Numero 52 - Città dei Mestieri

In questa pagina, da sinistra:
Adolf Hohenstein, 1902,
manifesto per Calderoni Gioielliere,
Civica Raccolta Bertarelli,
Castello Sforzesco, Milano;
Marcello Dudovich, 1904,
manifesto per Bitter Campari,
Civica Raccolta Bertarelli,
Castello Sforzesco, Milano.
As Art nouveau -or Liberty
as it is known in Italy- is the image
of the new mercantile bourgeoisie
that emerged at the end of the 19th
century, it was obvious that,
as far as architecture was concerned,
it encouraged the construction
of modern residential quarters that
were peripheral with respect
to the historical centre but conceived
in such a way as to allow fast
connections with the city centre.
This premise applies not only to Milan
or, more in general, to Italy, but what
22
can be said is that the location
of the city -it’s large spaces
and its environmental features-
has allowed for the construction
of brand new modern quarters and for
the application of new urban layouts
in various areas of the city.
These characteristics as well as the
enthusiasm of the clients for the “flower
style” stimulated the rapid construction
of a series of buildings that
accommodated a lively variety
of solutions that, nevertheless, shared
a common taste. The Art nouveau
nella pagina a fronte, dall’alto e da sinistra:
manifesto padiglione Fratelli Branca, 1906,
Esposizione Internazionale di Milano,
Civica Raccolta Bertarelli,
Castello Sforzesco, Milano;
Leopoldo Metlicovitz, 1906,
Esposizione Internazionale in occasione
dell’inaugurazione del Sempione,
Civica Raccolta Bertarelli,
Castello Sforzesco, Milano;
Adolf Hohenstein, 1894,
manifesto per la Cloisonné Artistic Glass,
Civica Raccolta Bertarelli,
Castello Sforzesco, Milano.
quarters of Milan were built
between 1903 and 1911.
Two stand above all others, the one
enclosed by Corso Venezia and Corso
Monforte and the one near Stazione
nord, alongside Parco Sempione.
The symbol of the first quarter
is Palazzo Castiglioni, the only building
that is located on Corso Venezia.
Apart from this edifice, other
constructions by architect Giuseppe
Sommaruga include, besides a number
of houses, Villa Faccanoni at the Fair.
Successively transformed into