Sustainable RTW: The New Norm
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SUSTAINABLE <strong>RTW</strong><br />
THE NEW NORM<br />
BRAND SHOWCASE 2017 // LOOKBOOK 2 OF 6<br />
IMAGE: MANTIS WORLD
EDITOR’S NOTE<br />
A niche no more, sustainable clothing is now<br />
strongly available across all segments and price<br />
points.<br />
Whether you are looking for underwear or outerwear;<br />
swimwear or just good basics and casual style, the brands in<br />
this lookbook show that you don’t have to compromise on<br />
style for sustainability.<br />
Athleisure continues to be a definite trend - we take a closer<br />
look at this sector and its great potential for many sustainable<br />
brands and retailers.<br />
Perhaps the question we get asked most often is ‘what is the<br />
size of the ethical fashion market’?<br />
Whilst we don’t have a definitive answer - yet - this lookbook<br />
does offer insights into consumers’ behaviour around<br />
sustainability in four key markets: Germany, UK, USA and India.<br />
Find out more on p22.<br />
If you’ve enjoyed this, explore our other five exciting lookbooks<br />
as part of the 2017 Brand Showcase on SOURCE Intelligence.<br />
Clare Lissaman<br />
Director, SOURCE Intelligence<br />
ETHICAL FASHION FORUM // BRAND SHOWCASE 2017<br />
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CONTENTS<br />
4 BASICS, CASUAL, & STREET<br />
MANTIS WORLD<br />
THOUGHT<br />
COLLECTIVE<br />
CREATION26<br />
DO U SPEAK GREEN?<br />
HOPE MADE IN THE WORLD<br />
MISENSE BY MILA B<br />
NO NASTIES<br />
NOMADS<br />
ONE COLOUR<br />
THTC<br />
22 FEATURE: ETHICAL CONSUMERS AROUND THE WORLD<br />
28 SPORT, SWIM, & SLEEP<br />
AVILA<br />
FROM<br />
HAH | HOT-AS-HELL<br />
LARKSPUR<br />
MIGHTY GOOD UNDIES<br />
MOONBIRD<br />
VESIKA PISCES<br />
39 ARTISAN INSPIRED DAYWEAR<br />
MEHERA SHAW<br />
KAMPALA FAIR<br />
LILY OF VALLEY ISLE<br />
MATA TRADERS<br />
NILA RUBIA<br />
PASSION LILIE<br />
SINERJI<br />
VINTAGE INSPIRED ETHICAL DESIGNS (VIED)<br />
3
BASICS<br />
CASUAL<br />
STREET<br />
4
“What makes a brand stand<br />
out is its integrity.<br />
Integrity touches many elements. Are<br />
the materials the very best they can<br />
be? Is the design going to stand the<br />
test of time? Is there thought behind<br />
the selection of materials?<br />
Brands that try to be trendy or are<br />
derivative get it wrong. <strong>The</strong> ones that<br />
get it right are creating product that<br />
the team behind it truly want to see in<br />
the world.<br />
That’s exciting stuff.”<br />
MAXINE BEDAT, RETAIL BUYER & CO-FOUNDER, ZADY.COM<br />
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BACK TO BASICS<br />
THE FOUNDATIONAL PIECES<br />
MANTIS WORLD<br />
HQ<br />
London, UK<br />
USP<br />
Excellent quality basics from a<br />
pioneering ethical manufacturer with<br />
over 20 years experience<br />
PRODUCTS<br />
High quality adults, children and<br />
babies casual, everyday garments, white<br />
labelling service<br />
ETHICS<br />
“Well Made” ethos – GOTS, Oeko Tex,<br />
SA8000, BSCI, Sedex, Textile Exchange<br />
BCorp and working in Tanzania,<br />
Bangladesh and Pakistan, focused on<br />
transparency and traceability<br />
WHOLESALE PRICES<br />
£1.95-£15.45<br />
STOCKISTS<br />
A large number of high profile fashion<br />
brands, retailers and merchandisers<br />
CONNECT<br />
www.mantisworld.com<br />
marion@mantisworld.com<br />
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THOUGHTFUL CLOTHING<br />
INTRODUCING WE ARE THOUGHT<br />
THOUGHT<br />
HQ<br />
London, UK<br />
USP<br />
Pioneering sustainable brand known for its<br />
thoughtful design and excellent quality<br />
PRODUCTS<br />
Women’s and men’s clothing and<br />
accessories<br />
ETHICS<br />
Uses hemp, bamboo and organic cotton<br />
