National Hardwood Magazine - May 2022

Your support changes

Your support changes hearts and minds about wood, for good. TRADE TALK Continued The Hardwood Manufacturers Association is a national trade organization with membership limited to U.S. Hardwood lumber producers and processors. HMA is a member-driven association providing member companies peer-networking opportunities, valuable information exchange and strategic management tools. The association also conducts a focused, far-reaching promotion campaign, directed to both consumers and build professionals, extolling the beauty, environmental preference and lasting value of American Hardwood flooring, furniture, cabinetry and millwork. To learn more, go to www.hmamembers.org. n BE PART OF BUILDING SOMETHING BIG Harvesting the Future through Education DONATE TODAY @ NorthAmericanForestFoundation.org JOIN THE CONVERSATION WHO’S WHO Continued from page 71 mon (4/4, 5/4, 6/4, 8/4 and 10/4, kiln-dried). Woodfold Manufacturing Inc. has been in operation since 1957. The company has grown into one of the nation’s leading suppliers of custom-crafted accordion doors and roll-up doors serving both residential and commercial markets. Bateman is a graduate of Forest Grove High School, located in Forest Grove. She has worked at Woodfold Manufacturing for almost 31 years, with 20 years spent in her current position. Bateman has been married to Mike for 31 years and the couple has two daughters and two grandchildren. For more information, visit www.woodfold.com. n China Extends Tariff Exclusions On U.S. Hardwoods Until November 30, 2022 Where We’ve Been It’s no secret, the hardwood industry has been losing market share to products that look like wood, but have none of the natural benefits or authentic attributes of Real American Hardwood. In order to recapture market share and improve industry stability, hardwood organizations united to form the Real American Hardwood Coalition. Where We Are The goal is to develop a national consumer promotion campaign on a scale that’s never been seen before. And a lot has been accomplished in a short period of time—including the completion of an extensive consumer research initiative, establishing brand guidelines, registering trademarks, and launching social media profiles. Where We’re Going, Together The next steps will have the largest impact on the industry and require buy-in from all industry stakeholders. The Coalition is preparing to launch a comprehensive promotion campaign—including a consumeroriented website, in-store promotion at top big box stores, a broad media relations campaign, social media influencer partnerships, print and web advertising, and much more. Washington, DC—Hardwood industry exporters received some good news recently when the Chinese Ministry of Finance announced that it would continue to exclude U.S. Hardwoods from tariffs for an additional six-month period, through November 30, 2022. The American Hardwood Export Council received initial confirmation of the extensions late Friday, April 15. This latest action effectively means that business will carry on as usual with no Chinese tariffs on U.S. Hardwood lumber and log exports for the next six months. The Hardwood Federation, with headquarters in Washington, DC, will provide any further developments. To learn more, go to www.hardwoodfed eration.com. n How You Can Get Involved Moving the campaign forward and expanding its reach will take the support of the entire industry—for the benefit of the entire industry. ■ Make a voluntary contribution to help fund the consumer promotion campaign. ■ Use the Real American Hardwood logo on your sales and marketing communications, facilities and vehicles, products, and website. ■ Follow @RealAmericanHardwood on Instagram and Facebook, and tag #RealAmericanHardwood in your social media posts. 78 MAY 2022 n NATIONAL HARDWOOD MAGAZINE Visit RealAmericanHardwood.org to learn more and get on board.