CE China Daily Day 3
DAY 3 含 中 文 内 容 SATURDAY 21 SEPTEMBER 2019 By Cleverdis, the publisher of IFA International It’s a smart, smart, smart world Intelligence is added to virtually all new product offerings at CE China Peter Ogley COO, Sennheiser As CE China makes a smart move to the city of Guangzhou, home to countless companies working in the fields of high tech, and in particular artificial intelligence, it’s little wonder that most of what is on offer now comes with “AI added”. Even when it comes to such products as headphones, developments in technology such as 5G, smart assistants or AR/ VR will, according to Sennheiser COO Peter Ogley, dramatically change the way customers interact with their headphones and what their audio device means to them. To achieve this, more computing power will be brought to headphones, replacing actions we currently perform on our smartphones. (read more in our interview, page 6). IT’S LITTLE WONDER THAT MOST OF WHAT IS ON OFFER NOW COMES WITH “AI ADDED” The AR/VR section of this year’s show (in Hall 2) – a totally new addition to the event – has been a resounding success, showcasing the best that’s currently on offer on the global scene. NEWS EXCLUSIVE INTERVIEW Sara Warneke Delegate of the Federal Ministry for Economic Affairs and Energy of Germany to the German Pavilion at CE China Since it is becoming increasingly difficult to maintain existing trade partnerships, new markets and business opportunities have to be explored » See page 4 Orient Zhu Vice President, IDG Asia IDG also assists CE China and has created a professional international exchange and cooperation platform for Chinese consumer electronics manufacturers and consumers. » See page 5