and working with a small number of<br />
dedicated factories for many years<br />
WHOLESALE PRICES<br />
£1.95 – £59.90<br />
STOCKISTS<br />
Own webshop<br />
Stocked throughout the UK<br />
CONNECT<br />
www.wearethought.com<br />
info@wearethought.com<br />
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“We don’t have to<br />
engage in grand,<br />
heroic actions to<br />
participate in change.<br />
Small acts, when<br />
multiplied by millions<br />
of people, can<br />
transform the world.”<br />
HOWARD ZINN<br />
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ELEVATED ESSENTIALS<br />
EVERY PIECE HAS A STORY TO TELL<br />
WE ARE COLLECTIVE<br />
HQ<br />
London, UK<br />
USP<br />
Premium ethical basics with a focus on<br />
collaboration and provenance<br />
PRODUCTS<br />
Dresses, top and pants for men and<br />
women<br />
ETHICS<br />
Working collaboratively and<br />
transparently with producers in<br />
Turkey and Tanzania, using natural<br />
and organic materials<br />
RETAIL PRICES<br />
Retail £35 – £250<br />
STOCKISTS<br />
Own webshop<br />
CONNECT<br />
www.wearecollective.com<br />
b.jandrell@wearecollective.com<br />
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“Buying is like voting,<br />
and I don’t want to<br />
support something<br />
against my values.”<br />
BRUNO PIETERS, HONEST BY<br />
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COLOURFUL CREATIONS<br />
HANDPRINTED AND HANDMADE IN THE UK<br />
CREATION 26<br />
HQ<br />
London, UK<br />
USP<br />
Fun hand printed, recycled and<br />
upcycled youthful basics, accessories<br />
and homewares<br />
PRODUCTS<br />
Tops and accessories for men and<br />
women, bags and soft toys<br />
ETHICS<br />
Working with local british artisans<br />
and co-operatives to produce pieces<br />
with unique prints from reclaimed,<br />
recycled and upcycled fabrics<br />
WHOLESALE PRICES<br />
Upon request<br />
STOCKISTS<br />
Own webshop<br />
CONNECT<br />
www.creation26.com<br />
info.creation26@gmail.com<br />
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A GREEN WARDROBE<br />
EVERYDAY SUSTAINABLE ESSENTIALS<br />
DO U SPEAK GREEN?<br />
HQ<br />
India<br />
USP<br />
Aesthetics meets ethics with 21+ years<br />
export experience<br />
PRODUCTS<br />
Printed t-shirts, casual, yoga and<br />
loungewear for the whole family.<br />
ETHICS<br />
Using GOTS certified cotton, bamboo,<br />
Modal and recycled polyester, made in<br />
its ISO90 certified factory and running<br />
projects to support the livelihoods of<br />
Indian cotton farmers<br />
WHOLESALE PRICES<br />
Form £8+<br />
STOCKISTS<br />
Flipkart, Infibeam, Craftsvilla, Saga<br />
Department store, Organic World<br />
+many more<br />
CONNECT<br />
www.douspeakgreen.in<br />
shishir@fusionclothing.com<br />
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SPOTLIGHT ON STANDARDS & CERTIFICATIONS<br />
CHILD LABOR FREE<br />
Launched in 2015 Child Labor Free believe that<br />
consumers and companies around the world<br />
can work together to create significant change,<br />
making a difference in the lives of children and<br />
the communities they live in.<br />
Products certified with the Child Labor Free<br />
mark provide assurance that brands are<br />
committed to operating ethically and ensuring<br />
their business is free of child labor.<br />
Child Labor Free assess and analyse production<br />
of final product, components and source<br />
materials through an auditing process that<br />
includes both desk analysis of relevant<br />
documentation and site visits where necessary.<br />
www.childlaborfree.com<br />
Read an interview with the CLF founders here<br />
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SEASONLESS STYLE<br />
CLOTHING THAT FITS IN WITH THE WORLD<br />
HOPE MADE IN<br />
