill CONTENT~~~~~~~~~~--~--
Page 179 and 180:
160 PART III CONTENTin a society ac
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.I162 PART Ill CONTENTtherefore, he
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164 PART Ill CONTENT"the establishm
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166 PART Ill CONTENTExhibit 5.2 Eco
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168 PART Ill CONTENTAction-Adventur
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170 PART III CONTENTB the turn of t
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172 PART lii CONTENTIt is difficult
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-----------·---17 4 PART III CONTE
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176 PART III CONTENTRose (1994) not
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~-----------~--~---178 PART Ill CON
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180 PART Ill CONTENTIt was. after a
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182 PART Ill CONTENTmedia promote a
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184 PART lii CONTENTCONCLUSIO.:...:
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186 PART Ill CONTENTCOMPARING MEDIA
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188 PART lli CONTENTTo illustrate.
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190 PART III CONTENTRACE, ETHNICITY
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192 PART III CONTENTyear, represent
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194 PART lii CONTENTstage. His dres
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196 PART III CONTENTportraits," he
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198 PART III CONTENTExhibit .n1,9
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-----------···----200 PART Ill C
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202 PART Ill CONTENTcontrol of the
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204 PART lJI CONTENTOpen tennis tou
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206 PART Ill CONTENTABC issued a pr
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208 PART lii CONTENTbigoted dock wo
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210 PART III CONTENTsympathetic. Li
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212 PART Ill CONTENTmade up less th
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214 PART III CONTENTgay, bisexual.
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P a r tI VAudiencesMeaning and Infl
Page 239 and 240:
220 PI\RT IV 1\UDIENCESThe media in
Page 241 and 242:
222 PART IV AUDIENCESNews accounts
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224 PART IV AUDIENCESscreenwriter.
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226 PART IV AUDIENCES~~~~----------
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228 PART IV AUDIENCES"Spin" is a fo
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230 PART IV AUDIENCESThe negative i
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~2~3~2__'P~f\~RT~IV__'A:"U~D~IE:'N:
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~2~3'+4_'P~A~RT:_:-IV_'A .. U":D ..
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236 PI\RT IV 1\UDIENCESliving with
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-------------238 PART IV AUDIENCESs
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240 PART IV AUDIENCESThe 2008 Obama
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242 PART IV AUDIENCESdangers. All a
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244 PART IV AUDIENCESSince its earl
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246 PART IV AUDIENCESracial barrier
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----------~ ---248 PART IV AUDIENCE
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250 PART IV AUDIENCESGLOBAL MEDIA,
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252 PART IV AUDIEN:C:ES>_ _________
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2 54 PART IV AUDIENCESthe language
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256 PART IV AUDIENCESThe implicit a
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258 PART IV AUDIENCESThis interpret
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260 PART IV AUDIENCESmeanings simpl
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262 PART IV AUDIENCESarguing that i
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264 PART IV AUDIENCESMedia messages
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266 PART IV AUDIENCESGender, Class,
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268 PART IV AUDIENCESmotionless as
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270 PART IV AUDIENCESViewers from a
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272 PART IV AUDIENCESTIimarry and a
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274 PART IV AUDIENCESRomance novels
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2 7 6 PART IV AUDIENCESThe Internet
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278 PART IV AUDIENCESIndeed, severa
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280 PART IV AUDIENCESfor men; it is
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282 PART IV AUDIENCESsentimental or
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284 PART IV AUDIENCESWhile this "pl
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286 PART IV AUDIENCEStechnology. co
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288 PART IV AUDIENCESbut authors cl
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290 PART IV AUDIENCES=~~-----------
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292 PART IV AUDIENCESWhen Marconi f
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294 PART IV AUDIENCES~~=-::~==-----
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296 PART IV AUDIENCESacademic resea
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298 PART IV AUDIENCES5. Joiners mai
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---------------------300 PART IV AU
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302 PART IV AUDIENCESand adulthood.
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3 04 PART IV AUDIENCESFor example,
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306 PART IV AUDIENCESThe commercial
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308 PART IV AUDIENCESengaging for e
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310 PART IV AUDIENCESThe Business M
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312 PART IV AUDIENCESof your mail a
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314 PART IV AUDIENCESlegal efforts
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316 PART IV AUDIENCESNetflix. post
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318 PART IV AUDIENCES(or in this ca
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3 20 PART IV AUDIENCESPolitical Eng
Page 342:
P a r tVGlobalization and the Futur
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326 PART V GLOBALIZATION AND THE FU
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~__._,.~---====:.:_:_::_:~::_:_::.:
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------------------ -~------330 PART
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AppendixSelected Media-Related Inte
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Appendix 351Center for Democracy an
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ReferencesAbbate. janet. 1999. Inve
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References 355Bennett, ~- Lan~e ~nd
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References 35 7Chitnis, Ketan S., A
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References 359--· ed .. 2.011. Enc
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References 361Funkhouser, G. Ray. 1
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References 3 63Harindranath, Ramasw
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References 365Kendall. Diana. 2005.
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References 367Lind, Rebecca and Jam
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References 3691 994 "Medtum Theory"
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References 3 71Nussbaum. Bruce. 200
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References 3 73Robischon, Noah. 199
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References 3 75Stecklow. Steve. 201
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References 3 77Wilson, Clint C., II
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3 80 MEDIA/SOCIETYArabs and Arab-Am
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3 8 2 MEDIA/SOCIETYoemotix, 137Dere
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3 84 MEDIA/SOCIETYGrassroots media
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386 MEDIA/SOCIETYM*A *S*H, 246, 260
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388 MEDIA/SOCIETYNapster, 78, 312-3
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390 MEDIA/SOCIETYstructure-agency d
Page 411 and 412:
392 MEDIA/SOCIETYSexual orientation
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394 MEDIA/SOCIETYI% Rule and 90-9-
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