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CERVIA MAGAZINE - (Confesercenti) - Cervia turismo - Comune di ...

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WILLKOMMEN - BIENVENUES<br />

BIENVENIDoS<br />

Congratulations for your choice! Here is a summary of<br />

everything that this small, special town can offer. <strong>Cervia</strong>,<br />

originally designed as a production centre for salt, is<br />

today the fourth town in Italy for number of hotels: 391<br />

(118 with swimming pool) for a total of 26,641 beds. The<br />

tourism opportunities also include 4,161 flats for tourists<br />

for a total of 17,119 beds, plus 5 camping grounds,<br />

30 holiday homes and holiday camps. A wide range of<br />

tourist and business services characterises <strong>Cervia</strong>: 241<br />

restaurants and pizzerias, 188 cafés, 10 <strong>di</strong>scos and dance<br />

halls, many shops and boutiques that are a tra<strong>di</strong>tional<br />

destination for strolls and shopping. With more than 9<br />

kilometres of shores with fine sand and an extremely safe<br />

sea, <strong>Cervia</strong> is particularly suited for family and children<br />

holidays. 230 bathing establishments ensure first-rate<br />

services and entertainment on the beach.<br />

ITS FOUR SEA PEARLS<br />

New Town of <strong>Cervia</strong>. Today a modern tourist destination,<br />

it <strong>di</strong>splays the treasures of its past, from the monumental<br />

Magazzini del Sale (‚Salt Warehouses‘) and the St.<br />

Michael‘s Tower to the <strong>di</strong>stinctive town centre and the<br />

salt-harvesters‘ houses built as walls to defend the<br />

town. Also worth a visit, the refined theatre and the<br />

characteristic fishing village. A stroll along the canal<br />

harbour will prove interesting thanks to the lively fish<br />

trade, with the fishermen atten<strong>di</strong>ng to the most ancient of<br />

activities. Every day, spectacular exhibitions, concerts and<br />

often-peculiar events make these historical places alive.<br />

Milano Marittima. This is the most glamorous<br />

destination, with its numerous shops for famous<br />

designers, exclusive beaches, and never-en<strong>di</strong>ng night<br />

entertainment. Many sport and show business people<br />

love to take a stroll in the town centre and hang out in<br />

the fashionable clubs.<br />

Centenary of the foundation of Milano Marittima<br />

The new ‘garden city’ of Milano Marittima marks the<br />

beginning of tourism in the area of <strong>Cervia</strong>, which<br />

developed gradually around the Art Nouveau villas in the<br />

pine woods. Even before its foundation in August 1912,<br />

on June 1, 1911 the “Società Milano Marittima per lo<br />

sviluppo della spiaggia <strong>di</strong> <strong>Cervia</strong>” (Milano Marittima<br />

Society for the Development of <strong>Cervia</strong> Beach) was<br />

founded. It provided an original development project<br />

laying the basis for the growth of a place where tourist<br />

residences would <strong>di</strong>screetly mix with the surroun<strong>di</strong>ng<br />

nature without overpowering or spoiling it. It was a<br />

modern holiday resort for the middle class of Lombardy<br />

and it consisted in a series of cottages nestled in the lush<br />

pine forest. On October 20, 1927 <strong>Cervia</strong> was recognized<br />

by Ministerial Decree as a “Stazione <strong>di</strong> Cura, Soggiorno<br />

e Turismo” (Treatment, Holiday and Tourism Resort),<br />

also thanks to the contribution of Milano Marittima.<br />

It was, in fact, in that year that the first hotels, camps<br />

and catering businesses began to be established and<br />

built alongside the villas set in the pine woods. In the<br />

1930s, tourism started increasing at a higher rate, and<br />

the area can be considered today as one of the most<br />

famous seaside resorts across Italy and a sought after<br />

tourist destination by young and show business people.<br />

The history of Milano Marittima is remembered and<br />

celebrated in the centenary celebration, which sees a rich<br />

variety of events happening under the name of “Anello<br />

del Pino Live 2011” and involving residents and tourists<br />

alike. This festival will be held in Milano Marittima, and<br />

it is intended to celebrate the origins of the place on<br />

the first centenary of its foundation through theatrical<br />

productions, performances by groups, demonstrations of<br />

tra<strong>di</strong>tional han<strong>di</strong>crafts, tasting of typical local products<br />

and events for children. The program also includes the<br />

“Itinerario letterario del Centenario” (Literary Centennial<br />

Trail), with a shuttle bus that will trace a route through<br />

stops where actors will read passages focusing on the<br />

figure of Giuseppe Palanti, the un<strong>di</strong>sputed author of the<br />

urban plan of the “Garden City”.<br />

Pinarella and Tagliata are the ideal destinations for<br />

families and for relaxing holidays. Their characteristic is<br />

the long beach, which has been defined by the Blue Guide<br />

by Legambiente (the most widespread environmental<br />

NGO in Italy) and the Italian Touring Club as the „natural<br />

pearl“ of the Adriatic Riviera. The pleasant strip of<br />

pinewood running parallel to the beach offers shadow,<br />

areas with picnic facilities and playgrounds for children.<br />

Every year in Pinarella, in mid-March, the “Sagra della<br />

Seppia” (‚cuttlefish festival‘) takes place. It is an important<br />

event lasting for one week and it is characterised by the<br />

tra<strong>di</strong>tional spring food of the <strong>Cervia</strong> area, which features<br />

cuttlefish as the main ingre<strong>di</strong>ent. In ad<strong>di</strong>tion, evening<br />

markets and shows organised by the local tour operators<br />

attract people throughout the summer. Also in Tagliata,<br />

the local tour and business operators organize evening<br />

entertainment and shows. Top athletes in <strong>di</strong>fferent sports<br />

come here as a base for their training camp.<br />

10 august, St. Lawrence: a<br />

<strong>di</strong>p in the sea worth seven<br />

The celebration that the people from<br />

<strong>Cervia</strong> love the most, together with the<br />

Sea Wed<strong>di</strong>ng, is St. Lawrence’s, whose<br />

night is known for the falling stars.<br />

Accor<strong>di</strong>ng to the legend, to bathe in<br />

the sea on the 10 August is very good<br />

for your health, for both people and<br />

animals, and that it is worth seven<br />

times more than in the other days. In<br />

the past, all the peasant families of the<br />

inland would take their animals to the<br />

beach to make them bathe in the shallow<br />

water so that they would be protected<br />

from illnesses. The program for<br />

the day is quite busy: Piazza Garibal<strong>di</strong>,<br />

the main square, hosts in the afternoon<br />

a loud crowd waiting for the tra<strong>di</strong>tional<br />

bingo game and, in the evening,<br />

everybody meets on the beach to marvel<br />

at the fireworks.<br />

cervia magazine<br />

Ristorante - Pizzeria<br />

Specialità marinare<br />

Pizzeria con<br />

forno a legna<br />

Cucina messicana<br />

Viale Roma, 56 - 48015 <strong>Cervia</strong> (Ra) - tel. 0544-71940

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