The latest issue of National Hardwood Magazine features stories on Wyrmwood Gaming, Middle Tennessee Lumber, High Point Market, the Montreal Wood Convention and much more.
HMA UPDATE WE ARE GRAF
HMA UPDATE WE ARE GRAF BROTHERS The world’s largest manufacturer of rift & quarter sawn white oak products PROMOTING AMERICAN HARDWOODS Providing members with information relevant to their manufacturing, marketing, management and resource needs is only half of the Mission of the Hardwood Manufacturers Association. We’re also charged to provide a nationwide marketingcommunications effort to increase demand for solid American Hardwood products. And my goal, today, is to share with you the particulars of some of those promotional activities and projects. It all begins at www.HardwoodInfo.com - The American Hardwood Information Center - sponsored by the HMA and for years the authoritative resource for consumers and building professionals seeking the ‘facts’ about American Hardwoods and the uniquely beautiful and environmentally friendly products made from them. The website, a treasure trove of inspiring articles, imagery, videos, reference sheets, and brochures, welcomes more than 10,000 unique visitors monthly; and also serves as a springboard for promotional projects like these: Editorial Media Services are quarterly releases geared to inspire consumers to choose American Hardwood flooring, cabinetry, millwork and furniture for their homes or offices. Distributed via our editorial services and delivered to more than 150 million desktops and mobile devices, this content is also posted on HardwoodInfo.com and used for our social media posts. To ‘set the record straight’ about American Hardwoods to architects, designers and other building professionals, we have developed two Continuing Education Learning Units - “American Hardwoods and Their Role in Carbon Neutral Design,” and “Thermally Modified Hardwood and its Role in Architectural Design,” – which are registered with the American Institute of Architects and the International Design Continuing Education Council, and are available as on-demand, online learning units, via America Training Solutions. Additionally, sales personnel of several HMA member companies have been registered as ‘lesson providers’ for these CEUs, and thus credentialed to conduct inperson (or zoom) ‘Lunch and Learns’ to architectural and design firms across the country. This has proven to be a winning relationship for all involved, in that the build community professionals are educated about and inspired to use American Hardwood products, and the CEU lesson provider is presented as a potential product supplier. Please turn to page 63 We have the experience, the capacity and state-of-the-art manufacturing equipment to handle all your White Oak needs. PARTNER WITH THE ORIGINAL GRAF BROTHERS! BY LINDA JOVANOVICH, EXECUTIVE VICE PRESIDENT, HARDWOOD MANUFACTURERS ASSOCIATION, PITTSBURGH, PA 412-244-0440 WWW.HMAMEMBERS.ORG 14 JUNE 2023 n NATIONAL HARDWOOD MAGAZINE www.RealAmericanHardwood.org QUALITY / LOYALTY / TRADITION www.grafbro.com 606-932-3117 sales@grafbro.com