THE WORLD<br />
HQ<br />
USA<br />
USP<br />
Ethical essentials that take you from<br />
season to season<br />
PRODUCTS<br />
Dresses, tops and pants for men and<br />
women<br />
ETHICS<br />
Certified child labor free. Uses<br />
sustainable and eco-friendly<br />
materials, responsible business and<br />
employee practices<br />
WHOLESALE PRICES<br />
Upon request<br />
STOCKISTS<br />
Own webshop<br />
CONNECT<br />
www.hopemade.world<br />
hope@hopemade.world<br />
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CLOTHES TO LIVE IN<br />
BESPOKE SLOW FASHION<br />
MISENSE BY MILA B<br />
HQ<br />
Yorkshire, UK<br />
USP<br />
Easy to wear and care for designs<br />
inspired by personal stories<br />
PRODUCTS<br />
Dresses, tops, pants and outerwear for<br />
women.<br />
ETHICS<br />
Slow fashion, ready to wear and<br />
bespoke service, reclaimed, antique<br />
and end-of-roll fabrics, with<br />
longevity in mind.<br />
WHOLESALE PRICES<br />
On request<br />
STOCKISTS<br />
Orders via own website<br />
CONNECT<br />
www.misensefashion.co.uk<br />
mila@misensefashion.co.uk<br />
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INDUSTRY STATS<br />
Clothing production doubled<br />
from 2000-2014, and the<br />
number of garments<br />
purchased each year by the<br />
average consumer increased<br />
in that period by 60%.<br />
Consumers keep clothing<br />
items about half as long as<br />
they did 15 years ago.<br />
MCKINSEY & COMPANY, SUSTAINABILITY & RESOURCE PRODUCTIVITY<br />
However, keeping textiles<br />
out of landfills would save<br />
the US economy more than<br />
$375 million per year in fees.<br />
EPA; USAgain<br />
19
LAID BACK VIBES<br />
RELAXED READY TO WEAR<br />
NO NASTIES<br />
HQ<br />
India<br />
USP<br />
Effortless, comfortable, casual but<br />
never boring – great shapes, easy to<br />
wear colours with small, special<br />
details<br />
PRODUCTS<br />
Casual yet smart basics for men and<br />
women – tops, bottoms, shirts,<br />
dresses and scarves<br />
.<br />
ETHICS<br />
100% certified organic and Fairtrade<br />
cotton sourced from co-ops and<br />
eco-friendly dyes<br />
WHOLESALE PRICES<br />
$10-$25USD<br />
STOCKISTS<br />
Own webshop<br />
CONNECT<br />
www.nonasties.in<br />
yes@nonasties.in<br />
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AT A GLANCE: CONSUMER INSIGHTS<br />
Ethical Consumers<br />
Around the World<br />
Studies suggest that consumers tend<br />
to be more motivated by emotions<br />
and social influences, such as peer<br />
influence, than by data alone.<br />
INDIA<br />
●<br />
●<br />
A poll of Indian consumers taken by Fairtrade<br />
India in 2014 found that 75% said that women’s<br />
rights as workers was their top issue overall and<br />
the majority were prepared to pay up to 25%<br />
more for ethical goods<br />
66% of Indian consumers say retailer/brand<br />
websites are their top source of clothing<br />
inspiration<br />
GERMANY<br />
●<br />
●<br />
30% of German consumers bought at<br />
least one item of sustainable apparel in<br />
the last year according to Slow Fashion<br />
Monitor 2016<br />
66% of German consumers say<br />
retailer/brand websites are their top<br />
source of clothing inspiration but 70% of<br />
sales are made in store<br />
22
USA<br />
●<br />
●<br />
48% of consumers say they’re<br />
more loyal to brands that “seem<br />
to share [their] personal<br />
interests such as giving back to<br />
the community, health and<br />
fitness, cooking, art, music, etc..”<br />
That percentage is higher<br />
among Millennials (53%) and<br />
Gen X (48%) shoppers than<br />
Baby Boomers (41%)<br />
UNITED KINGDOM<br />
●<br />
●<br />
<strong>The</strong> ethical clothing market in the UK<br />
shrank overall by 21% in 2016. However<br />
organic clothing sales increased by 15%<br />
