sazogadoebasTan urTierTobis safuZvlebi
sazogadoebasTan urTierTobis safuZvlebi
sazogadoebasTan urTierTobis safuZvlebi
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
as niSnavs <strong>sazogadoebasTan</strong> urTierToba<br />
miCneulia, rom “<strong>sazogadoebasTan</strong> <strong>urTierTobis</strong>” (“Public Relations”, “PR”) 1 cneba<br />
amerikis SeerTebul StatebSi warmoiSva. misi SemoReba aSS-s mesame prezidentis,<br />
tomas jefersonis saxels ukavSirdeba; kongresisadmi mimarTvaSi man am sityvebiT<br />
aRniSna politikuri institutebis Zalisxmeva, romelic erovnuli masStabiT ndobis<br />
atmosferos Seqmnaze unda mimarTuliyo. ukve 1830 wels “<strong>sazogadoebasTan</strong><br />
<strong>urTierTobis</strong>” cnebas iyenebdnen, rogorc “sayovelTao keTildReobaze mimarTuli<br />
urTierTobebis” sinonims. Tumca, <strong>sazogadoebasTan</strong> <strong>urTierTobis</strong> cnebis “namdvil”<br />
avtorad mainc aivi li iTvleba, romelmac 1903 wels am ganxriT seriozuli muSaoba<br />
daiwyo - Tavidan demokratTa saarCevno StabSi, xolo SemdgomSi ki sakuTar<br />
sakonsultacio firmaSi. aivi li gaxldaT avtori profesionaluri qcevis pirveli<br />
gamoqveynebuli deklaraciisa, romelSic xazgasmuli iyo sarwmuno informaciaze<br />
dayrdnobiT sazogadoebrivi interesebis gaTvaliswinebis aucilebloba.<br />
<strong>sazogadoebasTan</strong> <strong>urTierTobis</strong>, rogorc samecniero disciplinis, aqtiuri<br />
ganviTareba me-20 saukunis 20-ian wlebSi daiwyo da eduard berneizis saxels<br />
ukavSirdeba. 1923 wels gamovida misi wigni “sazogadoebrivi azris formireba”<br />
(“Crystallizing the public opinion”), romelic piar-praqtikas eZRvneboda. imave wels niuiorkis<br />
universitetSi gaixsna <strong>sazogadoebasTan</strong> <strong>urTierTobis</strong> pirveli kaTedra,<br />
romelzec berneizi piaris eTikisa da praqtikis kurss uZRveboda.<br />
<strong>sazogadoebasTan</strong> <strong>urTierTobis</strong> mravali ganmarteba arsebobs, Zalian martivic da<br />
sakmaod Rrma da safuZvlianic. magaliTad, <strong>sazogadoebasTan</strong> <strong>urTierTobis</strong> amerikuli<br />
sazogadoebis (Public Relations Society of America) ganmartebiT, <strong>sazogadoebasTan</strong><br />
urTierToba exmareba organizacias da masTan SexebaSi myof adamianebs ukeT Seeguon<br />
erTmaneTs.<br />
piaris aRiarebuli eqspertis, sem bleqis Tanaxmad, dResdReobiT arsebuli saukeTeso<br />
ganmartebaa e.w. meqsikuri gancxadeba, romelic 1978 wlis 11 agvistos, mexikoSi, 30mde<br />
nacionaluri da regionaluri piar-asociaciebis warmomadgenlebis mier gakeTda.<br />
am gancxadebaSi naTqvamia: “<strong>sazogadoebasTan</strong> <strong>urTierTobis</strong> praqtika - xelovneba da<br />
socialuri mecnierebaa, romlis meSveobiTac SesaZlebelia tendenciebis analizi,<br />
maTi Sedegebis winaswarmetyveleba, organizaciebis xelmZRvanelebis konsultireba<br />
1 SemdgomSi Cven monacvelobiT gamoviyenebT terminebs “<strong>sazogadoebasTan</strong> urTierToba” (romelic cnebis<br />
Sinaarsobriv mxares ufro zustad asaxavs) da “piari”; es ukanaskneli bolo dros damkvidrda qarTul<br />
leqsikaSi misi simartivisa da lakonurobis gamo.<br />
5
Change language