PREFACE
PREFACE PREFACE Richard Barnes Chief Analyst Welcome to Guangzhou! While welcoming you, the attendees of the first CE China event in Guangzhou to this incredible Chinese megalopolis, we, also, are here for the first time to discover the wonders of this legendary place. Guangzhou is a “global city”: a primary node in the global economic network, regularly ranked by Forbes as the “best commercial city in mainland China”, and the main manufacturing hub of the Pearl River Delta. The move of CE China to Guangzhou, and the change of date to the end of the third quarter – as opposed to the beginning of the second quarter in the three preceding years, is set to totally change the dynamic of the event. Furthermore, added momentum is being created by the addition of the brand-new CE Summit, along with the addition of a new concept – that of connected driving and new energy vehicles. The success of this event will be underpinned not only by the change of venue, but most importantly by the will of the local authorities in China to bring new partners to the fore. To this end, earlier this month, a high-level delegation representing the Government of the Municipality of Guangzhou travelled to Germany to meet with senior officials of Messe Berlin in order to solidify the spawning relationship concerning CE China. It all augers towards a bright future for the event! CE China Daily is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 SARL capitalised at e155,750 - VAT FR 95413604471 - RCS Marseille 413 604 471 info@cleverdis.com - www.cleverdis.com • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Chief Analyst: Richard Barnes • Head of Editorial team: John Falchetto • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Siyu Geng, Benjamin Klene, Luciana Lodolo, Jasdeep Singh, Dominic Streuber • To contact them : first name.last name@cechinadaily.com • Printing: HengYuan Printing Co., Ltd., Guangzhou, China • Cover: © Messe Berlin GmbH, © Bundesregierung/Kugler © CLEVERDIS 2019 - Registration of Copyright September 2019 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forwardlooking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. Germany puts its best foot forward CE China features a German Pavilion for the first time, supported by the German Federal Ministry for Economic Affairs and Energy, as the government expands investment in high-tech. The German Pavilion is part of a move to replicate a number of success stories from IFA at the Chinese event. Beurer, Faytech, Gfk, gfu, Maybaum, Miji, Sennheiser, Severin, VDE and other German brands have brought their latest innovations and services to Guangzhou, offering CE China delegates the chance to meet with the people and companies behind the world-leading “Made in Germany” brand. The announcement came after Germany’s Federal Ministry for Economic Affairs and Energy or BMWi, announced major new funding for innovative technologies – in particular AI – in June of this year. “The federal government draft budget for my Ministry shows that we are clearly focusing on forward-looking fields that are very important for Germany as a business location,” Federal Minister Peter Altmaier said. “More funds will be made available for the development of artificial intelligence, the expansion of digitisation and the promotion of breakthrough innovations. In addition, we will strengthen the aerospace sector.” An additional e44m has been allocated to the Federal Ministry for Economic Affairs and Energy for 2020 to fund the promotion of AI. In order to ensure sustainable seed financing, the funds will be made available for three years – at a total of e137m. Furthermore, an additional e45m will be made available annually for AI and digitisation beyond the fiscal planning period by means of internal reallocations. ONE OF THE MAIN BENEFITS FOR BUSINESSES TAKING PART IN THE GERMAN PAVILION IS THAT THE WHOLE BOOTH IS ORGANISED FROM GERMANY Germany’s Ministry of Economic Affairs said that one of the main benefits for businesses taking part in the German Pavilion is that the whole booth is organised from Germany. It said that small and medium sized businesses in particular benefit from the opportunity of exhibiting and networking in the international arena as part of the German Pavilion 2
NEWS © CE China A real look at virtual and augmented reality First Guangzhou VR/AR Industry Innovation Summit kicks off at CE China Jens Heithecker Executive Vice President, Messe Berlin, addressing the 2018 IFA Retail University For the first time at CE China, exhibitors are showcasing a wide range of virtual reality (VR) and augmented reality (AR) applications along with a dedicated one-day summit. Satellite events to provide thought leadership IFA Retail University and CE Summit will provide delegates with insights into China CE & HA markets A key dimension of CE China is the series of prestigious events and conventions that take place throughout the show. CE China is hosting the IFA Retail University for the second year running. A new IFA Global Event, the University adds value by bringing together international brands and 500+ Asian retail representatives, among them the Chinese Retail Giant Suning. International brands exhibiting at IFA and CE China have the opportunity to present products and strategies in 20-minute power briefings to retail partners, and provide training sessions, thereby increasing brand awareness and sales in East Asia. The spoken languages are English and Chinese. Meanwhile, the International Consumer Electronics Summit (CE Summit), hosted by the Guangzhou Municipal People’s Government and International Data (Asia) Group (IDG Asia). Held at the Poly World Trade Centre Expo (PWTC Expo) in Guangzhou on September 19-20, 2019, the CE Summit will explore the various technological innovations transforming CE. Top of the agenda will be topics such as 5G, Internet of Things, cloud computing, big data, artificial intelligence, and VR/ AR. Also under the microscope will be issues including online and offline marketing, the contextualisation of physical stores, and new products that give rise to an unprecedented penetration of technology into all aspects of social life. Also discussed at CE Summit will be the way that the deep integration and cross-industry innovation of intelligent manufacturing and the internet have become a consumer electronics industry trend. The CE Summit 2019 carries the over-arching theme: “Interconnected Innovation for Intelligent Development”. As a platform for technical exchanges and product interactions, the event will provide impetus for innovations and upgrades that may lead to a new era of intelligent interconnection In cooperation with the Guangzhou Science and Technology Exchange Institute and the Guangzhou VR/AR Technological Innovation Alliance, the summit is being held on Friday September 20 at CE China. The summit will discuss the latest market trends in the industry and visitors will have the opportunity to get hands-on experience with ground-breaking innovations in a dedicated VR and AR area. Among the VR/AR brands exhibiting at CE China 2019 are: GUANGDONG SUPER CAPTAIN TECHNOLOGY Super Captain is an intelligent entertainment operator based on digital technology, integrating unmanned entertainment store operations, AR/VR industry application solutions and digital entertainment content distribution. GUANGZHOU KUANHENG INFORMATION TECHNOLOGY Kuanheng provides industry customers with overall VR business solutions. It is a cooperative enterprise of HTC VIVE, Oculus Rift and others in Southern China. GUANGZHOU NINED DIGITAL TECHNOLOGY Nined is a high-tech company focused on the development and application of VR technology, which has deployed 3,000+ VR offline stores in more than 50 countries and regions around the world. GUANGZHOU STEKI AMUSEMENT EQUIPMENT At CE China, visitors to Steki are able to try out fixed-wing aircraft training facilities and multiplayer racing. GUANGZHOU XIECHUANG CULTURE MEDIA TECHNOLOGY Xiechuang is committed to creating virtual reality theme parks and has successfully joined more than 600 large and medium-sized experience halls. Visitors can experience bungee-jumping and space walking under the roof of CE China. GUANGZHOU ZHUOYUAN VIRTUAL REALITY TECH Guangzhou Zhuoyuan, branded as FuninVR, has established indepth cooperation with tech giants like Intel, HTC and other globally renowned VR companies to develop and produce VR products that are applied in kids’ education. SHANDONG DONGYI DIGITAL TECHNOLOGY Dongyi claims to be the first cultural creative enterprise in Shandong Province to engage in the development of digital multimedia interactive systems, 3D digital visual presentations and exhibitions Visitors at CE China 2018 trying out new VR goggles. © CE China CE China Daily • Thursday 19 September 2019 3
