A SLICE OF LONDON LUXURY Heritage-imbued yet wonderfully modern, Sloane Street is a stately shopping paradise Sloane Street might well be the globe’s ultimate luxury shopping destination. The allure is not merely the dozens of flagships that line its leafy pavements – though they are undoubtedly the main attraction – nor the Michelin-starred restaurants, chic boutiques or world-renowned hotels nearby. The draw is something rarer still, and less tangible: it is the radiant confidence and the supreme elegance of a place that is perfectly at home with itself and its heritage. Set in the heart of the Royal Borough of Kensington and Chelsea, Sloane Street is the fashionable link between Sloane Square and Knightsbridge. Under the stewardship of the Cadogan family for more than 300 years, it has long been London’s most fashionable and exclusive place to live, dine – and to shop. The world’s best shopping experience? With more than 100 stores, many of them flagships, representing some of fashion’s most revered designers, Sloane Street offers the opportunity for indulgent and discreet shopping experiences unsurpassed anywhere in the world. Exclusive designs and sought-after items, including iconic pieces straight off the catwalk, are available for private view in stores that range from recent additions such as Tom Ford, Emilia Wickstead, Alberta Ferretti and Ermenegildo Zegna to the recently refurbished Dior, Saint Laurent, La Perla and Valentino boutiques. As these landmark brands are interspersed with elegant town houses – not to mention architectural treasures such as Arne Jacobsen’s modern
masterpiece that is the Danish embassy or Sedding’s Holy Trinity Church – globetrotting visitors from all over the world mingle with the stylish Londoners who regard Sloane Street as home. This cosmopolitan atmosphere has created a burgeoning scene for niche labels hidden on the charming side streets. A multitude of world-class boutiques sit on or alongside Sloane Street: Symons Street and Pavilion Road to the west are home to Heidi Klein, cult chocolatier and coffee shop Cocomaya, quirky US brand Kate Spade, perfumer Ormonde Jayne, jeweller Kiki McDonough and London’s top florist Moyses Stevens, while trendy Ellis Street to the east offers the likes of Lulu Guinness, French Sole and society milliner Gabriela Ligenza. PROMOTION