and over 20% of consumers bought<br />
second hand clothes for ethical reasons.<br />
70% of British consumers say<br />
retailer/brand websites are their top<br />
source of clothing inspiration<br />
23
TIME TO WANDER<br />
STYLE FOR EVERYDAY ADVENTURES<br />
NOMADS<br />
HQ<br />
Cornwall, UK<br />
USP<br />
Lovely feminine prints and easy,<br />
comfortable yet flattering cuts<br />
PRODUCTS<br />
Everyday clothing and accessories<br />
for women<br />
ETHICS<br />
100% certified organic and Fairtrade<br />
cotton sourced from co-ops and<br />
eco-friendly dyes<br />
WHOLESALE PRICES<br />
£12 - £75<br />
STOCKISTS<br />
Atom Retro, Bentleys, Johnstons of<br />
Elgin, Smiths of Lerwick, Ethical<br />
Superstore +many more<br />
CONNECT<br />
www.nomadsclothing.com<br />
info@nomadsclothing.com<br />
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TAILORED TALES<br />
CONNECTION THROUGH CLOTHING<br />
ONE COLOUR<br />
HQ<br />
Brisbane, Australia<br />
USP<br />
Timeless tailored pieces connecting<br />
the customer to artisan who made<br />
them<br />
PRODUCTS<br />
Quality, classic daywear for women–<br />
dresses, tops, jackets, bottoms<br />
ETHICS<br />
One Colour with Kenana Down<br />
Under partners with Kenyan<br />
organisations Kenana Knitters and<br />
Amani ya Juu. Working with<br />
enterprises that respect the rights of<br />
employees to earn a decent wage<br />
RETAIL PRICES<br />
$15-$100AUD<br />
STOCKISTS<br />
Own webshop<br />
CONNECT<br />
www.onecolour.com<br />
enquiries@onecolour.com<br />
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URBAN ETHICS<br />
REDEFINED SINCE 1999<br />
THTC<br />
HQ<br />
London, UK<br />
USP<br />
Ethically made streetwear since 1999,<br />
collaborations with world renown street<br />
and graphic artists, musicians and actors<br />
PRODUCTS<br />
Street wear (tees, hoodies, shirts + more)<br />
for both men and women<br />
ETHICS<br />
All cotton products are GOTS organic<br />
and Fair Wear certified, using hemp from<br />
ILO members and Soil Association<br />
certified inks and dyes<br />
WHOLESALE PRICES<br />
£11.50 – £20<br />
STOCKISTS<br />
Own webshop<br />
See website for more stockists<br />
CONNECT<br />
www.thtc.co.uk<br />
info@thtc.co.uk<br />
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SPORT<br />
SWIM<br />
SLEEP<br />
28
REPORT WATCH<br />
ATHLEISURE ME GOOD<br />
noun: ath·lei·sure \ˈath-ˌlē-zhər casual clothing designed<br />
to be worn both for exercising and for general use<br />
In 2015 according to Morgan Stanley’s<br />
report “Global Athletic Wear: Very Bullish<br />
Five-Year Outlook”, 1 the athleisure market<br />
had grown by 42% over the preceding<br />
seven years, was worth £204bn<br />
(US$270bn) and was predicted to grow by<br />
a further 30% by 2020.<br />
Since then there have been claims that<br />
the trend is over; that it’s continuing but<br />
the name is not; or that it has become so<br />
firmly embedded in people’s, particular<br />
women’s, clothing choices that it is now<br />
no longer a trend but the new normal.<br />
Trendanalytic’s 2016 report “<strong>The</strong> Athleisure<br />
Movement: From Fad To Forever” 2 noted<br />
‘online searches for the term “athleisure”<br />
have increased more than 250% since<br />
2015’ and made the connection with<br />
clean living fitness trends and influencers<br />
on social media.<br />
Data from Fung Global Retail &<br />
Technology and First Insight 3 show that<br />
consumers are more willing to pay nearer<br />
the retailer’s proposed prices for athleisure<br />
than for other product sectors.<br />
Given the prevalence of organic and<br />
Fairtrade knitted jersey cotton fabrics and<br />
denim as well as Tencel and innovative<br />
performance fabrics used by sustainable<br />
