sazogadoebasTan urTierTobis safuZvlebi
sazogadoebasTan urTierTobis safuZvlebi
sazogadoebasTan urTierTobis safuZvlebi
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media strategiis SemuSavebis nabijebi<br />
1. dasaxeT prioritetebi. ra prioritetebi gagaCniaT mediasTan <strong>urTierTobis</strong>as?<br />
ganixileT es prioritetebi Tqvens kolegebTan erTad;<br />
2. gaarkvieT, Tu ra pozicia gaaCnia sazogadoebas TqvenTvis prioritetuli<br />
sakiTxebis mimarT. dauTmeT dro im ori faqtoris Seswavlas, romlebsac Tqvens<br />
saboloo media strategiaze mniSvnelovani gavlenis moxdena SeuZlia: rogoria<br />
sazogadoebis azri am sakiTxebze? rogor, ra kuTxiT Suqdeboda isini<br />
warsulSi?<br />
3. SeqmeniT media-kontaqtebis sia. adamianma, romelmac unda agos pasuxi<br />
mediasTan urTierTobebze, unda kargad icodes, Tu vis mimarTos. faqtiurad,<br />
saubaria katalogze, romelSic miTiTeuli iqneba im Jurnalistebis,<br />
gamomcemlebis, redaqtorebisa, da tele-redaqtorebis saxelebi, romlebic<br />
dainteresebulni arian Tqveni ofisis muSaobiT da zogadad Tqveni TematikiT.<br />
4. Tvalyuri adevneT TqvenTvis saintereso axal ambebs. ikiTxeT rac SeiZleba<br />
meti gazeTebi, mousmineT radios da uyureT rac SeiZleba bevr satelevizio<br />
arxs. mniSvnelovania ar gamotovoT arc erTi Setyobienba, romelic TqvenTvis<br />
saintereso sakiTxebs Seexeba. saukeTeso variantia gamoiweroT ramodenime<br />
yvelaze mniSvnelovani yoveldRiuri gazeTi.<br />
5. daniSneT spikeri, anu mediasTan urTierTobaze pasuxismgebeli piri. Tu gsurT,<br />
rom adgilobrivi mmarTvelobis urTierToba <strong>sazogadoebasTan</strong> warmatebuli<br />
iyos, am saqmisaTvis konkretuli pirovnebis SerCeva dagWirdebaT. es iqneba e.w.<br />
“spikeri”, romelic adgilobrivi xelisuflebis saxeliT isaubrebs. umjobesia,<br />
is iyos farTo msoflmxedvelobis mqone pirovneba, moqnili, sxarti<br />
azrovnebiTa da sasiamovno, damajerebeli manerebiT. mas unda hqondes<br />
prezentaciis unar-Cvevebi, rac mas radio da satelevizio gamosvlebis da/an<br />
piradi kontaqtis dros gamoadgeba; garda amisa, is kargad unda iyos<br />
informirebuli. ras niSnavs “sasiamovno” garegnoba da manerebi? es mxolod<br />
Tqveni da Tqveni msmenelis gadasawyvetia. albaT, amis kriteriumebic arsebobs,<br />
magram didi cxviri an CaxleCili (Tumca garkveuli!) xma gadaulaxavi barieri<br />
sulac ar aris, Tuki es adamiani am Taviseburebebis sasikeTod warmoCenas<br />
SeZlebs. ai, mediisadmi profesiuli midgoma ki gadamwyveti kriteriumia. da<br />
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