Reisemålsselskapene i Norge - NHO

Innholdsfortegnelse
Forord .................................................................................................................................................. 4
Sammendrag ........................................................................................................................................ 5
Del I: Formål, bakgrunn og hovedfunn ............................................................................................... 7
1. Innledning ........................................................................................................................................ 7
1.1 Medlemmer i styringsgruppen: .................................................................................................. 7
1.2 Mandat ....................................................................................................................................... 7
1.3 Målsetting .................................................................................................................................. 7
1.4 Metode og arbeidet i utvalget .................................................................................................... 8
1.5 Begrepsavklaring ....................................................................................................................... 8
2. Kartlegging av dagens situasjon ...................................................................................................... 9
2.1 Reisemålsselskapene ................................................................................................................. 9
2.2 Eiere og medlemmer i reisemålsselskapene ............................................................................ 10
2.3 Hovedfunn i undersøkelsene ................................................................................................... 10
Del II: Strukturutvalgets drøftinger .................................................................................................. 12
3. En fremtidsrettet organisering ....................................................................................................... 12
3.1 Større og færre selskaper ......................................................................................................... 12
3.2 Bedre sammenkobling mellom tematiske og geografiske strukturer ...................................... 13
4. Oppgaver og samarbeidslinjer mellom de ulike nivåene ............................................................... 13
4.1 Markedsbearbeiding ................................................................................................................ 14
4.2 Salgsaktiviteter ........................................................................................................................ 14
4.4 Reisemålsutvikling .................................................................................................................. 14
4.5 Vertskap ................................................................................................................................... 15
4.6 Fellesgoder .............................................................................................................................. 15
5. Organisasjonsmodeller .................................................................................................................. 16
5.1 Oppgaver/rollefordeling: ......................................................................................................... 16
6. Eierskap og styre ........................................................................................................................... 18
6.1 Eierskap ................................................................................................................................... 18
6.2 Styrerepresentasjon.................................................................................................................. 18
7. Kompetanse ................................................................................................................................... 18
8. Økonomi og finansiering ............................................................................................................... 18
8.1 Finansieringsmodeller ............................................................................................................. 19
8.2 Prosjektfinansiering ................................................................................................................. 19
8.3 Finansiering av fellesgoder ...................................................................................................... 19
9. Strukturutvalgets anbefalinger....................................................................................................... 20
9.1 Struktur, oppgaver og organisering ......................................................................................... 20
2