brands, athleisure is a market sector that is<br />
a perfect fit for such brands to target.<br />
29
ATHLEISURE ELEGANCE<br />
TURNING THE EVERYDAY LUXE<br />
AVILA<br />
HQ<br />
Melbourne, Australia<br />
USP<br />
Comfortable, flattering and classic styles<br />
with a unique twist<br />
PRODUCTS<br />
Tops, dresses, pants, accessories and<br />
athleisure leggings and tops for women<br />
ETHICS<br />
Made in Australia using natural and<br />
organic materials, passionate about<br />
providing local jobs at a fair wages and<br />
good condition<br />
WHOLESALE PRICES<br />
$35-$130AUD<br />
STOCKISTS<br />
Own webshop, plus several bricksand-mortar<br />
shops across Australia<br />
CONNECT<br />
www.avila.com.au<br />
info@avila.com.au<br />
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ACTIVEWEAR CLASSICS<br />
GENTLE ON YOU AND ON THE PLANET<br />
FROM<br />
HQ<br />
United Kingdom<br />
USP<br />
Classic yoga and activewear that<br />
takes you from the studio to the<br />
street, using ecoluxe fabrics.<br />
PRODUCTS<br />
Tops, leggings and sports bras for<br />
women.<br />
ETHICS<br />
Made from ethically sourced,<br />
certified organic and/or sustainable<br />
sources.<br />
WHOLESALE PRICES<br />
£15-£45<br />
STOCKISTS<br />
Own webshop<br />
CONNECT<br />
www.fromclothing.com<br />
su@fromclothing.com<br />
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HOT SUMMER HEAT<br />
LOOKS TO KEEP YOU COOL<br />
HAH | HOT AS HELL<br />
HQ<br />
USA<br />
USP<br />
Making sustainability sexy<br />
PRODUCTS<br />
Swimwear, lingerie and beach<br />
lifestyle apparel<br />
ETHICS<br />
Investing in innovative eco fibres,<br />
fabrics, and processes that are better<br />
for the consumer and the life of the<br />
garments<br />
WHOLESALE PRICES<br />
USD $14-$207<br />
STOCKISTS<br />
ASOS, own webshop<br />
CONNECT<br />
www.hot-as-hell.com<br />
jilli@hot-as-hell.com<br />
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MARKET TRENDS<br />
“Consumers are now<br />
expecting more from the<br />
brands they have an affinity<br />
for and show loyalty to.<br />
Companies are benefitting<br />
from the transparency and<br />
it’s a new proxy for genuine<br />
and authentic customer<br />
engagement.”<br />
CRAIG ELIMELIAH, DIRECTOR OF CREATIVE TECHNOLOGY, VML<br />
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CALIFORNIA DREAMING<br />
A MODERN DAY FANTASY<br />
LARKSPUR<br />
LINGERIE<br />
HQ<br />
Los Angeles, USA<br />
USP<br />
Perfect blend of sex appeal, L.A.<br />
style, comfort using skin-friendly<br />
fabrics<br />
PRODUCTS<br />
Womens organic cotton lingerie<br />
ETHICS<br />
GOTS certified organic cotton,<br />
modal and repurposed trim, made in<br />
Los Angeles<br />
RETAIL PRICES<br />
$22-$140<br />
STOCKISTS<br />
Own webshop<br />
3 bricks-and-mortar shops in the US<br />
CONNECT<br />
www.larkspurla.com<br />
info@larkspurla.com<br />
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NO COMPROMISE COMFORT<br />
UNDERWEAR FOR EVERYDAY PEOPLE<br />
MIGHTY GOOD<br />
UNDIES<br />
HQ<br />
Australia<br />
USP<br />
Super soft, ultra-comfortable,<br />
flattering underwear made ethically<br />
PRODUCTS<br />
Everyday underwear for everybody<br />
ETHICS<br />
Certified organic and Fairtrade,<br />
aiming to bring Fairtrade to the<br />
mainstream<br />
WHOLESALE PRICES<br />
$6.50AUD<br />
STOCKISTS<br />
Own webshop, also offers a<br />
subscription service<br />
CONNECT<br />
www.mightygoodundies.com.au<br />
sales@mightgoodundies.com.au<br />
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SPOTLIGHT ON FABRIC<br />
INNOVATIVE YARNS & FABRICS<br />
ROICA EF - the first sustainable stretch yarn<br />
Roica EF is a premium stretch fibre composed of up to 50% reclaimed<br />
pre-industrial waste certified under the Global Recycle Standard. It can be<br />
