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HOTELS / RESTAURANTS / BARS Where to goin berlin Where to goin berlin CLUBS / EVENTS / SHOPPING / CULTURE IFA is not only the place to be for business deals in the field of Consumer Electronics and Home Appliances, it is also an opportunity to discover one of the most beautiful and dynamic cities in the world. IFA International and its website www.wheretogoinberlin.com have the pleasure of helping you discover Berlin and to enjoy its multiple cultural, culinary and ‘fun’ aspects. The goal of www.wheretogoinberlin.com is that you take full advantage of this wonderful city, and perhaps even lengthen your stay. To help you, you will find in the following pages and on our site all you need to know to get the most from your stay – as well as some wise words from those who ‘made’ Berlin. Exciting, expanding and dynamic. Berlin is the ideal place for IFA 2011 marks the tenth anniversary of Klaus Wowereit as Mayor of Berlin. On top of that he has worked as a politician for the people of the city for more than 20 years. IFA International asked him to describe the highlights of a long and distinguished career… There’s just one event that stands out above all others, even though it was 22 years ago, and that’s the fall of the Berlin Wall. That changed everything: the city began to evolve, and that process is still taking constant twists and turns. The city’s dynamic growth and change still manages to surprise people. Berlin is an open-minded, tolerant city, a city where innovation and new ideas are as much at home as science and research. And even when IFA visitors aren’t in town, we have people from more than 180 different countries living in Berlin. Berlin is the “place to be.” Klaus Wowereit Mayor of Berlin To the public coming to Berlin from the four corners of the world for IFA, what would you say is outwardly different about the city? IFA’s visitors come from all five continents, and for industry professionals in particular, IFA is top on the agenda: this is where they find the media, and – thanks to the city’s creative, youthful atmosphere – the media industry and the music and film business are playing an every greater role here. The games sector is growing by leaps and bounds, fashion and design have been strong for a long time now, and Berlin is a trade show venue with worldwide appeal for all kinds of reasons. Every year, Berlin and IFA are even more exciting than they were the year before. Berlin is the “place to be” for IFA, too. What is your message to the attendees of IFA 2011? Welcome to Berlin! I hope you’ll have lots of productive encounters and an exciting time in the exhibition halls, as well as at the show’s many events. Come back in 2012, and in the meantime, please tell everyone back home about our city’s exceptional atmosphere. 44
Where to goin berlin International Hotels Andel’s Hotel has it all The Andel’s hotel is ideally placed, a mere 20 minutes from the Messe Berlin and 30 minutes away from all Berlin’s sights and places of interest. With a total of 557 rooms, and a highly flexible 3.800 m 2 conference center – Andel’s is among the most attractive conference hotels in the heart of the German capital. The hotel also offers a 570 m 2 ballroom, the sky. bar on the 14th floor, plus the sophisticated restaurant a.choice. Guests of Andel’s hotel have a 550 m 2 wellness area and 550 carports in the inhouse basement garage at their disposal. Also interesting for IFA business guests are the two executive floors with separate a.lounge are the perfect place to kick back, relax and unwind. Bars The Ku' Damm 101 Lounge Bar 101 Lounge Bar is international, innovative, and an ideal place to relax at any time of the day. The bar serves everything from health drinks to freshly-made sandwiches, and finger food for betweenmeal snacks. All menu items can be also be ordered for group and business meetings. In the evening, the locals meet up in the 101 Lounge Bar for cocktails, and groovy sounds next to the extensive gardens, which bring a touch of the country into the heart of the city. from the nearby university, the Hardenberg represents a slice of the friendly, real and openhearted character of Berlin. Cafe Hardenberg Hardenbergstr. 10, 10623 Berlin Phone: +49 (0) 30 3122 644 Metro: U Zoologischer Garten U9 S Zoologischer Garten S3 S75 S7 S5 U Ernst-Reuter-Platz U12 Museums & Exhibitions Photojournalism and Stage Photography at the Museum fur Fotografie stage photography. Tüllmann was emphatic in her use of photography as a means to interpret the core political events of her day, the conditions of everyday life, the world as experienced by different individuals and diverse social spheres. Parallel to such works, were her critically nuanced portraits of politicians such as Jimmy Carter, Yassir Arafat, Nelson Mandela, Helmut Kohl and her definitive artist portraits, as well as her visual documentation of the Venice Biennale. Jebenstraße 2 10623 Berlin Phone: +49 (0) 30 266 42 42 42 Metro: U Kurfürstendamm U1 U Zoologischer Garten U9 S Zoologischer Garten S3 S5 S7 S75 Visit Berlin The Berlin WelcomeCard the ideal city-travel ticket for IFA The Berlin WelcomeCard is the cost-saving carefree service package for your Berlin stay during the trade fair, it includes free travel within the public transport of Berlin and the surrounding area plus Potsdam. You only need to validate the ticket the first time and then you may use the Berlin Landsberger Allee 106 10369 Berlin Phone : +49 (0) 30 4530 530 Metro: S Landsberger Allee S9 S45 S41 S42 Hotel Ku’Damm 101 Kurfürstendamm 101 10711 Berlin Phone: +49 (0) 30 5200 550 Metro: U Adenauer Platz U7 S Halensee S41 S42 More than just another café/bar The Café Hardenberg, conveniently situated a mere five minute walk from Am Zoo/ Kurfurstendamm, combines friendly and efficient service with delicious and extremely good value food from a varied menu in a relaxed atmosphere, steeped in genuine, old-world charm. The Hardenberg serves breakfast, lunch and dinner, to a background of music ranging from classical and jazz through to funk, rock and soul, depending on the time of day. Popular with students Showing until September 18th, the posthumous exhibition of the work of Abisag Tüllmann presents for the first time the unique and diverse body of work of one of Germany's most important female photographers. Tüllmann was doubly talented: parallel to her outstanding photojournalistic pieces she also amassed an extensive body of work in www.ifa-international.org IFA International • Friday 2 nd September 2011 45
