MEDDELANDEN FRÅN SVENSKA HANDELSHÖGSKOLAN ... - Helda
MEDDELANDEN FRÅN SVENSKA HANDELSHÖGSKOLAN ... - Helda
MEDDELANDEN FRÅN SVENSKA HANDELSHÖGSKOLAN ... - Helda
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
KÄLLOR<br />
22<br />
Anderson, L. (1998): Frequent Flyer Programs for Web Experience. Ivey Business<br />
Quarterly. Autumn, s. 19-29.<br />
Anderson, E., Fornell, C. & Lehmann, D. (1994): Customer Satisfaction, Market Share,<br />
and Profitability: Findings from Sweden. Journal of Marketing. Vol. 58, s. 53-66.<br />
Armstrong, A. & Hagel III, J. (1996): The Real Value of On-Line Communities. Harvard<br />
Business Review. Maj-Juni, s. 134-141.<br />
Bakos, Y. (1998): The Emerging Role of Electronic Marketplaces on the Internet.<br />
Communication of the ACM. Vol. 41, No. 8, s. 35-42.<br />
Barton, D. (1999): I takes Two to make a Relationship. Brandweek. Jan., s. 14-15.<br />
Bejou, D. & Palmer, A. (1998): Service failure and loyalty: an exploratory empirical study<br />
of airline customers. Journal of Services Marketing. Vol. 12, No. 1, s. 7-22.<br />
Berry, L. (1983): Relationship Marketing. I: Berry, Shostack & Upach (eds.). Emerging<br />
Perspective on Service Marketing.<br />
Berry, L. (1995): Relationship Marketing of Services - Growing Interest, Emerging<br />
Perspectives. Journal of the Academy of Marketing Science. Vol. 23, No. 4, s. 236-<br />
245.<br />
Bhattacharya, C. (1998): When Customers Are members: Customer Retention in Paid<br />
Membership Contexts. Journal of the Academy of Marketing Science. Vol. 26,<br />
No. 1, s. 31-44.<br />
Bitner, M. (1995): Building Service Relationships: It’s All About Promises. Journal of the<br />
Academy of Marketing Science. Vol. 23, No. 4, s. 246-251.<br />
Björk, P. & Lindqvist, L-J. (1999): Äldre turister - en oupptäckt marknad med stora<br />
marknadsföringsmöjligheter. Forskningspapper presenterat vid den “15:e Nordiska<br />
Företagsekonomiska Ämneskonferensen”. Helsingfors, 19-21.8.1999.<br />
Bowen, J & Shoemaker, s. (1998): Loyalty: A strategic Commitment. Cornell Hotel and<br />
Restaurant Administration Quarterly. Febr., s. 12-25.<br />
Breitenbach, C. & Van Doren, D. (1998): Value-added marketing in the digital domain:<br />
enhancing the utility of the Internet. Journal of Consumer Marketing. Vol. 15, No.<br />
6, s. 558-575.<br />
Browne, W., Toh, R. & Hu, M. (1995): Frequent-Flier Programs: The Australian<br />
Experience. Transportation Journal. Winter, s. 35-44.<br />
Butscher, S. (1996): Welcome to the club: building customer loyalty. Marketing News.<br />
Sept., s. 9.<br />
Butscher, S. (1998a): Loyalty programs can work for b-to-b customers, too. Marketing<br />
News. June, s. 6.<br />
Butscher, S. (1998b): Limited loyalty programs create strategic databases. Marketing<br />
News. s. 13.<br />
Chon, K-S. (1991): Tourism destination image modification process. Marketing<br />
implications. Tourism Management. March, s. 68-73.<br />
Conley, C. (1998): Loyalty cards are missing the point. Marketing Week. June, s. 21-22.<br />
Court, B. & Lupton, R. (1997): Customer Portfolio Development: Modeling Destination<br />
Adopters, Inactives, and Rejecters. Journal of Travel Research. Summer, s. 35-43.<br />
Craft, S. (1999): Marketers gain by measuring true loyalty. Marketing News. May, s. 18.<br />
Cross, R. (1991): Profiting From Database Marketing. Direct Marketing. Spring, s. 24-26.<br />
Davy, A. (1998): Electronic Commerce. Is Going Online The Right Road For Your<br />
Company? Managing Office Technology. Juni, s. 20-23.<br />
Deighton, J. (1996): The Future of Interactive Marketing. Harvard Business Review.<br />
November-December, s. 151-152.