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Forbuden frukt smaker best - SIFO

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<strong>Forbuden</strong> <strong>frukt</strong> <strong>smaker</strong> <strong>best</strong> 26<br />

Chapter 7<br />

In this chapter we look at what the respondents emphasise when buying food<br />

and beverages, as well as how that affects the eating pattern for chocolate,<br />

sweets, sweet pastries, salty snacks and sugary soft drinks.<br />

Our numbers show that there has been a significantly increasing interest in<br />

eating healthy in the last couple of years. Seven in ten said that this was something<br />

they put great emphasis on. Four in ten said that they particularly emphasised<br />

that the food and beverages they buy contain little sugar. Three in ten<br />

said the same for fat. Women were more concerned about the the health aspects<br />

of food and beverages than men. People with higher education were also<br />

far more concerned about this than those with lower education. The young<br />

were considerably more concerned about food being cheap than other age<br />

groups. The most important motivational factor for eating healthy was to<br />

achieve good health. Then followed avoiding overweight/obesity, as well as<br />

looking good. The young put more emphasis on the latter than the other age<br />

groups.<br />

There is a widespread notion that there is little correspondence between people’s<br />

stated interest in healthy food and what they actually eat. Our results<br />

indicate, however, that this is not the case. The group of people who said that<br />

they were concerned about eating healthy, had a far lower eating/drinking frequency<br />

for chocolate, sweets, sweet pastries, salty snacks and sugary soft<br />

drinks than the other group of people who were not concerned about that.<br />

They were also far more likely to answer that this kind of products were reserved<br />

for weekends and special occasions than those who were not concerned<br />

about eating healthy. This group of people who were concerned about<br />

eating healthy also had a much higher eating frequency for fruit and vegetables<br />

than those who were not concerned about that.<br />

Chapter 8<br />

This chapter deals with eating and drinking patterns of young people.Young<br />

people have become increasingly concerned about having a healthy diet. In<br />

later years we have also seen many positive development trends in young<br />

people’s eating patterns. For example, there has been a significant reduction<br />

in the consumption of sugary soft drinks, and a considerably increase in the<br />

consumption of water (tap water/bottled water). Furthermore, we have also<br />

seen an increase in consumption of fruit and vegetables. Still, there are many<br />

young people who still have a far higher intake of chocolate, sweets, sweet<br />

pastries, salty snacks, fast food and sugary soft drinks than health authorities<br />

advice.

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