adapted to a host of applications, including sportswear, lingerie and<br />
underwear, and outerwear.<br />
RECOVER - coloured yarn without dyeing<br />
Recover is produced by Hilaturas Ferre from old clothing and textile scraps.<br />
Through a colour-sorting process, Recover produces the yarn in many colours<br />
using none of the water and toxic chemicals needed in conventional cotton.<br />
ORANGE FIBER - fabric that’s good for the skin and the planet<br />
Orange Fiber has created a textile by extracting cellulose from the<br />
700,000-plus tons of organic waste discarded in citrus fruit processing each<br />
year in Italy. Nanotechnology is used to enrich the fibre with Vitamin C to<br />
nourish the skin when worn. <strong>The</strong> product has completed its operational phase<br />
and is poised to enter the market.<br />
Discover more innovative fabrics in the SOURCE Innovation in Fabrics report.<br />
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SLEEP SOUNDLY<br />
LOUNGEWEAR TO LOVE<br />
MOONBIRD DESIGNS<br />
HQ<br />
Australia<br />
USP<br />
Easy to wear and care for designs<br />
inspired by personal stories<br />
PRODUCTS<br />
Dresses, tops, pants and outerwear for<br />
women.<br />
ETHICS<br />
B-Corp certified, Fair trade and<br />
organic cotton, supports small scale<br />
artists through collaboration, working<br />
towards zero waste.<br />
WHOLESALE PRICES<br />
$25-$70AUD<br />
STOCKISTS<br />
Own webshop<br />
CONNECT<br />
www.moonbird.com.au<br />
birdy@moonbird.com.au<br />
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SUSTAINABLE SWIM<br />
RESO<strong>RTW</strong>EAR FOR EVERY WOMAN<br />
VESIKA PISCES<br />
HQ<br />
Canada<br />
USP<br />
Using traditional Mexican<br />
embroidery from Oaxaca in a new<br />
and original way<br />
PRODUCTS<br />
Women’s resort clothing –<br />
swimwear, casual beach attire and<br />
evening wear<br />
ETHICS<br />
Made with natural, certified organic<br />
and recycled materials and using<br />
VOC free dyes; made in Mexico with<br />
a small artisanal workshop<br />
WHOLESALE PRICES<br />
$10 – $300 CAD<br />
STOCKISTS<br />
Ecohabitude.com<br />
CONNECT<br />
www.vesikapisces.com<br />
michelle@vesikapisces.com<br />
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ARTISAN<br />
INSPIRED<br />
DAYWEAR<br />
39
MODERN // TRADITION<br />
ARTISANAL STYLE FOR TODAY<br />
MEHERA SHAW<br />
HQ<br />
Jaipur, India<br />
USP<br />
Modern styles combine with<br />
traditional Indian block printing<br />
PRODUCTS<br />
Easy to wear women’s tops, bottoms,<br />
dresses and jumpsuits<br />
ETHICS<br />
Made by artisans in own Fair Trade<br />
production studio using GOTS<br />
certified and handloom cotton, wool<br />
and silk, AZO free dyes<br />
WHOLESALE PRICES<br />
$15-$50USD<br />
STOCKISTS<br />
Own webshop<br />
A number of retailers across the USA<br />
CONNECT<br />
www.meherashaw.com<br />
info@meherashaw.com<br />
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SUSTAINABLE FASHION 101<br />
WAGES<br />
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<strong>The</strong> legal minimum wage in most garment-producing<br />
countries is rarely enough for a worker to live on.<br />
Most of the world’s garments are made in Asia, and yet the<br />
workers who make them are not paid enough to live on.<br />
It is estimated that the minimum wage in Bangladesh still<br />
only covers 60% of the cost of living in a slum.<br />
In Cambodia and China the minimum wage would need to<br />
be at least twice as high to cover the basic cost of living<br />
(Clean Clothes Campaign, 2014).<br />
In the Cambodian garment industry, over 80% of workers<br />
are women, aged 18-35.<br />
In India, Bangladesh and across Asia likewise, most garment<br />
workers are women. Many of these women have children<br />
