06.08.2013 Views

MEDDELANDEN FRÅN SVENSKA HANDELSHÖGSKOLAN ... - Helda

MEDDELANDEN FRÅN SVENSKA HANDELSHÖGSKOLAN ... - Helda

MEDDELANDEN FRÅN SVENSKA HANDELSHÖGSKOLAN ... - Helda

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

26<br />

Schulz, D. (1998): Are we too loyal to our concept of Loyalty? Marketing News. June, s.<br />

11.<br />

Schultz, D., Tannenbaum, S. & Lauterborn, R. (1997): Integrated Marketing<br />

Communications. NTC Business Books. Lincolnwood.<br />

Shapiro, M. (1997): NetTravel: How Travelers Use the Internet. O’Reilly Publishing.<br />

California.<br />

Sharp, B. & Sharp, A. (1997): Loyalty programs and their impact on repeat-purchase<br />

loyalty patterns. International Journal of Research in Marketing. Vol. 14, s. 473-<br />

486.<br />

Sheth, J. & Parvatiyar, A. (1995): The Evolution of Relationship Marketing. International<br />

Business Review. Vol. 4, No. 4, s. 397-418.<br />

Smeltzer, L. (1997): The Meaning and Origin of Trust in Buyer-Supplier relationships.<br />

International Journal of Purchasing and Materials Management. Winter, s. 40-48.<br />

Snepenger, D., Meged, K., Snelling, M. & Worrall, K. (1990): Information Search<br />

Strategies By Destination-Naive Tourists. Journal of Travel Research. Summer, s.<br />

13-16.<br />

Stern, B. (1997): Advertising Intimacy: Relationship Marketing and The Services<br />

Consumer. Journal of Advertising. Vol. 26, No. 4, s. 7-19.<br />

Stewart, T. (1997): A Satisfied Customer Isn’t Enough. Fortune. July, s. 112-113.<br />

Stone, M., Mathison, R. & Spier, D. (1997): Frequent flyer programms: Where East meets<br />

West - the Cathay Pacific case study. Journal of Vacation Marketing. Vol. 3, No.<br />

2, s. 132-149.<br />

Szmigin, I. & Bourne, H. (1998): Consumer equity in relationship marketing. Journal of<br />

Consumer Marketing. Vol. 15, No. 6, s. 544-557.<br />

Technology and Travel, 1998, Travelers’ Interest in and Use of New Technologies.<br />

Executive Report. Prepared by the Travel Industry Association of America (TIA)<br />

Tourism Highlights, 1999, World Tourism Organization. WTO Publications Unit, Capitán<br />

Haya, Madrid, Spain.<br />

Weiber, R. & Kollmann, T. (1998): Competitive advantages in virtual markets -<br />

perspectives of “information-based marketing” in cyberspace. European Journal of<br />

Marketing. Vol. 32, No. 7/8, s. 603-615.<br />

Wolfe, D. (1998): Developmental relationship marketing (connecting messages with mind:<br />

an emathetic marketing system). Journal of Consumer Marketing. Vol. 15, No. 5,<br />

s. 449-467.<br />

Woodside, A. & Sherrell, D. (1977): Traveler Evoked, Inept, and Inert Sets of Vacation<br />

Destinations. Journal of Travel Research. Vol. 16, s. 14-18.<br />

Woodside, A. & Carr, J. (1988): Consumer Decision Making And Competitive Marketing<br />

Strategies: Applications For Tourism Planning. Journal of Travel Research.<br />

Winter, s. 2-7.<br />

Woodside, A. & Lysonski (1989): A General Model Of Traveler Destination Choice.<br />

Journal of Travel Research. Spring, s. 8-14.<br />

Yesawich, P. (1997): The Myth of the Loyal Guest. Lodging Hospitality. Nov., s. 18.<br />

Internetadresser<br />

www.mek.fi/mis2/tourism.ns.../88abc17b70a03ae342256738004570d5?<br />

OpenDocumen<br />

www.stat.fi/tk/tp_tied/leh/v97/1108yss.html

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!