PREFACE
PREFACE PREFACE Richard Barnes Chief Analyst How are you riding? It’s been a first. Following hot on the heels of IFA’s “SHIFT” conference looking at the future of mobility, CE China has for the first time brought together key players from the field of “alternative mobility” here in Guangzhou. Even before arriving at the show this week, our curiosity was seriously aroused when driving across “Bio Island” – one of Guangzhou’s high-tech districts, currently swarming with autonomous vehicles. Indeed, this is a first, as WeRide, a smart mobility company in China, has been qualified for road test in Guangzhou and California, employing leading L4 autonomous driving technologies. The Connected Driving and New Energy Vehicles section at CE China highlights these and other vehicles that aim to tackle the trend of autonomous driving. Indeed, today, intelligent interconnection is not only a major trend in household appliances and electronic consumer goods, but also key to the automotive industry – bringing consumer electronics, household appliances and mobility closer together. Shanghai-based DeepBlue Technology is at the show with a pandashaped autonomous driving AI bus. The company has been deeply rooted in such fields as intelligent driving vehicle manufacturing, intelligent robots, AI City, and biological intelligence. Equipped with advanced AI technology such as in-Vehicle Robot Voice Interaction, Passenger Abnormal Behaviour Monitoring, and an Intelligent Emergency Escape System, the new energy bus ensures safety and comfort at the same time. Its vision-based multi-sensor fusion technology combines a decision-making system for precise positioning navigation and reinforcement learning. These are just a couple of examples of the extraordinary new machines on show here in Guangzhou that are set to change our world in coming years. You saw it first at CE China! CE China Daily is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 SARL capitalised at e155,750 - VAT FR 95413604471 - RCS Marseille 413 604 471 info@cleverdis.com - www.cleverdis.com • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Chief Analyst: Richard Barnes • Head of Editorial team: John Falchetto • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Siyu Geng, Benjamin Klene, Luciana Lodolo, Jasdeep Singh, Dominic Streuber • To contact them : first name.last name@cechinadaily.com • Printing: HengYuan Printing Co., Ltd., Guangzhou, China • Cover: © Sennheiser © CLEVERDIS 2019 - Registration of Copyright September 2019 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. Stephan Thaerigen Head of sales, VDE Global Services Helping suppliers with certification… in a “one stop shop” VDE Global Services is present at CE China for the first time as an exhibitor at the German Pavilion. We asked Head of Sales Stephan Thaerigen just what his organisation has on offer. In China, we help foreign companies, mostly German manufacturers, but also European and American players to secure their supply chain here. We perform inspections, factory audits, and basically everything that is related to manufacturing in China. We certify products and ensure the quality is right. Recently, we also opened a laboratory, where we have a one-step solution where companies can certify their products for the European market, the American market and even the Chinese market. How important is this show for you in terms of growing your contacts? For us, it’s very nice to have a chance to meet a few of the big Chinese suppliers, but also as an example for the German Pavilion, it’s great to get in touch with other German brands – to meet them – to exchange with them. This is interesting for us. How did you come to work with Messe Berlin on this project? We already have a close cooperation with IFA in Germany, because we have I THINK THE IDEA TO MOVE TO GUANGZHOU WAS THE RIGHT ONE. our booth there, and they invited us to be part of the German pavilion, so we thought this was an excellent opportunity to make new contacts. You visited last year’s show. How does this year’s edition compare? I think the idea to move to Guangzhou was the right one. It’s quite different here. The show is bigger than the one in Shenzhen. The layout is nice, and I believe that in the future the show will grow even further to eventually give the same experience as at IFA in Germany. Are you satisfied with the results this year? I think it’s been good for us, yes 2
新 闻 CE China 广 州 国 际 电 子 消 费 品 及 家 电 品 牌 展 展 示 了 最 新 的 产 品 、 技 术 和 市 场 趋 势 , 并 首 次 设 立 虚 拟 现 实 专 区 、 自 动 驾 驶 和 新 能 源 汽 车 专 区 。 VR at CE China 2019 广 州 市 人 民 政 府 副 秘 书 长 高 裕 跃 、IFA 执 行 董 事 及 CE China 董 事 长 何 彦 思 、IDG 亚 洲 副 总 裁 朱 东 方 , 共 同 为 IFA 全 球 活 动 CE China 2019 及 CE Summit 国 际 消 费 电 子 大 会 揭 幕 。 为 期 三 天 的 CE China 首 次 在 广 州 举 办 。CE Summit 由 IDG 亚 洲 举 办 , 是 CE China 的 同 期 活 动 之 一 。 今 年 ,CE China 增 加 了 不 少 新 元 素 。 除 了 CE Summit,CE China 首 次 设 立 了 增 强 现 实 / 虚 拟 现 实 (AR/ VR) 专 区 以 及 新 能 源 汽 车 、 自 动 驾 驶 专 区 。 此 外 , 德 国 展 团 也 首 次 在 CE China 设 立 展 台 。 在 开 幕 仪 式 上 , 高 裕 跃 秘 书 长 提 到 了 CE China 对 广 州 及 周 边 地 区 的 影 响 :“ 广 州 是 很 重 要 的 制 造 业 基 地 , 有 着 最 先 进 的 产 业 供 应 链 。CE China 将 使 广 州 的 电 子 行 业 更 多 样 化 , 并 推 动 经 济 和 社 会 的 进 步 。” 何 彦 思 称 CE China 将 IFA 的 成 功 理 念 带 到 中 国 及 泛 亚 市 场 ,“ 我 们 把 国 际 品 牌 、 亚 洲 零 售 商 、 消 费 者 和 媒 体 代 表 聚 到 一 起 , 使 CE China 成 为 建 立 及 拓 展 业 务 联 系 的 有 效 平 台 。” 作 为 CE China 长 期 战 略 合 作 伙 伴 ,IDG 的 代 表 朱 东 方 先 生 说 道 :“IDG 深 耕 中 国 市 场 超 过 30 年 。 我 们 希 望 通 过 这 些 年 的 积 累 ,IDG 可 以 帮 助 CE China 更 好 地 落 地 , 进 入 和 融 入 中 国 市 场 。 以 此 为 初 心 , 我 们 举 办 了 CE Summit。 我 们 真 诚 地 希 望 在 这 个 会 议 中 , 我 们 可 以 分 享 这 个 时 代 , 新 的 创 意 , 新 的 理 念 , 新 的 科 技 和 新 的 产 品 , 全 面 解 读 和 预 测 行 业 发 展 趋 势 , 以 及 推 动 全 球 电 子 消 费 品 产 业 的 合 作 与 交 流 。” 此 次 CE Summit,IDG 邀 请 了 众 多 顶 级 消 费 电 子 产 品 制 造 商 , 科 研 机 构 , 投 资 机 构 , 企 业 家 和 媒 体 。 CE China Daily • Saturday 21 September 2019 3
