MASON'S MILL & LUMBER
MASON'S MILL & LUMBER Continued overall theme I guess has just been being open-minded and progressive and trying to stay out in front of new products and new services.” n Learn more at www.masonsmillandlumber.com. This is Mason’s Mill & Lumber’s moulding mill. The company purchases 2.5 million board feet annually of all domestic Hardwoods (Alder through Walnut), 4/4 through 16/4, and imports Mahogany, Spanish Cedar, Ipe, Cumaru and Garapa decking. NWFA REVIEW Continued from page 17 TRADE SHOW GRAPHICS Trade show graphics can be used to create table-top displays and banners that promote the benefits of real wood floors. MEDIA OUTREACH TEMPLATES Media outreach templates can be used to establish users as an information resource in their local communities. Items include press releases that can be distributed through local media outlets, invitations to tour facilities, op-ed articles, and sample media pitches. HOMEOWNER’S HANDBOOK TO REAL WOOD FLOORS The Homeowner’s Handbook to Real Wood Floors can be used as a consumer marketing brochure. It outlines all the benefits of real wood floors, and provides a checklist for consumers to use when choosing wood floors for their home. The brochures can be used as-is, or can be customized with a company logo. While NWFA’s “Real Wood. Real Life.” campaign was designed for the wood flooring industry specifically, the new Real American Hardwood campaign will be made available to the entire wood products industry to promote the value and benefits of real wood products of all sorts. This is because, sadly, wood floors are not the only product category feeling the pinch from wood-look products. The same is true for furniture, cabinets, doors, trim, mouldings, etc. The National Wood Flooring Association is a not-forprofit trade association whose mission is to unify and strengthen the wood flooring community through technical standards, education, networking, and advocacy. You can learn more about the NWFA’s “Real Wood. Real Life.” campaign at nwfa.org/consumer-outreach. Contact the NWFA at 800-422-4556 (USA and Canada), 636- 519-9663 (international), or www.nwfa.org. n LAKE STATES Continued from page 8 especially the flooring companies; they can’t keep up,” he observed. “In general, all the companies say they’re busy.” Asked about challenges to his company, he said, “Transportation costs are up but availability’s not terrible. Logging is OK. Producing enough lumber to keep up with demand is the biggest challenge.” A Wisconsin source also reported that his market is good. Compared to a few months ago, he stated, “Oh, I’d say it’s better. The prices are better. Product has been moving all along for me. “Red and White Oak are our biggest sellers,” he stated. “We also sell Hard and Soft Maple, Basswood, Cherry and Hickory.” He said his customers – mostly end users but also distribution yards – are experiencing great sales. As for transportation, he has found a way to overcome this challenge. Getting containers, he said, is difficult, “so I’m just doing more domestic.” In Illinois, a source said his market for Hardwood lumber is “very good.” “Grade markets are such that you can move basically anything,” he noted. “Cherry isn’t too hot. But, otherwise, whatever you’ve got they’re begging for it.” The market is better for him than it was in recent history. He handles mostly No. 2 and Better in Red and White Oak, Poplar, Hard and Soft Maple, Cherry, Walnut and Cottonwood. Asked to name his best sellers, he replied that they are White Oak, Poplar and Walnut. Red Oak is selling well, too. He sells lumber mostly to distribution yards but also to end users. His customers’ sales seem to be strong, he said. One customer, a distribution yard, said that if they can get lumber, they can sell it. “The main problem is getting the product fast enough to our customers,” he stated. His customer base is in Southern Indiana, Central Kentucky, Tennessee, Illinois and Missouri. Asked about his company’s challenges, he said Please turn the page • Top Quality Kiln Dried Hardwood Lumber Rough/S2S • Specializing in 5/4 thru 8/4 Red Oak & White Oak • Also: Cherry, Hard Maple & Soft Maple • Shipping Mixed Trucks/Containers Worldwide Sirianni Hardwoods, Inc. 912 Addison Road Painted Post, New York 14870 Telephone: (607) 962-4688 Fax: (607) 936-6237 www.siriannihardwoods.com Sales - Tom Armentano sales@siriannihardwoods.com Purchasing - Andy Dickinson andy@siriannihardwoods.com 40 MAY 2021 n NATIONAL HARDWOOD MAGAZINE MAY 2021 n NATIONAL HARDWOOD MAGAZINE 41
