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food Marketing & Technology 5/2021

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  • October
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Ingredients IFST

Ingredients IFST Launches New Food Allergens Knowledge Hub The Institute of Food Science Technology has launched a new IFST Food Allergens Knowledge Hub to help consumers, food businesses and educators source the best practice advice about allergen risks and packaging. The library of resources signposts visitors to credible guidance food industry bodies and government agencies, alongside additional complementary IFST knowledge resources. It has been developed by an IFST Working Group, many of whose members have firsthand experience of allergies and their consequences. The hub has sections for small businesses and caterers, medium and large businesses and educators. IFST also provides specific guidance for consumers to help them understand the latest allergen legislation. Up to two million people suffer from a food allergy in the UK (affecting around 1-2% of adults and 5- 8% of children). [i] Consequently, the identification, control and communication regarding food allergens has always been a critical issue throughout the food supply chain. From Friday 1 October, new allergen labelling requirements are being introduced for prepacked for direct sale (PPDS) food products in England, Wales, and Northern Ireland. As the subject of allergens and the implications for food businesses has been brought into even sharper focus, the IFST online knowledge hub (which is free to access) provides reliable, upto-date resources for all those needing clear and trusted, scientifically evidencebased information. The IFST working group continues to work closely with our IFST member communities, other professional bodies and the government to equip everyone with the best advice to navigate the new allergen labelling changes. Members of the Working Group: Hazel Gowland FIFST, Prof Michael Walker FIFST, Sarah Howarth FIFST. And from the IFST Team: Natasha Medhurst FIFST and Rachel Ward FIFST. Access the IFST Food Allergens Knowledge Hub: https://www.ifst.org/ food-allergens-knowledge- hub Hazel Gowland FIFST, says “Food businesses and food hypersensitive consumers continue to adapt to considerable change when sourcing and providing food and drink, not least with the food labelling amendment. These carefully prepared resources provide much needed practical expert guidance for a wide range of audiences.” Professor Michael Walker FIFST commented: “It was a pleasure to contribute to the resources in the IFST food allergy/allergens knowledge hub, working with expert colleagues and IFST project management. I look forward to widespread use of the hub to enable businesses of all sizes to provide safe well-labelled food for people with food allergies.” Sarah Howarth FIFST, also said: “Allergens continue to impact a significant number of the population with potentially tragic consequences when food safety systems fail. It has been a pleasure to contribute to the development of the IFST allergen resource hub designed to support food businesses and consumers in the development of a deeper understanding of allergen identification, management and communication.” fmt [i] Source: Anaphylaxis Campaign. 2021. Facts and Figures. [online] Available at: [Accessed 28 September 2021]. 16 food Marketing & Technology • October 2021

Ingredients New Sports Nutrition Insights Report Ingredion EMEA has launched a market insights report, titled ‘Success in Sports Nutrition’, which identifies the new opportunities for manufacturers in the growing sports nutrition category and reveals how they can formulate for success. Chris Draper, UK & Ireland Sales Manager PureCircle by Ingredion – Beverages Category, says: “The sports nutrition category in EMEA is thriving – growing by over 30% CAGR between 2016- 2020 (1) . Additionally, the future outlook is also strong. The health and wellness trend is a key driver, opening up new mainstream product development opportunities as consumers increasingly look for food and beverages that offer functional health and lifestyle benefits. This blurring of category boundaries is expected to see the value of sports nutrition and reach €35million by 2025 (2) . New product launch activity in sports nutrition in EMEA grew at more than double the global rate, experiencing a 31.2% CAGR between 2016-20 (3) . formulation capabilities and broad ingredient portfolio, PureCircle by Ingredion is the world’s leading producer and innovator of stevia ingredients. It helps food and beverage organisations of all sizes develop consumer-winning products using ingredients that optimize sweetness, minimize calories, enhance taste and deliver great texture. By maintaining ownership of and visibility over every single step of the stevia process, from production seedlings to farming and throughout its proprietary product process, it ensures all of its stevia ingredients are sustainably grown and fully traceable. fmt Reference [1] Innova Database 2Euromonitor 3 Euromonitor “However, for manufacturers of sports nutrition products, both consumer demands and formulation challenges must be addressed together to create market-accepted, innovative products. Our new ‘Success in Sports Nutrition’ report details exactly how manufacturers can develop and formulate the sports nutrition products consumers want, with the ingredients, claims and great taste they prefer.” Key No. 99307 The ‘Success in Sports Nutrition’ report details the latest trends impacting the sports nutrition category and the growth opportunities for manufacturers. It provides manufacturers with insights, research and guidance, to enable them to overcome key challenges when formulating reduced sugar, consumerpreferred sports nutrition products to deliver the ideal taste, texture, nutritional appeal and functionality. Combining PureCircle’s global innovation and manufacturing expertise, with Ingredion’s industry leading Go for gold with the Silver Generation. Palatinose adds vitality the balanced way. With life expectancy increasing worldwide, smart marketeers have seniors on their radar. Yet senior is by no means equal to “less active” as this generation wants to be their best self and continue to enjoy life at their own pace. With smart food choices, they aim to keep age-related challenges at bay and continue their daily activities. BENEO’s functional ingredients offer a wide variety of benefits that speak to the needs of this silver generation. With Palatinose you create balanced energy products that help maintain their active lifestyle, without steep rising of blood glucose levels. Unlock full potential at any age. food Marketing & Technology Follow us on: www.beneo.com 17

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