D - ZIBORDI, MARCOS ANTONIO.pdf - Universidade Federal do ...

ABSTRACT
This dissertation analyses the discourse found at Caros Amigos magazine in its main features: the
political position in opposition to the government, the distinctive journalistic procedure from the
general pattern of the press, and two special editions about underground literature published by
Casa Amarela publisher, from Sao Paulo. This very analysis is presented after a historical study
on the development of the main Brazilian press groups and of its opposed voice, the alternative
press. It is relevant the history of this professional group because they have installed technical
and editorial changes in leading marked publications (Realidade magazine, from Abril
publichers), and they have created new publications which opened and widened new circulation
channels for the off-traditional press network. This is the case of an informal company named
Arte&Comunicação. The same group of "organic intellectuals" was nearly half of a century in
press history when published Caros Amigos, in 1997. About this topic, this dissertation discusses
the political and the alternative in Journalism, and the underground from the special edition in
Literature, which covers the first part of this dissertation. The second half presents a comparative
study of the informative and the literature discourses found at the magazine. As it is shown, these
elements relate to each other, mainly at the importance of the living experience on the
construction of the text, the pedagogical or didactical initiative in relation to the reader, and the
resented memory that is very common in great part of this publication.