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MARKETING - Farmacia

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Nuove realtà realt<br />

FL – Ferruccio Lotti<br />

Farmaci acquistati presso la GdO: tipologie<br />

Antinfluenzali 53,6%<br />

Antidolorifici 51,2%<br />

Analgesici 28,6%<br />

Colliri 21,4%<br />

Patologie della pelle 14,3%<br />

Integratori vitaminici 11,9%<br />

Gastrointestinali 7,1%<br />

Antipiretici 7,1%<br />

Espettoranti 7,1%<br />

Dolori mestruali 4,8%<br />

Spasmolitici 4,8%<br />

Antiacidi 2,4%<br />

Antivaricosi 2,4%<br />

Sedativi 2,1%<br />

- 46 -<br />

Tra quanti hanno<br />

acquistato (9,2%)

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