and families to provide for and no other income earners in<br />
the family to contribute.<br />
According to Clean Clothes Campaign, one worker’s salary<br />
typically supports at least three people in a family. Not only<br />
do low wages keep garment workers in a cycle of poverty,<br />
but they also add to the pressure to work long overtime<br />
hours, which impacts on health and safety, as well as on<br />
productivity.<br />
FURTHER READING:<br />
Introduction to Fashion’s Social Issues<br />
Research Report: <strong>The</strong> Living Wage: Core Principles & Global<br />
Perspectives<br />
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FOR THAT POP OF COLOUR<br />
BEAUTIFUL PIECES IN CLASSIC SHAPES<br />
KAMPALA FAIR<br />
HQ<br />
Uganda<br />
USP<br />
No more than 30 pieces made of<br />
each gorgeous Kitenge printed fabric<br />
in flattering cuts made for the<br />
bodies of real women<br />
PRODUCTS<br />
Women’s wear aimed at the 30-50<br />
age market who love a pop of colour<br />
ETHICS<br />
Made in Uganda supporting 15 staff<br />
and 42 school children and using<br />
locally sourced fabrics and fair trade<br />
practices<br />
WHOLESALE PRICES<br />
$18-$55<br />
STOCKISTS<br />
Own webshop<br />
African Touch (Stockholm and<br />
Copenhagen)<br />
CONNECT<br />
www.kampalafair.com<br />
contact@kampalafair.com<br />
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THE ISLAND VIBE<br />
HAWAIIAN INSPIRED<br />
LILY OF THE<br />
VALLEY ISLE<br />
HQ<br />
Hawaii, USA<br />
USP<br />
Adaptable pieces featuring unique<br />
Hawaiian-inspired prints<br />
PRODUCTS<br />
Easy to wear women’s tops, bottoms,<br />
dresses and jumpsuits<br />
ETHICS<br />
Green America certified and using<br />
organic materials, low impact dyes,<br />
fair trade production with a blend of<br />
heritage textile traditions<br />
WHOLESALE PRICES<br />
$35-$65USD<br />
STOCKISTS<br />
Own webshop<br />
Ecohabitude<br />
CONNECT<br />
www.lilyofthevalleyisle.com<br />
info@lilyofthevalleyisle.com<br />
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A LOVE AFFAIR WITH PRINTS<br />
A STORY OF DISCOVERY<br />
MATA TRADERS<br />
HQ<br />
Chicago, USA<br />
USP<br />
Colorful and wearable prints that<br />
pop using traditional processes in<br />
fashion-forward silhouettes<br />
PRODUCTS<br />
Easy to wear women’s tops, bottoms,<br />
dresses and jumpsuits<br />
ETHICS<br />
Made by Fair Trade cooperatives and<br />
artisan groups using traditional craft<br />
traditions like handloom weaving<br />
and block printing<br />
WHOLESALE PRICES<br />
$5.50-$41USD<br />
STOCKISTS<br />
Own webshop<br />
A number of retailers across the USA<br />
CONNECT<br />
www.matatraders.com<br />
jonit@matatraders.com<br />
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INDIAN SUMMER<br />
KEEPING TRADITIONS ALIVE<br />
NILA RUBIA<br />
HQ<br />
UK<br />
USP<br />
Modern and comfortable wear<br />
featuring special prints with an<br />
Indian flavour<br />
PRODUCTS<br />
Dresses, tops, pants and outerwear<br />
for women.<br />
ETHICS<br />
Supports the Indian tradition of<br />
block printing, dyes and the<br />
materials are natural and AZO free.<br />
<strong>The</strong>y guarantee all workers receive a<br />
living wage and are all treated with<br />
respect and dignity<br />
WHOLESALE PRICES<br />
£3 – £70<br />
STOCKISTS<br />
Own webshop<br />
CONNECT<br />
www.nilarubia.co.uk<br />
info@nilarubia.co.uk<br />
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TOP TIPS<br />
3 BENEFITS OF POP-UP RETAIL<br />
Looking to increase sales? <strong>The</strong> pop-up trend is perfect for<br />
sustainable brands & retailers. Here’s why:<br />
1. REAL LIFE INTERACTION WITH CUSTOMERS<br />
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●<br />
