sazogadoebasTan urTierTobis safuZvlebi
sazogadoebasTan urTierTobis safuZvlebi
sazogadoebasTan urTierTobis safuZvlebi
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
myofi SezRuduli resursebis miznobrivad gaxarjva da prioritetul problemebsa<br />
da saqmianobebze mimarTva.<br />
Tu Cven, sxvadasxva mizezebis gamo vapirebT vesaubroT sazogadoebas, umjobesia<br />
Tavidan kargad gaviazroT (davgegmoT) Cveni sakomunikacio strategia. gegmis<br />
SemuSaveba, pirvel rigSi, miznebis dasaxvas gulisxmobs. am dros unda gaeces pasuxi<br />
kiTxvas, Tu ratom vapirebT <strong>sazogadoebasTan</strong> komunikacias? ris miRwevas vcdilobT<br />
am komunikaciiT? miznebi SesaZloa grZlevadiani, an moklevadiani iyos. magaliTad:<br />
radikaluri cvlilebebis ganxorcielebisaTvis mxardaWeris mopoveba, raionSi axali<br />
momsaxurebis damkvidreba an didi xnis manZilze gaCerebuli momsaxurebis ganaxleba,<br />
sawarmos amoqmedeba, krizisuli situaciis marTva, adgilobrivi mmarTvelobis imijis<br />
gaumjobeseba da a.S.<br />
aseve Zalian mniSvnelovania miznobrivi jgufis (auditoriis) gansazRvra. nebismieri<br />
warmatebuli sakomunikacio strategia iwyeba da mTavrdeba miznobrivi jgufiT. Tqven<br />
unda sruli warmodgena iqonioT imis Sesaxeb, Tu vin arian Tqveni miznobrivi jgufebi,<br />
ra saxis informacias saWiroeben Tqvengan, da rogor SeiZleba maTTvis am informaciis<br />
garantirebuli miwodeba.<br />
sakomunikacio strategiis SeqmnaSi monawileoba organizaciis (municipalitetis,<br />
gamgeobis, sakrebulos) wamyvanma pirebma unda miiRon. swori ar iqneba am amocanis<br />
Sesrulebis romelime komitetisTvis, an mxolod erTi adamianisaTvis delegireba.<br />
moiSvelieT TanamSromlebis SemoqmedebiTi unarebi da ar daiSuroT sakuTari.<br />
dafiqrdiT, Tu risi gakeTeba SegiZliaT (realurad) da risi miRweva gsurT.<br />
gaxsovdeT, rom kargi sakomunikacio strategiis SemuSaveba did Zalisxmevas,<br />
saguldagulo analizsa da Sesabamisad sakmao dros moiTxovs.<br />
am mokle mimoxilvis Semdeg, modiT ufro CavuRrmavdeT im nabijebs, romlebic unda<br />
gadaidgas efeqturi sakomunikacio strategiis SemuSavebisTvis.<br />
1. gaarkvieT Tqveni miznebi. risi miRweva gsurT TemTan da <strong>sazogadoebasTan</strong><br />
komunikaciis Sedegad? ra cvlilebebis moxdena gsurT sazogadoebaSi?<br />
2. gaarkvieT Tqveni miznobrivi jgufi (jgufebi). romelia Tqveni miznobrivi<br />
jgufi? ra sargebels miiRebs igi Tqveni ideebidan? nu SexedavT adamianebs<br />
rogorc brbos elementebs - isini realuri pirovnebebi arian. maT sakuTari<br />
30
Change language