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Case Studies<br />

Helping a leading European airline improve its<br />

Delivered As Promised (DAP) for its top freight forwarders<br />

Challenge<br />

§The client is a leading European airline which was faced with a challenge to design a<br />

cost-effective, easy-to-implement and high-quality solution aimed at improving ‘Delivered<br />

As Promised’ (DAP) for its top freight forwarders<br />

§The solution was also required to focus on increasing sales for key accounts on specific<br />

routes of its world-wide operations<br />

The WNS<br />

Solution<br />

§WNS representatives worked in close coordination with the airline to develop the project<br />

plan and documentation. For the first time, the concept of having two teams — one at WNS<br />

and another at the client’s location — working on pre-manifest and post-manifest activities<br />

was initiated<br />

§An online tool to support this initiative was designed and developed by WNS<br />

§The online tool helped with tracking the entire journey of a piece of cargo from its entry at<br />

the airlines’ warehouse to its delivery to the aircraft / customer<br />

§WNS’s team of trained associates with deep domain and system knowledge was set up to<br />

track and highlight discrepancies in the journey of the consignment. This prompted the<br />

client’s team to take real-time corrective measures<br />

Transition Highlights<br />

§Integrated IT-enabled BPO delivery model<br />

§WNS involvement from project initiation stage to project implementation<br />

§Development and testing of database to support the project<br />

§Collaboration with the client’s team. Detailed process documentation involving clear<br />

segregation of responsibilities of multi-location teams<br />

§Stringent service-level agreements<br />

§Global delivery framework to ensure 24/7 delivery and round-the-clock support<br />

§Highly skilled staff<br />

§Continuous improvement through systems upgrades or changes based on process evolution<br />

Business Benefits<br />

to The Client<br />

§Airline reported improved DAP for all key customers within a span of three months from<br />

the implementation of the tool<br />

§Increased focus on the business of key account holders<br />

§Real-time updates to end-customers, thus increasing client satisfaction and loyalty<br />

§Significant cost savings by exploiting skills for development of the tool from<br />

within the business<br />

www.wns.com | 06

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