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Gain new customers from passing trade<br />
Test out new products<br />
Build word of mouth interest<br />
2. DATA COLLECTION<br />
●<br />
Increase mailing list and customer information<br />
3. COLLABORATION<br />
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With established retailers opening up floor space for pop-ups<br />
With other sustainable brands<br />
FURTHER READING<br />
Current Retail Trends and <strong>The</strong>ir Impact on <strong>Sustainable</strong> Fashion<br />
7 Top Tips for Running a Successful Pop-up Shop<br />
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SOUTHERN CHARM<br />
DESIGNED IN NEW ORLEANS //MADE IN INDIA<br />
PASSION LILIE<br />
HQ<br />
<strong>New</strong> Orleans, USA<br />
USP<br />
Fantastic block prints and Ikat<br />
patterns in flattering styles<br />
PRODUCTS<br />
Tops, bottoms, dresses, outwear,<br />
scarves and bags for women<br />
ETHICS<br />
Fair trade & eco-friendly apparel<br />
brand with a mission to empower<br />
artisans across the world by creating<br />
dignified employment opportunities<br />
WHOLESALE PRICES<br />
$10-$39USD<br />
STOCKISTS<br />
Own webshop<br />
Stocked throughout the USA<br />
CONNECT<br />
www.passionlilie.com<br />
katie@passionlilie.com<br />
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AUSTRALIAN INSPIRATION<br />
IN HARMONY WITH NATURE<br />
SINERJI CLOTHING<br />
HQ<br />
Queensland, Australia<br />
USP<br />
Clever adaptive styles perfect for<br />
everyday from work to play for all<br />
body shapes<br />
PRODUCTS<br />
Women’s and men’s clothing<br />
inspired by Australian flora and<br />
fauna<br />
ETHICS<br />
Fair trade and sweatshop-free using<br />
Oeko Tex certified Modal, organic<br />
rain-fed cotton and natural dyes<br />
WHOLESALE PRICES<br />
$10-$100AUD<br />
STOCKISTS<br />
Own webshop<br />
Stocked throughout Australia<br />
CONNECT<br />
www.sinerji.com.au<br />
alice@sinerji.com.au<br />
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RETRO-MADE<br />
VINTAGE BROUGHT TO LIFE<br />
VINTAGE INSPIRED<br />
ETHICAL DESIGNS<br />
(VIED)<br />
HQ<br />
Australia<br />
USP<br />
Inspired by vintage silhouettes from<br />
the 1920s-60s with an Indian flair<br />
PRODUCTS<br />
Women’s clothing designed for 35+<br />
ETHICS<br />
Working with homeworkers in<br />
India to keep traditional techniques<br />
thriving and to give disadvantaged<br />
women more economic<br />
independence<br />
WHOLESALE PRICES<br />
$50-$182AUD<br />
STOCKISTS<br />
Own webshop<br />
CONNECT<br />
www.vied.com.au<br />
helen@vied.com.au<br />
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“A fresh generation are<br />
marching for<br />
revolution and they<br />
want to wear clothes<br />
that tell a new story.<br />
Let’s give it to them.”<br />
NAOMI KLEIN<br />
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REFERENCES<br />
1<br />
Global Athletic Wear: Very Bullish Five-Year Outlook, Morgan Stanley<br />
2<br />
<strong>The</strong> Athleisure Movement: From Fad to Forever, Trendanalytic<br />
3<br />
Fung Global Retail & Technology and First Insight<br />
ABOUT<br />
<strong>The</strong> Ethical Fashion SOURCE is Mysource Ltd’s online platform which supports fashion<br />
professionals to build successful, sustainable businesses.<br />
Through the online platform, SOURCE provides regular intelligence that aims to inform, inspire,<br />
and motivate fashion professionals to do better business. SOURCE members benefit from full<br />
access to this intelligence while non-members can still browse top level summaries and free<br />
articles.<br />
<strong>The</strong> SOURCE team can be contacted on info@ethicalfashionforum.com or +44 (0)20 3601 8863.<br />
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